The document discusses the Fortune project, which aims to renew Finland's forest sector by taking a user-centered perspective and focusing on intangible value creation. The project seeks to move beyond the dominant logic of mass production in forestry to identify new types of values across the entire forest lifecycle from the user point of view. It will establish a multi-disciplinary consortium to develop new knowledge and perspectives on capturing user value in forestry that can impact existing industries, stimulate new businesses, and address challenges facing the traditional forest industry. The project is expected to help maintain Finland's leadership in forest-related science and innovation.
This document discusses the components of a marketing information system, including internal records and marketing intelligence. It also covers methods for gathering external information on macro environmental trends and forces like demographics, economics, technology and more. Key sources of secondary data are also presented, like Nielsen and Simmons, as well as ways to improve marketing intelligence through customer feedback and networking. The overall purpose is to outline how companies can gather internal and external information to inform marketing decisions.
The document summarizes an upcoming plastics processing technology and materials summit in Kuala Lumpur, Malaysia from April 11-12, 2017. The summit will have over 120 participants and focus on innovative technologies and materials in fast-growing sectors like packaging, consumer electronics, and construction. There will be three tracks covering these sectors and topics will include market trends, regulations, design, technologies, and quality control. The event is organized by Ringier Trade Media and aims to provide networking opportunities for industry leaders.
The document discusses Metsäteho Oy's vision for efficient wood supply by 2025. Metsäteho is working to improve wood supply efficiency and sustainability through research and development projects. Their goals are to make wood supply 30% more cost-effective, sustainable, and add value across the wood supply chain. Key focus areas of research include developing information systems to improve decision making, increasing sustainability, workforce safety and skills, resource and energy efficiency throughout the supply process, and improving transportation and wood production technologies.
This document discusses new approaches to innovation in the forest sector. It begins by describing the traditional "stable development mode" used by many organizations, which relies heavily on internal capabilities and formal R&D processes. However, this approach has limitations in a changing environment. The document then introduces concepts like open and user innovation that leverage external knowledge and a broader definition of innovation beyond new products. It outlines a research project called SC-Research that will take a user perspective to systematically identify innovation opportunities across the forest sector's value networks.
Livro Logo R.I.P. (free download). Totalmente atualizado e revisado. Uma homenagem a uma grande pesquisa de 50 logos que não existem mais ou foram redesenhados. Inclui um prefácio de Gert Dumbar e apresenta um design clássicos da NASA, a British Steel, BOAC e Pan Am.
Fonte: http://www.logorip.com/Dica
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses the components of a marketing information system, including internal records and marketing intelligence. It also covers methods for gathering external information on macro environmental trends and forces like demographics, economics, technology and more. Key sources of secondary data are also presented, like Nielsen and Simmons, as well as ways to improve marketing intelligence through customer feedback and networking. The overall purpose is to outline how companies can gather internal and external information to inform marketing decisions.
The document summarizes an upcoming plastics processing technology and materials summit in Kuala Lumpur, Malaysia from April 11-12, 2017. The summit will have over 120 participants and focus on innovative technologies and materials in fast-growing sectors like packaging, consumer electronics, and construction. There will be three tracks covering these sectors and topics will include market trends, regulations, design, technologies, and quality control. The event is organized by Ringier Trade Media and aims to provide networking opportunities for industry leaders.
The document discusses Metsäteho Oy's vision for efficient wood supply by 2025. Metsäteho is working to improve wood supply efficiency and sustainability through research and development projects. Their goals are to make wood supply 30% more cost-effective, sustainable, and add value across the wood supply chain. Key focus areas of research include developing information systems to improve decision making, increasing sustainability, workforce safety and skills, resource and energy efficiency throughout the supply process, and improving transportation and wood production technologies.
This document discusses new approaches to innovation in the forest sector. It begins by describing the traditional "stable development mode" used by many organizations, which relies heavily on internal capabilities and formal R&D processes. However, this approach has limitations in a changing environment. The document then introduces concepts like open and user innovation that leverage external knowledge and a broader definition of innovation beyond new products. It outlines a research project called SC-Research that will take a user perspective to systematically identify innovation opportunities across the forest sector's value networks.
Livro Logo R.I.P. (free download). Totalmente atualizado e revisado. Uma homenagem a uma grande pesquisa de 50 logos que não existem mais ou foram redesenhados. Inclui um prefácio de Gert Dumbar e apresenta um design clássicos da NASA, a British Steel, BOAC e Pan Am.
Fonte: http://www.logorip.com/Dica
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses Finland's bioeconomy and the work of the Natural Resources Institute Finland (LUKE). It notes that the bioeconomy makes up 16% of Finland's economy. LUKE has an annual turnover of 122 million euros, employs 1288 people across 25 locations, and conducts 93 million euros of research and customer work through 46 research professors and 622 researchers. The document outlines LUKE's Boreal Green Bioeconomy thematic research program, which focuses on genomics and breeding, sustainable biomass production, forest resource supply management, and adding value through forest products and biorefinery. It argues that digitalization can boost biomass supply and reduce environmental impacts through mobility and sensor networks, big data analysis
The Ministry of Agriculture and Forestry organized a Finnish-Swedish Forest Friends Forever Conference in Hanaholmen, Espoo on 17-18 April. The purpose of the conference was to thank Sweden for the gift in honour of Finland’s 100 years of independence and to further enhance Finnish-Swedish cooperation in research and innovation and in forest policy.
Espoo, 17.–18.4.2018
Recommendations for the Finnish forest-based bioeconomy R&DBiotalous.fi
Forest bioeconomy NRA
Recommendations for the Finnish forest-based bioeconomy R&D
By the Finnish National Support Group to the Forest-based Sector Technology Platform
FTP Finnish NSG task force group:
Leena Paavilainen Luke (chair of the group)
Johanna Buchert VTT (Luke)
Christine Hagström-Näsi FIBIC
Timo Heikka Stora Enso
Eeva Jernström LUT
Erno Järvinen MTK
The document outlines Vision: Efficient Wood Supply 2025, which aims to make wood supply 30% more cost-efficient by 2025. It discusses opportunities and threats in wood supply, as well as success factors. Key areas of focus for R&D include increasing wood production profitably, cost-efficient forest management, improving logistics efficiency, and utilizing digital technologies like big data, automation, and decision support systems.
Private sector participation in commercial forest plantation development in S...Pabasara Gunawardane
This document discusses private sector participation in commercial forest plantation development in Sri Lanka. It provides background on the history of forest management in Sri Lanka, initially led by the Forest Department beginning in 1887. Private sector involvement began in the 1980s but was unsuccessful until being encouraged again in the 2000s. Over 4000 hectares of land have been leased to private entities for forest planting. Benefits of private sector participation include promoting forestry as a business and improving management. However, issues include potential land rights problems and inability to consider all environmental and social impacts. The document recommends establishing oversight of private entities and providing incentives to investors to support further development of forest plantations through private sector involvement in Sri Lanka.
The circular economy aims to maintain resources in use for as long as possible by keeping their value and reducing environmental impacts. No waste is created as leftover materials are reused. The circular economy opens opportunities for business and growth through effective use of byproducts, cooperation, and new business models. The Ministry of Agriculture and Forestry promotes the circular economy through projects utilizing side streams from various sectors such as fisheries, forestry, and agriculture to produce new products and recycle nutrients.
The document summarizes two Future Biorefinery (FuBio) research programs in Finland - FuBio Joint Research 2 and FuBio Cellulose.
FuBio Joint Research 2 aims to develop novel materials from wood by fractionating wood components like cellulose, hemicellulose and lignin and using them to create new value chains. The program runs from 2011-2014 with a budget of 21.1M Euros funded through industry, universities, and research organizations.
FuBio Cellulose focuses on developing processes to produce regenerated cellulose fibers, novel functional materials from cellulose beads and nonwovens, and cationic cellulose chemicals. It has a budget of 11.6M Euros from 2011-
Natural Resources Institute Finland (Luke) is a research and expert organization with expertise in renewable natural resources and sustainable food production. The presentation includes for example Luke's company information, strategy and funding sources.
The document outlines a common vision from various environmental organizations to transform the European paper industry in 5 areas: 1) Reduce paper consumption, 2) Source fibre responsibly from sustainably managed forests, 3) Reduce reliance on virgin tree fiber by increasing recycled content, 4) Ensure social responsibility for workers and local communities, 5) Ensure clean production through minimizing environmental impacts.
Presentation on Finnish results on NISTEP Delphi exerciseArho Suominen
The document presents four scenarios for the development of circular economy and related technologies in Finland:
1. Expansion - Strong political support enables increasing use and investment in existing technologies without radical breakthroughs.
2. Transformation - Widespread support and radical technologies lead to disruptive change and a fully circular economy through fast-developing innovative uses of technology.
3. Stagnation - Limited societal interest results in only incremental improvements to existing technologies and no systematic vision for development.
4. Agility - Technological development occurs via market demand with limited political steering, favoring solutions to individual problems over systemic transformation.
The scenarios differ in the level of societal and political support for circular economy and
The document discusses Metsäteho Oy's vision for efficient wood supply by 2025. Their goals are to make wood supply 30% more cost-effective, sustainable, and add value to the wood supply chain. To achieve this, they outline focus areas for research and development like improving decision support systems using data, occupational safety and competence, resource and energy efficiency, transportation systems, and wood production efficiency through 2025. The efficient and responsible development of wood supply relies on competent professionals and new technological solutions.
EBRD Seminar on Energy Efficiency and Renewable Energy for Finnish private sector at the Ministry for Foreign Affairs of Finland on February 16th 2016. Presentation by Ms. Helena Saren, Finpro
Ahlstrom-Munksjö has a leading position in several product segments e.g. engine filters, abrasive backings, electrotechnical insulations, decor papers etc. Our ambition is to move up in value chain fast-moving consumer good and life science diagnostics. www.ahlstrom-munksjo.com
Finland has 20 years of experience using criteria and indicators for sustainable forest management. The document outlines Finland's forest statistics, the development of criteria and indicators at the European level, and how Finland has applied the pan-European criteria through national reporting in 1997, 2000, 2007, and 2011. The criteria and indicators are used to monitor sustainable forest management, inform policy decisions, and communicate with stakeholders in Finland and internationally.
National Forestry Policy Review; key emerging issues for Reflection and consi...Dr. Joshua Zake
This presentation was prepared and delivered during a workshop that involved Members of Parliament on the Natural Resources and Climate Change Committee of Parliament. The workshop was organized by the Ecological Christian Organization. The objective of the workshop was to create awareness among the Honorable members of Parliament about the ongoing review of the National Forestry Policy, (a process coordinated by the Forest Sector Support Department in the Ministry of Water and Environment). Furthermore, to get their general feedback and specific inputs into the review process with due consideration of the various emerging issues in the Forestry sector over the last 18 years since the forestry policy and legal framework came into force in 2001 and 2003, respectively. Thus, the presentation raised various emerging issues in this respect for consideration during the review process and also suggested recommendation on how the Honorable Members of Parliament should proactively engage in the process to ensure that resultant policy framework adequately addresses the emerging issues and also stands the taste of time.
Paradigm shift in Use and Processing of Wood productManoj Neupane
1. Wood processing technologies have advanced significantly in recent decades, increasing recovery rates and the durability and protection of forest products. However, progress has not been equal across all forest product categories.
2. In Nepal, sawmilling, plywood, and veneer production have increased significantly, with over 500 forest product industries established. These industries employ over 250,000 people annually.
3. While policies are favorable for forest product production and export, gaps remain in adequately adopting advanced technologies across industries and developing the workforce. Increased investment and support for the younger generation are needed to further develop the forest products sector in Nepal.
The Efforte Business forum provided useful information and international cooperation on topics related to trafficability, silviculture, and big data applications. Future work is still needed in these areas, such as developing more accurate soil type and dynamic trafficability maps, and more cost-effective mechanized silviculture methods. The forum aligned with the common R&D needs outlined in the Efficient Wood Supply 2025 vision, focusing on trafficability, efficient silviculture, big data applications, validating impacts, and management/dissemination. While the forum involved theoretical modeling, publications, and method development, companies are seeking ready-to-use tools and results.
Presentation by Ms. Lalani Ediriweera
Technical Session 02: Climate Change Adaptation
Experience Sharing Forum on Climate Smart Initiatives of Sri Lanka
Sri Lanka Next – A blue Green Era – Conference and Exhibition 2017
16 – 17 October 2017, BMICH, Colombo, Sri Lanka
This document discusses Finland's bioeconomy and the work of the Natural Resources Institute Finland (LUKE). It notes that the bioeconomy makes up 16% of Finland's economy. LUKE has an annual turnover of 122 million euros, employs 1288 people across 25 locations, and conducts 93 million euros of research and customer work through 46 research professors and 622 researchers. The document outlines LUKE's Boreal Green Bioeconomy thematic research program, which focuses on genomics and breeding, sustainable biomass production, forest resource supply management, and adding value through forest products and biorefinery. It argues that digitalization can boost biomass supply and reduce environmental impacts through mobility and sensor networks, big data analysis
The Ministry of Agriculture and Forestry organized a Finnish-Swedish Forest Friends Forever Conference in Hanaholmen, Espoo on 17-18 April. The purpose of the conference was to thank Sweden for the gift in honour of Finland’s 100 years of independence and to further enhance Finnish-Swedish cooperation in research and innovation and in forest policy.
Espoo, 17.–18.4.2018
Recommendations for the Finnish forest-based bioeconomy R&DBiotalous.fi
Forest bioeconomy NRA
Recommendations for the Finnish forest-based bioeconomy R&D
By the Finnish National Support Group to the Forest-based Sector Technology Platform
FTP Finnish NSG task force group:
Leena Paavilainen Luke (chair of the group)
Johanna Buchert VTT (Luke)
Christine Hagström-Näsi FIBIC
Timo Heikka Stora Enso
Eeva Jernström LUT
Erno Järvinen MTK
The document outlines Vision: Efficient Wood Supply 2025, which aims to make wood supply 30% more cost-efficient by 2025. It discusses opportunities and threats in wood supply, as well as success factors. Key areas of focus for R&D include increasing wood production profitably, cost-efficient forest management, improving logistics efficiency, and utilizing digital technologies like big data, automation, and decision support systems.
Private sector participation in commercial forest plantation development in S...Pabasara Gunawardane
This document discusses private sector participation in commercial forest plantation development in Sri Lanka. It provides background on the history of forest management in Sri Lanka, initially led by the Forest Department beginning in 1887. Private sector involvement began in the 1980s but was unsuccessful until being encouraged again in the 2000s. Over 4000 hectares of land have been leased to private entities for forest planting. Benefits of private sector participation include promoting forestry as a business and improving management. However, issues include potential land rights problems and inability to consider all environmental and social impacts. The document recommends establishing oversight of private entities and providing incentives to investors to support further development of forest plantations through private sector involvement in Sri Lanka.
The circular economy aims to maintain resources in use for as long as possible by keeping their value and reducing environmental impacts. No waste is created as leftover materials are reused. The circular economy opens opportunities for business and growth through effective use of byproducts, cooperation, and new business models. The Ministry of Agriculture and Forestry promotes the circular economy through projects utilizing side streams from various sectors such as fisheries, forestry, and agriculture to produce new products and recycle nutrients.
The document summarizes two Future Biorefinery (FuBio) research programs in Finland - FuBio Joint Research 2 and FuBio Cellulose.
FuBio Joint Research 2 aims to develop novel materials from wood by fractionating wood components like cellulose, hemicellulose and lignin and using them to create new value chains. The program runs from 2011-2014 with a budget of 21.1M Euros funded through industry, universities, and research organizations.
FuBio Cellulose focuses on developing processes to produce regenerated cellulose fibers, novel functional materials from cellulose beads and nonwovens, and cationic cellulose chemicals. It has a budget of 11.6M Euros from 2011-
Natural Resources Institute Finland (Luke) is a research and expert organization with expertise in renewable natural resources and sustainable food production. The presentation includes for example Luke's company information, strategy and funding sources.
The document outlines a common vision from various environmental organizations to transform the European paper industry in 5 areas: 1) Reduce paper consumption, 2) Source fibre responsibly from sustainably managed forests, 3) Reduce reliance on virgin tree fiber by increasing recycled content, 4) Ensure social responsibility for workers and local communities, 5) Ensure clean production through minimizing environmental impacts.
Presentation on Finnish results on NISTEP Delphi exerciseArho Suominen
The document presents four scenarios for the development of circular economy and related technologies in Finland:
1. Expansion - Strong political support enables increasing use and investment in existing technologies without radical breakthroughs.
2. Transformation - Widespread support and radical technologies lead to disruptive change and a fully circular economy through fast-developing innovative uses of technology.
3. Stagnation - Limited societal interest results in only incremental improvements to existing technologies and no systematic vision for development.
4. Agility - Technological development occurs via market demand with limited political steering, favoring solutions to individual problems over systemic transformation.
The scenarios differ in the level of societal and political support for circular economy and
The document discusses Metsäteho Oy's vision for efficient wood supply by 2025. Their goals are to make wood supply 30% more cost-effective, sustainable, and add value to the wood supply chain. To achieve this, they outline focus areas for research and development like improving decision support systems using data, occupational safety and competence, resource and energy efficiency, transportation systems, and wood production efficiency through 2025. The efficient and responsible development of wood supply relies on competent professionals and new technological solutions.
EBRD Seminar on Energy Efficiency and Renewable Energy for Finnish private sector at the Ministry for Foreign Affairs of Finland on February 16th 2016. Presentation by Ms. Helena Saren, Finpro
Ahlstrom-Munksjö has a leading position in several product segments e.g. engine filters, abrasive backings, electrotechnical insulations, decor papers etc. Our ambition is to move up in value chain fast-moving consumer good and life science diagnostics. www.ahlstrom-munksjo.com
Finland has 20 years of experience using criteria and indicators for sustainable forest management. The document outlines Finland's forest statistics, the development of criteria and indicators at the European level, and how Finland has applied the pan-European criteria through national reporting in 1997, 2000, 2007, and 2011. The criteria and indicators are used to monitor sustainable forest management, inform policy decisions, and communicate with stakeholders in Finland and internationally.
National Forestry Policy Review; key emerging issues for Reflection and consi...Dr. Joshua Zake
This presentation was prepared and delivered during a workshop that involved Members of Parliament on the Natural Resources and Climate Change Committee of Parliament. The workshop was organized by the Ecological Christian Organization. The objective of the workshop was to create awareness among the Honorable members of Parliament about the ongoing review of the National Forestry Policy, (a process coordinated by the Forest Sector Support Department in the Ministry of Water and Environment). Furthermore, to get their general feedback and specific inputs into the review process with due consideration of the various emerging issues in the Forestry sector over the last 18 years since the forestry policy and legal framework came into force in 2001 and 2003, respectively. Thus, the presentation raised various emerging issues in this respect for consideration during the review process and also suggested recommendation on how the Honorable Members of Parliament should proactively engage in the process to ensure that resultant policy framework adequately addresses the emerging issues and also stands the taste of time.
Paradigm shift in Use and Processing of Wood productManoj Neupane
1. Wood processing technologies have advanced significantly in recent decades, increasing recovery rates and the durability and protection of forest products. However, progress has not been equal across all forest product categories.
2. In Nepal, sawmilling, plywood, and veneer production have increased significantly, with over 500 forest product industries established. These industries employ over 250,000 people annually.
3. While policies are favorable for forest product production and export, gaps remain in adequately adopting advanced technologies across industries and developing the workforce. Increased investment and support for the younger generation are needed to further develop the forest products sector in Nepal.
The Efforte Business forum provided useful information and international cooperation on topics related to trafficability, silviculture, and big data applications. Future work is still needed in these areas, such as developing more accurate soil type and dynamic trafficability maps, and more cost-effective mechanized silviculture methods. The forum aligned with the common R&D needs outlined in the Efficient Wood Supply 2025 vision, focusing on trafficability, efficient silviculture, big data applications, validating impacts, and management/dissemination. While the forum involved theoretical modeling, publications, and method development, companies are seeking ready-to-use tools and results.
Presentation by Ms. Lalani Ediriweera
Technical Session 02: Climate Change Adaptation
Experience Sharing Forum on Climate Smart Initiatives of Sri Lanka
Sri Lanka Next – A blue Green Era – Conference and Exhibition 2017
16 – 17 October 2017, BMICH, Colombo, Sri Lanka
1. Jari Kuusisto1
Fortune
Capturing User Value
in Every Part of Forest life-cycle
Tekesin strategiset tutkimusavaukset 2012
Jari Kuusisto • University of Vaasa
Sami Berghäll • University of Helsinki
Marja Toivonen • VTT
Anne Toppinen • University of Helsinki
2. 2 Jari Kuusisto
Introduction
• Finnish economy relies on three main sectors
• Electronics and software
• Metals and metal products
• Forest industry
• Forest industry is increasingly investing overseas
• Traditional Forest related jobs and value added is shrinking in Finland
• There is a need to renew this industry
• Renewal efforts have not made break through so far
• New strategic R&D organisation is in place See:
• http://www.forestcluster.fi/
• -> finds difficult to work ‘out of the box’
• See also other links:
• http://www.forestindustries.fi/Pages/default.aspx
• http://www.forest.fi/smyforest/foresteng.nsf
3. 3 Jari Kuusisto
Fortune project
• Pre-project looking into the renewal of forest sector from
• User perspective
• Intangible value creation point of view
• Opposite to dominant logic: mass production of paper, pulp, timber
• Pre-project seeks to prepare a proposal for main project
• Aiming at 5-10 mill. Euros strategic project looking at interesting new
opening discovered during the pre-project
• Pre-project partners
• Helsinki University – Forestry & marketing – forest owners perspective
• VTT – ethnographic methods
• University of Vaasa – user perspective & intangible value creation
• Main project consortia to be decided
• International network is important
• Also business consortia / linkages are important
4. 4 Jari Kuusisto
FORTUNE abstract
• User value perspective to Forest during its life-cycle
• Creating and capturing intangible value
• Identification of existing and potential new types of values
• Value can be captured from tangible / intangible forest products
• Value can be economic, aesthetic, sustainability related, psychological,
societal etc.....
• Users can be businesses, communities and individuals
• Value capture during the entire life-cycle of forest
• Forestry as sustainable environment
• Carbon capture, erosion barrier, element of living environment, ecological
pockets for wild nature etc.
• Forestry as a source of biomass and jobs
• Pulp, paper, viscose, building material, renewable energy
• Forestry and forest related jobs
• Forest as a friend, source of inspiration and design artefacts etc.
• Forest relates Spiritual values and life-style issues
5. 5 Jari Kuusisto
Fortune is
• New perspective and ambitious openings to Forest related research
• Forests represent sustainable national asset for Finland
• At present Forest related research and economic activities are suffering from the
industrial era legacies
• Focus on mass produced products: timber, pulp, paper…
• Dominance of raw material extraction and economic exploitations
• Research tends to support established industries and forestry actors
• Producer perspective dominates R&D&I activities
• The novelty aspects Fortune project include
• Dominance of user perspectives contrasts the conventional wisdom
• Multi-disciplinary research consortia
• Draws resources and knowledge from key national research performers
• University of Helsinki, University of Vaasa, Lappeenranta University of Technology
• VTT
6. 6 Jari Kuusisto
Fortune project - expected impacts
• New knowledge and perspectives making an impact
• The maintenance of supremacy in Forest related science and innovation
capability
• Fortune project supports this long-standing feature of the Finnish policy stance
• To achieve this radical change and new perspectives are needed
• Fortune project impacts are expected
• Through renewal ideas for existing industries and services
• By stimulating new business models and enterprise creation
• By introducing societal aspects of innovation as a source of vitality and empowerment in
Finland
• Connects research and its agenda closely with businesses, policy-makers, citizens and
communities
• By addressing challenges that originate from geostrategic changes affecting traditional mass
production focused forest industry
• Hollowing out of the forest industry in Finland
• Potentially catastrophic degradation in ecological systems and natural resource
availability
8. 8 Jari Kuusisto
In the past...
• Focus on mass production
• Value chain of pulp, paper and wood products industries
• Draws knowledge from several related fields
• Increasing role of expert services
• Customer and user are introduced in the picture
• More obvious since 2006
• Forests are still seen as a source of biomass
• Extraction of raw material
9. 9 Jari Kuusisto
Forest cluster development t0
• External KISA play a key role in the development of the industry
Source: ETLA, 2004
FOREST INDUSTRY
• Pulp and paper technology
• Wood products industry
• Machines, machinery and processes
INFORMATION
TECHNOLOGY
• Sensors, measuring and control
• Computational intelligence,
simulation and machine vision
• Multimedia and
telecommunication
• Tomography
FORESTRY
ENERGY AND
ENVIRONMENTAL
TECHNOLOGY
• Biofuels, combustion technology
• Ecobalances
• Closed systems
• Energy saving and emissions
CHEMICAL TECHNOLOGY
• Paper bleaching chemicals
• Surface treatment substances
• Pigments
• Adhesives
BIOTECHNOLOGY
• Enzymes
• Rot prevention
• Gene technology
MARKETS
• Quality competitiveness
• Price competitiveness
• Environmental expertise
CONSTRUCTION AND
WOOD TECHNOLOGY
• Modification of wood
• Construction technology and
architechture
• Logistics, assembly
MANUFACTURING
TECHNOLOGY
• Forest machines
• Process and production
machinery
• Material technology
10. 10 Jari Kuusisto
Forest cluster t1 (2006)
• Need for new types of knowledge/KISA
FOREST INDUSTRY
• Pulp and paper technology
• Wood products industry
• Machines, machinery and processes
INFORMATION
TECHNOLOGY
FORESTRY
ENERGY AND
ENVIRONMENTAL
TECHNOLOGY
CHEMICAL
TECHNOLOGY
BIOTECHNOLOGY
MARKETS
• Quality competitiveness
• Price competitiveness
• Environmental expertise
CONSTRUCTION AND
WOOD TECHNOLOGY
MANUFACTURING
TECHNOLOGY
Scientific knowledge, Technology
development
KISA actors: Universities, Research institutes,
KIBS, Suppliers, Internal R&D
Scientific knowledge on;
customers, segments,
demand...
KISA actors: Universities,
Research institutes,
KIBS, clients,
Customer interface
Behavioural science
TAILORED
SOLUTIONS FOR
USERS
• High value added
• High service content
Psychology
Socio-economy
Logistics
Market analysis
11. 11 Jari Kuusisto
Sources of competence
• ‘Those who control customer interface, control the future of the paper
production’
• Invaluable learning & information from the customers
• High Margins at the near consumer end of the value chain
• Totally new markets/products and market dynamics
Business unit
as the source
of knowledge
Corporation as
a portfolio of
competencies
Supplier base
and partners
as a source of
competence
Consumers and
consumer
communities as
a source of
competence
Stage 1:
Pre-1990
Stage 2:
1990 onward
Stage 3:
1995 onward
Stage 4:
2000 onward
Source: Pralahad et al., 2004
12. 12 Jari Kuusisto
Fortune concept I - value chain
• Value chain diversification
Tourism
Construction
Decoration, interior design, cosiness
Textiles & clothing
Hygiene, healthcare
Food and nutrition
Packaging and logistics
Communications
Energu
Forest
IndustryForest User
consumer
Temmes and Välikangas, 2011
13. 13 Jari Kuusisto
Fortune concept II - value chain
Tourism
Construction
Cosiness, tabletop ware
Textiles & clothing
Hygiene and healthcare
Packaging and logistics
Food and drinks
Communications and information
Energy
Forests
Forest industry
User and consumer perspective to all segments of the forest value chain
14. 14 Jari Kuusisto
Strategic initiative – Identifying core hubs
Different
types
of
user
contact/
experience
Different
product
spheres
15. 15 Jari Kuusisto
Results for a multitude of needs
• The results thus have meaning for:
• a) Business management
• b) Personnel management
• c) Technological development projects striving for user co-created
innovations and test-labs.
• d) Researchers tackling forest sector renewal
• e) Government official seeking to find bench-marking information
concerning challenging sectoral development projects.
16. 16 Jari Kuusisto
Examples of new perspectives
• Forest has many faces – forest as a friend
• Forests represent value as such
• Bioeconomy in its various forms
• Quality of life, eco-tourism etc.
• Functional food, medical substances
• Wild berries and mushrooms
• Need for commercialization, e.g super food
• Forest as sources of user value
• Wide range of opportunities need elaboration
• Sustainability
• Carbon capture, renewable energy
17. 17 Jari Kuusisto
International network consortia
• Potential partners
• MIT Sloan School of Management
• Harvard Business School
• Chinese Academy of Science
• University of Sussex