Floss Ecosystem - Strategy approach - PhD Work
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Floss (Frre/Libre Open Source Software) is a complex ecosystem. This work present a part of my PhD work about actors strategies and interactions.
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Floss Ecosystem - Strategy approach - PhD Work
- 2. Jonathan Le Lous Head of innovation (CSO) Alter Way ~ Board member April (First Free Software non-profit organisation in France) ~ PhD in Management (strategy) Toulouse University
- 3. PhD work ● Research Management Center ● IT service providers & open source ● Qualitative approach ● Actor-Network theory ● 51 interviews ● End-work in second semester of 2012
- 4. Open source & Free Software - Friends ? No !?... but close cousins - Free software : We work together with an ethic approach. Licensing protect this ethic. Open Source : Coopetition. Licensing protect against opportunistic business behavior
- 5. Business vs Ethic Private vs Publics Goods Bad IT service provider vs Friendly Editor Shadow vs White Not so easy !
- 6. Floss: complex ecosystem - Many organizations forms - Non-profit, business, CIO, administration, university, school, free workers... <=> contradictory objectives and approach
- 7. Five actors system IT service providers Users Editor Communities Software
- 8. Floss communities Virtual practical communities Two levels: Ethic Yes we trust ! Yes we can ! Technical
- 9. Users ● User is not only a customer ● User is not necessarily a free software friend ● User can choose to be a customer only if necessary ● Users are demanding (free of charge !) Thus, free software users are...normal !
- 10. Software Software is like a teenager : it's independent (and capricious) ! Extrinsic Licensing Notoriety Diffusion Ergonomics Functionalities Intrinsic Language Contribution governance
- 11. IT Service providers Floss are not business models, they are software development models ● Floss require incomes to develop software ● Service is one of them but not the only one ! Ex: advertising, sponsoring, free contribution, paid contribution... ● Traditional actors of service are IT service providers
- 12. How do they contribute ? ● Service providers contribute poorly in software development because they have three categories of intervention : ● Selection ● Adaptation (basics and plug-in) ● Support to use
- 13. But...they consolidate the market Communication Marketing Events NGO sponsoring Commercial Customers interactions
- 14. Editor (company) ● Editor is not natural in Free software approach ● Editor appeared when it was necessary to develop a customer/market/business vision (CRM, ERP....) ● Editor is an IT service provider specialized in software integration and support.... ...But it is in charge of software roadmap and development
- 15. Editor is a hard work ! ethics free access Community Competition demands ISP
- 16. Any question... ? ...Hum...Not at the same time, please.... jonathan.lelous@alterway.fr Skype: jonathan.lelous Twitter / identi.ca: JollFr Blog : http://blog.itnservice.net/