SlideShare a Scribd company logo
AN
PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Fun Factory
branding
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
tone Violet C
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Packaging Design(rancho rubix cube)
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Packaging Design(doctor’s kit)
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Character design
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Fun Factory
STRUCTURAL PACKAGING IDEAS
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
ROUTE 1
ICONOGRAPHY
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
a) AMBULANCE
Here, the packaging acts as a clear add-on to what’s
inside. Kids can play with it to add to the hospital
setting, and this will urge them to save the pack later
as a storage container.
The box itself becomes a carry bag
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
b) SAFETY CROSS
Another recognizable icon, it also breaks away from the usual
square and rectangle clutter commonly seen on shelves.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
ROUTE 2
OBJECTS
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
HOSPITAL TRAY
Here, the pack is designed like a hospital tray which
you can pull out of the outer carton. It has neatly
designated areas for each piece, again encouraging
children to save and use it as part of play.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
ROUTE 3
BRAND MASCOT
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Brand Mascot
We use a character as the pack (see references
below). For our 3 smaller SKUs, we could have a
doctor, nurse and patient as each pack. They could be
our Funtoosh Mascots across all kits - for the Tea
Set, Golf Kit, etc. where they change roles
accordingly (like the Amul girl). Not only do they add
to the playing experience, they also make for clutter-
breaking packs, with unmatched shelf-throw.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
ROUTE 4
Do.It.Yourself
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
D.I.Y CHARACTERS & OBJECTS
Here, we could have perforated characters and / or
objects that provide an apt hospital setting for the
toys inside. These can be either cut-out to make a
doctor / nurse or just folded to make a bed, wall,
etc., making the pack an added selling point for the
kit.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
ROUTE 5
POP-UPS
10.08.12
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
POP-UPS
The BoP could fold-out to reveal an entire pop-up
setting, already cut into the pack. Here again, the
setting for playing is included in the pack, urging
them to not throw away the pack.
This will not work in the front, as we need to display
the products, but we can illustrate it on the FoP.
Friday 4 July 2014
©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

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Fun factory branding system and packaging

  • 2. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Fun Factory branding 10.08.12 Friday 4 July 2014
  • 3. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. 10.08.12 tone Violet C Friday 4 July 2014
  • 4. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Packaging Design(rancho rubix cube) 10.08.12 Friday 4 July 2014
  • 5. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. 10.08.12 Friday 4 July 2014
  • 6. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Packaging Design(doctor’s kit) 10.08.12 Friday 4 July 2014
  • 7. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. 10.08.12 Character design Friday 4 July 2014
  • 8. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. 10.08.12 Friday 4 July 2014
  • 9. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. 10.08.12 Friday 4 July 2014
  • 10. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Fun Factory STRUCTURAL PACKAGING IDEAS 10.08.12 Friday 4 July 2014
  • 11. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. ROUTE 1 ICONOGRAPHY 10.08.12 Friday 4 July 2014
  • 12. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. a) AMBULANCE Here, the packaging acts as a clear add-on to what’s inside. Kids can play with it to add to the hospital setting, and this will urge them to save the pack later as a storage container. The box itself becomes a carry bag Friday 4 July 2014
  • 13. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. b) SAFETY CROSS Another recognizable icon, it also breaks away from the usual square and rectangle clutter commonly seen on shelves. Friday 4 July 2014
  • 14. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. ROUTE 2 OBJECTS 10.08.12 Friday 4 July 2014
  • 15. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. HOSPITAL TRAY Here, the pack is designed like a hospital tray which you can pull out of the outer carton. It has neatly designated areas for each piece, again encouraging children to save and use it as part of play. Friday 4 July 2014
  • 16. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. ROUTE 3 BRAND MASCOT 10.08.12 Friday 4 July 2014
  • 17. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Brand Mascot We use a character as the pack (see references below). For our 3 smaller SKUs, we could have a doctor, nurse and patient as each pack. They could be our Funtoosh Mascots across all kits - for the Tea Set, Golf Kit, etc. where they change roles accordingly (like the Amul girl). Not only do they add to the playing experience, they also make for clutter- breaking packs, with unmatched shelf-throw. Friday 4 July 2014
  • 18. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. ROUTE 4 Do.It.Yourself 10.08.12 Friday 4 July 2014
  • 19. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. D.I.Y CHARACTERS & OBJECTS Here, we could have perforated characters and / or objects that provide an apt hospital setting for the toys inside. These can be either cut-out to make a doctor / nurse or just folded to make a bed, wall, etc., making the pack an added selling point for the kit. Friday 4 July 2014
  • 20. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. ROUTE 5 POP-UPS 10.08.12 Friday 4 July 2014
  • 21. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. POP-UPS The BoP could fold-out to reveal an entire pop-up setting, already cut into the pack. Here again, the setting for playing is included in the pack, urging them to not throw away the pack. This will not work in the front, as we need to display the products, but we can illustrate it on the FoP. Friday 4 July 2014
  • 22. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd. Friday 4 July 2014