Interested in breathing new life into your case studies? Here are four out-of-the-box ways to create case studies that will grab and maintain your prospects’ attention.
Business Education and Catholic Higher Education: Examining the Effects of Un...Roy Y. Chan
This document discusses business education at Catholic universities in the United States. It notes that while business degrees are popular, few top business programs are at Catholic schools. It examines how two Catholic business schools, the Catholic University of America and University of Dayton, approach integrating Catholic identity and principles. The Catholic University of America more explicitly focuses on Catholic social teaching, morality, and the common good. The University of Dayton's approach is more similar to secular schools. The document argues Catholic business schools should do more to develop faculty and curriculum grounded in Catholic social thought to distinguish their mission and educate ethical leaders.
Can Philanthropy and Fundrasing Fix our Inequality?: Exploring Philanthropy's...Roy Y. Chan
Philanthropy plays an important but complex role in higher education in the United States. While private donations to universities can increase access and resources, they may also exacerbate inequality between institutions and students. Mega-gifts from wealthy donors tend to benefit elite private universities with large endowments the most, widening gaps compared to less selective public schools. There is debate around whether philanthropy aims to reduce inequality through opportunities like scholarships, or reinforce it by further concentrating resources at already wealthy institutions attended by socioeconomically advantaged students. The impact likely depends on how and where donations are targeted.
Engaging Young Alumni: Millennials Participation in Homecoming Events at Indi...Roy Y. Chan
Chan, R. Y. (2016). "Engaging Young Alumni: Millennials Participation in Homecoming Events at Indiana University, Bloomington." Presented at the 2016 NASPA Student Affairs Fundraising Conference, Columbus, OH.
A music video is a filmed presentation that accompanies and promotes a song. Modern music videos are used primarily for promotional purposes to generate more sales and exposure for artists. The first known music videos date back to the 1920s-1950s, but the genre became truly established in the 1980s with the rise of MTV, which helped popularize music videos and their use in marketing songs and artists.
The document discusses the target audience for a music video being produced. The target audience is 15-25 year olds, with a focus on females as the song is sung from a female perspective. Most of the target audience will be students with part-time jobs and limited income, so the free distribution of the video on YouTube is ideal. They will likely enjoy popular artists like Beyonce, Usher, and Ciara, as well as movies and TV shows trending with teenagers. The goal is for the narrative video's relatable story of a teenage girl seeking a guy's attention to provide escapism and enjoyment to the audience.
This document discusses the importance of effective company messaging and outlines different types of messages companies should develop. It identifies "Out Messaging", which communicates what the company does at a high level, and "Up Messaging", which positions the company as a thought leader. It also discusses "Solutions Messaging" to promote integrated solutions. Developing these messages requires understanding customers and mapping messages to capabilities. Outsourcing can help companies with limited customer-facing resources to properly develop compelling messages.
Five Quick Tips for Creating Conversations Salespeople Will UseLaunch International
If you’re like most marketers we work with, you’re
probably struggling with the best ways to help your
salespeople have more meaningful conversations
with customers and prospects.
Business Education and Catholic Higher Education: Examining the Effects of Un...Roy Y. Chan
This document discusses business education at Catholic universities in the United States. It notes that while business degrees are popular, few top business programs are at Catholic schools. It examines how two Catholic business schools, the Catholic University of America and University of Dayton, approach integrating Catholic identity and principles. The Catholic University of America more explicitly focuses on Catholic social teaching, morality, and the common good. The University of Dayton's approach is more similar to secular schools. The document argues Catholic business schools should do more to develop faculty and curriculum grounded in Catholic social thought to distinguish their mission and educate ethical leaders.
Can Philanthropy and Fundrasing Fix our Inequality?: Exploring Philanthropy's...Roy Y. Chan
Philanthropy plays an important but complex role in higher education in the United States. While private donations to universities can increase access and resources, they may also exacerbate inequality between institutions and students. Mega-gifts from wealthy donors tend to benefit elite private universities with large endowments the most, widening gaps compared to less selective public schools. There is debate around whether philanthropy aims to reduce inequality through opportunities like scholarships, or reinforce it by further concentrating resources at already wealthy institutions attended by socioeconomically advantaged students. The impact likely depends on how and where donations are targeted.
Engaging Young Alumni: Millennials Participation in Homecoming Events at Indi...Roy Y. Chan
Chan, R. Y. (2016). "Engaging Young Alumni: Millennials Participation in Homecoming Events at Indiana University, Bloomington." Presented at the 2016 NASPA Student Affairs Fundraising Conference, Columbus, OH.
A music video is a filmed presentation that accompanies and promotes a song. Modern music videos are used primarily for promotional purposes to generate more sales and exposure for artists. The first known music videos date back to the 1920s-1950s, but the genre became truly established in the 1980s with the rise of MTV, which helped popularize music videos and their use in marketing songs and artists.
The document discusses the target audience for a music video being produced. The target audience is 15-25 year olds, with a focus on females as the song is sung from a female perspective. Most of the target audience will be students with part-time jobs and limited income, so the free distribution of the video on YouTube is ideal. They will likely enjoy popular artists like Beyonce, Usher, and Ciara, as well as movies and TV shows trending with teenagers. The goal is for the narrative video's relatable story of a teenage girl seeking a guy's attention to provide escapism and enjoyment to the audience.
This document discusses the importance of effective company messaging and outlines different types of messages companies should develop. It identifies "Out Messaging", which communicates what the company does at a high level, and "Up Messaging", which positions the company as a thought leader. It also discusses "Solutions Messaging" to promote integrated solutions. Developing these messages requires understanding customers and mapping messages to capabilities. Outsourcing can help companies with limited customer-facing resources to properly develop compelling messages.
Five Quick Tips for Creating Conversations Salespeople Will UseLaunch International
If you’re like most marketers we work with, you’re
probably struggling with the best ways to help your
salespeople have more meaningful conversations
with customers and prospects.
The document discusses the conventions used in real music videos, albums, and advertisements and how the creator incorporated or adapted those conventions for their own media products. For their music video, they followed conventions like including a narrative and performance elements but adapted conventions by avoiding objectifying or sexualizing women. For their album digipak, they included conventions like featuring the artist prominently but adapted conventions by using a simplistic design. And for their advertisement, they included key information conventions but adapted the shape to be square rather than portrait. The goal of adapting some conventions was to make the products unique while still appealing to the target audience.
1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
3. Many music videos contain intertextual references to other music videos, films, and TV shows through clips or stylistic influences.
College Inequality, College Test Preparation, Private Tutoring, and Shadow Ed...Roy Y. Chan
This document outlines a research proposal on college test preparation and shadow education systems in China and India. It begins with two main research questions focusing on the drivers of private tutoring demand and how shadow education relates to social status and university admissions. The literature review provides definitions of key terms like shadow education and discusses mixed findings on the impact of private tutoring on academic achievement. It also examines how family background and prestige-oriented views influence university attendance. Overall, the proposal aims to analyze the size and impact of shadow education in China and India in relation to academic performance and social outcomes.
This document discusses how companies can better differentiate themselves and increase revenues through "Thoughtful Selling". It notes that customers now find most product information online beforehand, so companies need to close the "insight gap" between their brand and products by providing unique insights. It recommends categorizing customers into "Take Us Forward", "Model It", and "Prove It" groups and matching insights to each group's needs. Additionally, it emphasizes aligning marketing campaigns and sales conversations by integrating efforts between departments to create high-performance programs grounded in unique insights.
Higher Education and the Public Good: An Analysis of the Economic and Social ...Roy Y. Chan
Chan, R. Y. (November 2016). Higher Education and the Public Good: An Analysis of the Economic and Social Benefits for Completing a College Degree. Scholarly paper presented at the Association for the Study of Higher Education (ASHE) 2016 Annual Conference, Columbus, OH.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
The document discusses the conventions used in real music videos, albums, and advertisements and how the creator incorporated or adapted those conventions for their own media products. For their music video, they followed conventions like including a narrative and performance elements but adapted conventions by avoiding objectifying or sexualizing women. For their album digipak, they included conventions like featuring the artist prominently but adapted conventions by using a simplistic design. And for their advertisement, they included key information conventions but adapted the shape to be square rather than portrait. The goal of adapting some conventions was to make the products unique while still appealing to the target audience.
1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
3. Many music videos contain intertextual references to other music videos, films, and TV shows through clips or stylistic influences.
College Inequality, College Test Preparation, Private Tutoring, and Shadow Ed...Roy Y. Chan
This document outlines a research proposal on college test preparation and shadow education systems in China and India. It begins with two main research questions focusing on the drivers of private tutoring demand and how shadow education relates to social status and university admissions. The literature review provides definitions of key terms like shadow education and discusses mixed findings on the impact of private tutoring on academic achievement. It also examines how family background and prestige-oriented views influence university attendance. Overall, the proposal aims to analyze the size and impact of shadow education in China and India in relation to academic performance and social outcomes.
This document discusses how companies can better differentiate themselves and increase revenues through "Thoughtful Selling". It notes that customers now find most product information online beforehand, so companies need to close the "insight gap" between their brand and products by providing unique insights. It recommends categorizing customers into "Take Us Forward", "Model It", and "Prove It" groups and matching insights to each group's needs. Additionally, it emphasizes aligning marketing campaigns and sales conversations by integrating efforts between departments to create high-performance programs grounded in unique insights.
Higher Education and the Public Good: An Analysis of the Economic and Social ...Roy Y. Chan
Chan, R. Y. (November 2016). Higher Education and the Public Good: An Analysis of the Economic and Social Benefits for Completing a College Degree. Scholarly paper presented at the Association for the Study of Higher Education (ASHE) 2016 Annual Conference, Columbus, OH.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
1. 1.
3.
2.
4.
C o n t e n t a n d T o o l s f o r I N S I G H T - D R I V E N S a l e s E n a b l e m e n t
Four Foolproof
Ways to Uplift
Your Case Studies
Infographic
Ebook
Value
Propositions
Video
2. The Magic Begins with a Customer Story
After all, it’s not about what you say you can do. It’s about proving your solutions work—with real results.
And developing case studies that demonstrate how you were able to solve your customers’ problems and
maximize their ROI is one of the best ways to build trust.
But getting potential customers to read case studies can be easier said than done, given the noise of today’s business
environment and the dizzying pace of the market.
The trick is to grab and sustain your prospect’s attention with fresh storytelling methods versus the all-too-common
“problem, solution, results” approach. This e-book will show you four innovative ways to do just that.
Top Three Content and Tactic Preferences Across Buying Cycle1
Stages
Chief Executive Officer (CEO)
1. Trials
2. Online Demos
3. Case Studies
Chief Operations Officer (COO)
1. In-person Demos
2. Proofs of Concept
3. Case studies
Chief Sales Officer (CSO)
1. In-person Demos
2. Case Studies
3. Competitive Guides
Case studies were ranked among the top 3 content assets that influenced
C-level buyers across all buying stages.
SiriusDecisions: “The COO Persona: Content and Tactic Preferences,” 2013.
SiriusDecisions: “The CEO Persona: Content and Tactic Preferences,” 2012.
SiriusDecisions: “The CSO Buyer Persona: Content and Tactic Preferences,” 2012.1
The buying stages include the following: committing to change; exploring possible solutions, committing to a solution; justifying the decision and making the selection.
3. Getting Started...
Interested in breathing new life into your case studies? Here are four out-of-the-box
ways to create case studies that will grab and maintain your prospects’ attention:
Case Study to Infographic:
Use an infographic format for your case study.
Case Study to Ebook:
Consolidate similar case studies into an ebook.
Value Propositions to Case Study:
Organize and narrate your case studies around your
key value propositions.
Case Study to Video:
Let prospects see and hear your customer success stories.
4.
3.
2.
1.
4. It’s cliché, but true: a picture really is worth 1,000
words. And the truth is, scanning a case study
in an infographic format is a far more practical
solution for attention-and time-strapped
prospects than reading even a few pages of
text—especially if the infographic case study:
Captures interest via a visually compelling
snapshot of a success story, motivating
readers to learn more.
Maintains the reader’s attention by
incorporating interactive components,
which allow the reader to link to other
materials, such as the full case study or
a related video testimonial.
Case Study to Infographic
Case study infographics are also
great additions to related solution
campaigns and blog posts.
1.
2.
Key messages from a longer version of the case study become the basis of
blurbs used throughout the infographic. The image provides the gist of the
story, and the customer can click links for more information.
1.
5. Case studies were selected based on the customer
outcomes and aligned with six corporate message paths.
Your customers are doing great things with your solutions—and you have a mountain of case studies to prove it.
Yet, your salespeople are always asking for more. By consolidating your case studies into an ebook, you can give your
sales team a handy tool of performance-validation stories that will help them prove their case, particularly in the
“preference” stage of the buying cycle. Case study ebooks are most effective when they:
Capture the reader’s attention via a dynamic, interactive format that is optimized for today’s mobile mindset,
and provides fingertip access to the testimonials most relevant to a prospect’s specific needs.
Sustain the prospect’s attention with concise and measurable proof points, as well as content that’s segmented
according to commonly seen problems, results, and overall outcomes.
Case Study to Ebook
1.
2.
2.
6. Case studies are organized according to three key value propositions.
The reader can jump to each case study, which is presented in a fun,
at-a-glance format that includes a link to the full case study.
Value Propositions to Case Study
1.
3.
You’ve probably invested lots of resources into the development of formal messaging that explains how you address
your clients’ unique challenges. Organizing and narrating case studies in a way that drives home this messaging can
help you differentiate your solution—particularly when the case study:
Grabs the reader’s attention by aligning client triumphs to your key value propositions.
Keeps the reader engaged with concise, scannable content that’s 100 percent focused on your key messaging
pillars, and includes links to a full-length case study and other resources for more detailed information.
2.
7. Sometimes viewing a video is easier and just more preferable—especially in our mobile, social-media
obsessed word. By providing a quick video that includes a link to a longer case study with more depth,
you can significantly increase the chance that your success stories will get heard. And let’s face it, most
organizations are sitting on stagnant video libraries that could be consolidated and refreshed into compelling
case study videos that:
Attract the viewer’s attention within the first 30 seconds by introducing an original story that speaks
to his or her own interests and challenges.
Sustain the viewer’s attention by narrating a complete story (with a beginning, middle and end)
that provides proof points and memorable quotes and demonstrates how similar organizations
were able to implement the solution/product.
Case Study to Video
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The six-minute video enables prospects to see and hear how multiple
customers were able to overcome their challenges and transform
their businesses by leveraging TechTerra solutions.
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8. Launch International is a strategy and services firm that helps companies build and
execute high-performance, integrated marketing and sales enablement programs.
We offer a robust and comprehensive approach to case studies that:
Incorporates fresh storytelling approaches and channels that grab and maintain the
prospect’s attention, ensuring that they learn the benefit of your solutions and gain trust.
Leverages our decades of IT messaging/sales enablement expertise, as well as a deep
understanding of your voice, key messaging, and brand standards.
Provides full service, including strategy, interviews, content, project management, and
design services—freeing you to focus on other, higher-value activities.
Gets the messaging right up front through extensive and thorough interviewing and
hard numbers to support the value of a solution.
Translates client success stories into clear and unique
messaging that differentiates your solutions from competitors.
Uplift Your Case Studies Today
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Learn more about how Launch International can help you uplift your case studies and
maximize your results. Visit www.launchinternational.com, or call us at 215-230-4340.
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