Brand Advocates Flip the funnel
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The document discusses the importance of social recommendations and advocates in influencing consumer purchasing decisions. It notes that the most powerful selling occurs from consumer to consumer rather than marketer to consumer. It advocates for companies to identify and nurture real consumer advocates within their follower base who will authentically recommend products and help influence new users through their actions and recommendations over passive followers.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
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Brand Advocates Flip the funnel
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