Funnel Automation
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4 tools you should use to automate your marketing and sales funnel. Social media scheduling, email automation AKA drip campaigns, popup automation, lead scoring. setup a demo today: https://www.vbout.com/p/request-a-demo/
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Funnel Automation
- 1. Richard Fallah . rich@vbout.com . @richardfallah 5 powerful marketing automation resources: https://www.vbout.com/siteforbiz/f/1046/ Automating your Funnel Powerful marketing automation suite for smb’s and agencies
- 2. Automating your Funnel Richard - rich@vbout.com - @richardfallah
- 3. What’s a funnel Richard - rich@vbout.com - @richardfallah The process by which customers will go through from moment of awareness to post customer experience. Identifying need Education/Rese arch Considering Options Making Decision Post Purchase/Main tenance There is a problem that needs to be solved, or creating a need. Keyword search, recommendati ons, Education. Evaluating options through case studies, testimonials, constant outreach. Making sure your checkout/sign up is 100% buttoned up. Onboarding an ongoing support.
- 4. Richard - rich@vbout.com - @richardfallah
- 5. Richard Fallah . rich@vbout.com . @richardfallah SOCIAL MEDIA AUTOMATION
- 6. Richard Fallah . rich@vbout.com . @richardfallah EMAIL AUTOMATION
- 7. OL’ EMAIL MARKETING Richard Fallah rich@vbout.com @richardfallah John Has sleep Apnea Unaware there is a tool Stumbled upon Your website Dima Has sleep Apnea Fully aware there is a product Comparing features Sleep Apnea Monitoring Software
- 8. WHAT IS EMAIL AUTOMATION Richard Fallah rich@vbout.com @richardfallah EMAIL MARKETING
- 9. WHO SHOULD USE IT Richard Fallah rich@vbout.com @richardfallah E-commerce • Cart abandonment • Upsell • Upcoming product • Feedback email Complex Biz • Long sales cycle • Content rich education • Multi-channel marketing Onboarding • Training emails • Post signup emails • Event workflow Highly Personalized • Birthday Triggers • Suggestions and recommendations • Remarketing within 12 hours shows best return • 26% among those who were remarketed converted. Was 8% • Emails within 1 hr generates 105% more $ then after 24 hr Source: Selligent.com • End of trial conversion up 10% • 3 sets of expired email automation converted by 2% Source: groovehq.com
- 10. LIST B LIST A SAMPLE IMPLEMENTATION Richard Fallah rich@vbout.com @richardfallah CONTENT NURTURING WORKFLOW User optin through a form or landing page DAY 1: Content #1 DAY 5: Content #2 DAY 10: Content #3 (graduate link) Move user to another list B Assign List B to another workflow DAY 15: Video #1 DAY 20: Video #2 DAY 25: Offer Promo Discount CONVERT TO SALE
- 11. Richard Fallah . rich@vbout.com . @richardfallah POPUP AUTOMATION
- 12. Richard Fallah . rich@vbout.com . @richardfallah POPUP AUTOMATION
- 13. Lead Scoring 0, 1, 1, 2, 3, potential, 5, 8, hot lead, 13, 21, 34, PAID USER! Richard - rich@vbout.com - @richardfallah
- 14. Leads scoring Richard - rich@vbout.com - @richardfallah
- 15. Leads scoring Richard - rich@vbout.com - @richardfallah
- 16. Leads scoring Richard - rich@vbout.com - @richardfallah
- 17. Leads scoring Richard - rich@vbout.com - @richardfallah
- 18. TOOLS Richard Fallah rich@vbout.com @richardfallah Eloqua Marketo Hubspot Pardot -Automation -<10K Contacts -$2K /mo -Basic package -10K Contacts -$900 /mo -Basic package -100 Contacts -$800 /mo -Basic package -10K Contacts -$1K /mo Enterprise High Rent Email Automation Social Media Automation Popup Automation Lead Scoring Automation SMALL BUDGET VBOUT.COM
- 19. Powerful marketing automation suite for smb’s and agencies OFFER Email me rich@vbout.com and mention this event to get 20% for life on any Vbout plan Richard Fallah . rich@vbout.com . @richardfallah 5 powerful marketing automation resources: https://www.vbout.com/siteforbiz/f/1046/