Understanding Social Media’s Impact on BusinessJared Degnan
See how practitioners, creatives and consumers view social media differently and how you can bridge the gap to explain the impact social media can have on marketing, consumer insights, service recovery and more. Produced by a team of MBAs led by Jared Degnan (http://jareddegnan.com).
This report was made possible by and produced in conjunction with BoldMouth Inc. (http://boldmouth.com) who has generously made this report available to the social media community.
Understanding Social Media’s Impact on BusinessJared Degnan
See how practitioners, creatives and consumers view social media differently and how you can bridge the gap to explain the impact social media can have on marketing, consumer insights, service recovery and more. Produced by a team of MBAs led by Jared Degnan (http://jareddegnan.com).
This report was made possible by and produced in conjunction with BoldMouth Inc. (http://boldmouth.com) who has generously made this report available to the social media community.
19. FlipAlbum Vista Pro
Yh ]C f
! B4 J
D
@ !! % 7 $ # +6
$ )*
> ( 2
ME L
F ,8F ?&
sx x
[5*[u 'O'
= ? & [5*
sx x[u
h 2
62 1
[ 'O'
= ? & 62 2Y : ^
h 1
[
(14}
*23[
5 'O'
= ?&
y [t
o 'O'
= ? &[t
y o
(62 6[5
5 hx
'O'
= ' ?&
]3a 6[5
f hx 'O'
= '? 7
]3a
f 'O'
= ?& 7
#>
4[x .4}
5 * 1 3[
6 'O'
= ? &< $
• 23[
[t4} 'O'
= ?& =
H'
4} • ~
3[ 6 'O'
= ?& ? 9> 7? &
:$
?
( •/
* 3 [~
)[ ? "( 7 'O' ? & ": $
* & =
)[ A
!
20. FlipAlbum Vista Pro
Y ! ]J6 15
_JG06
@ !I % 7 $ # 6/ 5
$
> ]6a 3 a
ME L
F ,8F : >#
(+6 6/ 5 4}
)*2]6a 3 [o 3[
a 'O' ? &=&?
= ? "Y-6/ 5 "=&
6a 3 ^ A
a
,o o % ? "? & ?
r[/ x
6[ " ? " ? & 9>:"
"
i * ]6a 3 n2
[e[ 6/ 5 {
a )[ 7 #: ? "
"' :
,. n*
2 m
6 [ ? %& ? "
? $ ? ?"
$ $ A$ A $
A " "# ? "
? %
h 5 ]6a 3 1
)[3,)) 6/ 5
a " ? " > A"
"
Yi ] 185
! ,061
$ #8=
9$ H 'O()[ % # : D6o
& * ' :+
@ !_ % 7 $# 5 1
$
> Z3 [5
a
ME L
F ,8F ?&
(+6 5[o 3[
)*2Z3 4}
a 'O' ? &=& / 5 "=&
= % 3 [5 A
a
,o o % / 5 %? & 7
3 [5
a "
r[/ x
6[ " /5 " 8 ? & 7
3 [5 "
a "
i * Z3 [5 {
[e[ 5 n2
a )[ 7 # : /5
" ' : 3 [5
a
h 5 Z3 [5
)[3,)) 5 1
a 7 / 5 1 > A"
: 3 [5 "
a
!
21. FlipAlbum Vista Pro
Yj ]0J45
! B718
I
@ !Q % 7 $ # x5[1
$ 3 *
> ( 62
ME L
F ,8F : >#
,o 2(x5[1
o6 362~ * $ & 9 >& e 6*
? : % 3 5[1
x2
s5 [ (x5[1
} * 362~
3m * 8 % '7 "7 : $ #
"
u u )* - 5Df/
u De+ 5{ 6
)*3 l / ? "1 5 +} =&? =& u 1[
6[ [3 z 3[
f A" [-*
2
u u )* - 5Df/ "?'B(+ 6
u De+ 5{ 6 %& )*]6a
)*3
Yk ]JC
! fJ5
@ !C % 7 $ #6)1
$
> `6
ME L
F ,8F : >#
B4 4V JI C
CD ' L1 a
DL J A > 7? & "
:$ ?
+ IB4
FJ CD 7? & " " $
?
M2 MJ
C8 N^
4 # (* % # : 1o 16 "'O
s4 e ' : )* zu
)[ [ 7? &
9
l 8 +DU* I ^ 8 *58
8D 58I 0J NL 84
4 P A "@ =&" '7
A $
$ "@
(U 15
4F8
I
!
22. FlipAlbum Vista Pro
Y m ]D4 5
! ` IL
J
@ !E % 7 $ # 2
$
> s+61
*
ME L
F ,8F : > #
d- ]3a5 Z.*
3)[ f}6 o 1
. f ? %&"
?7 7 'B]3a5.o "$
f} ? =
6
n[2)* * n+
(+ [[o
+} ? A$ TA
% 7? & "
?
n[2 2(+* ~
,. )*
6 +} ? X ? : 7 ? & ": " $
? :
n[2 onzu
n)* 6 ~
[ ? X ? : 7 ? & ": n)* nzu
? : o 6
[
n[2z [
`[/ ? ' : z [^
# : Y`[/ ? :(+ 6
)*]6a
n[2 6 s+61
]6a 2 * ? ' : )*]6a
# : (+ 6 % A
n[25[5 f
4[e[[1 ? 4[e[[1%& (+ 6
5[5 f ? : )*]6a
r[e z z/ *
5 `. -3
[1 )1 7@
: 2 / * $ #? & [5[u ? " 7 &%$
z -3 "% sx x
. )1 * $ " & ?"
A
h 5 *6
)[3l15
2{ 7: " ( %& " 8
* : "
)[ "
Y n ]8
! /C
D
!
23. FlipAlbum Vista Pro
@ !g % 7 $ #[)+
$
> l
ME L
F ,8F : >#
h 2
62 1
[ !9 / C
Z8 D
s5 s
o )*
[5 [ !X KI LI " # "9
#
" L8 8!$ o A
1 # @
r[}22
*5*
136 !X KI LI " > !
#
" L8 8!$ &
1 #
Z6 y6/ 2
5 536
[ e * !X KI LI " : ] &!
#
" L8 8!$
1 # & !# A
9 &
p q r ##
& <% > !
,-.
62 &
]# A
! 9
!
24. FlipAlbum Vista Pro
! " " fJE1
# JC0
H "$ 8$ #? I H
: " 9" $ : ' ' $8 'OW 9 H "$ $ M
9 : "
$ A H "$ & Y]5u[56)-5< & 8 & 'O $ "
: " ? 6 1 `6 3 # 9"
^ &
% H "$
: "
I $ 7 " %&
9
g ! " " s M021 fJ 0
Y # I 02 JC 1
L E
$ H'O H "$ $ M 8 $ #* 7 7
: " 0[u & "
A `6 3 7 7
6)-5 &
1 A
"? H ? & A n2 o5 T 'O H "$ n2 o5`6 3 $ @ !b
$ # 33 8
o 9 : " 3 3 6)-5
o
@ !b n2 o5`6 3
3 3 6)-5
o
! y X %& : H "$ Y2 )-5
f6 : "6 3
6 ^
y
f6 ?& "
& " 9 %&
&]6a7 %$
6 $? 7 " &? "7 %$
$?
'O]6a
6 &=&&
A7A 7 "7 %& ? "
" =&
A
Yh+ ^ ? &" ]6a
6*
[1 6 & h+ ? & YG ? " A^ T&" $ =
" 6{ % & %7
? '
y 'B # " &G ? " A T' w
f6 '? & 89
" A 6{ } 4}
& A$ h+ r* 23[ ? "h+ | 23[ 7
z 6{ [e4} &A
7 $ "7 h+ ? & &
" 6{ "
41 ? & 6 =&6{ A %& ? &
3[1 ]6a h+ =& A
2 " 7 $
"
/ )2 [o & %
.* * $
/ 3 %& @ ? " 7 ? :
" $ A
?&7"
"
& A$ & % +}
$ 3[ "
& 8 9 "
& A$ ? & YG ? " A^ T
% &
? 7 $ = y &
" ' f6 H& & A$
"
+} &G T" $ = y &G 8
3[ & 7 ' f6 & 9
' w & A$ y12 2* 6 2 | 23[ 7
" A [5,6 2 z [e+} &
36 [ A
!
40. FlipAlbum Vista Pro
"v> ]D4 5 _J _L8tS !& ]
!& !
# ` IL tS J6 4 1 " 9
J 2 >#
> ! >!&
@
7 $ # 2q‚ n[2 6 s+61 7
" s+61 ]6a 2q‚ "
* * ,.*
o6
'B ? 7%& ? " 7 Y
?: $ 8 4} 46[5[1 $ 7W 9 &
3[ 5+ 2 G <
* ?
7" ^
d- (+* n6 'B A " % 'Oc 'O "? &
3)[ )* .o
+} 7 " N 'O
9
d- ,.* 'B A " % 'Oc 'O
3)[ o 6 7 7 ]3a5 "? " 7
f}6 o
. $
'>,o %&$
$
V o 7 8%& ]3a5.o "? "
9 'B f}
6
'>r[/ x %& 7"
$
V 6[ 7 : "
: > ! &W: " ! W: . X
: !& #
&> ]D4 !&
!
# ` IL " # 0C_UVJL ,F4W! ":
J bLE 061F2 5 : #
8 U -: v
9
!
41. FlipAlbum Vista Pro
!& 9
"] A
% ' $(+ . 01 46 # : "' ? &'
)* / *3 5$' :
,)- 2 ƒ ? 7? & 9 %&
7 9 %
? " 7 " %&" < &8 'B & & & A
"T ?7 %$
&=
# " A " ?$ $ H =&
!D 7 $ #)[ 7 7
" ( &"
* A • ]6a
[u 6
ID 7 $ # 27
" s+6 "
* n[2z [1 9 w &
`[/ 8' ? `[/
z [1
_D 7" $&" $ H # A =&
@ " 8 " 4[x
5*[u
QD 7 7 '>
" V$s…
: !$# W f 8 8W - A
NG 5: 9 B4+EG H5 (J &
C C
D F 40 1
I
> & v &f 8 8A
z %NG 5 & A& %
z! > # !&" # Jd & &
'D
!& 34 ' ! vWA& %1V0 45 bt_J M5G tS B4 CF 40(J
" 1 8 { 9 z ! (J1GBC tS J6 dI 5 C+EGH5 1
7 8 8 D I
tS fGD ItS f 8
8 C8 NG8 A& %: > & A
0 z! >@ # & > "#
$
#>
@
&!&" # 0I
(5 8
!
42. FlipAlbum Vista Pro
-
> $ ' :'7 ? & 9 ' $9
8 ? : $%& " $
?
G $ H :'7 =&
'
!9 #
& W:
!D 'O' ? & : Yh 2
= 62 1
[^
ID 7 A : "
& '7
"
& A$
_D 7" r[/
3[
QD $ & A$ &
" "
# 80 -
*LG8 X u ! "
Wv #: x@ > ] $
9q >
: # 80 8 !9 WW W 3C8 08!w : @ &
*LG v Z:X : 8I(V $
8 W
:
o >v
# W:
W:
!D 'O' ? & : Yh 2
= 62 1
[^
ID 7 A : " G
& "
"
& A$
_D 7" lo :
*[ H7
#"
8H G =&
9# " A
!
43. FlipAlbum Vista Pro
!& o :
!D 'O' ? & : Yh 2
= 62 1
[^
ID 7 A? & :
_D 7" j z [ $I 7 "
* o "
7 ,)) H &
&" 7 G "
? $
7 7 W 9 & A$
" : "
"
& 7 G "
!9 # -
& ' L8I!9
JI 5 ?
L
!D 'O' ? & : Yh 2
= 62 1
[^
ID 7 A? & :
_D 7" h1/mh 2
.2 * 62 1
6 [ [
QD 8' w & n2
9 ? {)[
CD 7 A `2 7 7 '>Z6*
" * &
)[ A $ e
V o{
8' w & Z6* n2
9 ? o{ {
e )[
ED 7 A h 2'7 'B :
: 62 1
[
gD $ H :'7 ' : ƒ
' # : ƒ
7 N 7 " =&$ &
9 9 "
RD 7 '>s…
V
$
: 9 :! " BLqxv W
| # JI >
W &!& > f ' :
: " # ` Md
IC 8
&> !9 # ]& 9 : "# > ) '
> (
: X u & &!& " #
' 5 GPK2R!$ v BLv!X !
FI 4 L8 "
J 8 # JI
!
44. FlipAlbum Vista Pro
W >: } " # y v!
> &
!D 7 $ # + . 01 467
( ,)-/ *3 5 "
)* 2 n3[ ,1
x
ID 7 " ? %& % : "7
T & # " n3[ *
$% x k
_D $ "K 7= " ( /
= 7 '% * 3[
)[
QD 7 '>n3[ "
V x :
$
t n3[ ,1 & N : = 7?
x %% K %$
t n3[ %& N : : K $
x % =7
: - > > v& A
& # }z - 9
% B4+EGH5 (J
C CF 40 1
D I
-9 ;z % ] v &
v& & z % &D
.YJc &A& % ! u
z! > -
#
= #W: " A& %X v &JcBC o
. >X
W z! # ~
"z %D~ 45 }
8 #
:p ] y & v&9 W> "=
z %>
v ##
v & ]&A& %
z% & z! v 9
!9 : " # > v v
Z >! }
!D 7 $ #)[ q‚ s+ ]6a
(
* [ 6
ID 7 7 '>]5 1 " &
" V 6[
$ u ? ? :
T "
?
_D 7" ? : ? "% " |6 * 6ak
QD :: 7 7 = 7 " & 'O
7 " K? "
!
45. FlipAlbum Vista Pro
X: "
@
& ? "'B L :
A dq]6a 7 < h qrsZ ? " : L
6 i $ A 7A 7
$ & A
% N $dq]6a? 7 7 & : 7: < h qrsZ < A
6 7 $ 9" i <
h qrsZ < 8$ dq]6a? 7 %& &&" " 8$ A$ 'B 9&$
i 6 7 $? #= 7
<&
% 8 8" ? "
? " ? $ # < h qrsZ %& &" G ' $=& &
$ "% i ?#7
<%
& ? " 'B # :
' :
? " 7$# "? " 7 7 "# ? "< & ? "7 % T& 7
9' 9$ % &"
#&
% $ %$
? "7 "'O "
A? "
!
46. FlipAlbum Vista Pro
A
L & ? "$
g !
Y " 8 & ? "& $ ? : :
9 " $ <h%
i "
<$ > 9
'
g
Y X: "
@
!^ 7 $ #iZ3[57 7
h a &" A h[3 ,)-/h
52 . i
[
8 'O "
9 : h[3 ,)-/h $%& 7 A 8: : % $?7 I A
52 . i
[ ? " 9 : %&"
" A : ,)-/h %$ 7 A I : ,)-/h A
. i? 9 . i &=&&
A7A
I^ 7 A :
" L
: ,)-/h %$ $ H =& # : " : : n* )[ ,)-/6 h
. i? I ' : : } . i
" : dq]6a " "! < " < h < 8$dq]6a
6! % i 9 6 " AA
: : Z.* ,)-/6 h 'B : dq]6a 7 " 7: < h qrsZ! <
: )2)[ . i
+ 6? i
% " %&" : : Z.* ,)-/6 h G8 & ? "? A
?7 : )2)[ . i 9
+ %& &
!
47. FlipAlbum Vista Pro
H&
&" " (+ 6 7 'OA & : % < h qrsZ & %&
)*]6a $ =& $ i A T 7
? ? $
7
? && A$,o h5 2 . $ ?
" o .5 ,)-/ "
[ 8 A? 7 V
T7 %& '>s…
& $
_^ 7 ()o 88 : & : ,)-/h
" 6 [5 9 T W : . i
!
48. FlipAlbum Vista Pro
? "()o 88 T%
6 [5 9 :
"%& A$,)-/h •/
"
& . i 3[
A %@ 8$ " ? $
" 9
A ,)-/ i%& '7 'B " $
.h ?
"
& ? "9 "? T&
8 %$ =
"8 %&" ()o 8
?7 6 [5 9
8 T&:
: W : A %@ :
" T
=& ()o "Z{ 61
A 6 [5
% []6a
$ ?
" 8 &? 7 V
T7 %& '>
A $
h[3
52 [
!