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Social Media Monitoring Tools - An Overview

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Social Media Monitoring Tools - An Overview

  1. 1. Social Media Monitoring Tools – an overview Stefan Betzold | pier314 GmbH | www.pier314.de | twitter: @stefanHH
  2. 2. How well do you know your customer?  and what they’re saying about  in the social media universe - your product? - in blogs? - your brand? - in boards and forums? - your reputation? - in social networks? - your competition? - on microblogs like Twitter? © 2009 pier314 GmbH 1
  3. 3. Why is this important?  the Kryptonite Case 2 © 2009 pier314 GmbH 2
  4. 4. Webmonitoring in German Companies a study © 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 3
  5. 5. Elements: activity analysis  Overview of activity in the Social Media space  Compare trends across different social media platforms  Analyse trends against competing brands and products  Identify peaks in the conversation related to certain events © 2009 pier314 GmbH 4
  6. 6. Elements: Understand Demographics  Analyse demographic overviews of active users and voices e.g. Gender, Age  Identify main locations for activities: Geo-location with mapping © 2009 pier314 GmbH 5
  7. 7. Elements: Understand Sentiment  Estimation of positive/negative responses  Automatic and/or manual sentiment analysis © 2009 pier314 GmbH 6
  8. 8. Elements: Identify Key Influencers  Identify key influencing blogs, sites and/or users for every topic  Connect with influencer information and profiles  Enable direct communication with influencers © 2009 pier314 GmbH 7
  9. 9. Elements: Identify related topics  View tag clouds, themes, trends  Identify most relevant contextual keywords  Estimate emotions based on sentiment analysis © 2009 pier314 GmbH 8
  10. 10. Elements: Share Intelligence  Automated report generation and distribution via email and RSS  Drill down to individual results and details  Export analysis © 2009 pier314 GmbH 9
  11. 11. Steps for Social Media Monitoring Listening: Discovering Measuring: Monitoring, Engaging: Active dialog real-time and relevant, analyzing and tracking with customers and consumer conversations those conversations tracking/tagging comments for further use © 2009 pier314 GmbH Copyright © 2009 Radian6 6/25/2009- 10 10
  12. 12. Step 1: Listen to your customer´s voice A variety of free tools is available to listen to your customer´s voice, e.g. Listening  Blog Searches (Technorati, Google Blog Search, Twingly)  Twitter-Monitoring (Twitter search, tweetscan)  Search-Tools (Google Insights, Google Trends)  Aggregator Tools (SocialMention, StepRep, Filtrbox) © 2009 pier314 GmbH 11
  13. 13. Technorati Blog Search © 2009 pier314 GmbH 12
  14. 14. Technorati Blog Search © 2009 pier314 GmbH 13
  15. 15. Google Blog Search © 2009 pier314 GmbH 14
  16. 16. Twingly Blog Search © 2009 pier314 GmbH 15
  17. 17. Social Mention Search © 2009 pier314 GmbH 16
  18. 18. Filtrbox Media Monitoring © 2009 pier314 GmbH 17
  19. 19. Blogpulse Blog Monitoring © 2009 pier314 GmbH 18
  20. 20. Addict-o-matic aggregator © 2009 pier314 GmbH 19
  21. 21. Steprep reputation monitoring © 2009 pier314 GmbH 20
  22. 22. Step 2: Measure and analyze the conversations A growing set of professional tools and Services is offering monitoring solutions to Measuring enable and facilitate the analysis, e.g.  Radian6  Techrigy SM2  Socialradar  Synthesio  Biz360  Visible Technologies TruCast  BuzzLogic  Cloudtracker  Bluereport © 2009 pier314 GmbH 21
  23. 23. Trackur keyword monitoring © 2009 pier314 GmbH 22
  24. 24. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 23
  25. 25. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 24
  26. 26. Scoutlabs Social Media Monitoring © 2009 pier314 GmbH 25
  27. 27. Scoutlabs © 2009 pier314 GmbH 26
  28. 28. Radian 6 © 2009 pier314 GmbH 27
  29. 29. Radian 6 © 2009 pier314 GmbH 28
  30. 30. Radian 6 © 2009 pier314 GmbH 29
  31. 31. Radian 6 © 2009 pier314 GmbH 30
  32. 32. Radian 6 © 2009 pier314 GmbH 31
  33. 33. Techrigy SM2 © 2009 pier314 GmbH 32
  34. 34. Techrigy SM2 © 2009 pier314 GmbH 33
  35. 35. Techrigy SM2 © 2009 pier314 GmbH 34
  36. 36. Techrigy SM2 © 2009 pier314 GmbH 35
  37. 37. Techrigy SM2 © 2009 pier314 GmbH 36
  38. 38. Techrigy SM2 © 2009 pier314 GmbH 37
  39. 39. Synthesio (FR) © 2009 pier314 GmbH 38
  40. 40. Synthesio (FR) © 2009 pier314 GmbH 39
  41. 41. Synthesio (FR) © 2009 pier314 GmbH 40
  42. 42. Visible Technologies (US) © 2009 pier314 GmbH 41
  43. 43. Infegy Socialradar © 2009 pier314 GmbH 42
  44. 44. Infegy Socialradar © 2009 pier314 GmbH 43
  45. 45. Infegy Socialradar © 2009 pier314 GmbH 44
  46. 46. Infegy Socialradar © 2009 pier314 GmbH 45
  47. 47. Infegy Socialradar © 2009 pier314 GmbH 46
  48. 48. blueReport (CH) © 2009 pier314 GmbH 47
  49. 49. blueReport (CH) © 2009 pier314 GmbH 48
  50. 50. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment © 2009 pier314 GmbH 49
  51. 51. Cloudtracker.fm (currently in alpha) German tool specialized on Entertainment © 2009 pier314 GmbH 50
  52. 52. Step 3: React to the customer feedback! Reacting on positive and/or negative entries, statements, postings or customer queries Engaging  Company or CEO statements on complaints  Using customer feedback for product improvements and bug fixing  Using customer ideas for product innovations and developments  Reacting on customer questions  etc. © 2009 pier314 GmbH 51
  53. 53. The power of Engaging: The Domino Pizza Case © 2009 pier314 GmbH 52
  54. 54. The power of Engaging: The Domino Pizza Case © 2009 pier314 GmbH 53
  55. 55. Sentiment Analysis on Domino Pizza Video on youtube answer on youtube © 2009 pier314 GmbH 54
  56. 56. Engage? Do you react to negative statements? © 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 55
  57. 57. The Power of Reputation „It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.“ (Warren Buffett) © 2009 pier314 GmbH 56
  58. 58. Thank You! | @stefanHH

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