Fryday is an international networking organization with 150,000 members across 30 cities in 24 countries. It hosts various in-person and online events to facilitate business and social relationships among international professionals. These events include casual Friday night gatherings called Fryday Afterwork, midweek themed events called Fryday W that include guest speakers, and smaller breakfast meetings called Fryday Good Morning for senior businessmen. Fryday generates revenue through membership fees for these events and by partnering with venues, sponsors, advertisers, media organizations, and guest speakers. The organization aims to connect people for professional and social purposes both online through its website and social media presence, and at its diverse range of real-world networking functions.

2. What
is
Fryday?
MISSION:
Furthering
business
and
social
rela2onships
by
combing
real
life
social
and
professional
events
with
online
pla9orms.
HOW
OFTEN?
Real
life
events
several
2mes
per
month.
WHO?
150,000
interna2onal
minded
professionals
of
all
na2ons,
ages
and
creeds.
(Feb
2014)
Fryday
is
an
interna8onal
network
of
cosmopolitan
professionals!

3. Where
is
Fryday?
Fryday
is
present
in
30
ci2es
in
24
countries
in
Europe
and
Asia
as
of
February
2014.
Further
expansion
is
planned.
Fryday
is
registered
as
a
limited
company
in
Stockholm,
Sweden.

4. Where
is
Fryday?

5. Where
is
Fryday
online?
fryday.net!

6. Selected
Online
Presence
• Facebook
www.facebook.com/fryday.kyiv
• LinkedIn
www.linkedin.com/groups?groupDashboard=&gid=3346258
• TwiTer
www.twiTer.com/frydaykyiv
• Google+
plus.google.com/113649577652887435913/about
• VK
vk.com/fryday.a[erwork
• Pinterest
pinterest.com/frydaykyiv
• Flickr
www.flickr.com/people/frydaykyiv/
• Vimeo
vimeo.com/frydaykyiv
• Youtube
www.youtube.com/user/FrydayKyiv
• Tumblr
frydaykyiv.tumblr.com/
• Slideshare
www.slideshare.net/frdyaykyiv
• Wikipedia
en.wikipedia.org/wiki/Fryday

7. Network
E-­‐mail
subscribers
20k+
20k+
150k+

8. Advantages
• Very
large
network
of
interna2onal,
cosmopolitan
professionals.
• Highly
dynamic
and
diverse
community
• Very
strong
online
presence
• Target
audience
involvement
• Guests
interests
first
• Diverse
set
of
clients
and
partners
that
add
great
value

9. Top-­‐End
TOP
level
group
with
fantas2c
reach
Execu2ves
and
interna2onals
Embassies,
trade
chambers
and
other
Business
owners

10. Fryday
Formats?
Fryday
AIerwork
–
a
casual
social
event
on
Friday
nights
excellent
for
mee2ng
new
people
and
relaxing
a[er
a
work
week.
Fryday
W
–
a
thema2c,
mid
week,
networking
event
with
a
guest
speaker.
Good
opportunity
to
combine
some
learning
with
new
business
contacts.
Fryday
Good
Morning
–
a
thema2c
mee2ng
for
small
group
of
selected
senior
businessmen.
Recommended
for
high
level
and
personal
connec2ons.

11. Fryday
AIerwork!
Fryday
AIerwork
–
a
casual
social
event
on
Friday
nights
excellent
for
mee2ng
new
people
and
relaxing
a[er
a
work
week.
Come
when
you
come,
go
when
you
go,
bring
guests
if
you
want.
A
three
minute
video
from
a
Fryday
A[erwork:
http://youtu.be/Nyw9np-z53w

12. Fryday
W!
Fryday
W
–
a
thema2c,
mid
week,
networking
event
with
a
guest
speaker.
Good
opportunity
to
combine
some
learning
with
new
business
contacts.
Has
a
schedule,
theme,
is
more
corporate
etc.
A
three
minute
video
from
a
Fryday
W:
http://youtu.be/YT7UYJJdUQY

13. Fryday
Good
Morning!
Fryday
Good
Morning
–
a
thema2c
mee2ng
for
small
group
of
selected
senior
businessmen.
Recommended
for
high
level
and
personal
connec2ons.
Breakfast
mee2ng
for
10
–
15
people
with
a
guest
speaker
or
company
being
the
ac2ve
host.

14. Fryday
Services!
Fryday
is
selling
connec2ons.
Be
it
person
to
person
at
a
mee2ng,
guests
coming
visi2ng
a
venue
or
a
large
company
being
an
adver2ser
or
a
sponsor
it
is
all
about
connec2ng
people
with
people,
people
with
companies
or
companies
with
other
companies.
As
Fryday
is
present
in
many
countries
all
prices
are
adapted
to
each
region.
Below
are
some
examples
from
Kyiv,
Ukraine.

15. Fryday
Price-­‐list!
Fryday
Kyiv,
prices
for
services
offered.
Service
Entrance
AW
Entrance
W
Fryday
Good
Morning
Venue
Adver2sing
Sponsorship
Recommended
price
range
(EURO)
5
–
10
per
person
10
–
15
per
person
20
–
30
per
person
15
–
20
%
of
turnover
20
–
1,000
per
2me
per
media
depending
on
size
of
group
or
database.
150
–
1,000
per
event
including
pre-­‐
and
post-­‐promo2on

16. Fryday
Clients!
Fryday
has
several
kinds
of
clients
and
tries
to
serve
them
all
as
they
are
interlinked
and
contribute
to
the
value
and
success
of
each
other
even
if
they
have
slightly
different
core
interests.
Members
–
networking,
informa2on,
personal
branding.
Venues
–
sales,
branding,
adver2sement.
Sponsors
–
networking,
branding,
sales,
adver2sement.
Adver8sers
–
branding,
adver2sement,
sales.
Media
–
content,
branding,
adver2sement.
Speakers
–
branding,
sales.

17. Members
Members
visit
Fryday
primarily
to
socialize,
meet
new
people
and
share
informa2on
with
each
other
and
companies
present.
Most
of
Fryday’s
guests
are
in
business
and
many
are
owners
and
seniors.
Roughly
20
per
cent
of
guests
are
expatriates.
Members
appreciate
the
free
format
of
Fryday’s
events
and
enjoy
par2cipa2ng
at
a
2me
of
their
choosing
and
the
opportunity
to
bring
guests.
Business
model:
Charge
entrance
fee
from
members
at
the
events
in
the
range
or
EURO
5
–
15.
Statistics from Fryday’s LinkedIn group.
https://www.linkedin.com/groups/Fryday-3346258/about

18. Venues
Venues
benefit
from
the
large
number
of
guests
that
Fryday
brings.
Fryday’s
extensive
promo2on
of
events
adds
addi2onal
value
to
venues
as
their
names
and
brands
are
spread
through
digital
media
and
by
Fryday’s
partners.
Many
of
Fryday’s
guests
also
represent
companies
and
purchasing
power
that
is
very
likely
to
become
regular
clients
of
the
venue.
A
good
Fryday
venue
is
located
down-­‐town,
is
modern,
trendy
and
up-­‐
market.
Restaurants,
hotels
and
night-­‐clubs
are
most
common
and
good
co-­‐opera2on
and
understanding
from
the
side
of
the
venue
management
is
key
to
success.
Key
values:
Sales
at
the
event,
branding
and
adver8sement,
returning
business
from
guests
and
companies
they
represent.
Business
model:
Charge
the
venue
a
percentage
of
the
turnover
or
charge
an
entrance
fee
for
the
guests.

19. Some
Fryday
venues

20. Sponsors
Sponsors
support
Fryday
as
they
are
interested
in
reaching
an
exclusive
group
of
people
and
forming
a
rela2onship
with
them.
The
key
argument
for
sponsors
is
that
Fryday’s
guests
are
relevant
and
senior
enough
to
make
decisions.
Sponsors
also
appreciate
to
be
featured
by
Fryday’s
media
partners
as
well
as
geong
great
exposure
in
the
digital
media
Fryday
controls.
Key
Values:
Networking
with
an
exclusive
audience,
media
presence,
online
reach.
Business
Model:
Sponsors
pay
more
or
less
depending
on
how
many
2mes
they
will
be
men2oned
online,
how
many
people
they
are
exposed
to
online
and
how
prominent
posi2on
they
get
at
the
event.
Prices
range
from
EURO
150
–
1k.

21. Some
Fryday
Sponsors

22. Adver8sers
Adver8sers
buy
space
in
social
media,
on
Fryday’s
website
and
newsleTers
to
brand
and
sell
their
products
and
services.
Adver2sers
are
primarily
interested
in
reaching
decision
makers
and
consumers
with
high
purchasing
power.
High
absolute
number
of
contacts
is
also
very
important
for
adver2sers.
Key
values:
Level
of
subscribers
and
members
in
terms
of
decision
power
and
purchasing
power.
Number
of
contacts.
Business
model:
Adver2sers
pay
more
or
less
depending
on
how
many
2mes
they
will
be
men2oned
online
and
how
many
people
they
are
exposed
to
online
and.
Prices
range
from
EURO
15
–
1k.

23. Media
Media
and
Fryday
has
a
common
interest
for
co-­‐opera2ng.
Fryday
proved
nice
content,
interes2ng
people
and
branding
for
the
media.
The
media
circulates
informa2on
about
Fryday
to
a
wide
audience
and
strengthen
Fryday’s
brand.
Key
Values:
Well
known
speakers,
prominent
guests.
High
absolute
number
of
contacts
in
databases
and
social
media.
Business
model:
Barter.

24. Speakers
Speakers
enjoy
speaking
at
Fryday
W
events
as
they
can
meet
an
interes2ng
and
senior
audience.
Speakers
might
be
interested
in
promo2ng
themselves,
their
company
or
it
might
be
part
of
their
job
to
communicate
a
certain
message.
Key
values:
Senior
crow,
large
number
of
guests,
professional
and
extensive
online
promo2on,
media
presence
at
the
event.
Business
model:
None,
speakers
come
for
free.

25. Some
Fryday
speakers
Ambassador Juhl of
Denmark.
Former Prime Minister of
Ukraine, Yekhanurov
Attorney Alex Frishberg
Ambassador Gullgren
of Sweden.
Owner of Ciklum,
Torben Majgaard.
Ambassador Wolthers
of the Netherlands

26. Fryday
-­‐
Members
Members
are
easiest
found
online
on
Facebook,
LinkedIn
and
other
social
media
as
well
as
by
visi2ng
various
events
and
making
personal
contacts.
A
good
network
of
media
partners,
bloggers
and
others
who
spread
informa2on
about
Fryday’s
events
are
of
course
also
very
important.
Most
important
of
all
is
to
produce
great
events
and
make
sure
that
each
guest
is
seen
and
gets
proper
aTen2on.
That
creates
loyalty
and
“word
of
mouth”
marke2ng.

27. Fryday
-­‐
Venues
Venues
that
work
the
best
for
Fryday’s
are
situated
down-­‐town,
are
new,
trendy
or
up-­‐market.
Restaurants,
bars,
night-­‐clubs,
hotels
are
types
of
venues
that
have
worked
well
for
Fryday
on
all
its
markets.
Venues
like
that
Fryday
have
a
large
group
of
followers
online
and
can
guarantee
a
good
crowd
for
the
event
and
many
poten2al
future
clients.
Key
arguments
is
the
size
of
Fryday
interna2onally,
a
unique
mix
of
on-­‐
and
off-­‐line.
Strong
adver2sement
online.
High
level
of
the
guests.
Repeat
business
from
companies
and
well-­‐off
private
persons.
Service
and
reliability
is
very
important
for
success.
Fryday
must
be
able
to
trust
that
the
venue
can
deliver
to
Fryday’s
guests.
From
the
venue
Fryday
needs
logo,
short
info
and
a
contact
person
for
the
event.

28. Fryday
-­‐
Sponsors
Sponsors
are
aTracted
by
the
high-­‐level
guests
at
Fryday’s
events.
Be
it
decision
makers
or
high-­‐income
consumers.
Finding
sponsors
is
all
about
contac2ng
many
companies
and
making
sure
they
understand
what
unique
opportunity
Fryday
presents.
Combining
personal
contacts
with
online
marke2ng
through
Fryday’s
channels
is
a
good
way
to
find
sponsors.
Fryday
W
with
a
clear
industry
focus
is
popular
with
sponsors,
so
is
media
presence
and
good
references
from
high-­‐level
members.

29. Fryday
-­‐
Adver8sers
Digital
marke8ng
is
growing
fast.
Adver2sers
like
to
see
their
brand
in
digital
environments
such
as
social
media
and
newsleTers.
The
number
of
contacts
is
key
for
the
adver2ser.
That
is
why
Fryday
must
have
huge
databases
and
many
followers
online.
Combining
personal
contacts
with
online
marke2ng
through
Fryday’s
channels
is
a
good
way
to
find
adver2sers.

30. Fryday
-­‐
Media
Media
partners
are
best
found
by
frequently
sending
detailed
press
releases
from
Fryday’s
event
and
making
sure
photos
and
names
of
people
and
companies
present
are
listed.
Media,
just
as
sponsors
and
adver2sers,
find
it
very
important
to
have
their
brand
associated
with
a
high-­‐level
audience
and
their
brand
to
be
presented
at
events
and
to
many
followers
online.

31. Fryday
-­‐
Speakers
Being
a
speaker
at
a
Fryday
W
is
a
honor,
a
privilege
and
an
opportunity
for
marke8ng
and
self
branding.
Present
a
good
audience,
media
presence,
good
online
branding
and
the
speakers
will
be
happy
to
come
and
speak
at
Fryday’s
events.
Speakers
should
preferably
be
chosen
based
on:
1.
Seniority,
2.
Good
content,
3.
Capacity
to
present
the
content
professionally.

32. Become
a
client!
Tell
the
poten8al
client:
Whatever
your
interests!
Contact
us
and
we
shall
send
you
a
detailed
proposal.
Short
or
long
co-­‐opera2on.
Fryday
is
always
flexible
and
put
the
client
in
the
centre.

33. Fryday
Franchise
The
Franchisee:
Social
and
hard
working!
Character
very
important
for
success.
Driven
Social
Leader
Eye
for
details
Can
interact
with
all
kinds
of
people

34. Franchise
Benefits
Key
benefits
of
Fryday
Franchisees:
1. Superb
local
network
at
all
levels
2. Freedom
of
opera2ons
3. Great
financial
reward
4. Social
standing
5. Fun!
Despite
being
a
rela.vely
low
income
city
the
Kyiv
franchise
has
had
a
monthly
turnover
of
approximately
Euro
4,000
on
average
during
2013.

35. Fee
and
Contract
The
Franchisee
enters
a
contract
with
Fryday
for
using
Fryday’s
brand
and
online
infrastructure.
The
monthly
fee
to
Fryday
is
based
on
the
size
and
income
per
capita
of
the
city
of
the
par2cular
franchise
rights.
The
contracts
has
a
three
months
no2ce
period
and
thus
a
deposit
for
three
months
apply
when
star2ng.
For
ci2es
where
Fryday
is
not
yet
established
a
discount
will
be
offered
for
the
first
three
months.
The
franchise
contract
can
be
entered
with
an
individual
or
a
company.
The
franchisee
is
responsible
for
aligning
with
local
law,
paying
local
taxes
etc.

36. Contract
Fryday
will
enter
an
agreement
with
a
successful
franchise
candidate.
Fryday
has
the
ambi2on
that
a
successful
franchisee
should
get
a
substan2al
financial
contribu2on
from
being
a
Fryday
franchisee.
Fryday
will
support
the
franchisee
with
online
infrastructure.
Fryday
will
manage
the
concept
“Fryday”.
Fryday
will
support
the
franchisee
with
informa2onal
material.
Fryday
will
advice
the
franchisee
on
any
issues
or
challenges
that
might
occur.
The
franchisee
will
pay
a
fixed
monthly
fee
to
Fryday
based
on
the
size
and
GDP
per
capita
of
the
city
the
franchisee
is
based
in.
The
franchisee
will
plan,
market
and
execute
the
Fryday
events
in
accordance
with
the
Fryday
concept.
Any
surplus
income
from
Fryday
clients
in
the
city
of
the
franchisee
belongs
to
the
franchisee.

37. Franchise
–
How
to?
1. Execu2ng
an
event
as
soon
as
possible
a[er
entering
the
agreement
with
Fryday
has
proven
very
important
to
get
momentum.
The
franchisee
will
learn
very
much
from
producing
an
event
even
if
the
event
is
not
very
big.
Set
a
date
for
the
first
a[erwork
right
away.
Find
a
venue.
2. Parallel
processes
when
geong
started
is:
1. Expanding
the
network
of
contacts.
Several
thousands
is
preferable
at
the
start.
2. Establishing
contacts
with
poten2al
clients;
Venues,
Sponsors,
Adver2sers,
Media
and
Speakers.
The
clever
franchisee
quickly
realizes
that
a
client
can
also
be
a
guest
and
there
fore
combines
this
process
with
step
one
above
–
expanding
the
network.
Launch
process–
step
by
step.

38. Franchise
–
First
event
1. Find
a
venue
and
make
an
agreement.
Fryday
can
provide
a
template.
2. Print
business
cards
for
the
franchisee.
Fryday
has
a
template.
Print
a
Fryday
Banner.
Fryday
has
a
template.
3. Recruit
an
event
photographer.
Don’t
overspend
here.
A
good
amateur
is
usually
enough.
Make
sure
to
capture
every
guest
and
also
the
venue
staff,
their
logos
and
sponsors
and
their
logos.
4. Collect
all
the
business
cards
from
the
guests.
You
have
to
be
able
to
invite
them
again.
5. In
the
beginning
of
the
event.
Tell
a
few
words
about
Fryday
and
ask
guests
present
to
introduce
themselves.
6. By
21.00
or
so,
have
a
prize
draw
based
on
collected
business
cards.
A
boTle
of
wine,
a
gi[
card
from
the
venue
or
anything
else
from
a
sponsor
is
a
good
gi[
for
the
loTery.
7. Fryday
and
the
other
franchisees
in
“Team
Fryday”
is
at
your
disposal
for
ques2ons.
8. Best
advise
ever:
Just
do
it!

39. Franchise
–
Expand
AIer
the
first
event
the
race
to
profitability
is
on!
1. Keep
growing.
Always
expand
your
on-­‐
and
off-­‐line
network
of
contacts.
This
process
never
stops.
2. Reach
profit
fast.
Launch
all
Fryday
formats.
3. Key
to
success
–
ac2vity
and
numbers.
Have
many
events.
Work
hard
to
increase
the
number
of
guests.
4. Sell,
sell,
sell.
Contact
poten2al
venues,
sponsors
and
adver2sers
con2nuously.
This
will
create
awareness
of
Fryday
and
drama2cally
increase
your
chances
of
a
good
income.
5. Visit
other
networking
events
in
your
city.
Having
a
good
rela2onship
with
and
knowledge
of
the
compe22on
is
both
inspiring
and
a
good
challenge.
6. Always
tell
the
Fryday
story.
Fryday
is
present
in
20+
countries
and
30+
ci2es.
Fryday
has
150,000+
members.
Let
people
know
you
are
part
of
something
big.

40. Expansion
Fryday
pledges
to
con8nue
to
expand
in
several
direc8ons:
1. Geographically
–
we
intend
to
conquer
the
world!
Fryday
is
fit
for
most
ci2es
of
size
throughout
the
world.
2. Depth
of
integra2on.
With
every
client
Fryday
intends
to
have
a
deeper
rela2onship
and
offer
more
value
added.
3. Range
of
services.
Fryday
will
con2nuously
add
services
and
concepts
to
its
por9olio.

41. History
Fryday
is
a
Swedish
concept
inspired
by
the
Stockholm
style
a[er
work
mingles.
Fryday
was
created
to
make
it
easier
to
meet
new
people
and
share
ideas
in
a
casual
format
but
has
since
expanded
the
number
of
formats
to
add
more
value
to
professionals
and
companies.
A[er
reloca2ng
from
Stockholm
to
Kyiv
the
founder
of
Fryday
had
a
personal
need
to
expand
his
network
and
invited
people
for
an
a[erwork.
The
first
Fryday
was
held
in
Kyiv,
Ukraine,
on
April
23rd
2010
with
17
guests
present.
As
of
April
2014
Fryday
is
present
in
30
ci2es
in
24
countries
and
has
150,000+
registered
members.

42. Contact
informa8on
Anders
Östlund
Founder
anders@fryday.net
+380978289474
Skype:
anders7401