Chinese and Hong Kong consumers are major importers of California agricultural products, consuming $2 billion annually in wines, organic foods, and fresh produce. China in particular has seen surging demand, with growth outpacing other markets. The pistachio industry has benefited from this demand, as China consumes 17% of California's pistachio crop due to their popularity as a snack. Pistachio production is forecast to double by 2018 to meet the growing demand from China's rising middle class.