We created a menswear brand for communist Friedrich Engels.

3. The ConceptA pop up store selling affordable suits for working class Men.
• Fabric will be locally sourced and a fair wage will
be paid to workers to match Engles value’s.
• Promotional posters resembling communist proper
Ganda will be used to promote Pop up stores.
• Pop up stores will be located in various places that
hold value to Engles life such as Manchester
(Salford), Berlin and working class area’s.
• Famous quotes from Engels will be stitched into
the lining of the suits to represent empowerment
of the working people.
• Stores will not be a typical smart tailoring shop,
they intend to make everyone feel welcome and
accepted.

4. The Pop-Up Store
MANCHESTER.
(SALFORD)
(ANGEL MEADOW)
BERLIN.
(MITTE)
(NEUKOELLEN)
LONDON.
(CAMDEN)
(SHOREDITCH)

5. The
Suit

6. Inspiration
&
Promotion

9. Target
Audience
24 – 45
Businessman
Smart
fashion conscious
Working Class