The document proposes naming and marketing an invention called the IKnot, which is a multipurpose tool meant to untie knots. It goes through numerous potential names and uses for the product, eventually settling on "Iknot came. Iknot conquered." as the top choice. An interactive social media campaign is suggested to market the IKnot by portraying the user as a hero who uses the tool to defeat the "bully" of knots, thus saving people time and stress. The marketing aims to show the product's utility while engaging audiences and getting them to participate through an Instagram video series.

1. The IKnot
By: Patrick Lindner

2. All the possible uses
1. Eating Utensil
2. Nail cleaner
3. Ant umbrella
4. Hairclip
5. Shish kabob holder
6. Ear cleaner
7. Ear piercer
8. Teeth cleaner for an elephant
9. Pin for a dream board
10. Phone dialer for elderly
11. Mouse trap
12. Finger workout device
13. Zit popper
14. Comb for nearly bald people
15. Salt and Pepper shaker cleaner

3. All the possible uses (pt. 2)
1. Electrocuter - Stick it in an outlet
2. Belt hole puncher
3. Single hole puncher
4. A way to untie incredibly tight knots
5. A part of the zipper tab
6. Lice scratcher
7. Shank
8. Appetizer grabber
9. Mini “football” for class, paper football
10. Fixture for a broken necklace
11. Bark remover
12. Glasses poker, to see if the glasses have lenses/the lenses are well engrained
13. Shoe cleaner - For the underside
14. Henna tattoo designer
15. Snow cone chizler

4. The cream of the crop
1. Knot untier
2. Appetizer grabber
3. Mini “Football”
4. Bark remover
5. Snow cone chizler
6. Henna tattoo designer
7. Glasses poker
8. Zipper tab
9. Skewer
10. Single hole punch

5. The starting 5
1. Snow cone chizler
2. Knot untier -Chosen by friend
3. Henna tattoo designer
4. Mini “Football”
5. Zipper tab

6. We shall name it...
1. The knot untier 5000
2. Knot ruiner
3. Iknot
4. Thot Knot
5. Knot no more
6. Knot be gone
7. Knot a lot
8. Knot out
9. The Needle
10. Knotless
11. Undoer
12. Helper
13. Mom
14. Just the tip
15. Just tip

7. We shall name it... (pt.2)
1. Finesser
2. Fin
3. Doctor
4. Doc
5. Finger
6. Nail
7. Liason
8. Lace
9. Tail
10. Tooth
11. Whip
12. Fixer
13. Sword
14. Lance
15. Boyscout

8. Top prospects
1. The Boyscout
2. The Tooth
3. IKnot
4. The Undoer
5. Knotless
6. The Lance
7. The Finesser
8. The Tail
9. The Tip
10. The ruiner

9. Last cuts
1. The Boyscout
2. IKnot - Chosen by roommates
3. Knotless
4. Undoer
5. Tip

10. Another 30?!
1. Destress when you are Knotless
2. Iknot for the win
3. Say not today to Knots
4. Simplicity brought to knots
5. Knot be gone
6. The best in the business
7. The business of getting your time back
8. Time to get your time back
9. Reach for an Iknot
10. The problem solving solution
11. Problem be gone
12. Not tied down anymore
13. First place in knot crushing
14. Knot? Crushed it.
15. Knot? I got it.

11. Another 30?! (pt. 2)
1. Knot? Not around here
2. See it and undo it.
3. Try using this.
4. We have the answer
5. We don’t leave a Knot left
6. Undone before you know it
7. Arrested for first degree knot slaughter
8. No knot standing
9. End of the road for knots
10. Iknot came. Iknot conquered.
11. Grab an Iknot
12. The helping hand
13. I think not to knots
14. The last of the knoticans
15. Saving seconds one knot at a time

12. Top 10
1. Knot be gone
2. Iknot came. Iknot conquered.
3. Knot? I got it
4. Not tied down anymore
5. Reach for an Iknot
6. The helping hand
7. Simplicity brought to knots
8. The problem solving solution
9. Destress when knotless
10. Say not today to knots

13. Starting lineup
1. Iknot came. Iknot conquered.
2. Knot? I got it.
3. Destress when knotless
4. Not tied down anymore
5. The problem solving solution

14. Girl look at that body... Copy (Rough draft)
The Iknot is a utility product created and produced for all people any and everywhere. The Iknot solves a
problem no matter your age, height, weight, salary, or Instagram following. Manufactured with the best
materials possible for a consumer looking for an affordable solution to the everyday problem: Knots.
Whether it comes in the form of shoe lace, string, rope, or yarn, knots are stressful and time consuming.
Good thing we have the product that helps you take your life back one knot at a time. Helping you save time is
the name of the game and the Iknot always wins.

15. Girl look at that body... Copy
The personality of the product was being overwhelmed by the utility.
★ Did you know you could be a superhero? You can save people from the time and
stress of awful knots. I know it does sound awesome. It’s called the IKnot and it
is the newest in pocket super power technology. Let the IKnot beat the your
everyday bullies

16. Promise
● Untie knots
● Save time
● Relieve stress
● “Hero” moment

17. Theme
● Being the hero of the moment
● Defeating the “bully”

18. Anticipation
● Drama is built on using the underdog scenario
● Emphasizing inherent drama of standing up to a bully
● Interactive social media campaign

19. Wonder
➢ Helping people become a hero

20. Social Media Series

21. Social Media Series pt.2

22. We’re on your phone too
An interactive social media campaign is integral to the success of this product.
Through Instagram, there will be segmented releases of story driven videos that are
“unlocked” by likes on the previous video
1. The prep
2. The plan
3. The face to face
4. The battle
5. The victory

23. How to engage the audience
➔ Show utility
➔ Exemplify relatability
➔ convey product persona using value words
➔ Enforce engagement and participation using social media; Instagram

24. IKnot came. IKnot conquered.
Thank you!
Any questions?