Presentation done for improvement of Branding of "Fresh" portal on Retail Analytics space.

1. Manthan Systems
{Fresh Blog Portal Strategy Review Presentation}
Raju Khadilkar, M: 93 22 33 60 83

2. Analysis of "Fresh" blog through
Creative, Strategy & Evaluation
from re-launching persepctive
Objective

3. Analysis
- Site Audit:
- Weak "Fresh" branding
- Confusing Site architecture
- Poor Visual Strategy
- Lack of colour harmony
- Typography
- Primary & Global navigation issues
- Information Hierarchy
- Navigation
- Slanted element disturbing to the eye
- Needs overhaul of navigation menu
- Markers/ Breadcrumbs missing
- Typographycally not differentiated
- White spaces/Real estate needs to be used more effectively
- Social media, Login area & Search function taking too much prime real estate
- Tag cloud missing
Lack of
"Fresh"
branding
Poor visual
Strategy
Site architecture
not defined
No information
Hierarchy

4. Comparative Study 01
- Striking Header with Graphic background+
Bold title to hold the page
- Clear typographical hierarchy
- Clear Information demarcation with
highlighted text
- Excellent use of white space for
eye movement
- Social media icons after each article
- Tag Clouds
http://insights-on-business.com/retail/
IBM Retail blog

5. Comparative Study 02
- Excellent use of white space
- Branding of RetailNext on each article
- Clear Information Hierarchy
- Top banner with subtle graphic touch
- Persistent + information flow
http://retailnext.net/blog/
RetailNext blog

6. Comparative Study 03
- Big typo & clear subject
- Good use of buttons & social media
- Inviting design for subscription box
- Follows single colour theme
- clear readable fonts
http://www.quantisense.com/blog
Quantisense

7. Comparative Study 04
In my opinion, this is how
I would have designed
- Top big banner carousal
- Images with highlighted categories
- clear readable typography
- Good color theme to hold the layout
- Overall good information structure
- Social media icons
- Search, Subscription, Latest posts...
everything at a glance
http://blog.capillarytech.com/
Capillary

8. Strategy
To make one of the most informative & interactive blog
in Retail Analytics space
What strategy do we need to apply?
Vision
Generate new business leads
while building brand image through social media
Goal
New audience acquisition
and improving engagement with existing audience
Issue

9. Strategy
Relaunch "Fresh" blog with
through promotional activity
across digital & event media

10. Project Plan
Improve Fresh branding,
Develop new user friendly interface,
promote it through various media activity

11. Project Plan
Improve "Fresh" branding
insights. analytics. results.
Logo
- Theme shows explosion of ideas that are
shared in a single place
- Identity made of icons from Retail Industry
brings fresh look
- Ably supported strong yet colorful typo
connects user to happy & friendly feel
Brand statement
- Making brands successful through
sharing insights on analytics to
bring end results

12. Project Plan Develop new user friendly interface
(Example of features)
Strong branding &
positioning
Social Media icons
Manthan Branding
Prominent
Member area
Urging social media sharing
New member
aquisition
Intuitive navigation with
redesigned menu
Happening now scroll
Image & content
corousal of
latest articles
Recent Posts
Scroll down
Ideas that explore the art & science of retail decision making.

13. Project Plan Timelines
Branding+Ui design & Development
Online marketing promotion:
SEO
SEM
Social media
Online Advertising
- Retail blogs
- LinkedIn
- Twitter
- Facebook
Refereal marketing with existing members
- Through events
- Industry Leaders Talk
1 year Timeline
Q1 Q2 Q3 Q4

14. Branding+Ui design & Development
Online marketing promotion:
SEO
SEM
Social media
Online Advertising
- Retail blogs
- LinkedIn
- Twitter
- Facebook
Refereal marketing with current members
- Through events
- Industry Leaders Talk
In-house creative+Wordpress programming expertise
Digital marketing
Adwords/Banner Advertising/Targeted audience on LinkedIn
& other social sites
Event management company
Project Plan Resources

15. ThankYou