The document provides details about a seminar hosted by the Hyatt Regency Miami for pharmaceutical companies such as Johnson & Johnson. The 4-day seminar in June 2014 will discuss Johnson & Johnson's new HIV capsule. The seminar is aimed at pharmaceutical companies because they are not price sensitive, host informative forums, and expand scientific experiments for new treatments.

1. Presented by:
Adonis Pena
Benjamin Evans
Tatiana Rengifo
HYATT REGENCY MIAMI

2. LOCATION
400 SE 2nd Ave
Miami, FL 33131

3. ARRIVAL ROUTES FROM NEAR BY AIRPORTS
Fort Lauderdale-
Hollywood International
Airport to Hyatt Regency.
(By Car)
Approximately- 28.1
miles;
37 minutes
Miami International
Airport to Hyatt Regency.
(By Car)
Approximately- 11.1
miles; 21 minutes
*Taxi fare rates- $2.00 surcharge plus $2.50 for first sixth of a mile, then $2.40 for
every mile

4. ARRIVAL ROUTES FROM LOCAL PORTS
Port of Fort
Lauderdale to Hyatt
Regency. (By Car)
Approximately- 28.1
miles;
37 minutes
Port of Miami to Hyatt
Regency. (By Car)
Approximately- 2.1
miles; 9 minutes

5. PROPERTY ANALYSIS
Hyatt Regency Miami

6. STANDARD ROOM ACCESSIBLE ROOM
Sleep in comfort on one signature Hyatt
King Grand Bed™ with ultra-plush pillows
and thick down blankets.
ADA-compliant bathroom conveniences
include wide doors, grab bars and raised
toilet seat.

7. • Application of PURE Shield, a unique
barrier intended to minimize allergens
on surfaces in the room for a more
comfortable experience.
PURE - HYPO-ALLERGENIC
1 of 4 hotels in
the area that offer
this type of room.

8. • Free Wi-Fi
• 32” Flat screen
• Granite bath
• Complimentary morning
paper
BUSINESS PLAN ROOM

9. • Must be a club member
• Perks to a continental breakfast
and afternoon hors d’oeuvers in
the Regency lounge.
REGENCY CLUB
Miami accommodations, featuring
retro modern furnishings in hues of
warm blue and gold.

10. MIAMI SUITE VIP SUITE
Created for guests seeking a little extra space, these
roomy Biscayne Bay Miami accommodations include
a spacious sitting area…
975 square foot VIP Suite featuring a six-
person conference table, bar area and
Regency Club access.

11. PANORAMA SUITE PRESIDENTIAL SUITE
The parlor features floor to ceiling windows, a
six-person conference table and a comfortable
seating area with Queen-size sleep sofa,
chairs and a 32” flat screen TV
Experience private dinners created by Hyatt’s chef
in your full kitchen, cocktails in the spacious living
room and even a game of pool are a reality for
guests choosing these remarkable Miami, FL
accommodations.

12. PROPERTY ANALYSIS
Hyatt Regency Miami Florida

13. REGENCY BALLROOM ORCHID RECEPTION AREA

14. CONFERENCE ROOM JAMES L. KNIGHT CENTER
Our Miami business hotel’s 24-hour full-service
business center, located next to the James L. Knight
Center box office, is a complete mobile office with
assistance available from dedicated hotel staff from
7:00a.m. - 6:00p.m., Monday through Friday and
from 8:00a.m. - 1:00p.m. on Saturday.

15. ASHE AUDITORIUM JASMINE MEETING CENTER
444 fixed-seat Ashe Auditorium and exhibit hall Ideal set up for a panel, Lecture and Forum base
meeting events

16. JUNIOR BALLROOM

17. RIVER FRONT EXHIBIT HALL

18. BREAKDOWN
CONT.

19. DINING
Hyatt Regency Miami

20. RESTAURANTS
River Cafe
Pure Verde Lounge
Pure Verde Lower Lounge
Miami Dining Hours-
Breakfast: 6:30 - 1:00am
Lunch: 11am – 2:30pm
Dinner: 5:30pm – 10pm
Call for Reservations: (305) 358 1234

21. HIDDEN VALUES
Hyatt Regency Miami

22. • Open 24/7
• Equipped with your basic gym
amenities including: treadmills,
cross trainers, cycling bikes, a
crunch bench, free weights, dual
adjustable pulley, resistance
bands, balls and stretching mats.
STAY FIT FITNESS CENTER

23. • Open from 7:00am to 10:00pm
OUTDOOR POOL
• If you require babysitting services,
please contact the hotel concierge.
We are happy to provide a list of
suggested local vendors in Miami.

24. • The Spa at Viceroy Miami (2 blocks)
• Spa at Mandarin Oriental, Miami (8
blocks)
• Spa at Conrad Miami (10 blocks)
• Tempo Spa, Tempo Miami (1 mile)
• Elemis Spa, South Beach (4 miles)
• Spa at Grove Isle, Grove Isle Hotel &
Spa (4 miles)
• Jurlique Spa at the Mayfair Hotel (5
miles)
• Biltmore Spa, Biltmore Hotel (7 miles)
NEAR BY SPAS

25. SPORTS TEAMS

26. COMPETITIVE ANALYSIS
Epic Hotel

27. • 411 guest rooms
• Wifi access throughout rooms & hotel
• Two rooftop pools with food and
beverage services
• On site exhale mind body spa and 24
hr state of the art fitness center
• Public bike rentals
• Complementary tea and coffee from 6-
10 am
• Wine hour from 5-6 pm
• Area 31 restaurant and outdoor terrace
bar
EPIC HOTEL
270 biscayne blvd way,
Miami, FL 33181
*Rates range from $255.00 to $569.00 from various rooms

28. • $50 non guest event parking
• Valet parking $20 for the day $37 for
overnight
• Event/wedding parking $15
• 50000 sq ft outdoor event space
• 14 meeting rooms
• Pet friendly hotel no extra charge
EPIC HOTEL CONT.
Meeting Space Parking

29. COMPETITIVE ANALYSIS
JW Marriott Marquis

30. JW MARRIOTT MARQUIS
255 Biscayne Boulevard Way,
Miami, FL 33131
• 32 Meeting Rooms
• 80,000 Square Feet of total meeting space
• Meeting space with capacity is the Metropolitan
Ballroom with a capacity of 2,350
• Maximum of 13 breakout meeting rooms
• 313 contemporary style rooms
• Smoke Free
• Private $38 Parking
• Tennis Court, Pool Table & Fitness Center
• Free Wifi
• Child under 3 stays free in bed
• Child under 18 free in existing beds
*Rates range from $287.00 and up per night with varying rooms

31. JW MARRIOTT MARQUIS CONT.

32. MARKET ANALYSIS
Hyatt Regency

33. NICHE MARKET
• Financial personnel
• Business travelers

34. EFFECT ON BUSINESS
The great location of the hotel is ideal for easy accessibility to the city.
Excellent location for tours of the city
Cost of traveling amongst the city is cheap because of the location of the hotel being
downtown.

35. AMERICAN HOTEL & LODGING ASSOCIATION
Conference

36. EVENT (CONFERENCE)
• The American Hotel & Lodging Association will be hosting a
annual meeting.
• Sunday August 31st- September 4rd,2014.

39. • Current Members of AHLA
• Both Memberships
AMERICAN HOTEL & LODGING ASSOCIATION
Demographics Target Market
• Working in the Hospitality Field
• Students in College
• Salaries Vary

40. ARRIVAL DAY
Agenda

41. Banquet Event Order
Account: American Hotel & Lodging Association Event Date 08/31/2014
Post As: AHLA Fall Conference Contact: Katie Moore
Address: Phone: (202) 289-3114
On-Site:
To be serviced by: Banquets
Billing #: 0831
Booked By: Katie Moore
Food and Beverage Items are subject to a 22% Service Charge, 10.775% for State Tax.
Time Room Function Set-Up EXP GTD SET Rental
Riverfront Exhibit
Hall
Welcome Dinner 50 75
75
75
75
MENU
GREEN MARKET
DINNER STATIONS
$35.00 PER PERSON
Appetizer
Carrot Salad with green olives, chives and Lemon Olive oil
Or
Red Potato and Sorrel Soup
Main Course
Halibut Cheeks with Spring Peas and Morel Mushrooms
Or
Free Range Chicken with Preserved Lemons and Rosemarry
Or
Shrimp Scampi with vodka sauce and bread
Dessert
Sugar Snap Peas with Garlic and Fresh Mint
Or
Rhubarb Tart with Almond Whipped Cream
BEVERAGE
PREMIUM BAR PACKAGE
PATRON SILVER
JACK DANIELS
GREY GOOSE
10 CANE
DOMESTIC BEER
IMPORTED BEER
ASSORTED JUICES
MINERAL WATER (NON SPARKLING)
MINERAL WATER (SPARKLING)
HOUSE CHAMPAGNE AND HOUSE WINES
$25.00 PER PERSON
7:00PM- 9:00PM

42. DAY TWO
Agenda

43. DAY THREE
Agenda

44. DAY FOUR
Agenda

45. Banquet Event Order
Account: American Hotel & Lodging Association Event Date 09/03/2014
Post As: AHLA Fall Conference Contact: Katie Moore
Address: Phone: (202) 289-3114
On-Site:
To be serviced by: Banquets
Billing #: 0903
Booked By: Katie Moore
Food and Beverage Items are subject to a 22% Service Charge, 10.775% for State Tax.
Time Room Function Set-Up EXP GTD SET Rental
Riverfront Exhibit
Hall
Farewell Dinner 50 75
75
75
75
MENU
SEASONAL DELI
DINNER STATIONS
$40.00 PER PERSON
Appetizer
Homemade Chicken & Dumpling Soup
Or
New Potato, Green Bean and Vidalia Onion Salad with Dill Vinaigrette
Main Course
Smoked Turkey with Jarlsberg Cheese and Tarragon Mayo on Rustic Honey Wheat
Or
Grilled Flank Steak with Horseradish Cream and Watercress on Poppyseed Roll
AND
Local Mustards, Roasted Garlic Aiolio, Homemade Dill Pickles
Dessert
Carrot Cake with Cream Cheese Filling, Toasted Walnuts and Butterscotch Sauce
Or
Cardamom Gelato White Chocolate and Red Velvet Tres Leches
BEVERAGE
PREMIUM BAR PACKAGE
PATRON SILVER
JACK DANIELS
GREY GOOSE
10 CANE
DOMESTIC BEER
IMPORTED BEER
ASSORTED JUICES
MINERAL WATER (NON SPARKLING)
MINERAL WATER (SPARKLING)
HOUSE CHAMPAGNE AND HOUSE WINES
$25.00 PER PERSON
7:00PM- 9:00PM

46. DEPARTURE DAY
Agenda

47. Flights from
LAX
10%
Flights
from
JFK
7% Flights from BOS
4%
Parking Fees
2%
Welcome Dinner
5%
One King Bed
21%
Double Bed
18%
Business Plan
4%
Regency Club
4%
Golf Outing
1%
Day Three
Speaker
2%
Farewell Dinner
5%
Transfers to & from
the Airport
0%
Audio Visual
Equipment
2%
Service Charge
15%
Budget for AHLA Event

48. BUDGET
BREAKDOWN
Expense Cost
Flights from LAX $38,000.00
Flights from JFK $27,000.00
Flights from BOS $15,000.00
Parking Fees $5,000.00
Welcome Dinner $18,500.00
One King Bed $78,690.00
Double Bed $67,560.00
Business Plan $15,150.00
Regency Club $16,145.00
Golf Outing $4,000.00
Day Three Speaker $5,000.00
Farewell Dinner $18,500.00
Transfers to & from the Airport $0.00
Audio Visual Equipment $7,500.00
Service Charge $57,008.28

49. SEMINAR
• Pharmaceutical Companies

50. • Johnson & Johnson releases a new capsule for HIV.
• This Seminar will be host in the Hyatt Regency.
• Sunday June 1st 2014 – June 4th 2014

51. WHY PHARMACEUTICAL COMPANIES?

52. • Johnson & Johnson is partnering with the Bill and Melinda Gates Foundation to reduce
the burden of neglected diseases.
• 80 Percent of color woman globally are currently living with HIV
• 33.3 Millions of people are currently living with HIV globally
"Diseases Don’t Stop at Borders"

53. A CONTINUATION OF WHY PHARMACEUTICAL
COMPANIES….
• They are not Price sensitive
• They host informative forums any time of the year
• Expanding on scientifically experiments for new treatments or cures.
Cocktail Stribild
$3,000$5,000

54. Rank Countries
Revenues (U.S.
Billions)
Net Income in
Millions
Johnson & Johnson United States $61.9 Billions $12,266 Millions
Merck United States $48 Billions $62 Millions
Abbott Laboratories United States $39 Billions $59Millions
Bristol-Myers
Squibb United States $18.8 Billions $106 Millions

55. Depart from John F. Kennedy- AA :
9:00A.M.
Arrive in Miami International
Airport-AA: 12:15P.M.
There check in in time will be from
2:00pm-3:00pm
Their Cocktail hour will at 7:00pm-
8:00pm.

57. Continental Breakfast
General Season in the Ashe
Auditorium
Lunch in the Riverwalk Café.

58. Breakfast in the Riverwalk cafe
Breakout season
Reception in the Junior Ballroom

60. • Depart from Miami International Airport-AA AA : 11:35A.M.
Arrive in John F. Kennedy- : 2:25P.M.
• They will have
breakfast in the hotel.
7:00a.m.-
8:30a.m.
• They will Pack, check
out and get picked up
in the hotel
9:30a.m.-
10:00a.m.
• They will get dropped
off in Miami
International Airport
and depart back to
New York City.
10:30a.m.-
11:30a.m.

61. Cost
Airlines
Parking Fees
Transportation
Food and Beverages
Welcome Dinner
Miami Suite
Farewell Dinner
Doctor Speaker
Audio Visual

62. $648,975.00
• Expenses Cost
• Airlines $250,000.00
• Parking Fees $5,000.00
• Transportation $10,000.00
• Food and Beverages $43,750.00
• Welcome Dinner $25,000.00
• Miami Suite $55,225.00
• Farewell Dinner $25,000.00
• Doctor Speaker $100,000.00
• Audio Visual $10,000.00
• Service Charges $125,000.00

63. • Working to find new treatment
• They supply medications to the
entire world
• High Salaries for their Job.
• HIV Pharmaceutical
Companies
• Price Insensitive

64. •
https://www.aa.com/reservation/processPriceSchedulePremiumReturnSelection.do
• http://www.aahivm.org/hivspecialist

65. Brides to Be
By: The Wedding Company of Hong
Kong

66. The Wedding company
of Hong Kong is
invited to expand their
business into the Hyatt
Regency and try a
week of experiencing
different ideas and
local vendors before
the Great Bridal Expo

68. • Luxurious Couples
• Destinantion Weddings
• Wealthy couples
THE WEDDING COMPANY OF HONG KONG
Demographics Target Market
• Working in the Hospitality and Events
Field
• Team of Three Women
Founder, Event Coodrinator, Event
Adminstator
• High Salaries due to Great Business in
Asia

69. VENUES TO CHOOSE
FROM:
• Regency Ballroom 900 guests for a formal banquet or 2,000 for a
cocktail reception.
• Merrick, Pearson and Flamingo Rooms 20 to 240 guests.
• University of Miami Terrace Outdoors spot can serve a banquet of
80 or a reception for 150.
• Riverwalk Exterior at Hyatt Regency Miami
• Off-Site Miami Wedding Venue Locations

70. BUDGET
BREAKDOWN
Expense Cost
Flights from HGK $95,771.00
Decorations $20,000.00
Food and Drinks $50,000.00
Parking Fees $2,000.00
Welcome Dinner $3,200.00
Miami Suite $3,451.20
Double Bed $13,317.20
Business Plan $14,487.20
Regency Club $11,684.00
Meeting Spaces for WCH $35,000.00
Convention Space for
GBE $5,000.00
Farewell Dinner $5,600.00
Transfers to & from the
Airport $0.00
Audio Visual Equipment $7,500.00
Service Charge $25,000.28
Flights from HGK
Decorations
Food and Drinks
Parking Fees
Welcome Dinner
Miami Suite
Double Bed
Business Plan
Regency Club
Meeting Spaces for WCH
Convention Space for GBE
Farewell Dinner
Transfers to & from the
Airport
Audio Visual Equipment
Service Charge

71. HYATT REGENCY DOWNTOWN MIAMI
APRIL 12-16, 2015
Bridal Week

72. DAY 19:00 AM to 6 PM
Arrive to Hotel from
FLL 37 Min Drive ; MIA 21 Min Drive
Check in to Rooms
7 PM- 9 PM Black & White Formal Attire
Welcome Dinner in Flamingo Room

73. j

74. Breakfast 8 AM- 9:30 AM in the Riverwalk
10 AM-12 PM Invitations and Favors
12 PM- 1:30 PM Lunch
2 PM- 5 PM Flowers and table settings
All in the Jasmine Meeting Center
5 PM- 7 PM Break
7 PM- 9 PM Wrap up Session and Backyard
Dinner in the Riverwalk
DAY 2 WEDDING FAVORS

75. 8 AM- 9 AM Breakfast in the Orchid Reception Area
10 AM- 12 PM Make up and Jewlery Tutorials
12 PM- 1:30 PM Lunch
1:30 PM- 5 PM Dress Fashion Runway
All in the Junior Ballroom
5 PM- 7 PM Break
7 PM- 9 PM Wrap up Session and Tropical Dinner in the
Orchid Reception Area
Day 3
RUNWAY BRIDE

76. 8 AM- 9:30 AM Breakfast in the University of
Miami Terrace
11 AM- 5 PM Great Bridal Expo with booths
from Celestial Photography, Honey Paperie,
Ambience Floral Design, Travel Store, Taste of
Denmark, Dreamnette Bridal and Much more, in
the Regency Ball Room
8 PM– 10 PM Little Black Dress Masquerade
Bachelorette Dinner Party in the Pure Verde
Lounge with Guest Speakers Ines Di Santo,
Vera Wang and Carolina Herrera
DAY 4 GREAT BRIDAL EXPO