Use Them or Lose Them: Old buildings with new purposesJonathanFoyle1
Annotated summary of the keynote lecture at the Resilient Heritage Conference, Peterborough 15 July 2011. Thinking out loud about how buildings must stay useful, and how we might achieve that most appropriately. Let the debate continue. More talks at www.built.org.uk
Use Them or Lose Them: Old buildings with new purposesJonathanFoyle1
Annotated summary of the keynote lecture at the Resilient Heritage Conference, Peterborough 15 July 2011. Thinking out loud about how buildings must stay useful, and how we might achieve that most appropriately. Let the debate continue. More talks at www.built.org.uk
Oh, It Ain't My Fault: Building Successful Marketing RelationshipsGeoff Coats
At talk by Geoff Coats of Line 58 Branding and Web Design -- www.line58.com -- presented to the Society for Marketing Professional Services (SMPS).
Working with marketing directors and their teams at various construction, architecture, and engineering firms we have seen projects start out promising and then devolve into chaos. This results in higher levels of stress for all team members, delivery of projects that are less successful than they could have been, and often firms paying more for a mediocre (or bad) outcome than they could have paid for a great project.
We will look at are some of the missteps that clients and creative teams make, explore strategies for how you as a marketing leader can avoid these common mistakes, and how you can plan and implement a successful project.
Adam Proehl's presentation at Online Marketing Summit Seattle June 23rd 2011
There are hundreds of tools out there to measure social media, but how do you know which ones are right for you? In this session, you’ll review the top 20 and get tips on how and when to use them and how to interpret the metrics they provide. Then you’ll learn how to tie your measurement efforts back to business objectives so you can begin to determine your social media ROI.
Focus: B2B/B2C on Social Media
Oh, It Ain't My Fault: Building Successful Marketing RelationshipsGeoff Coats
At talk by Geoff Coats of Line 58 Branding and Web Design -- www.line58.com -- presented to the Society for Marketing Professional Services (SMPS).
Working with marketing directors and their teams at various construction, architecture, and engineering firms we have seen projects start out promising and then devolve into chaos. This results in higher levels of stress for all team members, delivery of projects that are less successful than they could have been, and often firms paying more for a mediocre (or bad) outcome than they could have paid for a great project.
We will look at are some of the missteps that clients and creative teams make, explore strategies for how you as a marketing leader can avoid these common mistakes, and how you can plan and implement a successful project.
Adam Proehl's presentation at Online Marketing Summit Seattle June 23rd 2011
There are hundreds of tools out there to measure social media, but how do you know which ones are right for you? In this session, you’ll review the top 20 and get tips on how and when to use them and how to interpret the metrics they provide. Then you’ll learn how to tie your measurement efforts back to business objectives so you can begin to determine your social media ROI.
Focus: B2B/B2C on Social Media