The document describes The Financial Services Network (TFSN), which provides resources and support to help independent financial advisors succeed. TFSN began over 25 years ago as a peer networking group and has grown to include many of the nation's top advisory firms. TFSN offers advisors networking opportunities, education, business coaching, specialized services, and operational support to help them achieve their goals and define success on their own terms. TFSN's dedicated team works to add value and help advisors build, grow and manage successful practices.

1. THE FINANCIAL SERVICES NETWORK
Just What You Need to Succeed

2. Just what you need to succeed
As an independent advisor, you may sometimes
feel like you’re this close to having the business
you’ve always dreamed of, but there’s just one piece
missing, one thing holding you back. Maybe it’s
technology integration; maybe you spend too much
time dealing with your broker/dealer; maybe it’s
access to higher quality educational opportunities;
maybe you’d just like to connect and be challenged
by other high caliber independent advisors. If this
sounds at all familiar, then THE Financial Services
NETWORK has just what you need to succeed.
how do you define success?
Our advisors have widely varied personal goals
and business objectives; they define success on
their own terms. What they’ve found in THE Financial
Services NETWORK is a team of experienced
professionals that is dedicated to supporting the
growth and management of their practices. Whether
your main objective is to increase production or
spend more time with your family, how you define
success is up to you. Our role is to help you achieve
it. We’ll help you put the pieces together for
creating a successful practice.

3. Sharing a Common Bond
of Excellence
THE NETWORK began more than 25 years ago, as a
“study group” of top advisors brought together by our
founder and chairman, Jim Herrington, to exchange
ideas and share best practices. Jim identified the need
for independent financial planners and investment
advisors to network with their peers, and in creating
the original “NETWORK,” he drew on his personal
production experience. His vision attracted other top
producers who shared a common bond of excellence
and the desire to elevate their practices. Today it
has grown into the largest branch within the largest
independent broker/dealer in the country.*
• Networking
• Education
• Advocacy
• Access
• Coaching
• Support
* As reported by Financial Planning magazine, June 1996 – 2009, based on total revenue.

4. The Evolution of a Vision
• Networking
THE NETWORK started as a “study group,” of advisors sharing ideas and working
to elevate the entire group to a higher level. This was the genesis for a group of
independent advisors bonded by their common excellence.
• Education
THE NETWORK has always had its roots in education. Originally conducting monthly
educational meetings, we now meet three times a year and continue the tradition
of high quality sessions focused on: products, advisory, marketing, practice
management, succession, technology, compliance, and administrative training.
• Advocacy
THE NETWORK evolved to a level where advisors began asking for help on more than
just day-to-day operations. These out-of-the-box questions created an opportunity
for the staff to incubate ideas, bring in experts, and go to the broker/dealer
for help in finding solutions on behalf of the advisor and the whole NETWORK.
• Access
THE NETWORK has always been fortunate in coming across the “financial stars”
before they went mainstream. Our meetings will typically have speakers and
resources that would only be reserved for much larger groups.
• Coaching
Regardless of what stage of life an advisor is at, he or she needs someone with
whom they can discuss ideas and create accountability to go to the next level.
Through events, webinars, personal phone calls, and office visits, our Business
Development Team is in front of our advisors anywhere between ten to 20 times
a year, to help you put the pieces together to create a successful practice.
• Support
The Support team at THE NETWORK has a single focus: to make our advisors
more productive. Our goal is to provide you the correct answer in a timely
manner, assist in processing your business on time, and resolve issues so you
do not have to waste your time.

5. adding real value to your business
Some branch offices merely process business and
take an override. When many people hear the word
“branch” they believe they are now “under” another
advisor. At THE NETWORK, we are “under” you and
work to meet your specific needs and add real value
to your business.
• Transition
— Dedicated team for your move
— Assistance in hiring Support Personnel
(Admin concierge service)
— Legal consultation
— Training
— Step-by-Step Planning
• Service
— Dedicated Sales and Supervision Associate
— Direct access to the most qualified
personnel at the broker/dealer
— Integrated technology for
business management
• Business development
— Contingency and Succession planning
support and contracts
— Corporate RIA or Hybrid RIA
— Network meetings, Special Topic meetings,
Educational Webinars
— Focus on implementation, not just ideas
— Insurance Services Division

6. Access to specialized knowledge,
resources, and expertise
THE NETWORK helps qualified advisors with every aspect of their practice. We help
ease the burden of running your own firm, with innovative services where we will
help advisors hire additional support for their offices since they do not have the
time or experience to vet a qualified candidate. Our Sales and Supervision Team is
dedicated to operations and compliance support to ensure you are running your
practice according to industry guidelines.
We are highly experienced coaches who work with advisors to teach, assist, and help
them grow their business through practical and specific projects, from implementing
a new marketing plan, to using research to save time, to recruiting advisors to their
office, even to acquiring another advisor’s business. We provide access to knowledge,
resources, and expertise to help you succeed, whatever the situation requires.
Our continued legacy is that we facilitate networking with your peers for hands-on
advice and idea sharing. THE NETWORK includes many of the nation’s top independent
advisory firms, whose expertise ranges from tax, estate, and investment planning
strategies, to software and technology, staffing, compensation, and many other
crucial business issues that we all deal with on a daily basis. We see this as our core
competency and the greatest benefit to our advisors.
A family approach with the most sophisticated capabilities
From the personal touch of our Transition Team, to the detailed support of our Sales
and Supervision Team, to the idea sharing with your peers, we are a family, united by
a common bond of excellence. We make working with the largest broker/dealer* in
the country feel as comfortable as working with a small neighborhood office.
*As reported by Financial Planning magazine, June 1996 – 2009, based on total revenue.

7. helping you define and achieve success
United by a common bond of excellence,
THE Financial Services NETWORK is a team of
experienced professionals that is dedicated to
supporting qualified advisors in building, growing,
and managing their practices. Our organization
includes many of the nation’s top independent
advisory firms. Whether your goal is to increase
production or spend more time with your family,
how you define success is up to you. Our role is
to help you achieve it. We’ll help you put the pieces
together for creating a successful practice.

8. take the next step
Are you tired of having the same conversation with business
development “experts” who don’t understand your practice or
where you are trying to go? Are you fed up with talking to people
who have never made an appointment, written a plan, or closed
a sale in their life, but they are there to help you? You owe it
to yourself to call THE Financial Services NETWORK and start
on your path to place the final piece of the puzzle in creating
a successful practice.
independence powered by lpl financial
THE Financial Services NETWORK is powered by LPL Financial,
the nation’s largest independent broker/dealer.* The firm provides
a comprehensive array of tools and resources to independent
financial advisors, enabling them to provide objective financial
guidance to their clients. LPL Financial has no proprietary products.
the financial services network
411 Borel Avenue, Suite 620
San Mateo, CA 94402
Phone ........... 650.571.1934
Toll-free ........ 800.736.9616
Fax ................ 650.571.6301
email ............ network@fsnweb.com
*As reported by Financial Planning magazine, June 1996 – 2009, based on total revenue.