Football sponsorship

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369 Consulting Ltd

369 Consulting Ltd sponsors Yorkshire Amateurs Under 11\'s football team who play in the Garforth Junior Football League

Football sponsorship

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We conducted an experiment that manipulated the construal level of a sponsorship announcement (abstract/concrete) between subjects. Results indicate that an announcement of a lower construal level (i.e., more concrete) leads to more positive evaluations of both the sponsoring brand and the sponsored event. For abstract thinkers, concrete announcements did indeed lead to a more positive attitude toward the sponsor, a higher trust in the sponsor, a higher willingness to recommend the sponsor, and a higher purchase intention of the sponsor, as well as a more positive attitude toward the sponsored event and a higher trust in the sponsored event.

2013 wmc schaefers cobbs groza - construal of sponsorship announcements

2013 wmc schaefers cobbs groza - construal of sponsorship announcements

2013 wmc schaefers cobbs groza - construal of sponsorship announcements

Master F1 Sponsorship 2016 Season

Master F1 Sponsorship 2016 Season

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Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans. Download our complimentary guide which highlights: - Scale of return – the effectiveness of multiple sports sponsorship. - Spontaneous brand association – who do fans really remember? - Successful partnerships – opportunities for rights holders and brands. - Evaluating sports sponsorships – how to successfully measure campaigns. - Beyond sponsorship – understanding the wider role of research in sport. Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action. For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.

Sports Sponsorship – A cost effective investment for your brand

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2013 wmc schaefers cobbs groza - construal of sponsorship announcements

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