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Funnel Automation
The document discusses the concept of marketing automation, emphasizing the importance of the sales funnel in guiding customers from awareness to post-purchase experiences. It introduces various automation tools and strategies, such as email and social media automation, as well as lead scoring systems tailored for small to medium businesses and agencies. Additionally, it provides insights into effective content nurturing workflows and promotional offers for users.
Funnel Automation
- 1. Richard Fallah .rich@vbout.com . @richardfallah 5 powerful marketing automation resources: https://www.vbout.com/siteforbiz/f/1046/ Automating your Funnel Powerful marketing automation suite for smb’s and agencies
- 2. Automating your Funnel Richard- rich@vbout.com - @richardfallah
- 3. What’s a funnel Richard- rich@vbout.com - @richardfallah The process by which customers will go through from moment of awareness to post customer experience. Identifying need Education/Rese arch Considering Options Making Decision Post Purchase/Main tenance There is a problem that needs to be solved, or creating a need. Keyword search, recommendati ons, Education. Evaluating options through case studies, testimonials, constant outreach. Making sure your checkout/sign up is 100% buttoned up. Onboarding an ongoing support.
- 4. Richard - rich@vbout.com- @richardfallah
- 5. Richard Fallah .rich@vbout.com . @richardfallah SOCIAL MEDIA AUTOMATION
- 6. Richard Fallah .rich@vbout.com . @richardfallah EMAIL AUTOMATION
- 7. OL’ EMAIL MARKETING RichardFallah rich@vbout.com @richardfallah John Has sleep Apnea Unaware there is a tool Stumbled upon Your website Dima Has sleep Apnea Fully aware there is a product Comparing features Sleep Apnea Monitoring Software
- 8. WHAT IS EMAILAUTOMATION Richard Fallah rich@vbout.com @richardfallah EMAIL MARKETING
- 9. WHO SHOULD USEIT Richard Fallah rich@vbout.com @richardfallah E-commerce • Cart abandonment • Upsell • Upcoming product • Feedback email Complex Biz • Long sales cycle • Content rich education • Multi-channel marketing Onboarding • Training emails • Post signup emails • Event workflow Highly Personalized • Birthday Triggers • Suggestions and recommendations • Remarketing within 12 hours shows best return • 26% among those who were remarketed converted. Was 8% • Emails within 1 hr generates 105% more $ then after 24 hr Source: Selligent.com • End of trial conversion up 10% • 3 sets of expired email automation converted by 2% Source: groovehq.com
- 10. LIST B LIST A SAMPLEIMPLEMENTATION Richard Fallah rich@vbout.com @richardfallah CONTENT NURTURING WORKFLOW User optin through a form or landing page DAY 1: Content #1 DAY 5: Content #2 DAY 10: Content #3 (graduate link) Move user to another list B Assign List B to another workflow DAY 15: Video #1 DAY 20: Video #2 DAY 25: Offer Promo Discount CONVERT TO SALE
- 11. Richard Fallah .rich@vbout.com . @richardfallah POPUP AUTOMATION
- 12. Richard Fallah .rich@vbout.com . @richardfallah POPUP AUTOMATION
- 13. Lead Scoring 0, 1,1, 2, 3, potential, 5, 8, hot lead, 13, 21, 34, PAID USER! Richard - rich@vbout.com - @richardfallah
- 14. Leads scoring Richard -rich@vbout.com - @richardfallah
- 15. Leads scoring Richard -rich@vbout.com - @richardfallah
- 16. Leads scoring Richard -rich@vbout.com - @richardfallah
- 17. Leads scoring Richard -rich@vbout.com - @richardfallah
- 18. TOOLS Richard Fallah rich@vbout.com@richardfallah Eloqua Marketo Hubspot Pardot -Automation -<10K Contacts -$2K /mo -Basic package -10K Contacts -$900 /mo -Basic package -100 Contacts -$800 /mo -Basic package -10K Contacts -$1K /mo Enterprise High Rent Email Automation Social Media Automation Popup Automation Lead Scoring Automation SMALL BUDGET VBOUT.COM
- 19. Powerful marketing automationsuite for smb’s and agencies OFFER Email me rich@vbout.com and mention this event to get 20% for life on any Vbout plan Richard Fallah . rich@vbout.com . @richardfallah 5 powerful marketing automation resources: https://www.vbout.com/siteforbiz/f/1046/
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