In this talk, I unpacked how we think about Design in Blockchain. Cover some examples in Retail/Fashion, what we are up to at Flight Plan http://theflightplan.io/ and how we approach blockchain ideas from a human centred design perspective.

1. Mini.

2. WHATISTHISBLOCKCHAIN
BUZZWORD?
You can program
immutable rules
Distributed and
decentralised
database layer
Once you add to it,
it's there forever

3. Dapps and deploymentsTransactions Code

4. BLOCKCHAINEXAMPLESINRETAIL?
Supply chain
Orchestrating interaction
and tracking goods.
e.g. Vechain
Marketplaces
Enabling efficiency and
anyone to open up a shop
and start selling
e.g. OpenBazaar
Payments
Cutting out the
intermediaries and
lowering cost.
e.g. omisego

5. DESIGN + BLOCKCHAIN

6. trust
/trʌst/
noun
firm belief in the reliability, truth, or ability of someone or something.

7. DECONSTRUCTING
TRUST
Blockchain technology has given us a
great leap forward in terms of building
trust into systems and interactions.
But, what does that mean in the context
of design?
What unique characteristics does this
give us to work with, new solutions that
blockchain does better than other
technologies?

8. PERMANENCE
We can feel confident in the
Provenance, an intact origin story
that can show the beginning of
something's existence.
It gives us a historical record of activity
that can never be changed, tamper
proof historical information.
When we think to the future, it will give
us the ability to have records that last
forever and exist past the management
of companies or people. A story of what
happened, etched in time that we can
only add to.

9. AUTHENTICITY
We know we have the real deal, the
authentic product. Tap into the status of
ownership and bragging rights
associated with having it.
It says something about our social
status, rank, and standing in society.
We are able to remove doubt around
counterfeit goods

10. FACTORYDIRECT
Smart contracts introduced a way for us
to program the rules of how we interact.
Once we agree upon this rules, we
know they will be followed through. No
double checking or worrying. This
means we don’t need to use a 3rd party
to manage that risk in situations where
we can codify agreements.
It allows for less censorship between
customer and producer.
Lower fees and charges for entire
industries by creating more direct
business interactions.

11. DIGITALSCARCITY
We have seen scarcity used in the non-
digits world, but blockchain has now
given us this concept in digital form.
The principle behind scarcity
phenomenon is one we all understand;
the more rare something is, the more
valuable it is by extension.
This can be used for a single product
with non fungible tokens, or in the
context of a broader micro economy
which cryptocurrencies often use to
create value from restricted supply.

12. But first we’ve got to
get off the ground
Everyone is busy
trying to get to
the moon

13. THETIMEISNOW
Desirability
TO FOCUS ON ADOPTION
There is now just enough feasibility in
the technology to build use cases that
find the intersection of feasibility,
desirability and viability.
Prototypes, User Testing and MVPs
over big blockchain ideas and white
papers.
It’s time to bring product and design
expertise to compliment the technology,
and get the rest of the world involved.
Viability
Feasibility

14. PLATFORM
Make it easier to build DApps.
Abstracting away contract
deployment and hosting
complexities, enabling rapid
prototyping. Extending functionality
of the platform with each use case
learning.
ECOSYSTEM
Decentralised use case creation
and innovation.
Aligning incentives to bring together
multidisciplinary teams with Product,
Designers and Technologists.
A system with the constraints
needed to prioritise great ideas and
build great prototypes.
&
OUR SOLUTION

15. FLIGHT PLAN PLATFORM
Using today's best blockchain tools, frameworks and UI patterns via a hosted infrastructure.
Packaging and abstracting the complexity, less coding more focus on adoption and users.
Prototype
Templates
Full stack app
templates to
prototype unique
blockchain features
Integration &
Scaling
Integrations to
protocols and
frameworks for
scale to MVP
User Testing
Tools
Test mechanism
design, business
models, user
experiences
Packaging complexity
into actionable purpose

16. BIG
BLOCKCHAIN
IDEAS
INTO SMALL WORKING PROTOTYPES

17. BIG
BLOCKCHAIN
IDEAS
UNIQUE
BLOCKCHAIN
SOLUTION
CHARACTERISTICS
APPLY OUR
BLOCKCHAIN MASHUP
TECHNIQUE TO
CREATE IDEAS YOU
CAN PROTOTYPE
CUSTOMER
PROBLEMS

18. WORKING
BACK-TO-FRONT
Build from the
backend constraints
and unique
blockchain features
Start with simple UX/
UI, test with super
friendlies, and then
redesign forward
DesignOps thinking for incorporating backend constraints

19. FLIGHT PLAN ONE
Full stack Dapp
Built in react and connected
to the Ethereum testnet.
Fully hosted for off-chain
data and infrastructure.
Uses best of blockchain UI
patterns for speed and use
on mobile.
Currently undergoing user testing
Constraint Driven
Product Design
Focus on 3 on chain data
elements. Use a typical
blockchain user journey.
Editable fields and
content. Test ideas
quick, feel the
experience, learn how
Dapps work

20. Private Beta
Have an idea and want
us to build a full working
prototype for your
business?
User Testing
Design savvy and want
to help us shape the
product?
Design a Blockchain
Product
In partnership withAcademy Xi.
Guiding you through the design process and
building a prototype with Flight Plan.
https://academyxi.com/courses/designing-for-blockchain/
Contact Gendry Morales:
gendry@theflightplan.io