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funding pitch presentation
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- 2. Overview External Research • Keyissues • Current Market Business Model • Marketing • Financials • Key Milestones • Exit Strategy • Summary
- 3. Problem? UK population notactive enough for good health – • Men 33% • Women 45% Why is this? - More than; • Men – 35% • Women – 40% Spend more than 6 hours a day desk bound.
- 4. Market Research Market Researchconducted with 4 companies. Main Barriers – • Time spent at work - 20/30 Respondents • Lack of Motivation – 21/30 Respondents 29/30 people stated a likelihood of participation Business managers shared a key interest in the proposal once distributed to employees.
- 5. Problem Effect • Costingbusinesses money through loss of production, early retirement, staff turnover and absenteeism (Sick pay & temporary staff), Loss of sales, Loss of customers. £10 per hour job A business consisting of 100 staff - • Annual salary of £19,200,000 • 1% of sickness absence will cost £19,200 • An average of 4% will cost £76,800 • Cost of 10 sessions per week annually = 9,600
- 6. Current Market • Officebased jobs have become increasingly common in Nottinghamshire. • Budget gyms have located themselves near the city. Charging £25/30 for one PT session • Mobile PT’s go straight to the individuals home and not at the workplace. • My USP is one of it’s own within Nottinghamshire.
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- 8. Solution Creating a Employer/PersonalTrainer link decreasing the effect of barriers on participation, but also aiding our client by; • Creating a healthier work environment will increase productivity increased sales. • Allows company to have a greater influence on employees life, without the workload. • Physical activity programmes at work – reduce absenteeism by up to 20% (DoH,2011)
- 9. Sessions Length of contractand number of sessions will be mutually agreed. £20 Sessions last 30 minutes with a 15 minute change Bulk slots between 8am – 12pm & 1pm – 5pm are available to clients. 10 sessions a day - 5 in the morning & afternoon 1 full day of business = £200
- 10. Locations Splitting into 4division to minimize travel costs and maximize profits within area. • North – Kimberly, Arnold, Aspley, Stapleford, etc. • South – West Bridgford, Ruddington, Bingham, Keyworth, etc. • Derby • Nottingham City Centre
- 11. Contracts Business Start upwith 3 companies – • Self Help – City Centre (10 sessions p/wk) • E-on (Phoenix Park) – North Nottingham (15 sessions p/wk) • Mortgage Advice Services – Derby (15 sessions p/wk) Each company has signed a 1 year contract with FitnessForWork.
- 12. Financials • Year 1– 18,054 • Year 2 – 17,265 25,179 32,732 • Year 3 – 44,954 64,219 83,484 Profit & Loss Forecast including Safety Forecast (30%)
- 13. Key Individuals Business Manager– • Sport Science & Management Graduate • Level 3 REP’s qualified personal trainer • Experienced trainer at a busy leisure centre Personal Trainer – • Level 3 REP’s qualified personal trainer • Group Activity Instructor • Registered Insanity group Instructor • Experience in 3 busy city centre gyms.
- 14. Advertisement • Linked inPremium Business Account – Allows another link to businesses and allows greater acknowledgement of services. Allowing sufficient networking is essential, and an initial understand of the business model creates an easier path to do so. • Website promotion, allowing employee bookings through a web format.
- 15. Networking Conferences at theNottingham Business School – • SCOS 2015 – July 2015 • Organisational interventions for Health, Wellbeing & Productivity. – May 2015 Business Relationships will be formed with individuals and business cards will be distributed
- 16. Key Milestones • Breakevenobjective by July 2015 • Client base increased by double by 2016/17 • 12 companies contracted by 2017/18 • Trademarked company by year 2 The full time employment to supply demand: • 1 senior employee in year 2 – 2 Large enterprises and 1 SME • 2 senior employees in year 3 – 4 large enterprises and 2 SME’s • Allowing the partnership with E-on to expand to other locations
- 17. Exit Strategy • Contactswithin the local authorities in Nottinghamshire will notify me on progression of workplace health. • FitnessForWork will be offered to big gym companies who have got funds available to buy out the business.
- 18. Funding • £4,000 fundingis required to start up the business. • Funding will be returned to investors by December 2015. • Includes Website start up and ordering of new equipment. • Services & profits are guaranteed with 1 year contracts initially agreed.
- 19. Summary • A personaltraining company which offers convenience to employees and efficiency to employers • Business links already set up with 3 businesses around Nottinghamshire & Derby. • A closing bank balance of 96,000 over 3 years. • Funding reimbursed within the first 6 months.
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- 21. Bookings 1. Login towebsite through employers details. 2. Select the chosen days available within that week. 3. Choose a time slot convenient for yourself. 4. A maximum of 1 session per week, extra allowance will be granted if sufficient space The website will be running before the start up of FitnessForWork
- 22. Evaluation • A monthlyinformation pack from the business regarding absences. • After every session, there’s a 15 minute gap, allowing relationships to be created as well as receiving verbal feedback. • Written survey every 3 months with employees who regularly take part in the scheme – Overall Health, Enjoyment & Work Satisfaction