There are approximately 800,000 franchised businesses in the United States generating around $8 billion annually and employing over 9 million people. Franchising requires a franchisor to grant the use of its brand name and systems to a franchisee via a franchise agreement, which specifies initial fees and startup costs that can range from $15,000 to several million dollars. Franchisors are able to leverage their size to negotiate better real estate deals, supplies, and marketing support for franchisees, but the agreements may be too restrictive and franchisors risk damage to their reputation if franchisees fail.