SlideShare a Scribd company logo
FUNDAMENTALS OF EFFECTIVE
MARKETING & COMMUNICATION
 SLIDES AND INFORMATION © 2012 EARLE HAGER
             ALL RIGHTS RESERVED
THE WORLD IS FLAT


 • And we are going to make it a little flatter




                   CRDF Training Ivano-Frankivsk and
April, 2012                                            2
                   Dnepropetrovsk © 2012 Earle Hager
THE KEY IDEA


 • People want to connect with others with similar
   interests
 • Companies seeking new ideas and technologies
   want to find you




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           3
                  Dnepropetrovsk © 2012 Earle Hager
GOAL


 • To be found
 • To be seen as an expert
 • To provide information on your technology or idea




                  CRDF Training Ivano-Frankivsk and
April, 2012                                            4
                  Dnepropetrovsk © 2012 Earle Hager
PROCTOR AND GAMBLE


 • Proctor and Gamble has cut back on their
   marketing staff as they realized Facebook, Twitter,
   YouTube and other opportunities were free.




                   CRDF Training Ivano-Frankivsk and
April, 2012                                              5
                   Dnepropetrovsk © 2012 Earle Hager
CHANGES


 • Video technology is available at low cost and low
   entry
 • Viewing of your media is based upon one time
   transmission but also the ongoing viewing of the
   media




                  CRDF Training Ivano-Frankivsk and
April, 2012                                            6
                  Dnepropetrovsk © 2012 Earle Hager
MAKING IT EASIER


 • If done properly, this process becomes easy
 • Making it easy takes work
 • We will show you tools to update multiple
   applications




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           7
                  Dnepropetrovsk © 2012 Earle Hager
NARROWCASTING


 • Social media is about narrowcasting
 • People get their information from different sources
 • You need to provide your information in multiple
   locations
 • In the past, it was all about the website. Now …




                   CRDF Training Ivano-Frankivsk and
April, 2012                                              8
                   Dnepropetrovsk © 2012 Earle Hager
EXPERIMENTATION


 • All of these options can be changed, updated, or
   deleted
 • Experiment and find what works for you
 • The second or third version of what you do may be
   the best choice




                  CRDF Training Ivano-Frankivsk and
April, 2012                                            9
                  Dnepropetrovsk © 2012 Earle Hager
THE BASICS


 • Everything is about Process




                   CRDF Training Ivano-Frankivsk and
April, 2012                                            10
                   Dnepropetrovsk © 2012 Earle Hager
AGENDA

 •   Google Searches
 •   LinkedIn
 •   Facebook for Business
 •   Twitter
 •   Blogging
 •   YouTube
 •   Google +
 •   Websites
 •   Updating Once
 •   Conclusion

                    CRDF Training Ivano-Frankivsk and
April, 2012                                             11
                    Dnepropetrovsk © 2012 Earle Hager
GOOGLE SEARCHES
    BEING FOUND
WHY TRACK?


 •   Who is visiting your website?
 •   Where are they going?
 •   Are they staying?
 •   For how long?
 •   What are they doing?




                     CRDF Training Ivano-Frankivsk and
April, 2012                                              13
                     Dnepropetrovsk © 2012 Earle Hager
CREATE WORDS TO BE FOUND


 • Use of keywords
 • Use of references to other people, organizations, or
   events
 • References to major events (current events )
 • Effect on your technology to major events




                   CRDF Training Ivano-Frankivsk and
April, 2012                                            14
                   Dnepropetrovsk © 2012 Earle Hager
KEY WORDS


 • Continually describe your work with key words
 • Minimize other words (pronouns, adverbs)
 • Wording of text may not be smooth




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           15
                  Dnepropetrovsk © 2012 Earle Hager
GOOGLE AND YAHOO ANALYTICS


 • Track access to websites
 • Track volume, source, conduct
 • Free




                 CRDF Training Ivano-Frankivsk and
April, 2012                                          16
                 Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Analytics are automatically managed by
   Facebook, YouTube and blogging software.
 • Websites are the target for this feature
 • Go to Google or Yahoo Analytics, create your
   account, and update your website with the listed
   text
 • Track your site by activity




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           17
                  Dnepropetrovsk © 2012 Earle Hager
LINKEDIN
 PROFILING
GOAL


 • Who do you know?
 • Who do they know?
 • Manage your network and request introductions to
   others




                 CRDF Training Ivano-Frankivsk and
April, 2012                                           19
                 Dnepropetrovsk © 2012 Earle Hager
GOAL


 • Develop contacts and interests
 • Use network for introductions
 • Connect with business interests




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           20
                  Dnepropetrovsk © 2012 Earle Hager
PRACTICAL APPLICATIONS


 • In making connections, knowing you want to speak
   with GSK about your technology is not effective
 • Learning the person in charge of new product
   development in your field at GSK is Len Denton is
   effective
 • Have contact point and chance to review your
   network for who might know this person
 • Don’t waste time guessing who to contact


                    CRDF Training Ivano-Frankivsk and
April, 2012                                             21
                    Dnepropetrovsk © 2012 Earle Hager
BUSINESS PROFILING


 • Connect to three people away from you
 • Develop extensive profile with detailed information
 • Expand through Open Networkers and Group
   connections




                  CRDF Training Ivano-Frankivsk and
April, 2012                                              22
                  Dnepropetrovsk © 2012 Earle Hager
CREATE PROFILE


 • List employment, education, projects
 • Be extensive and descriptive
 • Use links to companies and universities when
   creating profile
 • Use add-ins, such as SlideShare or Amazon Book List
   to enhance your profile




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           23
                  Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE


 • Earle Hager
   • The Neutrino Donut, LLC
 • Austin, Texas Area International Trade and Development
   • Earle Hager http://lnkd.in/vpkskg From Terry Cooke:
     Sustaining U.S.-China Cooperation in Clean Energy is my
     new book being published by the Kissinger Institute of the
     Woodrow Wilson Center. At 120 pages, it offers a clear
     and concise overview of the politics, technology
     (surveying 10...

        Summary of you, your work, and active projects

                      CRDF Training Ivano-Frankivsk and
April, 2012                                                  24
                      Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE -
                               INTRODUCTION
 •   Current
      •     Managing Partner at The Neutrino Donut, LLC
 •   Past
      •     Chief Operating Officer at Panidea
      •     Business Development Manager at IC2 Institute, Univ of Texas
      •     Project Manager at IC2 Institute of The University of Texas at Austin
 •   Education
      •     The University of Texas at Austin - The Red McCombs School of Business
      •     Baylor University - Hankamer School of Business
      •     University of Pennsylvania - The Wharton School
 •   Recommendations
      •     17 people have recommended Earle
 •   Connections
      •     500+ connections
 •   Websites
      •     Blog
 •   Twitter
      •     NeutrinoDonut
 •   Public Profile
      •     http://www.linkedin.com/in/earlehager


             Summary created by LinkedIn of your work and
                             education

                                               CRDF Training Ivano-Frankivsk and
April, 2012                                                                          25
                                               Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE - SUMMARY

              Summary
      • I have over thirty years of consulting and business
        development experience. I have worked with the best
        practices in the international business development,
        manufacturing, high tech, and pharmaceutical industries.

          Specialties
      • Business Development, Contract Negotiations, Technology
        Evaluation, Multinational Relationships, Technology
        Commercialization, Technology Transfer Strategies
                 Extended list of expertise
        Use keywords and highlight what is current and
                         important

                        CRDF Training Ivano-Frankivsk and
April, 2012                                                        26
                        Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE - EMPLOYMENT

 •   Managing Partner – The Neutrino Donut, LLC
      •   November 2011 – Present (4 months) Austin, TX
      •   Providing business development services for organizations seeking to expand their global markets. Extensive relationships
          with global players and detailed understanding of development process for small and startup organizations. Providing
          strategic development services for NanoThermo, an US based LED thermal management technology company,
          BioALvo, a Portugal based natural product development firm, Beroe Inc., an India based research organization,
          technology commercialization projects for a Middle East university, and CRDF Global projects in Eastern Europe as well
          as business plan competitions with several universities. Board member on startup company.
 •   Chief Operating Officer - Panidea
      •   Privately Held; 1-10 employees; International Trade and Development industry
      •   August 2010 – November 2011 (1 year 4 months)
      •   We work with organizations seeking to commercialize their technologies. These organizations face the same challenges
          – the evaluation of technologies in the commercial space and the creation of a roadmap to proceed.
          We have developed the program, 24 Hours of Technology, a global online technology commercialization seminar. More
          at www.24hrstechnology.com.
 •   Earle has 4 recommendations (1 manager, 1 client, 2 partners) including:
 •   1st Len Denton, Technology Commercialization Strategist | Program Manager, IC2 Institute - University of Texas at
     Austin (Innovation, Creativity, Capital)
 •   1st Tom Algeo, Director and CEO, Value Oriented People

                List all employers and education
     Opportunity to network with former coworkers or people
                     who shared organizations


                                            CRDF Training Ivano-Frankivsk and
April, 2012                                                                                                                     27
                                            Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE - SKILLS

      •   Technology Transfer
      •   Economic Development
      •   Business Analysis
      •   Sales Management
      •   Global Business Development
      •   Market Analysis
      •   Technology Commercialization
      •   View All (25) Skills
                             Keywords
                         Used for searching


                         CRDF Training Ivano-Frankivsk and
April, 2012                                                  28
                         Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE - GROUPS

 • Advanced Scientific Communities (TM)
 • Africa Knowledge Transfer Partnerships (AKTP)
 • Alliance Management and Business Development
   Network
 • Automotive Industry Professionals Worldwide
 • BIO Ventures for Global Health
 • Back End of Innovation

                Join up to 50 Groups


                 CRDF Training Ivano-Frankivsk and
April, 2012                                          29
                 Dnepropetrovsk © 2012 Earle Hager
EARLE HAGER PROFILE - GROUPS

 • Front End of Innovation
      • Members (16,511)


          Email and connect with other group members
                   Join and delete as needed




                       CRDF Training Ivano-Frankivsk and
April, 2012                                                30
                       Dnepropetrovsk © 2012 Earle Hager
CONNECTIONS AND
                  RECOMMENDATIONS
 • Earle’s Connections (500+)
      • Cassandra Teas
        Gallery Manager at Teas Art Gallery
      • Berislav Čižmek
        Dealmaker and Networker, CEO/Owner at CBBS Ltd
      • Lorne McLachlan
        Information Technology and Services Consultant and
        Professional
      • See all Connections »
 • Earle Recommends (48)
      • Len Denton, Technology Commercialization Strategist |
        Program Manager, IC2 Institute - University of Texas at Austin
        (Innovation, Creativity, Capital)
                 Many Connections and Recommendations

                          CRDF Training Ivano-Frankivsk and
April, 2012                                                              31
                          Dnepropetrovsk © 2012 Earle Hager
MAKING CONNECTIONS


 • Use LinkedIn Toolbar to review your contact list and
   emails and make connections
 • After emailing someone, send them a connection
   invitation
 • The more people you connect with, the easier it will
   be to find Len Denton at GSK




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           32
                  Dnepropetrovsk © 2012 Earle Hager
I DON’T WANT TO DO THIS


 • For some, this is a very difficult process
 • Have someone in your group aggressively connect
 • Connect with them




                    CRDF Training Ivano-Frankivsk and
April, 2012                                             33
                    Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Create LinkedIn Profile
 • Update full history
 • Use LinkedIn Toolbar to identify your contacts on
   LinkedIn
 • Select Groups to Join
 • Connect with me – Earle Hager /
   ehager@austin.rr.com



                   CRDF Training Ivano-Frankivsk and
April, 2012                                            34
                   Dnepropetrovsk © 2012 Earle Hager
CONNECTORS


 • Connectors are famous people or heavy LinkedIn
   users who will help you expand your network
 • Barack Obama, Boone Pickens, Michael Dell and
   others accept notices and being in their network
   will help you expand your contacts
 • Open Networks are people who have thousands of
   connections and will help you expand your network




                 CRDF Training Ivano-Frankivsk and
April, 2012                                          35
                 Dnepropetrovsk © 2012 Earle Hager
FACEBOOK FOR
  BUSINESS
SOCIAL MEDIA AND BEYOND
FACEBOOK FOR BUSINESS


 • Facebook is becoming a business as well as
   personal resource
 • Use Facebook pages to publish your work and
   update the world




                   CRDF Training Ivano-Frankivsk and
April, 2012                                            37
                   Dnepropetrovsk © 2012 Earle Hager
BUSINESS PAGE


 •   Update frequently
 •   Invite connections
 •   Link to Twitter
 •   Provide pictures, descriptions, and links




                      CRDF Training Ivano-Frankivsk and
April, 2012                                               38
                      Dnepropetrovsk © 2012 Earle Hager
PERSONAL PROFILE


 • Clean up your personal profiles




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           39
                  Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Create Facebook page (option at the bottom of
   the screen)
 • Update with information on your projects
 • Note option to update as The Page or your
   individual Facebook account
 • Invite friends and colleagues to follow you on
   Facebook




                 CRDF Training Ivano-Frankivsk and
April, 2012                                          40
                 Dnepropetrovsk © 2012 Earle Hager
FACEBOOK PAGE

 • The Neutrino Donut, LLC
 • Consulting/Business Services · Austin, Texas
 • 27 friends like this.




                   CRDF Training Ivano-Frankivsk and
April, 2012                                            41
                   Dnepropetrovsk © 2012 Earle Hager
TWITTER
SOCIAL MEDIA AND BEYOND
CONCEPTS


 • 140 words
 • Use links to your blogs or Facebook pages
 • Use TinyURL software or allow Twitter to compress
   the link
 • Use hashtags to link to an idea or event




                  CRDF Training Ivano-Frankivsk and
April, 2012                                            43
                  Dnepropetrovsk © 2012 Earle Hager
EXECUTION


 •   Use hash tags to link to companies, events, or others
 •   #SOTU – Obama’s State of the Union
 •   Search Twitter for more examples
 •   Use your account in the hash tag as well




                     CRDF Training Ivano-Frankivsk and
April, 2012                                              44
                     Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Create Twitter account
 • Enter comments on your work
 • Enter comments with links to your blog or Facebook
   page




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           45
                  Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Seek out followers and people for you to follow –
   search on your subject matter to find experts
 • Seek out hash tags to follow and reference
 • This is about volume, not analysis




                  CRDF Training Ivano-Frankivsk and
April, 2012                                            46
                  Dnepropetrovsk © 2012 Earle Hager
BLOGGING
SOCIAL MEDIA AND BEYOND
BLOGGING YOUR WORK


 • Use blog to update on complex subjects
 • Present subject matter as one page of text
 • Update with comments on your work




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           48
                  Dnepropetrovsk © 2012 Earle Hager
BLOGGING OTHER PEOPLE’S WORK


 • Update blog with comments and updates from
   other people
 • Become information source on the subject matter




                 CRDF Training Ivano-Frankivsk and
April, 2012                                          49
                 Dnepropetrovsk © 2012 Earle Hager
BLOGGING OTHER ANNOUNCEMENTS


 • Important events in your field can be blogged by
   you
 • Searches will find your comments on the event as
   well as the publicity for the event




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           50
                  Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Google Blog and other services have free blogging
   options
 • Create blog
 • Experiment with format and updates
 • Go live




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           51
                  Dnepropetrovsk © 2012 Earle Hager
YOUTUBE
SOCIAL MEDIA AND BEYOND
VIDEOS WITH KEYWORDS


 •   Free video and search facility
 •   Create channel to group your videos
 •   HD cameras and recording easily available
 •   Break complex topics into short presentations




                     CRDF Training Ivano-Frankivsk and
April, 2012                                              53
                     Dnepropetrovsk © 2012 Earle Hager
CREATING A VIDEO


 • Videos should be more than two minutes but less
   than five minutes
 • Break up the interview format with slides
 • Be informational




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           54
                  Dnepropetrovsk © 2012 Earle Hager
VIDEO TOOLS


 • Many Intel and Mac based packages to edit the
   movie
 • Audacity is a free recording and editing tool for
   vocals
 • PowerPoint slides can be added over voice over
 • Interns and students are eager to volunteer for
   project work




                  CRDF Training Ivano-Frankivsk and
April, 2012                                            55
                  Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • The key to recording videos is to understand the
   power of editing
 • While recording, keep talking and restart for errors
 • Become comfortable with your voice and image




                   CRDF Training Ivano-Frankivsk and
April, 2012                                               56
                   Dnepropetrovsk © 2012 Earle Hager
IMPLEMENTATION


 • Have goal with each video and focus presentation
 • Use keywords in listing to make project available for
   searching
 • Include contact information in the video listing




                   CRDF Training Ivano-Frankivsk and
April, 2012                                            57
                   Dnepropetrovsk © 2012 Earle Hager
GOOGLE PLUS
SOCIAL MEDIA AND BEYOND
JUST LIKE FACEBOOK


 • It’s true - there are advantages to using Google +
 • We will find them out in the next year




                  CRDF Training Ivano-Frankivsk and
April, 2012                                             59
                  Dnepropetrovsk © 2012 Earle Hager
WEBSITES
SOCIAL MEDIA AND BEYOND
BASICS


 • Use websites to consolidate your information
 • Reserve names locally and in the US
 • Many local developers of websites




                  CRDF Training Ivano-Frankivsk and
April, 2012                                           61
                  Dnepropetrovsk © 2012 Earle Hager
DID YOU KNOW?


 • You can get away with not having one.




                 CRDF Training Ivano-Frankivsk and
April, 2012                                          62
                 Dnepropetrovsk © 2012 Earle Hager
UPDATING ONCE
POSTEROUS


 • https://posterous.com/
 • Update all of them at once
 • Just one entry, and be done with it all
 • Much better than writing all that stuff four or five
   times
 • Much, much better




                    CRDF Training Ivano-Frankivsk and
April, 2012                                               64
                    Dnepropetrovsk © 2012 Earle Hager
IN CONCLUSION …
IN CONCLUSION


 • Be Seen
 • Be Heard




               CRDF Training Ivano-Frankivsk and
April, 2012                                        66
               Dnepropetrovsk © 2012 Earle Hager
THANK YOU


 Earle Hager
 Managing Partner, The Neutrino Donut, LLC
 Commercialization of Science and Technology
 ehager@austin.rr.com
 Skype: earle.hager.panidea
 +1 512 662 1728
 http://www.linkedin.com/in/earlehager
 http://tinyurl.com/6vy4uum

                 CRDF Training Ivano-Frankivsk and
April, 2012                                          67
                 Dnepropetrovsk © 2012 Earle Hager
QUESTIONS?

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Fundamentals Of Effective Marketing & Communication Final

  • 1. FUNDAMENTALS OF EFFECTIVE MARKETING & COMMUNICATION SLIDES AND INFORMATION © 2012 EARLE HAGER ALL RIGHTS RESERVED
  • 2. THE WORLD IS FLAT • And we are going to make it a little flatter CRDF Training Ivano-Frankivsk and April, 2012 2 Dnepropetrovsk © 2012 Earle Hager
  • 3. THE KEY IDEA • People want to connect with others with similar interests • Companies seeking new ideas and technologies want to find you CRDF Training Ivano-Frankivsk and April, 2012 3 Dnepropetrovsk © 2012 Earle Hager
  • 4. GOAL • To be found • To be seen as an expert • To provide information on your technology or idea CRDF Training Ivano-Frankivsk and April, 2012 4 Dnepropetrovsk © 2012 Earle Hager
  • 5. PROCTOR AND GAMBLE • Proctor and Gamble has cut back on their marketing staff as they realized Facebook, Twitter, YouTube and other opportunities were free. CRDF Training Ivano-Frankivsk and April, 2012 5 Dnepropetrovsk © 2012 Earle Hager
  • 6. CHANGES • Video technology is available at low cost and low entry • Viewing of your media is based upon one time transmission but also the ongoing viewing of the media CRDF Training Ivano-Frankivsk and April, 2012 6 Dnepropetrovsk © 2012 Earle Hager
  • 7. MAKING IT EASIER • If done properly, this process becomes easy • Making it easy takes work • We will show you tools to update multiple applications CRDF Training Ivano-Frankivsk and April, 2012 7 Dnepropetrovsk © 2012 Earle Hager
  • 8. NARROWCASTING • Social media is about narrowcasting • People get their information from different sources • You need to provide your information in multiple locations • In the past, it was all about the website. Now … CRDF Training Ivano-Frankivsk and April, 2012 8 Dnepropetrovsk © 2012 Earle Hager
  • 9. EXPERIMENTATION • All of these options can be changed, updated, or deleted • Experiment and find what works for you • The second or third version of what you do may be the best choice CRDF Training Ivano-Frankivsk and April, 2012 9 Dnepropetrovsk © 2012 Earle Hager
  • 10. THE BASICS • Everything is about Process CRDF Training Ivano-Frankivsk and April, 2012 10 Dnepropetrovsk © 2012 Earle Hager
  • 11. AGENDA • Google Searches • LinkedIn • Facebook for Business • Twitter • Blogging • YouTube • Google + • Websites • Updating Once • Conclusion CRDF Training Ivano-Frankivsk and April, 2012 11 Dnepropetrovsk © 2012 Earle Hager
  • 12. GOOGLE SEARCHES BEING FOUND
  • 13. WHY TRACK? • Who is visiting your website? • Where are they going? • Are they staying? • For how long? • What are they doing? CRDF Training Ivano-Frankivsk and April, 2012 13 Dnepropetrovsk © 2012 Earle Hager
  • 14. CREATE WORDS TO BE FOUND • Use of keywords • Use of references to other people, organizations, or events • References to major events (current events ) • Effect on your technology to major events CRDF Training Ivano-Frankivsk and April, 2012 14 Dnepropetrovsk © 2012 Earle Hager
  • 15. KEY WORDS • Continually describe your work with key words • Minimize other words (pronouns, adverbs) • Wording of text may not be smooth CRDF Training Ivano-Frankivsk and April, 2012 15 Dnepropetrovsk © 2012 Earle Hager
  • 16. GOOGLE AND YAHOO ANALYTICS • Track access to websites • Track volume, source, conduct • Free CRDF Training Ivano-Frankivsk and April, 2012 16 Dnepropetrovsk © 2012 Earle Hager
  • 17. IMPLEMENTATION • Analytics are automatically managed by Facebook, YouTube and blogging software. • Websites are the target for this feature • Go to Google or Yahoo Analytics, create your account, and update your website with the listed text • Track your site by activity CRDF Training Ivano-Frankivsk and April, 2012 17 Dnepropetrovsk © 2012 Earle Hager
  • 19. GOAL • Who do you know? • Who do they know? • Manage your network and request introductions to others CRDF Training Ivano-Frankivsk and April, 2012 19 Dnepropetrovsk © 2012 Earle Hager
  • 20. GOAL • Develop contacts and interests • Use network for introductions • Connect with business interests CRDF Training Ivano-Frankivsk and April, 2012 20 Dnepropetrovsk © 2012 Earle Hager
  • 21. PRACTICAL APPLICATIONS • In making connections, knowing you want to speak with GSK about your technology is not effective • Learning the person in charge of new product development in your field at GSK is Len Denton is effective • Have contact point and chance to review your network for who might know this person • Don’t waste time guessing who to contact CRDF Training Ivano-Frankivsk and April, 2012 21 Dnepropetrovsk © 2012 Earle Hager
  • 22. BUSINESS PROFILING • Connect to three people away from you • Develop extensive profile with detailed information • Expand through Open Networkers and Group connections CRDF Training Ivano-Frankivsk and April, 2012 22 Dnepropetrovsk © 2012 Earle Hager
  • 23. CREATE PROFILE • List employment, education, projects • Be extensive and descriptive • Use links to companies and universities when creating profile • Use add-ins, such as SlideShare or Amazon Book List to enhance your profile CRDF Training Ivano-Frankivsk and April, 2012 23 Dnepropetrovsk © 2012 Earle Hager
  • 24. EARLE HAGER PROFILE • Earle Hager • The Neutrino Donut, LLC • Austin, Texas Area International Trade and Development • Earle Hager http://lnkd.in/vpkskg From Terry Cooke: Sustaining U.S.-China Cooperation in Clean Energy is my new book being published by the Kissinger Institute of the Woodrow Wilson Center. At 120 pages, it offers a clear and concise overview of the politics, technology (surveying 10... Summary of you, your work, and active projects CRDF Training Ivano-Frankivsk and April, 2012 24 Dnepropetrovsk © 2012 Earle Hager
  • 25. EARLE HAGER PROFILE - INTRODUCTION • Current • Managing Partner at The Neutrino Donut, LLC • Past • Chief Operating Officer at Panidea • Business Development Manager at IC2 Institute, Univ of Texas • Project Manager at IC2 Institute of The University of Texas at Austin • Education • The University of Texas at Austin - The Red McCombs School of Business • Baylor University - Hankamer School of Business • University of Pennsylvania - The Wharton School • Recommendations • 17 people have recommended Earle • Connections • 500+ connections • Websites • Blog • Twitter • NeutrinoDonut • Public Profile • http://www.linkedin.com/in/earlehager Summary created by LinkedIn of your work and education CRDF Training Ivano-Frankivsk and April, 2012 25 Dnepropetrovsk © 2012 Earle Hager
  • 26. EARLE HAGER PROFILE - SUMMARY Summary • I have over thirty years of consulting and business development experience. I have worked with the best practices in the international business development, manufacturing, high tech, and pharmaceutical industries. Specialties • Business Development, Contract Negotiations, Technology Evaluation, Multinational Relationships, Technology Commercialization, Technology Transfer Strategies Extended list of expertise Use keywords and highlight what is current and important CRDF Training Ivano-Frankivsk and April, 2012 26 Dnepropetrovsk © 2012 Earle Hager
  • 27. EARLE HAGER PROFILE - EMPLOYMENT • Managing Partner – The Neutrino Donut, LLC • November 2011 – Present (4 months) Austin, TX • Providing business development services for organizations seeking to expand their global markets. Extensive relationships with global players and detailed understanding of development process for small and startup organizations. Providing strategic development services for NanoThermo, an US based LED thermal management technology company, BioALvo, a Portugal based natural product development firm, Beroe Inc., an India based research organization, technology commercialization projects for a Middle East university, and CRDF Global projects in Eastern Europe as well as business plan competitions with several universities. Board member on startup company. • Chief Operating Officer - Panidea • Privately Held; 1-10 employees; International Trade and Development industry • August 2010 – November 2011 (1 year 4 months) • We work with organizations seeking to commercialize their technologies. These organizations face the same challenges – the evaluation of technologies in the commercial space and the creation of a roadmap to proceed. We have developed the program, 24 Hours of Technology, a global online technology commercialization seminar. More at www.24hrstechnology.com. • Earle has 4 recommendations (1 manager, 1 client, 2 partners) including: • 1st Len Denton, Technology Commercialization Strategist | Program Manager, IC2 Institute - University of Texas at Austin (Innovation, Creativity, Capital) • 1st Tom Algeo, Director and CEO, Value Oriented People List all employers and education Opportunity to network with former coworkers or people who shared organizations CRDF Training Ivano-Frankivsk and April, 2012 27 Dnepropetrovsk © 2012 Earle Hager
  • 28. EARLE HAGER PROFILE - SKILLS • Technology Transfer • Economic Development • Business Analysis • Sales Management • Global Business Development • Market Analysis • Technology Commercialization • View All (25) Skills Keywords Used for searching CRDF Training Ivano-Frankivsk and April, 2012 28 Dnepropetrovsk © 2012 Earle Hager
  • 29. EARLE HAGER PROFILE - GROUPS • Advanced Scientific Communities (TM) • Africa Knowledge Transfer Partnerships (AKTP) • Alliance Management and Business Development Network • Automotive Industry Professionals Worldwide • BIO Ventures for Global Health • Back End of Innovation Join up to 50 Groups CRDF Training Ivano-Frankivsk and April, 2012 29 Dnepropetrovsk © 2012 Earle Hager
  • 30. EARLE HAGER PROFILE - GROUPS • Front End of Innovation • Members (16,511) Email and connect with other group members Join and delete as needed CRDF Training Ivano-Frankivsk and April, 2012 30 Dnepropetrovsk © 2012 Earle Hager
  • 31. CONNECTIONS AND RECOMMENDATIONS • Earle’s Connections (500+) • Cassandra Teas Gallery Manager at Teas Art Gallery • Berislav Čižmek Dealmaker and Networker, CEO/Owner at CBBS Ltd • Lorne McLachlan Information Technology and Services Consultant and Professional • See all Connections » • Earle Recommends (48) • Len Denton, Technology Commercialization Strategist | Program Manager, IC2 Institute - University of Texas at Austin (Innovation, Creativity, Capital) Many Connections and Recommendations CRDF Training Ivano-Frankivsk and April, 2012 31 Dnepropetrovsk © 2012 Earle Hager
  • 32. MAKING CONNECTIONS • Use LinkedIn Toolbar to review your contact list and emails and make connections • After emailing someone, send them a connection invitation • The more people you connect with, the easier it will be to find Len Denton at GSK CRDF Training Ivano-Frankivsk and April, 2012 32 Dnepropetrovsk © 2012 Earle Hager
  • 33. I DON’T WANT TO DO THIS • For some, this is a very difficult process • Have someone in your group aggressively connect • Connect with them CRDF Training Ivano-Frankivsk and April, 2012 33 Dnepropetrovsk © 2012 Earle Hager
  • 34. IMPLEMENTATION • Create LinkedIn Profile • Update full history • Use LinkedIn Toolbar to identify your contacts on LinkedIn • Select Groups to Join • Connect with me – Earle Hager / ehager@austin.rr.com CRDF Training Ivano-Frankivsk and April, 2012 34 Dnepropetrovsk © 2012 Earle Hager
  • 35. CONNECTORS • Connectors are famous people or heavy LinkedIn users who will help you expand your network • Barack Obama, Boone Pickens, Michael Dell and others accept notices and being in their network will help you expand your contacts • Open Networks are people who have thousands of connections and will help you expand your network CRDF Training Ivano-Frankivsk and April, 2012 35 Dnepropetrovsk © 2012 Earle Hager
  • 36. FACEBOOK FOR BUSINESS SOCIAL MEDIA AND BEYOND
  • 37. FACEBOOK FOR BUSINESS • Facebook is becoming a business as well as personal resource • Use Facebook pages to publish your work and update the world CRDF Training Ivano-Frankivsk and April, 2012 37 Dnepropetrovsk © 2012 Earle Hager
  • 38. BUSINESS PAGE • Update frequently • Invite connections • Link to Twitter • Provide pictures, descriptions, and links CRDF Training Ivano-Frankivsk and April, 2012 38 Dnepropetrovsk © 2012 Earle Hager
  • 39. PERSONAL PROFILE • Clean up your personal profiles CRDF Training Ivano-Frankivsk and April, 2012 39 Dnepropetrovsk © 2012 Earle Hager
  • 40. IMPLEMENTATION • Create Facebook page (option at the bottom of the screen) • Update with information on your projects • Note option to update as The Page or your individual Facebook account • Invite friends and colleagues to follow you on Facebook CRDF Training Ivano-Frankivsk and April, 2012 40 Dnepropetrovsk © 2012 Earle Hager
  • 41. FACEBOOK PAGE • The Neutrino Donut, LLC • Consulting/Business Services · Austin, Texas • 27 friends like this. CRDF Training Ivano-Frankivsk and April, 2012 41 Dnepropetrovsk © 2012 Earle Hager
  • 43. CONCEPTS • 140 words • Use links to your blogs or Facebook pages • Use TinyURL software or allow Twitter to compress the link • Use hashtags to link to an idea or event CRDF Training Ivano-Frankivsk and April, 2012 43 Dnepropetrovsk © 2012 Earle Hager
  • 44. EXECUTION • Use hash tags to link to companies, events, or others • #SOTU – Obama’s State of the Union • Search Twitter for more examples • Use your account in the hash tag as well CRDF Training Ivano-Frankivsk and April, 2012 44 Dnepropetrovsk © 2012 Earle Hager
  • 45. IMPLEMENTATION • Create Twitter account • Enter comments on your work • Enter comments with links to your blog or Facebook page CRDF Training Ivano-Frankivsk and April, 2012 45 Dnepropetrovsk © 2012 Earle Hager
  • 46. IMPLEMENTATION • Seek out followers and people for you to follow – search on your subject matter to find experts • Seek out hash tags to follow and reference • This is about volume, not analysis CRDF Training Ivano-Frankivsk and April, 2012 46 Dnepropetrovsk © 2012 Earle Hager
  • 48. BLOGGING YOUR WORK • Use blog to update on complex subjects • Present subject matter as one page of text • Update with comments on your work CRDF Training Ivano-Frankivsk and April, 2012 48 Dnepropetrovsk © 2012 Earle Hager
  • 49. BLOGGING OTHER PEOPLE’S WORK • Update blog with comments and updates from other people • Become information source on the subject matter CRDF Training Ivano-Frankivsk and April, 2012 49 Dnepropetrovsk © 2012 Earle Hager
  • 50. BLOGGING OTHER ANNOUNCEMENTS • Important events in your field can be blogged by you • Searches will find your comments on the event as well as the publicity for the event CRDF Training Ivano-Frankivsk and April, 2012 50 Dnepropetrovsk © 2012 Earle Hager
  • 51. IMPLEMENTATION • Google Blog and other services have free blogging options • Create blog • Experiment with format and updates • Go live CRDF Training Ivano-Frankivsk and April, 2012 51 Dnepropetrovsk © 2012 Earle Hager
  • 53. VIDEOS WITH KEYWORDS • Free video and search facility • Create channel to group your videos • HD cameras and recording easily available • Break complex topics into short presentations CRDF Training Ivano-Frankivsk and April, 2012 53 Dnepropetrovsk © 2012 Earle Hager
  • 54. CREATING A VIDEO • Videos should be more than two minutes but less than five minutes • Break up the interview format with slides • Be informational CRDF Training Ivano-Frankivsk and April, 2012 54 Dnepropetrovsk © 2012 Earle Hager
  • 55. VIDEO TOOLS • Many Intel and Mac based packages to edit the movie • Audacity is a free recording and editing tool for vocals • PowerPoint slides can be added over voice over • Interns and students are eager to volunteer for project work CRDF Training Ivano-Frankivsk and April, 2012 55 Dnepropetrovsk © 2012 Earle Hager
  • 56. IMPLEMENTATION • The key to recording videos is to understand the power of editing • While recording, keep talking and restart for errors • Become comfortable with your voice and image CRDF Training Ivano-Frankivsk and April, 2012 56 Dnepropetrovsk © 2012 Earle Hager
  • 57. IMPLEMENTATION • Have goal with each video and focus presentation • Use keywords in listing to make project available for searching • Include contact information in the video listing CRDF Training Ivano-Frankivsk and April, 2012 57 Dnepropetrovsk © 2012 Earle Hager
  • 59. JUST LIKE FACEBOOK • It’s true - there are advantages to using Google + • We will find them out in the next year CRDF Training Ivano-Frankivsk and April, 2012 59 Dnepropetrovsk © 2012 Earle Hager
  • 61. BASICS • Use websites to consolidate your information • Reserve names locally and in the US • Many local developers of websites CRDF Training Ivano-Frankivsk and April, 2012 61 Dnepropetrovsk © 2012 Earle Hager
  • 62. DID YOU KNOW? • You can get away with not having one. CRDF Training Ivano-Frankivsk and April, 2012 62 Dnepropetrovsk © 2012 Earle Hager
  • 64. POSTEROUS • https://posterous.com/ • Update all of them at once • Just one entry, and be done with it all • Much better than writing all that stuff four or five times • Much, much better CRDF Training Ivano-Frankivsk and April, 2012 64 Dnepropetrovsk © 2012 Earle Hager
  • 66. IN CONCLUSION • Be Seen • Be Heard CRDF Training Ivano-Frankivsk and April, 2012 66 Dnepropetrovsk © 2012 Earle Hager
  • 67. THANK YOU Earle Hager Managing Partner, The Neutrino Donut, LLC Commercialization of Science and Technology ehager@austin.rr.com Skype: earle.hager.panidea +1 512 662 1728 http://www.linkedin.com/in/earlehager http://tinyurl.com/6vy4uum CRDF Training Ivano-Frankivsk and April, 2012 67 Dnepropetrovsk © 2012 Earle Hager