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Fruugo - Cross-border talk
The document discusses the changing landscape of cross-border e-commerce, highlighting key statistics and challenges retailers face, such as language barriers, local payment methods, and consumer laws. It identifies top purchasing categories and countries for online shoppers in the UK and emphasizes the importance of localization beyond mere translation. The document suggests a strategic approach of thinking big while starting small to effectively adapt to the evolving market.
Fruugo - Cross-border talk
- 2. The Market Shopper Anatomy What’s Changed Key Challenges Think Big, Start Small CROSSBORDER SELLING 1 2 3 4 5
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- 4. THE MARKET 3 keycountries who buy from the UK 49% $ 19.9b 46% € 3.5b 47% AUD 3.1b PayPal Modern Spice Routes
- 5. THE MARKET Top 3categories on Fruugo Health & Beauty Sport & Outdoors Home & Garden
- 6. THE MARKET Top 3countries on Fruugo (non-english speaking) Sweden Spain Italy
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- 8. Revolutionist not a rebel Savvy notimpulsive À la carte not set menu Trendsetter not an imitator Availability over speed CROSS BORDER SHOPPER ANATOMY
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- 10. WHAT’S CHANGED? 16% ofonline sales are cross-border Payment Knowledge Shipping 1234 5678 9123 4567 SHOPPER 07/13 1234 DEBITVALID FROM
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- 12. KEY CHALLENGES LanguageTranslation Advertising Distribution Customer Service Local Payments Currency Conversion Fraud Protection Terms & Conditions Local Domains Technology Platform Pricing Consumer Law Localisation VAT
- 13. CONSUMER LAW Did youknow? Highest rate of data protection complaints 14 day return period, 1 week more than EU Challenge up-to 6 years on faulty goods Glazed tableware pottery is prohibited Returns are free if order is over €40
- 14. LOCALISATION Localisation is morethan translation Payment Methods Native translation Culture Español
- 15. VAT 21% IVA 14%VAT 19% MwSt./USt. 18% MwSt./USt. 25% MVA 20% VAT 23% CBL/VAT 21% BTW/TVA/MWSt 21% BTW 23% IVA 15% TVA 10% GST 25% Moms 8% MWST 21% IVA 25% Moms N/A 15% GST 20% MwSt./USt. 23% PTU/VAT 24% AVL/Moms 19.6% TVAHST (GST + PVAT)
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- 17. THINK BIG, STARTSMALL
- 18. THINK BIG, STARTSMALL instead of Can we offer? think Should we offer?
- 19. THINK BIG, STARTSMALL BUILDLEARN MEASURE
- 20. REACH OUT Follow: @glen_richardson E-Mail: glen.richardson@fruugo.com