Four Seasons Hotels and Resorts wants to increase its social media presence, online traffic, and brand awareness. Its goals are to grow its number of Google+ followers to 100,000 and increase website traffic through a $20,000 monthly budget for pay-per-click advertising, continued blogging, and creating informal video content. It will evaluate success through Google alerts, website traffic analytics, and staying within budget over a 6 month timeline focusing on social media, internet advertising, blogging, and video content.

1. FOUR SEAONS HOTELS AND RESORTS
Jessica Postema

2. Overview
International
five-star hotel
company
Among the top
luxury companies

3. Challenges & Goals
Social media presence
Online Traffic
Sales & brand awareness

4. Increasing Social Media
Becoming involved on Google+
Only 31,648
followers. Goal is
to increase this is
to 100,000

5. Internet Advertising
Monthly budget of
$20,000
Pay per click
advertising

6. Blogging
Continue
blogging &
providing
an
outreach
program to
bloggers.

7. Video Content
Creating informal
Four Seasons
videos and
allowing
customers to feel
closer to the
company.

8. Evaluating Success
Google Website
Alerts Traffic
Monitoring the Tracking number of
amount of news visitors, page
about Four views, average
Seasons on the duration, bouncing
web. rates.

9. Budget
Social Media: $$
Internet Advertising: $$$$
Blogging: $
Video Content: $$

10. Timeline
Social Media
Presence
Internet Advertising
Blogging
Video Content
Month Month Month Month Month Month
1 2 3 4 5 6