The document provides tips and guidelines for startups fundraising for their ventures. It distinguishes between "lifestyle" and "venture-backable" foundations, and discusses the different types of funding rounds like friends and family, seed, and series A/B. It also compares angel investors and venture capitalists. The document then outlines key aspects of preparing an effective pitch deck, including graphics, presenting traction and revenue models, knowing your numbers, and introducing your team. It provides an anatomy of a pitch deck with recommendations for each slide.

1. FUNDRAISING FOR YOUR STARTUP
Abby Taubner
abby@gener8tor.com

2. “LIFESTYLE”
VS
“VENTURE-BACKABLE”
FOUNDATION OF A RAISE

3. FOUNDATION OF A RAISE
FRIENDS & FAMILY ROUND
SEED ROUND
SERIES A
SERIES B
….

4. ANGEL INVESTOR
VS
VENTURE CAPITALIST
FOUNDATION OF A RAISE

5. FOUNDATION OF A RAISE
CALIBRATE
EXPECTATIONS

6. SHOTS ON GOAL
FOUNDATION OF A RAISE

7. GET
NEXT’D
FOUNDATION OF A RAISE

8. KNOW YOUR
AUDIENCE
FOUNDATION OF A RAISE

9. PREPARING THE PITCH
GRAPHICS
CONTRAST
LARGE TEXT
ASPECT RATIO
PDF

10. BE A
VISIONARY
PREPARING THE PITCH

11. KNOW YOUR
NUMBERS
PREPARING THE PITCH

12. THE DAY OF
BE ON TIME
BUSINESS CARDS
EXECUTIVE SUMMARIES
RESERVE YOUR DECK
LISTEN TO THEIR QUESTIONS

13. AFTER THE PITCH
FOLLOW UP
ASK WHAT IT TAKES TO GET TO A YES
UPDATE REGULARLY

14. ANATOMY OF A PITCH DECK
1. OPENING SLIDE
LOGO
CONTACT INFO
VOICEOVER ONE-SENTENCE OVERVIEW

15. ANATOMY OF A PITCH DECK
2. TRACTION
SEXY
ANNOUNCEMENT

16. ANATOMY OF A PITCH DECK
3. PROBLEM
TWIST THE KNIFE

17. ANATOMY OF A PITCH DECK
4. SOLUTION
INTRODUCTION
TO
YOU!

18. ANATOMY OF A PITCH DECK
5. SHOW IT
MOCKUPS
OR
SCREENSHOTS

19. ANATOMY OF A PITCH DECK
6. REVENUE MODEL
HOW
DO YOU MAKE
MONEY?

20. ANATOMY OF A PITCH DECK
7. TRACTION
EVERY TIME YOU SAY YOUR TRACTION
AN ANGEL GETS ITS WINGS

21. ANATOMY OF A PITCH DECK
8. MARKET
BOTTOM-UP

22. ANATOMY OF A PITCH DECK
9. THE “ASK”
$$$
RUNWAY
MILESTONES

23. ANATOMY OF A PITCH DECK
10. TEAM
CORE TEAM

24. ANATOMY OF A PITCH DECK
11. CONCLUSION
RECAP
WHY YOU ARE A
GOOD INVESTMENT
OPPORTUNITY

25. ANATOMY OF A PITCH DECK
12. CLOSING SLIDE
LOGO &
CONTACT INFO

26. ANATOMY OF A PITCH DECK
13. APPENDIX
COMPETITION
USE OF FUNDS
IP
FINANCING HISTORY & MILESTONES
COMPARABLES
FINANCIAL PROJECTIONS
FUTURE PRODUCT TIMELINE/ROADMAP
ADVISORS

27. Abby Taubner| abby@gener8tor.com | gener8tor.com