This document outlines plans for the FSociety NFT collection on Solana. It will auction 100 unique and animated profile picture (PFP) NFTs created by a renowned Solana artist. The collection draws inspiration from the TV show Mr. Robot and aims to build an exclusive yet diverse community of seasoned NFT collectors. It describes marketing strategies and future roadmap items like whitelist competitions and guest pass mints for holders.

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1/1 PFP NFT | SOLANA
MARCH 2022
FSociety

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MAKE FSOCIETY THE ICONIC PFP CHOICE
& NETWORK ON SOLANA FOR SEASONED
1/1 ART COLLECTORS.
THE WHAT:

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JOHNNIE WALKER
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BY BRINGING REAL ART TO SOLANA PFP
NFTs WHILST EMPOWERING HOLDERS.
EXPERIENCE X-CHAIN DeFi & NFT ALPHA.
FOR CHADS, BY GIGA CHADS.
THE HOW:

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artist prototypes: these are essentially prototypes and some degree of detail may change before auction
SNEAK-PEAKS:
Over the next 45 days we will auction 100 non-generative/unique, animated, PFP NFTs…
…created by an inspired & highly regarded Solana artist operating with creative liberty… he’s
just getting started. This is only the beginning of FSociety.

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artist prototypes: these are essentially prototypes and some degree of detail may change before auction
SNEAK-PEAKS:
Over the next 45 days we will auction 100 non-generative/unique, animated, PFP NFTs…
…created by an inspired & highly regarded Solana artist operating with creative liberty… he’s
just getting started. This is only the beginning of FSociety.

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correlation of Solana NFT collectors (with
1/1 art focus) who have watched some Mr
Robot!
The prestigious & insanely talented artist
was a devout fan of the show, a passion
which resonates and reverberates
throughout the team.
Given this is predominantly an art focused
community, we dont think bolt-on utility is
essential. Prioritising good company and
sound advice over the latest trends.
THE THEME CO-
EXIST
(17 surveyed with some inherent bias)
The team brings with them a backbone of high-risk
trading strategists & DeFi analysts with a vision of
growth. Each month the team will award the three
shortlisted, most financially successful, or rising
star callers with 5% of royalties using various
criteria.
The Solana ecosystem supports the life of many
degenerate scriptors and hackers. fsociety aims to
be entirely grey-hat, calling out rug warnings and
imparting with knowledge and experience from the
murky worlds of Solana NFTs & DeFi in order to
solidify and cement our community.
ALPHA: NFTs &
DeFi
100 +50
After 1 month, hodlers will battle via third-
party mini-games and twitter competitions
to be able to elect one wallet/degen to
receive an NFT invite into the FSociety
holders channel (on discord) and more
importantly, join the inner circle.
Only 50 invites will be created for the
foreseeable future. Each FSociety NFT
owned entitles holder to 1 chance to
battle for an invite NFT to donate, or hold
a competition for.
WHAT’S NEXT ON
THE ROADMAP
“Why the Mr. Robot theme?”
“What’s the utility?”
“What’s next?”
100%

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We will run simple lotteries for 50% of all DAO
awarded whitelists & lotteries for DAO purchased
minted items (allocated a unique consecutive mint
ID# once funds pooled into mint wallet). WLs
should be distributed randomly based on the
amount of FSociety NFTs you own, not based on
FCFS, or by how many hours you’re able to put in
consistently. We all need R&R.
Mints with public quota’s are still within reach for
FSociety. With tried & tested tech in place since
September, we have efficient Solana tooling to
almost guarentee successful public minting, even
for oversubscribed mints.
The same tech gives us an early warning on stealth
mints as they are loaded onto Candy Machine.
The same tech ensures we have psuedorank by the
time secondary markets go live. This rank is fed into
a front-end script which constantly pings refresh
requests, overlaying Magiceden & Solanart not only
with rank, but visual highlighting & demotion to
focus on the best rares. A simple, yet highly
effective data enriched UI, perfect for stalking
certain traits or watching the floor/newly listed.
TIRED OF BENDING OVER FOR WL?

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THE WHY: Why FSociety & not some pixelart collection?
Great art, by
a talented &
prestigious
Solana Artist
An exclusive,
yet diverse &
mature
community
A Solana
engrained &
experienced
doxxed
owner
An adept
marketing
team & NFT
influencers

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Our ecosystem or network topology is small
and simple. Discord interacts and engages
with our hodlers and prospective buyers.
Twitter both makes consumers wish to buy
them via marketing, but also runs
decentralised peer advertising to form our
discreet, yet pervasive marketing.
Byron-Sharp principle reminds us that
sustained prominence almost always
provides a more significant market share
than short bursts of marketing activity.

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THE INITIAL ROADMAP:
Always Underpromise. Always Overdeliver.
25th Feb: Discord & Twitter links shared via DM
1st Mar: Holaplex Auctions commence (x3)
3rd Mar: Holaplex Auctions close
3rd Mar: Wave 2 Twitter
marketing goes live
4th Mar: Holaplex Auctions
commence (x3)
7th Mar: Holaplex Auctions
commence (x3)
April: FSociety Guestpass
Mint Launch - offering 50
Membership cards for
nominated wallets. battled for
by hodlers

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JOHNNIE WALKER
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WEN?