2. What is FOURSQUARE?
• social media site/smartphone
application
• system of “check-ins” reinforced by
social stimulation and points
• way of earning specials at specific
restaurants, stores, and other
businesses
• method for businesses to deliver
advertisements directly to consumers
3.
4. REINFORCEMENT CONTINGENCY:
BEFORE BEHAVIOR AFTER
no points and points and
friends (and I) check in on friends (and I)
can’t see Foursquare. can see check-
check-in on in on
newsfeed. newsfeed.
5.
6. PAIRING PROCEDURE:
points and ability to see
social interaction
check-in on newsfeed
no points and ability to
no social interaction
see check-in on newsfeed
7.
8. FIXED-RATIO (FR) SCHEDULE OF
REINFORCEMENT CONTINGENCY:
BEHAVIOR
BEFORE AFTER
check in the
no badge (or badge (and
final time
points or points and
needed
check-in on check-in on
before
newsfeed) newsfeed)
reinforcement
of a badge
9.
10. FIXED-RATIO (FR) SCHEDULE OF
REINFORCEMENT CONTINGENCY:
BEHAVIOR
BEFORE AFTER
check in the
no mayorship final time mayorship of
of specific necessary specific
location before location
reinforcement
of mayorship
11.
12. AVOIDANCE-OF-LOSS CONTINGENCY:
BEHAVIOR
BEFORE AFTER
check in at
will lose will not lose
the location
mayorship mayorship
where I am
soon soon
mayor
13. Other information about
FOURSQUARE:
• some businesses offer discounts for
checking in at their location
• the site will notify users when “friends”
are nearby
• there weren’t any obviously aversive
conditions, but an individual might find
certain aspects aversive depending on
their experiences
