The document discusses trends in emerging markets in 2013. It notes that emerging market GDP will surpass developed markets for the first time. It discusses opportunities for emerging market brands to market to other emerging market consumers through affordable products, as well as emerging markets celebrating their national heritage and culture. It also discusses opportunities for emerging and developed brands to market affordable products to cost-conscious consumers in developed markets.
1) Travel retail, also known as duty free, is the sixth largest continent for sales and contributes to brand development and reaching new consumers.
2) It has experienced tremendous growth over the past decades due to the increase in international tourist arrivals and air passenger traffic.
3) The main opportunities for Israeli brands are to use travel retail as a way to showcase brands, launch or relaunch products internationally, and build brand awareness on a global stage to help expand into domestic markets.
M3 m 65th avenue gurugram brochure | Reinvent the way you look at lifeSrishtiSharma143
M3M 65th Avenue commercial property is a wonderful getaway for a sparkling shopping experience. Positioned on the Golf Course Extension Road, it has proximity to NH-8 that joins Gurugram with Delhi and Jaipur. Of course, commercial development is one of the extraordinary projects by M3M Properties.
For More Details:
Call us: +918447783345
Visit: www.m3mproperties.com
Pou is a virtual pet app launched in 2012 that gained popularity through word-of-mouth rather than advertising. It offers a pet that needs continuous care along with 32 mini-games. In 2014, CPC began developing Pou licensing globally with 16 agents. A new version of the app with improved graphics, games and features will launch in 2015 along with other announcements to further engage fans. Mexican Skulls is a brand by artist Javi Molner that humorously skeletonizes pop culture characters in reference to Mexico's Day of the Dead traditions of celebrating life after death through rituals and fun for all ages. CPC manages the international licensing of this and other Maya Studio brands in Europe.
Butterfly London Neutral Identity – the new face of beautyButterfly London
This document discusses the rise of gender neutrality in various industries. It notes that identities are becoming more fluid as stereotypes break down. Examples provided include gender neutral products in beauty, fashion, toys, and retail. Brands are embracing neutrality through inclusive marketing and products that focus on individual needs rather than gender. Generation Z is growing up in a more gender neutral world which will further drive societal changes around inclusivity.
Destination.Golf offers resort listings and digital advertising to luxury golf resorts, including 500,000 impressions on premium sites and comprehensive listings with booking engines. For $10,000 per year plus 10% of bookings, resorts can reach Destination.Golf's audience of sophisticated golfers. The company aims to book 10,000 trips in the first year, 50,000 in the second, and 100,000 in the third as the portal and mobile app launch attract more visitors.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
Best French brands - 23 Remarkable Marketing ExamplesJérémie Lorrain
L'Oréal Paris establishes itself as a world leader in cosmetics through luxurious branding and high advertising budgets for new products. Free disrupted the telecommunications industry in France with an affordable mobile phone plan with unlimited texts. Chanel represents a sophisticated and timeless image through its logo, celebrities, and fashion shows that are inspired by its founder Coco Chanel's personality.
1) Travel retail, also known as duty free, is the sixth largest continent for sales and contributes to brand development and reaching new consumers.
2) It has experienced tremendous growth over the past decades due to the increase in international tourist arrivals and air passenger traffic.
3) The main opportunities for Israeli brands are to use travel retail as a way to showcase brands, launch or relaunch products internationally, and build brand awareness on a global stage to help expand into domestic markets.
M3 m 65th avenue gurugram brochure | Reinvent the way you look at lifeSrishtiSharma143
M3M 65th Avenue commercial property is a wonderful getaway for a sparkling shopping experience. Positioned on the Golf Course Extension Road, it has proximity to NH-8 that joins Gurugram with Delhi and Jaipur. Of course, commercial development is one of the extraordinary projects by M3M Properties.
For More Details:
Call us: +918447783345
Visit: www.m3mproperties.com
Pou is a virtual pet app launched in 2012 that gained popularity through word-of-mouth rather than advertising. It offers a pet that needs continuous care along with 32 mini-games. In 2014, CPC began developing Pou licensing globally with 16 agents. A new version of the app with improved graphics, games and features will launch in 2015 along with other announcements to further engage fans. Mexican Skulls is a brand by artist Javi Molner that humorously skeletonizes pop culture characters in reference to Mexico's Day of the Dead traditions of celebrating life after death through rituals and fun for all ages. CPC manages the international licensing of this and other Maya Studio brands in Europe.
Butterfly London Neutral Identity – the new face of beautyButterfly London
This document discusses the rise of gender neutrality in various industries. It notes that identities are becoming more fluid as stereotypes break down. Examples provided include gender neutral products in beauty, fashion, toys, and retail. Brands are embracing neutrality through inclusive marketing and products that focus on individual needs rather than gender. Generation Z is growing up in a more gender neutral world which will further drive societal changes around inclusivity.
Destination.Golf offers resort listings and digital advertising to luxury golf resorts, including 500,000 impressions on premium sites and comprehensive listings with booking engines. For $10,000 per year plus 10% of bookings, resorts can reach Destination.Golf's audience of sophisticated golfers. The company aims to book 10,000 trips in the first year, 50,000 in the second, and 100,000 in the third as the portal and mobile app launch attract more visitors.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
Best French brands - 23 Remarkable Marketing ExamplesJérémie Lorrain
L'Oréal Paris establishes itself as a world leader in cosmetics through luxurious branding and high advertising budgets for new products. Free disrupted the telecommunications industry in France with an affordable mobile phone plan with unlimited texts. Chanel represents a sophisticated and timeless image through its logo, celebrities, and fashion shows that are inspired by its founder Coco Chanel's personality.
Exim Colombia, Ecuador & CAM manages licensing and promotions for brands in Colombia, Ecuador, Panama, Costa Rica and Central America. It has offices in Bogota and works with licensors, licensees and retailers throughout the region. The company aims to embrace brands, nurture them and make them landmarks in the market. It has grown 40% in the last 3 years and currently has over 110 agreements in the territory. The company provides full support to licensees through retail and marketing staff, promotions, and trade show presence.
The world of Luxury is being challenged by a new set of ideals and behaviours as Millennials become increasingly powerful consumers. So what are the new Rules of Luxury that brands need to be aware of, and how are they adapting?
Travelbid.com.my is offering a free bidding contest for return air tickets to Manila on Cebu Pacific Air and 2 nights hotel stay at GoHotels Manila from November 12 to December 12, 2010. Each member can bid twice per day. Cebu Pacific Air offers affordable travel packages through its Fun Tours program. GoHotels Manila provides low-cost hotel accommodations through variable pricing that rewards early bookings. TravelBid is Malaysia's first reverse auction website specializing in travel and lifestyle products based on lowest unique bids.
Do you know the Olympic Games’ rules of brand engagement? In this PBJS white paper, we outline the social media landscape for Rio 2016 and winning experiential strategies for reaching spectators — especially Millennials — at the Games and around the world.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries and generated 500 pieces of promotional content. The third case study describes efforts to digitally transform operations, including through data analytics, mobile apps, and wearable technology, for the world's largest film city.
The document provides information about Chic Outlet Shopping Villages, a collection of 9 luxury outlet villages operated by Value Retail across Europe. It discusses the villages' locations, brands offered, hospitality services provided, and strategic approaches to promoting the villages to international tourists through travel trade partnerships, media campaigns, digital initiatives, and public relations efforts. In 2010, the villages attracted over 26 million shoppers, with tax refund sales from countries like China and the Middle East growing significantly compared to the previous year.
The Indian luxury landscape is evolving in ways that are redefining consumers and requiring luxury players to change their operations in 2016. Key trends include the rise of digital and social media marketing, pre-owned luxury goods gaining popularity, renting luxury items, making luxury more accessible to mainstream customers, collaborations between Indian and global brands, customization and "Indianization" of products, boosting domestic manufacturing, and regulatory changes impacting the industry. Brands will need an omnichannel presence to engage customers across all platforms personally.
Rethinking Luxury Brands in a "Phygital" WorldJerome Pineau
https://www.jeromepineau.com
Deck I used for my keynote at #DMWF 2018 in New York addressing digital, retail, content strategy, blockchain, authenticity, and generational marketing challenges in the luxury industry -- Contains additional talking track slides for context.
Relevant video clips of my presentation:
https://www.youtube.com/user/jeromepineau
This document provides brief descriptions of various marketing and technology news items. Some highlights include Netflix creating original content in Turkey, an Oscar-worthy commercial from Erdem Moralioglu and H&M, Audi reflecting on road safety, Burger King sending a message to a rival, Samsung highlighting memorable movie scenes, and McDonald's running a food-free campaign. It also mentions various companies experimenting with new store formats, loyalty programs, delivery services, and augmented/virtual reality technologies.
- The #HelloMauritius campaign was launched in October 2014 through online platforms like Facebook and Twitter to portray Mauritius as more than just beaches.
- The marketing plan aimed to reach 8000 people through various channels using the #HelloMauritius hashtag and messages about adventure and discovery in Mauritius. Good results were seen such as growth in Facebook likes and reach.
- Challenges included helping local members understand the campaign and increasing penetration in universities. Going forward, the Youth20 project will be launched to further engage youth and bridge gaps between students, organizations and companies in Mauritius.
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
ISES Houston Crystal Icon Awards 2014
Lauren MacQueen & Samara Hurley: Co-Chairs
House of Blues Houston
Celebrating the best of the best in the Houston Event Industry.
Este documento describe diferentes tipos de injertos óseos, de cartílago, nerviosos, de grasa y de dermis. Explica las células y componentes de la matriz ósea, así como las diferencias entre el hueso compacto y esponjoso. También cubre temas como la regeneración ósea, factores que influyen en la supervivencia de los injertos óseos y las complicaciones de los diferentes tipos de injertos.
Zhenzi Luo is a student at Kent State University majoring in finance. He is expected to graduate in May 2013 and has worked as a volunteer in the corporate finance department of the Bank of China. He is proficient in Mandarin Chinese, English, and Cantonese and has strong computer and mathematics skills.
Practicas quimica 2 (modif por plan estudios)Estefany Vgl
Este documento presenta cuatro prácticas de laboratorio para el análisis de suelos y leche. La primera práctica describe las propiedades biológicas de los suelos, incluida la importancia de los microorganismos. La segunda práctica cubre las propiedades físicas de los suelos como el tamaño de partícula y la densidad. La tercera práctica analiza las propiedades químicas de los suelos como el pH y la capacidad de intercambio catiónico. La cuarta práct
O documento discute a corrupção como um problema sério no Brasil que prejudica os cidadãos. Ele incentiva os eleitores a escolherem candidatos comprometidos em combater a corrupção, fornecendo dicas como verificar as contas de campanha e propostas dos candidatos sobre o tema. A Transparência Brasil está envolvida em uma campanha para um voto limpo e enviou propostas para criar uma jornada nacional contra a corrupção.
This document describes the design of a battery-backup photovoltaic system for an apartment gym in Mumbai, India. It will provide backup power to the gym and help reduce electricity costs over the long term. An 11.76 kW PV array is estimated to power the gym for 8 months per year, with excess electricity fed back to the grid. The system includes 280W polycrystalline modules, lithium-ion phosphate batteries, microinverters, and inverter/chargers. The total cost is $52,598.70 after incentives. The levelized cost of energy is $0.46/kWh and payback period is 16 years.
Badoo es una red social fundada en 2006 por el empresario ruso Andrey Andreev. Opera en 180 países y su mayor actividad se encuentra en América Latina, España, Italia y Francia. Badoo ha alcanzado 150 millones de usuarios registrados y crece a un ritmo de 150.000 nuevas personas registradas cada día.
O índice de confiança do empresário industrial manteve-se estável em 46,5 pontos em agosto, ligeiramente acima de julho mas abaixo da média histórica. A confiança continua fraca na indústria de transformação, mas melhora na construção e extrativa. Grandes empresas mostram falta de confiança, enquanto pequenas e médias têm índices próximos.
The document summarizes two automobile advertisements.
The first is for the 2014 Toyota Highlander, positioned as a technologically advanced yet affordable mid-size SUV. The ad focuses on new features like Bluetooth and a large touchscreen. However, the reviewer critiques distracting visual elements and notes the positioning differs from Toyota's typical image.
The second ad is for the 2014 Jeep Cherokee, positioned as a complete vehicle that can handle any situation. While not focusing on a single feature, it emphasizes fuel efficiency and transmission. The reviewer notes the ad appeals to travelers by depicting the Cherokee outside a cafe, altering perceptions of the rugged brand. Overall both aim to differentiate their vehicles from competitors.
The document is a scanned receipt from a grocery store purchase on June 15th, 2022 totaling $58.37. It lists items bought including ground beef, chicken breasts, tortillas, cheese, and produce such as tomatoes, lettuce, and onions. The receipt shows the item prices, taxes, and total amount due.
Exim Colombia, Ecuador & CAM manages licensing and promotions for brands in Colombia, Ecuador, Panama, Costa Rica and Central America. It has offices in Bogota and works with licensors, licensees and retailers throughout the region. The company aims to embrace brands, nurture them and make them landmarks in the market. It has grown 40% in the last 3 years and currently has over 110 agreements in the territory. The company provides full support to licensees through retail and marketing staff, promotions, and trade show presence.
The world of Luxury is being challenged by a new set of ideals and behaviours as Millennials become increasingly powerful consumers. So what are the new Rules of Luxury that brands need to be aware of, and how are they adapting?
Travelbid.com.my is offering a free bidding contest for return air tickets to Manila on Cebu Pacific Air and 2 nights hotel stay at GoHotels Manila from November 12 to December 12, 2010. Each member can bid twice per day. Cebu Pacific Air offers affordable travel packages through its Fun Tours program. GoHotels Manila provides low-cost hotel accommodations through variable pricing that rewards early bookings. TravelBid is Malaysia's first reverse auction website specializing in travel and lifestyle products based on lowest unique bids.
Do you know the Olympic Games’ rules of brand engagement? In this PBJS white paper, we outline the social media landscape for Rio 2016 and winning experiential strategies for reaching spectators — especially Millennials — at the Games and around the world.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries and generated 500 pieces of promotional content. The third case study describes efforts to digitally transform operations, including through data analytics, mobile apps, and wearable technology, for the world's largest film city.
The document provides information about Chic Outlet Shopping Villages, a collection of 9 luxury outlet villages operated by Value Retail across Europe. It discusses the villages' locations, brands offered, hospitality services provided, and strategic approaches to promoting the villages to international tourists through travel trade partnerships, media campaigns, digital initiatives, and public relations efforts. In 2010, the villages attracted over 26 million shoppers, with tax refund sales from countries like China and the Middle East growing significantly compared to the previous year.
The Indian luxury landscape is evolving in ways that are redefining consumers and requiring luxury players to change their operations in 2016. Key trends include the rise of digital and social media marketing, pre-owned luxury goods gaining popularity, renting luxury items, making luxury more accessible to mainstream customers, collaborations between Indian and global brands, customization and "Indianization" of products, boosting domestic manufacturing, and regulatory changes impacting the industry. Brands will need an omnichannel presence to engage customers across all platforms personally.
Rethinking Luxury Brands in a "Phygital" WorldJerome Pineau
https://www.jeromepineau.com
Deck I used for my keynote at #DMWF 2018 in New York addressing digital, retail, content strategy, blockchain, authenticity, and generational marketing challenges in the luxury industry -- Contains additional talking track slides for context.
Relevant video clips of my presentation:
https://www.youtube.com/user/jeromepineau
This document provides brief descriptions of various marketing and technology news items. Some highlights include Netflix creating original content in Turkey, an Oscar-worthy commercial from Erdem Moralioglu and H&M, Audi reflecting on road safety, Burger King sending a message to a rival, Samsung highlighting memorable movie scenes, and McDonald's running a food-free campaign. It also mentions various companies experimenting with new store formats, loyalty programs, delivery services, and augmented/virtual reality technologies.
- The #HelloMauritius campaign was launched in October 2014 through online platforms like Facebook and Twitter to portray Mauritius as more than just beaches.
- The marketing plan aimed to reach 8000 people through various channels using the #HelloMauritius hashtag and messages about adventure and discovery in Mauritius. Good results were seen such as growth in Facebook likes and reach.
- Challenges included helping local members understand the campaign and increasing penetration in universities. Going forward, the Youth20 project will be launched to further engage youth and bridge gaps between students, organizations and companies in Mauritius.
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
ISES Houston Crystal Icon Awards 2014
Lauren MacQueen & Samara Hurley: Co-Chairs
House of Blues Houston
Celebrating the best of the best in the Houston Event Industry.
Este documento describe diferentes tipos de injertos óseos, de cartílago, nerviosos, de grasa y de dermis. Explica las células y componentes de la matriz ósea, así como las diferencias entre el hueso compacto y esponjoso. También cubre temas como la regeneración ósea, factores que influyen en la supervivencia de los injertos óseos y las complicaciones de los diferentes tipos de injertos.
Zhenzi Luo is a student at Kent State University majoring in finance. He is expected to graduate in May 2013 and has worked as a volunteer in the corporate finance department of the Bank of China. He is proficient in Mandarin Chinese, English, and Cantonese and has strong computer and mathematics skills.
Practicas quimica 2 (modif por plan estudios)Estefany Vgl
Este documento presenta cuatro prácticas de laboratorio para el análisis de suelos y leche. La primera práctica describe las propiedades biológicas de los suelos, incluida la importancia de los microorganismos. La segunda práctica cubre las propiedades físicas de los suelos como el tamaño de partícula y la densidad. La tercera práctica analiza las propiedades químicas de los suelos como el pH y la capacidad de intercambio catiónico. La cuarta práct
O documento discute a corrupção como um problema sério no Brasil que prejudica os cidadãos. Ele incentiva os eleitores a escolherem candidatos comprometidos em combater a corrupção, fornecendo dicas como verificar as contas de campanha e propostas dos candidatos sobre o tema. A Transparência Brasil está envolvida em uma campanha para um voto limpo e enviou propostas para criar uma jornada nacional contra a corrupção.
This document describes the design of a battery-backup photovoltaic system for an apartment gym in Mumbai, India. It will provide backup power to the gym and help reduce electricity costs over the long term. An 11.76 kW PV array is estimated to power the gym for 8 months per year, with excess electricity fed back to the grid. The system includes 280W polycrystalline modules, lithium-ion phosphate batteries, microinverters, and inverter/chargers. The total cost is $52,598.70 after incentives. The levelized cost of energy is $0.46/kWh and payback period is 16 years.
Badoo es una red social fundada en 2006 por el empresario ruso Andrey Andreev. Opera en 180 países y su mayor actividad se encuentra en América Latina, España, Italia y Francia. Badoo ha alcanzado 150 millones de usuarios registrados y crece a un ritmo de 150.000 nuevas personas registradas cada día.
O índice de confiança do empresário industrial manteve-se estável em 46,5 pontos em agosto, ligeiramente acima de julho mas abaixo da média histórica. A confiança continua fraca na indústria de transformação, mas melhora na construção e extrativa. Grandes empresas mostram falta de confiança, enquanto pequenas e médias têm índices próximos.
The document summarizes two automobile advertisements.
The first is for the 2014 Toyota Highlander, positioned as a technologically advanced yet affordable mid-size SUV. The ad focuses on new features like Bluetooth and a large touchscreen. However, the reviewer critiques distracting visual elements and notes the positioning differs from Toyota's typical image.
The second ad is for the 2014 Jeep Cherokee, positioned as a complete vehicle that can handle any situation. While not focusing on a single feature, it emphasizes fuel efficiency and transmission. The reviewer notes the ad appeals to travelers by depicting the Cherokee outside a cafe, altering perceptions of the rugged brand. Overall both aim to differentiate their vehicles from competitors.
The document is a scanned receipt from a grocery store purchase on June 15th, 2022 totaling $58.37. It lists items bought including ground beef, chicken breasts, tortillas, cheese, and produce such as tomatoes, lettuce, and onions. The receipt shows the item prices, taxes, and total amount due.
This document discusses corrosion protection methods for underwater piles. It describes three main corrosion protection methods - protective coatings, cathodic protection, and application of fiber reinforced polymer (FRP) composites. For protective coatings, it discusses various coating types like inorganic zinc silicates primers, high build epoxy coatings, and aliphatic polyurethane topcoats that can be used. It also describes different cathodic protection anode systems like pile mounted anodes, disk anodes, and suspension anodes. Finally, it provides case studies on using FRP composites to repair concrete piles for a bridge over Allen Creek and another bridge called the Friendship Trails Bridge.
How to Build a Blog with Bluehost, step by stepYoel Nacher
This document provides steps for building a blog with Bluehost, including accessing a Bluehost account, logging into Bluehost to install WordPress, and then logging into WordPress. It outlines a 3 step process for setting up a blog by first accessing Bluehost, then installing and logging into WordPress through the Bluehost platform, and finally enjoying your new blog.
Презентация "Мое хобби - волонтёрство". Выполнил педагог-психолог МБДОУ СЦРР детский сад "Золотая рыбка" Благовещенского района, Алтайского края, Вайс Людмила Сергеевна
El documento trata sobre la importancia de la paz y los esfuerzos de varias figuras históricas por lograrla. Kofi Annan destacó que para mantener la paz a largo plazo, las fuerzas de paz deben ser legítimas y tener el apoyo de la comunidad internacional. Gandhi y Martin Luther King lucharon por los derechos y la libertad de forma pacífica. Madre Teresa enfatizó que la paz requiere de la oración, la fe y el amor.
Somos implementadores de uma das plataformas líderes em comércio eletronico do mundo, o Prestashop. A escolha do Prestashop para ser nossa base de desenvolvimento em lojas virtuais foi pensando no lojista brasileiro, por conta de sua simplicidade de uso e fácil adaptação visual e funcional. Uma plataforma perfeita para lojas de todos os portes.
Este boletín sectorial de la Gerencia de Agroexportaciones de la Asociación de Exportadores resume las estadísticas de las exportaciones agrícolas peruanas de enero a junio de 2014. Reporta un aumento del 26% en las agroexportaciones totales con respecto al mismo periodo del año anterior, impulsado principalmente por las frutas, hortalizas y productos de la industria alimentaria. Destaca que la uva, el espárrago y la palta fueron los tres productos más exportados en dicho periodo.
Australian Healthcare Professionals on LinkedInLinkedIn
LinkedIn Talent Solutions recently analysed its Australian healthcare members to identify where to find talent, who the top employers are and what healthcare professionals are interested in on LinkedIn.
This infographic presents a summary of the key findings of LinkedIn's Australian Healthcare Professionals Report.
The document provides summaries of brand content campaigns that were recognized at the Cannes Lions International Festival of Creativity and the Cristal Festival. The campaigns used innovative and creative ideas such as staging a fake classical concert to trick sports fans, creating an online documentary series about former high school athletes, and using street art to raise awareness of homelessness. The campaigns engaged audiences and increased sales, social media followers, and awareness of the issues they addressed.
This summary provides the key details from the document in 3 sentences:
This beachfront villa located in a gated community in the Dominican Republic features Asian influences and natural materials. It has 4 bedrooms, an open floor plan that blends indoor and outdoor living, and was designed for relaxation and entertaining. The villa offers all amenities for an exotic vacation home that can also function as a full-time residence.
"Zappos Inc. Expansion to Nigeria" Part I Group ProjectMariyaKolechyna
This project is based on the idea that Zappos Inc. decides to expand internationally to Nigeria, Africa. Our team had to go through the whole process and make a decision if it would be possible, profitable, worth it.
Our retail vision is global, our voice international.Davide Gaeta
The document discusses the changing retail landscape and how retailers must adapt. It notes that consumers now demand deeper emotional connections, access to products anytime from anywhere, and ethical integrity from brands. Retailers are embracing both digital technologies and physical stores to enhance the customer experience. The future of retail involves personalized and seamless omnichannel experiences. It also highlights trends in specific retail sectors like luxury, travel retail, high street, food and beverage.
- Retail brands face challenges from economic uncertainty, austerity measures, and the rise of online mega-retailers like Amazon and Alibaba.
- However, new opportunities are emerging from collaborative consumers, the rise of mobile and experiential retail, and growing consumer segments like millennials and affluent seniors.
- Retailers are adapting through more localized marketing, content partnerships, omnichannel experiences, and leveraging social platforms, while also fighting back against online giants.
The document discusses the country of Cape Verde and its experience with migration. Some key points:
- Nearly as many Cape Verdeans have left the country as remain, with close relatives of most people living in Europe or America.
- Remittances from migrants abroad buoy the economy and sway politics.
- Migration splits families, with parents separated from children.
- Cape Verde experiences all aspects of global migration in microcosm, making it a unique case study.
- An estimated 200 million people globally now live outside their country of birth, sending home around $300 billion in remittances last year.
Latin America: The added value of the digital for luxury brands. LolodesLyons
Western luxury brands are looking to expand in Latin America by focusing on digital distribution and communications in emerging markets like Mexico. Luxury spending is growing in Mexico as the middle class rises. To succeed, brands must understand local culture and incorporate digital tools into their marketing strategies to raise awareness of their heritage and increase recognition. Adopting strategies like mobile apps, social media, and personalized digital experiences can help luxury brands engage Mexican consumers and drive long-term growth in the lucrative Mexican market.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Key trends defining the future of luxuryLighthouse
The document outlines 10 key trends shaping the future of luxury: 1) Developing brand ecosystems around products, services, and experiences. 2) Prioritizing "money-can't-buy" experiences over possessions. 3) Emphasizing health, wellness, and well-being. 4) Viewing time as the ultimate luxury. 5) Choosing between hyper-specialization or diversification. 6) Providing highly personalized experiences through data analytics. 7) Growth of the second-hand luxury market and new business models. 8) Transformation and multiplication of distribution formats. 9) Luxury brands leading sustainability efforts. 10) Balancing inclusive creativity with exclusivity.
La Movida's Inspiring Journey is back with a focus on digital culture: from the rising of Metaverse in branding culture to the birth of Meta by Mark Zukerberg. Also discover our latest selection of “dream-away” locations and stories that inspired us over the last months.
An overview of the macro trend of New World Order. Is the old adage of "America sneezes the rest of the world catches a cold" still current? In this New World Order where power increasingly resides with Brazil, China and India how are people responding and what are the consequences for brands?
An overview of key trends driving the growth of leisure travel to cities around the world and the factors most important in choosing a city for a vacation.
The document discusses trends in the luxury industry during economic downturns. It notes that wealthy consumers now seek luxury brands that have meaning and values beyond status symbols. Luxury brands must effectively utilize the internet, social media, and storytelling to connect with customers. New opportunities mentioned include cruise collections, dressing registries, luxury water, and leasing luxury goods temporarily.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
This document describes experience-oriented services and discovery centres that could provide new laundry services. Research included observing how people do laundry currently, trends that could impact laundry habits, and generating future scenarios. One scenario involved laundry service bars and centres located in urban and travel areas. The document also summarizes two case studies, one involving reviving a market in Brixton through community events and new businesses, and another describing a mobile learning program between a university and mobile organization.
This document provides a summary of 10 retail and shopper trends for 2013 as observed by Cheil UAE. The trends include: [1] Servitude, with brands providing high levels of service to demanding customers; [2] New and Improved, with consumers attracted to new products and experiences; and [3] The Bond Effect, with brands using technology to create exciting experiences for digital consumers. The trends are illustrated by examples relevant to the United Arab Emirates market. Cheil UAE is an advertising agency that develops annual trend reports by observing global and local research.
Este documento presenta a Acender Consultores, una firma chilena de consultoría que ofrece diversos servicios como outsourcing, consultoría en transacciones, consultoría de riesgos, consultoría tecnológica y consultoría en sustentabilidad. La firma está compuesta por 6 socios y varios directores. Entre los servicios que ofrece se encuentran contabilidad, representación legal, back office, auditoría interna, gestión de riesgos, gobernanza corporativa y más.
Presentación Cristian Sanchez santa cruz junio 2013Cristian Aguayo
Parque Safari Chile comenzó como un zoológico con la visión de ofrecer una experiencia distinta donde los animales son los protagonistas. A pesar de iniciar con dudas, el parque se ha posicionado como un importante atractivo turístico nacional con 130,000 visitas anuales. Para el futuro, Parque Safari busca atraer más turistas extranjeros, expandir el safari, alcanzar estándares internacionales y desarrollar negocios alternativos como un centro de eventos y un lodge.
Presentación Max Morales Santa Cruz junio 2013Cristian Aguayo
Este documento presenta a Maximiliano Morales, un ingeniero agrónomo y consultor en marketing de vinos que fundó Andes Wines Communications para comunicar nuevos conceptos en el negocio del vino. La empresa ha crecido para cubrir a más de 95,000 personas y 750 medios de comunicación. Maximiliano ha escrito libros, documentales y expandió los negocios de Andes Wines para incluir una tienda de vinos y productos gourmet, áreas de consultoría vitícola y enología, y empresas como Amix e innovación vitivinícola
Presentation Bud Theisen Santa Cruz junio 2013Cristian Aguayo
Este documento resume la experiencia del autor trabajando en producciones audiovisuales en varios países y las lecciones aprendidas. Explica cómo comenzó en esta industria después de estudiar ciencias de la computación y trabajar como consultor y traductor. También destaca la relevancia económica de la industria audiovisual y cómo puede impactar positivamente a otros sectores como el turismo y la tecnología. Finalmente, ofrece consejos sobre la importancia de gestionar las expectativas de los clientes y entregar proyectos con dedicación, tanto grandes como pequeños
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Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
How Does Allegiant Air Name Change Policy Work.pptxFlying Rules
Allegiant Air name change policy provides a straightforward and flexible workflow for requesting a name change/correction on the ticket. However, if you encounter any problems or have doubts, you can get in touch with the airline’s customer support. Furthermore, you can reach out to a consolidation desk at +1-800-865-1848 for immediate assistance.
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A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
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Embark on an unforgettable journey to Goa, India,GoaDarling
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Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
2. “In 2013, the GDP of emerging
markets will exceed advanced
markets for the first time, rising
to USD 44.1 trillion against USD
42.7 trillion.”
3.
4. VIRGIN
CONSUMERS
In 2013, the hundreds of millions
of new consumers – and newly
minted middle class consumers –
will seek the best-of-the-best just
as much as anyone else. But they
may also need information and
support to help them see the value
in, and make use of, the
unfamiliar or the yet-to-be
experienced.
5. MSC Cruzeiros
VIRGIN
Virtual game lets players sample life
CONSUMER on cruise ship
S
6. Volkswagen
VIRGIN
Website reveals regional heritage and
CONSUMER manufacturing process
S
8. emerging2
While the last two decades were
about developed markets catering
to emerging ones, and
emerging markets increasingly
catering to developed ones: it’s
now time for an explosion in
products and services from
emerging markets for emerging
markets.
13. WeChat
emerging 2
Chinese messaging app reaches out to India
14. Feiyue shoes
emerging 2
Chinese footwear brand unveils mobile
boutique in South Africa
15. nouveau
briche
2013 will see rising numbers of
travellers from emerging
markets, not just arriving in
developed markets, but true
global tourism: from everywhere,
to everywhere. So wherever
you’re based, prepare to lavish
these wealthy NOUVEAU BRICHE
visitors with special, tailored
services and perks, before
someone else does…
20. GREEN & GOLD CARPET
nouveau
From Paris to Miami, everyone’s speaking
briche Portuguese
21. celebration
nation
Emerging markets will flaunt (if
not proudly export) their national
and cultural heritage. Symbols,
lifestyles and traditions that were
previously downplayed, if not
denied, are being brought up to
date to become a source of pride
for domestic consumers, and
interest to global consumers.
22. celebration MUHTESEM YÜ
ZYIL
nation Ottoman TV series
23. celebration House of Masaba
nation Pop Art sarees
24. celebration Batik Swap
nation Smartphone game based on Indonesian
traditional textiles
25. BOTTOM OF
THE
DEVELOPED
PYRAMID Less affluent consumers in mature
markets are frantically looking for
new ways to save money and time.
But, witness to abundance, they’re
not always prepared to sacrifice
quality, despite low(er) incomes.
26. BOTTOM OF Kiva City LA
THE Microloans to small business in the US
DEVELOPED
27. BOTTOM OF Unilever
THE Micro-packaging to address tightened
budgets in Europe
DEVELOPED
WHY Entirely new consumer class: One billion people in emerging market cities are set to join the global consuming class – those with a disposable income of over USD 3,600 a year – by 2025 (McKinsey, June 2012). Growing middle classes: The number of households in emerging markets with an income over USD 30,000 will more than double to 149 million by 2020, outnumbering the US (120 million) and the Eurozone (116 million). (Ernst & Young, 2012). NEXT Today’s VIRGIN CONSUMERS are tomorrow’s loyal – and possibly affluent – brand fans. Start thinking about: Back to basics : Campaigns or services that answer foundational questions (such as Visa’s, opposite), or help customers navigate their brave new world will be forever popular with VIRGIN – and therefore potentially unsure or nervous – CONSUMERS. Sell the vision : Catering to VIRGIN CONSUMERS can also involve teaching or literally showing them your product or service, either what it is (as per the MSC Cruzeiros example) or how it was made (as per the Volkswagen Phaeton example).
In September 2012, Brazilian cruise company MSC Cruzeiros unveiled an online game offering consumers the chance to win one of three trips for two on board the MSC Fantasia. Aimed at consumers unfamiliar with the cruise liner experience, the game was intended to showcase the atmosphere on an MSC Cruzeiros ship. Participants had to complete seven different challenges on board the virtual cruise ship to be eligible for entry. Link : http://www.msccruzeiros.com.br/br_pt/homepage.aspx
In September 2012, Volkswagen unveiled a website dedicated to promoting the automaker’s Phaeton vehicle in China. Targeting consumers with no prior knowledge of the Volkswagen brand and its associations, the interactive site highlighted Volkswagen’s ties to the Saxony region of Germany, and featured information on the architecture and design heritage in Dresden. Link : http://www.phaeton.cn/
‘ Vai por mim ’ (meaning ‘ Take it from me ’ ) is a YouTube series from Visa Platinum offering vacation tips for Brazilian first-time travellers. The short clips feature tips on subjects such as food and drink, car rental and culture. Link : http://www.youtube.com/user/visaplatinumbr
WHY Rising share of spending: In 2011, emerging Asia accounted for 14% of global consumer spending in USD. By 2020 its share will be 25% and by 2030 that share will be 40% (Ernst & Young, 2012). Experience : Emerging market brands have cut their teeth operating in their own, fast-rising emerging markets. This means they often have a deep understanding of how to cater to newly-emerging middle classes, not to mention experience of handling common logistical issues. NEXT So how to apply EMERGING 2 ? Competition? If you’re not an emerging brand, then use the trend to inspire a fresh analysis of your competition in 2013. Emerge : If you’re an emerging market brand, how can you put your experience to use in other emerging markets? Can you roll out a product or service that has done well at home, with tweaks for local relevance? Get inspired by the Yogoberries frozen yoghurt example (opposite). Accelerate : Tap into this trend via partnerships and acquisitions. Link up with local players to re-imagine and export products across emerging economies. Read more in the trend database: FUNCTIONALL - http://trendwatchingpremium.com/trend/functionall/ EXCEPTIONALL - http://trendwatchingpremium.com/trend/exceptionall/
Compumax has launched the first Colombian tablet designed and made in Bogota. The BluePad has a 7-inch screen, runs Android 4.0, and has a 4 GB SSD drive, expandable via Micro SD to 32 GB. The product costs USD 214 – making it the most affordable tablet in the market – and can also be purchased in Venezuela and Ecuador. Link : http://www.compumax.com.co/>
Brazilian frozen yogurt chain Yogoberry opened its second store in Tehran in May 2012, as the first step in a franchise partnership to expand across the Middle East in countries including the UAE, Saudi Arabia and Kuwait. To appeal to the tastes of consumers in the region, Yogoberry has added toppings such as nuts and dried fruits to its range of frozen desserts. Link : http://www.yogoberry.com.br/>
In October 2012 Brazilian eco-friendly sandals brand Amazonas Sandals announced plans to open a store in Guangzhou, China, in early 2013. Amazonas Sandals source raw materials from Brazil’s native rubber trees, and their sandals are made from 80% recycled material. Link : http://www.amazonassandals.com.br/
In June 2012, Turkey-based Peak Games became the third largest social gaming platform worldwide, with 30 million monthly active users across Turkey, the Middle East and North Africa. The company saw Q1 2012 revenue increase tenfold against Q1 revenue in 2011. Link : http://www.peakgames.net/
Tencent’s WeCha t , the Chinese voice, text and photo messaging service changed its name from Weixin to have broader global appeal. In September 2012 the service added Hindi support in India, having already added Portuguese and Indonesian, and announced that it had topped 200 million users worldwide. Link : http://www.wechatapp.com/
Unveiled in South Africa during September 2012, Feiyue ’s 40-foot truck travels to music festivals, college campuses, offices and markets as a mobile boutique. Fully stocked with the latest footwear from the Chinese shoe brand, the store can be booked to visit consumers at their workplace or elsewhere via a dedicated Facebook app. Link : http://www.feiyue-shoes.com
WHY Brazilian tourists increased spending by 30% in 2011, to USD 21 billion. Russian tourists spent USD 32.5 billion in the same year. Indian travelers were the fastest growing market among the top 50 spending nations. They recorded a 33% increase, spending USD 14 billion in 2011. Chinese travelers overseas spent USD 72.6 billion in 2011, up from USD 54.9 billion the year before. They are currently the third highest spending international travelers, behind Germany (USD 84.3 billion) and the US (USD 79.1 billion). (World Travel Organization, August 2012) NEXT Start thinking: Agility : How can your product or service pivot quickly to serve emerged middle classes from around the globe? It might be as simple as providing tailored language options. Take a look opposite at how in 2012 brands from Disney to Hertz started speaking Portuguese. Versions : Create a new version of your product, targeted at consumers from China or India, or Turkey, Indonesia, Nigeria…the list is (nearly) endless! Take a look opposite at how Vogue Paris launched a special magazine for Chinese readers. Read more in the trend database: RED CARPET - http://trendwatchingpremium.com/trend/red-carpet/
Throughout 2012, the South African Tourist Board ran a program specifically targeting Indian tourists, pushing the ‘Learn South Africa program into 30 cities across India, and even publishing a book on South African vegetarian, vegan and Jain dining for Indian consumers with special dietary requirements. Link : http://www.southafrica.net/
August 2012 saw the launch of Vogue Travel in France , a bi-annual luxury lifestyle magazine written entirely in Mandarin for Chinese travelers visiting France. Priced at EUR 5, the magazine is distributed in Paris and in popular tourist destinations including the Côte d’Azur. Link : http://en.vogue.fr/fashion/fashion-news/articles/les-publications-conde-nast-france-launches-vogue-travel-in-france/15619
During Ramadan, the Hilton Surfer ’ s Paradise hotel on Australia’s Gold Coast opened an evening lounge for local and visiting Muslim families and friends to hold Iftar together. Arabic speaking staff manned an information desk, and a range of Iftar foods and beverages were on offer in the lounge, as well as shisha pipes. According to Gold Coast Tourism, around 15,000 Middle Eastern tourists visit the Gold Coast each year. Link : http://www.hiltonsurfersparadise.com.au/
In September 2012, Tourism New Zealand published a halal tourism guide with the aim of catering to Muslim travelers’ dietary needs. The New Zealand Halal Guide lists all relevant eateries that offer halal-classified, vegetarian and vegan dishes, as well as providing general tourist information on the country’s North and South Islands. The free guide is distributed internationally at New Zealand embassies, tourism fairs and selected travel agencies, and is also available online. Link : http://www.tourismnewzealand.com/
2012 saw Parisian luxury department store Printemps hire Portuguese-speaking personal shoppers and beauty and fashion advisors to cater to Brazilian customers. Meanwhile, car hire company Hertz responded to demand in Miami and Orlando by hiring Portuguese-speaking staff to serve Brazilian customers, and The Walt Disney World resort in Florida hired 54 Portuguese-speaking “super-greeters”. Link : www.printemps.com/
WHY Cultural capital: As economies roar in emerging markets, cultures roar, too. Increasing prosperity and rising middle classes are handing emerged and emerging market cultures a stage and a megaphone. National identity: Emerged markets are embracing the faster and FSTR world of global consumerism. But many will want to ensure that hyper-globalized consumption doesn’t mean the end of local and national traditions. NEXT Join : If you’re an emerging market brand, think products that CELEBRATE your domestic heritage and culture. Be inspired by the examples we’ve highlighted, and get going! Partner : If you’re a brand from a mature market, isn’t it time to partner with a hot emerging brand to offer CELEBRATION NATION-inspired products in your domestic market or abroad? Read more in the trend database: TRIBEFACTURING - http://trendwatchingpremium.com/trend/tribefacturing/ MADE FOR CHINA (IF NOT bric) - http://trendwatchingpremium.com/trend/made-for-china/
Muhteşem Yüzyıl (Magnificent Century) is a historical TV series from Turkey about the longest reigning Sultan of the Ottoman Empire, Suleiman the Magnificent, and his wife Roxelana. The third season of the soap opera, which is popular in North Africa, the Middle East, Central and Eastern Europe, premiered in September 2012. Link : http://www.muhtesemyuzyil.tv/
Mumbai-based luxury fashion designer Masaba Gupta’s House of Masaba has reinvented the traditional Indian sarees with quirky, modern motifs and Pop Art prints that are targeted at young female consumers. Released in Spring 2012, her black-and-white camera print saree has been favored by several Indian celebrities, as has her cow- and animal-print versions. Prices range from INR 8,000 to 10,000 (USD 145-180). Link : http://houseofmasaba.com/
Released in Indonesia during October 2012, Batik Swap is a free mobile app which offers users the opportunity to learn about the country’s traditional patterned fabric, called batik, through a series of puzzles. The game is divided into seven levels, with each corresponding to a different Indonesian island and its style of batik. The app is free to download. Link : https://play.google.com/store/apps/details?id=id.gits.batikswap
WHY Lifestyle expectation : Bottom of the pyramiders in developed markets may be less affluent, but they’re not willing to miss out on the innovation and abundance that is around them. They’re hungry for innovative solutions to their problems, and services that fit their lifestyles. Turbulence : It continues across developed markets, including Greece, Spain and Italy, and means more consumers are adopting a BODP budget and mindset. NEXT Opportunity : Cater to BODP-ers and you can win new consumers. Most won’t be BODP-ers forever. Re-invention : So go ahead: reinvent, repackage, reshape your product or service for BODP-ers, perhaps with lower prices or smaller packet sizes (as per the Unilever example, opposite). Read more in the trend database: BOTTOM OF THE PYRAMID - http://trendwatchingpremium.com/trend/bottom-of-the-pyramid/ FUNCTIONALL - http://trendwatchingpremium.com/trend/functionall/
In June 2012, US-based micro-finance non-profit Kiva collaborated with the Los Angeles Mayor’s Office of Small Business and Visa to launch Kiva City Los Angeles, a crowdfunded microloans organization for small businesses in the area. Lenders can visit the Kiva website and browse through listings of small businesses in the LA area, and then support a business with loans of USD 25 or more. Kiva has 220 partners across the world, helping them to offer microloans in Cambodia, Paraguay, and Rwanda, among other countries. Link : http://www.kiva.org/losangeles
August 2012 saw British-Dutch food and household goods multinational Unilever announce that it would employ packaging and marketing lessons from its Asian division in European markets, in response to the increasing number of households operating on tight budgets. The company is selling Surf detergent in packets of just five sachets in Spain, and has rolled out micro-packets of mashed potato and mayonnaise in Greece. Link : http://www.unilever.com/