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AC Milan
1.
2. SPONSOR - Fly Emirates
Emirates announced a new sponsorship deal with Italian
football giants, AC Milan. The international airline of the UAE,
which has become a global powerhouse for sports
sponsorship, revealed the more than 60 million Euro
partnership for five seasons in the presence of superstars
Ronaldinho, David Beckham, captain Massimo Ambrosini and
coach Leonardo.
"We like to give sports fans something to shout about and this
exciting shirt sponsorship deal certainly does that," said HH
Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and Chief
Executive, Emirates Airline and Group.
Sheikh Ahmed, who was represented at a press conference
today in Milan by Boutros Boutros, the airline's Divisional
Senior Vice President, Corporate Communications, added: "Once
again, Emirates has demonstrated its unstinting support for
the world of sports, while extending our relationship with
one of the leading iconic football brands. Needless to say, in
the current economic climate, our enhanced commitment to
the club, Italy and sports fans across the globe takes on an
even greater significance."
Emirates first signed a sponsorship agreement with AC Milan
3. HOME STADIUM
The Stadio Giuseppe Meazza, commonly known as the San Siro, is
a football stadium located in the San Siro district in Milan, Italy. It is
the home of both A.C. Milan and. On 3 March 1980, the stadium was
named in honour of Giuseppe Meazza, the two-time World Cup winner
(1934, 1938) who played for Internazionale, and briefly for Milan, in
the 1920s, 1930s and 1940s. It held UEFA five-star stadium status which
was superseded by a new system of classification.
4. Stadium Renovations
1939 End stands enlarged and corners filled in. A crowd of 55,000
for Italy – England 2–2.
1940 65,000 for Italy vs. Germany.
1955 Completion of two tiers giving a claimed capacity of 100,000.
1956 25 April, in front of 100,000 spectators, Italy – Brazil 3–0
(Goals: Virgili 2, De Sordi).
After the Heysel Stadium disaster, the capacity was reduced to
80,000 in the mid-1980s.
1987 As a preparation for the 1990 World Cup, the Italian
government gave the Milanese council $30 million for its
modernization, but in the end, the cost was more than double that.
Project 1990 by Ragazzi e Hoffner e Salvi: 11 concrete towers of 50
metres in height. Of the 11 towers, 4 at each corner, protruded above
the 3rd tier as support for the new roof.
1990 Third tier completed on three sides giving an all seated
capacity of 85,700.
2002 Sky Box: 20 for 200 seats. 400 all-seats for journalists.
Future renovation may involve the completion of the 3rd tier on
the east side of the stadium, although this would involve purchasing
land from the present hippodrome, behind the stadium.
6. KIT SPONSOR
• Italian soccer giants AC Milan have extended their
longstanding kit supply agreement with Adidas.
• The new deal, announced earlier on 9th October at the
Serie A club’s Milanello training facility, will see the
German brand continue to supply all technical kit to
the Rossoneri until 2023.
• Adidas has supplied Milan’s kit since 1998. The
current deal was due to run until the end of the
2016/17 season.
• Financial terms of the latest agreement were not
released but the previous deal was thought to be
worth some €20 million (US$27 million) a year, making
it the largest kit contract in Italian soccer.
7. CAPTAIN
“Being captain of Milan is an important role that brings great
responsibility. It was a decision made by the locker room and the
club to give the armband to me.” Montolivo.