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Frauen
in der
Social City
Gesellschaftlicher Wandel

Mutter aller Revolutionen
Freiheit
Gleichheit
Brüderlichkeit

Bubi-Kopf & Mini-Rock

Trümmer-Frauen

68er Revolution

Frauen-Power vs.
Frauen-Quote

Bundeskanzlerin
The Presidents of
Argentina, Brazil and Chile
today, and in the 70s
source: twitter: @MinaIlhan - 12.04.14 21:35
Technologischer Wandel
 Konvergenz der Daten
OpenData vs. NSA
 Konvergenz der Netze
Telekom: Next Generation Networks = NGN
 Konvergenz der Geräte
Wearables vs. Nest
Quelle: www.fotolia.de
Kultureller Wandel
Open, Social, Share !
source: opensocial.atlassian.net
Von Selfies bis Ich-Booster
Quelle:
http://www.spiegel.de/schulspiegel/leben/facebook-instagram-jugendliche-ueber-selbstinszenierung-im-social-web-a-963258.html
How people use
Social Communities
Quelle: http://m.entrepreneur.com/article/233184
Apps, SC and f-Commerce
Quelle:http://infographiclist.files.wordpress.com/2012/01/meettheconnectedconsumer_4f1466c6cb3d1.jpg
http://infographiclist.files.wordpress.com/2013/10/a-visual-guide-to-how-consumers-use-mobile-phones_5065a5e326cbc.jpg
Das Weibliche Wesen

Frauen sind unterschiedlich!

Frauen sind individuell!

Frauen sind kommunikativer und kritischer.

Frauen sind sozialer.
Frauen managen ein Familienunternehmen!
http://www.youtube.com/watch?v=24vgDovxJyo
Women on the move!
 Frauen sind relevant!
 Frauen sind relevante Entscheidungsträger!
 Frauen machen mehr Umsatz!
Quelle: http://infographiclist.com/2012/04/25/gender-marketing-consumer-differences-between-the-sexes-infographic/
Spendings compared
Quelle: http://infographiclist.files.wordpress.com/2013/05/wonga-battle-of-the-sexes-by-mooquidcom_50b063d482951.png
New Sales Engagement
http://www.youtube.com/watch?v=HTOOctyxOLg
Source:
http://infographiclist.files.wordpress.com/2013/10/how-technology-is-changing-whats-in-store-for-retail_51e9884dcd5f6.png
Source: http://infographiclist.files.wordpress.com/2012/07/1battleofthesexessocialweb.jpg
300 Social Communities
7x Social Networks (SN)
13x Professional SN
15x Recruiting SN
14x Photo Sharing SN
11x Video Sharing SN
8x Social Music SN
16x International SN
9x Social Commerce
8x Local-based Apps
Source: overdriveinteractive.com/social-media-map
Source: http://www.dimelo.com/#digital-customer-engagement-inline
New Shopping Experience
Quelle:
http://www.heise.de/newsticker/meldung/iBeacon-Testlauf-in-deutschen-McDonald-s-Filialen-2157567.html?wt_mc=rss.ho.beitrag.rdf
WTF is using Groupons?
Quelle: http://infographiclist.files.wordpress.com/2013/10/a-visual-guide-to-how-consumers-use-mobile-phones_5065a5e326cbc.jpg
The 'A'-Way to SUCCESS
(1)AWARE:
what is the
awareness
of …
(2)ASSESS:
what is my
benchmark vs.
competition
(3)ACQUIRE:
where are we
acquiring
consumers?
(6)ADVOCACY:
do our
consumers
recommend us?
(5)ACTIVITY:
how active are
our consumers?
(4)ACTIVATE:
how many
consumers
consume?
AWARE & ASSESS:
#FollowerPower
ACTIVATE your network
ACQUIRE Social Currency
Source: http://www.brandchannel.com/home/post/Kelloggs-Special-K-Tweet-Shop-092712.aspx
ACTIVATE &
ACTIVITY &
ACQUIRE

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Frauen in der Social City!

Editor's Notes

  1. GLAUBEN SIE, SOCIAL COMMUNITIES SIND FÜR DAS KAUFVERHALTEN VON FRAUEN RELEVANTER? HABEN SIE IHRE VERKAUFSSTRATEGIE AUCH AUF SC AUSGELEGT?
  2. Finden Sie, dass Frauen mehr Umsatz generieren? DIY, HOMES, CAR, TRAVEL, NEWS, ENTERTAINMENT, CLOTHS.