This document outlines a proposal for Awareable, a wearable device and app that helps prevent back and shoulder pain caused by carrying heavy bags and purses. The device would attach to a bag strap and use sensors to calculate when the bag should be switched to the other shoulder based on weight, time carried, and individual factors. It aims to help the large number of people, especially women, suffering from back and shoulder pain due to unawareness of proper bag carrying techniques. The proposal discusses the market opportunity, product details, business model, partnerships, and timeline.

1. AWAREness + wearABLE tech
by The Pain Relievers

2. • Teresa Yuh – yuh.teresa@gmail.com
• Mehdi El Aouni – elouni.mehdi@live.fr
• Werner Hoffman – mail.werner.hoffmann@gmail.com
• Davide Parenti – davide.parenti90@gmail.com
• Marta Pancaldi – marta.panc@gmail.com
TEAM CONTACT INFO.

3. • Pain
• Common Myths
• Market
• Where it Hurts
• Target Customer
• Competition
• Product
• Benefits of Awareable
• Price / Cost Structure
• Business Model
• Timeline
• Key Partners
• Customer Relationships
AGENDA

4. MYTH: Caused by injury
COMMON MYTHS

5. MYTH: Caused by injury
FACT: Most cases of back pain are often
caused by bad everyday habits that
stress and strain your anatomy
COMMON MYTHS

6. MYTH: Only for old people
COMMON MYTHS

7. MYTH: Only for old people
FACT: Becoming more common in the
younger generation
COMMON MYTHS

8. MYTH: Pain is part of life... "
“I’m sure it’ll get better”
COMMON MYTHS

9. MYTH: Pain is part of life... "
“I’m sure it’ll get better”
FACT: Untreated pain can interfere with
your body’s overall healing process and
immune system (stress, trouble sleeping, depression, etc.)
COMMON MYTHS

10. WORLDWIDE:
• +600 million people suffer from back pain 1
• Back pain is the #1 cause of disability 2
• Still, 4 in 10 never see a medical professional
"
1 Global Burden of Disease Project
2 Medical News Today
MARKET

11. UNITED STATES:
• 61% of people experience back pain
Back pain is the:
1st cause of disability in men +45 years old
2nd leading cause of lost work time (after a common cold)
3rd most common reason for surgical procedures
5th most frequent cause of hospitalization
• Approximately 8 in 10 people will experience back pain at
some point in their lifetime
MARKET

12. A survey based on 100 women with purses
showed where pain is felt most:
• Shoulder: 84%
• Neck: 57%
• Back: 53%
• Arms: 20%
WHERE IT HURTS

13. • Choose a bag carefully
– Avoid skinny and/or chain straps
– Lightweight fabric
– Say no to embellishments
• Pack less stuff
• Carry your bag correctly
HOW TO PREVENT

14. • Choose a bag carefully
– Avoid skinny and/or chain straps
– Lightweight fabric
– Say no to embellishments
• Pack less stuff
– Bags = contingency plan (JUST-IN-CASE items)
• Carry your bag correctly
– “How?” – not enough awareness of need
HOW TO PREVENT

15. TIPS on how to carry a heavy load:
• Only carry a max. of 15% of bodyweight
• Use two straps
• Place heavier objects on the bottom
• Strengthen core and back muscles
HOW TO CARRY

16. TIPS on how to carry a heavy load:
• Only carry a max. of 15% of bodyweight
– Manual calculation = HASSLE
• Use two straps (backpack)
– Bags are carried on ONE SHOULDER "
by 95% of women
HOW TO CARRY

17. TARGET CUSTOMER

18. COMPETITION

19. • Thin, flexible sensor that attaches to bag strap
• Calculate intervals to switch bag to other
shoulder (based on YOU + weight + time)
PRODUCT

20. PRODUCT

21. AWAREABLE APP

33. • Simple one-time attachment
• User-friendly application
• Useful reminders
• Track your improvement
• Feel the improvement
BENEFITS OF AWAREABLE

34. PRICE
Customer Willingness to Pay
=> We will sell for 30 €

35. COST STRUCTURE

36. BUSINESS MODEL #1

37. KICKSTARTER CAMPAIGN

38. BUSINESS MODEL #2

39. TIMELINE

40. • MEDICAL EXPERTS
– to help us build our database of relevant information
– conduct better research
– to act as our board advisor
• BAG BRANDS
– sell Awareable as complementary product
– collaborate to create a special product line (i.e. built-in)
• INFLUENTIAL CELEBRITIES / SOCIAL MEDIA STARS
– endorsements
– start #viral campaign/challenge
• OTHER WEARABLE TECHNOLOGY
– like-minded wearable technology companies to raise joint awareness (i.e. FitBit)
KEY PARTNERS

41. A) Website (with tech support)
B) Community (forum, social networks)
C) Loyalty/reward program
CUSTOMER RELATIONSHIPS

42. You can find us in the cube to the right :) è
THANK YOU