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Providing supply chain visibility to your sales team

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Your logistics team may know what's going on with your shipments, but what about the rest of the company? See how Sentury Tire integrated their logistics data with Salesforce, and how it enabled their sales team to provide better service to their customers.

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Providing supply chain visibility to your sales team

  1. 1. Providing supply chain visibility to your sales team: Sentury Tire case study
  2. 2. About Sentury Tire © 2019 Crux Systems 2 • Sentury Tire is a subsidiary of Sentaida Group Co. Ltd., established in Shandong, China, in 2008 • Ranked among top 50 tire companies worldwide • Consumer brands include a full range of tires for passenger cars, high-performance vehicles, SUVs, light trucks, and off-road vehicles
  3. 3. Goals © 2019 Crux Systems 3 Sentury Tire’s goal is to be a top brand through service, fill rate, product quality, and communication.
  4. 4. Worldwide sales network © 2019 Crux Systems 4 10,000+ retail stores globally Available in 150 countries and regions 31 OE customers: • Renault Brilliance • Greely Auto • BAIC Motor • Great Wall Motor • Chery Auto • Etc.
  5. 5. Strong relationship with leading distributors © 2019 Crux Systems 5
  6. 6. A focus on service © 2019 Crux Systems 6 1st class service Excellent service team Aggressive new product development Customized online information High efficiency logistics team One-on-one service 24 hour service Maintain high-quality service and consistent communication Strong relationship with wheel manufacturers Web inquiry response within 24 hours Designated contact for individual service Online container tracking and quick shipment booking releases • Salesforce partner portal • Warehouse inventory • Shipment documents • Ship and balance report • Sales summary
  7. 7. The challenges © 2019 Crux Systems 7 • Sales and operations teams look up information for individual containers on separate websites • Outdated information and mistakes made due to manually entering data on spreadsheets Inefficient processes for manually tracking container data
  8. 8. The ideal solution © 2019 Crux Systems 8 • A single source of data for all shipments • Accessible to sales and operations teams • Comprehensive information • Integration with Salesforce Eliminate manual work and provide better customer service + container visibility & tracking data = Better communication and customer service
  9. 9. Evaluating the options © 2019 Crux Systems 9 • Tried one provider who didn’t include data from all shipping lines • Covered only 30-40% of shipments • Still required manual tracking for remaining containers Testing different solutions
  10. 10. Selecting a provider © 2019 Crux Systems 10 • Comprehensive coverage – data from all major shipping lines and terminals • APIs and integration with Salesforce • Complete visibility and data from port of origin to final port of discharge Why Crux Systems was chosen
  11. 11. The implementation © 2019 Crux Systems 11 • IT managed integration with Salesforce • When a packing list or invoice is generated in Salesforce, data is sent to Crux Systems to begin tracking • Crux Systems sends real-time container information back to Salesforce How it works
  12. 12. The sales team experience © 2019 Crux Systems 12 • All data integrated in Salesforce, updated in real time • Able to provide accurate location and status information to customers A seamless transition
  13. 13. The operations team experience © 2019 Crux Systems 13 • Online dashboard provides overview of all shipments • Eliminating manual tracking saves 2.5+ hours a day
  14. 14. Future plans © 2019 Crux Systems 14 • Goal is to bring customer service team on board so they have better visibility into potential delays or other issues • Be more proactive in reaching out to customers when there may be issues with shipments Enable customer service team to do better outreach
  15. 15. Lessons learned © 2019 Crux Systems 15 • Understand your needs and what’s available in the market • Solutions change – give yourself an out • Don’t sign a long-term contract unless the solution meets all your requirements Don’t settle for something that doesn’t meet your needs
  16. 16. Track a container today © 2019 Crux Systems 16 • go to track.cruxsystems.com • enter your container numbers • share information with your team See how it works with a free account
  17. 17. Contact phone: 650.273.9080 email: sales@cruxsystems.com

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