Framework Global Strategy

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Business Technology

Presented By:
Aparna Priyadarshini
AIM Manila, Cohort 5
Date: 04 March 2010

GLOBALIZATION

Competitive
CURRENT Pressures VISION

Organizations‘ Structure to implement Global GROWTH
Home Country(IA) Strategy
Core Competence
Resources
Organizational
Culture

Strategic Choices

Aggreg GLOBAL FOOTPRINT
Adaptat ation
ion

Host Country(EA)
Arbitra
SZ
Market Factors ge
Resource Factors Strategic Intent
Environment
Factors
Competitive Factors

Strategic decision

The BCG Matrix-Global Strategy Product Adaptability
LOCAL GLOBAL
Competition in the Domestic Markets

HIGH
Truly Global
Partnership Expansion :Own
Operations Globally

Expand in smaller
Markets: Step wise
LOW Grow Locally
entry on a smaller
scale

GROWTH Product Lifecycle Stage MATURITY

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