This document discusses the challenges driving increased automation and digitalization in the oil and gas industry. It identifies four main challenges: 1) Increasingly complex operations, 2) Zero tolerance for health, safety, and environmental incidents, 3) A growing talent and experience gap, and 4) A growing data overflow. It argues that oil and gas companies need to adopt practices from data-intensive industries to become more agile and able to leverage digital technologies. The winners will be data-driven and agile corporations that can use automation and analytics to address their biggest challenges and continuously improve.