French Toast is launching a kidswear brand called French Toast in India to capitalize on the growing kidswear market. The kidswear market in India is valued at $8.2 billion currently and is projected to reach $22.4 billion by 2023, growing at a 10.5% CAGR. French Toast aims to target the economy and lower price segments, which are currently underserved. Its business model involves launching online on leading ecommerce sites as well as opening exclusive brand stores across major cities in India. French Toast projects revenues of $0.91 million in its first year, growing over 60% annually to $5.98 million in its fifth year.

1. Introducing www.frenchtoast.in
PARTICIPATING IN INDIA'S GROWING
E-Commerce / Retail
INDUSTRY

2. EXPLORING THE
GROWING
KIDSWEAR
MARKET IN INDIA
KIDSWEAR
* Featuring FRENCH TOAST campaign images from www.frenchtoast.com
FASHION
UNIFORM

3. PARTICIPATING IN INDIA'S GROWING E-Commerce / Retail INDUSTRY
Introducing www.frenchtoast.in
& Brand Stores

4. * STATISTICS
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KIDSWEAR MARKET SHARE : 20 % of the total apparel market
EXPECTED CAGR : 10.5 % over the next ten years.
ESTIMATED WORTH IN 2014 : US$ 8,222 million
PROJECTED GROWTH BY 2023 : US$ 22,369 million
* According to survey by Images Business Of Fashion 2014
* CAGR : Compounded Annual Growth Rate)

5. *STATISTICS (WITHIN KIDSWEAR SEGMENT)
* According to survey by Images Business Of Fashion 2015
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MARKET SHARE :
EXPECTED CAGR :
ESTIMATED WORTH
(IN 2014) :
2015-16
PROJECTED INDUSTRY
GROWTH (BY 2023) :
48 %
11 % over 10 years.
US$ 3969 million
US$ 4365 million
US$ 11213 million
52 %
10 % over 10 years.
US$ 4253 million
US$ 4678 million
US$ 11156 million
BOYWEAR GIRLWEAR
US$ 0.47 Million***(2015-16) PROJECTED
FRENCH TOAST REVENUE
@ 0.01% SHARE OF TOTAL
US$ 0.44 Million
* ** Assumed at first year revenue at bare minimum market share of 0.1%
US$ 0.91 MillionTOTAL EXPECTED REVENUE

6. STATISTICS (WITHIN KIDSWEAR SEGMENT)
* According to survey by Images Business Of Fashion 2014
* CAGR : Compounded Annual Growth Rate)
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EXPECTED CAGR :
ESTIMATED WORTH
(IN 2014) :
2015-2016 PROJECTION
11 %
US$ 1009 million
US$ 1120 million
10%
US$ 1140 million
US$ 1254 million
KIDSWEAR UNIFORM SEGMENT
* Uniforms are the top grossers followed by t-shirt and bottom wear (in boys segment) & ethnic wear and dress (in girls
segment)
US$ 0.13 Million***(2015-16) PROJECTED
FRENCH TOAST REVENUE
@ 0.01% SHARE OF TOTAL
US$ 0.11 Million
US$ 0.24 MillionTOTAL EXPECTED REVENUE
BOYWEAR GIRLWEAR

7. EXISTING KIDSWEAR PRICE SEGMENT IN INDIA
* According to survey by Images Business Of Fashion 2014
* CAGR : Compounded Annual Growth Rate)
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SUPER PREMIUM
PREMIUM
ECONOMY
LOWER
US $38.46
US $15.38 - US $38.46
US $7.69 - US $15.38
US $3.84 - US $7.69

8. • JIT (Just-In-Time) Model : Creating exhaustive width of SKUs
with smaller heights to ensure variable options with less effort
to liquidation.
• Introducing trendy designs at an optimum turn-around time.
Understanding the economics of purchase pattern and ensuring
quicker response time.
• Focussed approach towards both boys & girls trendy fashion.
Innovative product development with special fabrics.
• Sensitive pricing and controlling the bottom line introduction
price points.
• Keep core value towards entry level pricing to target the
growing middle class aspirational market.
BUSINESS MODEL
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9. VALUE PROPOSITION
• Define : The majority stake holders in organised KIDSWEAR
retailing are focussing on the super premium and premium
categories. Leaving an almost Virgin market for the aspiring
middle-class population.
• Domain : Occupy the domain of economy and lower category
through organised retail.
• Leadership : Define organised Uniform KIDSWEAR retail.
Availability of linen through first move positioning (as a linen
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Define Domain Leadership to Aspiration

10. SALES CHANNELS
Flagship Stores
EXCLUSIVE BRAND OUTLET
E-Commerce
FLAGSHIP STORE : www.frenchtoast.in
FASHION MARKETPLACE : myntra.com, jabong.com
MARKETPLACE : amazon.com, snapdeal.com, flipkart.com
DISCOUNT : fashionandyou.com, groupon.com, styletag.com
INTERNATIONAL : asos.com, zolando.com, eBay.com
Offline (Brick & Mortar)
IN S-I-S (Shop in Shop) or O/R (Outright )
MULTI BRAND OUTLETS (MBO)
LARGE FORMAT STORES (LFS)
Hybrid Stores
CLICK & MORTAR STORES
(Connecting online and offline business)

11. PROJECTED MILESTONES...
French Toast products launched across India's
leading e-commerce fashion portals
PHASE-1 :
2015-16
PHASE-2 :
2016-17
PHASE-3 :
2017-18
PHASE-4 :
2018-19
PHASE-5 : 2019-20 : EXPAND 360 degree across all geographies
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• Launch India's first KIDSWEAR brand targeting the aspiring
• middle-class population in Chennai, India
Market Expansion (MBO & LFS) : Expanded operations
in South India. Sell products in at least 50+ leading multi-
brand outlets & large format stores.
Brand Store Expansion : Expand "Exclusive Brand Stores"
across 3-4 cities in Southern India, namely Chennai,
Bangalore, Hyderabad.
Online (e-commerce) Expansion : "French Toast" Indian
online business launch extension of ".com" to ".in" as
India's First Online KIDSWEAR Uniform e-commerce portal
www.frenchtoast.in
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12. INNOVATIVE KIOSK MODELS
• COST EFFECTIVE
• ALTERNATIVE QUICK BUY OPTION
• FASTER STOCK ROTATION
• EASILY TRANSFERABLE

13. SALES & SALES FORECAST
• * Calculations at Net Realised Value at US$ 7.69
• ** Ideal Inventory at the rate of 2X (Holding stock at 30 days turnaround) ( Inventory = Per Day Sales x 30 days x 2)
• ***Per day sales value in ₹ X 365 days.
YOY Growth Calculated @ 60%
• PROJECTED GROWTH
• SALES PER DAY (In Units)
• INVENTORY PER MONTH** (In Units)
• SALES PER DAY* (In US$)
• TOTAL INVENTORY (In Units/Yr)
• TOTAL SALES VALUE*** (In US $ million /Yr)
2015-16
(1st YEAR)
324
19440
0.91
2493.14
2016-17
(2nd YEAR)
421
31104
1.46
3989.02
2017-18
(3rd YEAR)
674
61440
2.34
6382.43
2018-19
(4th YEAR)
1078
98304
3.74
10211.89
2019-20
(5th YEAR)
1725
157286
233280 373248 737280 1179648 1887432
5.98
16339.02
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***PROJECTED (2015-16) FRENCH TOAST "FASHION" SHARE @ 0.01% US$ 0.91 Million

14. Introducing www.frenchtoast.in
PARTICIPATING IN INDIA'S GROWING
E-Commerce / Retail
INDUSTRY