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Fleet sales Department

Agenda
- Result of Aug’13
- Result of Jan-Aug’13
- Fleet current Situation
- Next action to achieve the target
By model

By Model

Fleet sales performance Aug’ 2013
Sales Target = 587unit
Result
= 355unit

City

Jazz

Civic

Accord

CR-V

Freed

Brio

CBU

Achievement

41

7

136

118

26

0

14

13

60%

City
Jazz
Civic
Accord
CR-V
Freed
Brio
CBU

City

Civic

Jazz
Civic
Target Aug'

Accord
Accord
CR-V
Actual Aug'

Freed
Brio
Actual Aug'

By Channel

CBU

Leasing

General Fleet

Honda group &Staff

22

TOTAL
100

Leasing
General Fleet
Honda group
&Staff

Leasing
Target Aug'13

General Fleet
Actual Aug'13

Honda group &Staff
Actual Aug'12

Evaluation : I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
Fleet sales Target of Aug’ 13
Aug-13
By Model
BRIO
BRIO AMAZE
CITY
CITY CNG
JAZZ
JAZZ HYBRID
CIVIC
CIVIC HYBRID
ACCORD
ACCORD CBU
CRV
FREED
ODYSSEY
STEP WGN
CR-Z

TOTAL

RESULT IN AUG 2013
BOOKING CANCLE

DLV.

STOCK

SALES RESULT VS TARGET
B/O

TARGET

RESULT

Sep 2013
TARGET

FORECAST
Fleet sales result of Jan-Aug’ 2013
By Model

Sales Target = 4,322 unit
Result
= 3,756 unit

City

Jazz

Civic

3

Accord

CR-V

145%

Freed

Brio

CBU

Achievement

66
City
Jazz
Civic
Accord
CR-V
Freed
Brio

City

Jazz

Civic

Accord

CR-V

Freed

Brio

By Channel

CBU

CBU

Leasing
7

General Fleet
58%

Honda group &Staff
257

TOTAL
87

Leasing

General Fleet

Honda group
&Staff

Leasing
Target YTD'

General Fleet
Actual YTD'

Honda group &Staff
Actual YTD'

Evaluation : I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
Summary Fleet sales result by Category
Fleet sales result of Jan-Aug’ 2013
Leasing & Rental

Honda group

General Fleet

Jan-Aug’13 PDCA by customers category
Category

1 Leasing&Rental
Co.

2 Honda
Group/Supplier &
Staff

3 General Fleet
Customer & VIP
Total

Target
(P)

Result
(D)

Evl

Check

1,714

75
%

1.Competitor launched special
sales promotion and big discount
to the customers.
2.Extend to buy new car because
of the value of used car low down

1.Approach and gain more sales
volume by consider attractive
sales condition to the customer.

1,116

257
%

1.Over Target because of Special
campaign for Honda Group & Staff

1.Re-consider new attractive
special campaign for Honda
Group & Staff to run out existing
model in Honda stock

1,598

926

58
%

1.Sales volume low down effect
from First car campaign last year

1.Re-consider attractive sales
condition and continue follow up
high prospective customer to gain
more sales volume

4,322

3,756

87%

2,290

434

Next Action

I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
Bidding Prospective
COMPETITOR

POSSIBILITY

BIDDING DATE

PERIOD
DELIVERY

WIN/LOSS

SAB

TOYOTA ALTIS

HIGH

AUGUST

AUG-SEP

WIN

CIVIC

SAB

TOYOTA ALTIS

HIGH

MARCH

MAY

LOSS

NOVATIS

CIVIC

1.8 NAVI

TOYOTA ALTIS

HIGH

APRIL

SEP

WIN

KTB / PATRA

NOVATIS

ACCORD

2.0EL

TOYOTA CAMRY

HIGH

APRIL

APRIL-SEP

WIN

WORLDCLASS

PHILIP MORIS

BRIO AMAZE

VA

HIGH

SEP

OCT

Prospective

WORLDCLASS

DANIAL

CITY

VA ALS

HIGH

APRIL

APRIL

LOSS

SOUTHEAST

TCC LAND

ACCORD

2.0NAVI

TOYOTA CAMRY

MEDIUM

MARCH

JULY

WIN

WORLDCLASS

DKSH

ACCORD

2.4EL ALS

TOYOTA CAMRY

MEDIUM

SEP

AUG'13-MAY'14

Prospective

WORLDCLASS

DKSH

CIVIC

SAB

TOYOTA ALTIS

MEDIUM

SEP

JUN'13-JUN'14

Prospective

WORLDCLASS

KASETSART UNI.

ACCORD

2.0EL

MEDIUM

JUNE

JUNE

LOSS

PTT

PTT

ACCORD

2.4EL

TOYOTA CAMRY

MEDIUM

JULY

JULY

LOSS

PTT

PTT

CIVIC

1.8 SAB

TOYOTA ALTIS

MEDIUM

JULY

JULY

LOSS

Thairent

Tipaya Insurance

CIVIC

TOYOTA ALTIS

HIGH

SEP

SEP-OCT

Prospective

Thairent

Tipaya Insurance

ACCORD

2.4 navi

TOYOTA CAMRY

HIGH

SEP

SEP-OCT

Prospective

Electricity Province
Authority of Thailand

Electricity Province
Authority of Thailand

CRV

2.0 EAD

FORTUNER

MEDIUM

SEP

OCT

Prospective

ALLIANCE

HEAD GUARD CAR

ACCORD

2.4 NAVI

CAMRY

MEDIUM

SEP

OCT

Prospective

SAVING BANK

SAVING BANK

ACCORD

2.4 TECH

CAMRY

MEDIUM

SEP

OCT

Prospective

THAIRENT

THAIRENT

BRIO AMAZE

SA

NISSAN AMERA

MEDIUM

SEP

SEP-OCT

Prospective

MASTER

SHELL

CITY

SVB

VIOS/FORD FIESTA

MEDIUM

SEP

OCT

Prospective

Michalin

Michalin

ACCORD

2.4 EL

4

TOYOTA CAMRY

MEDIUM

AUG

AUG

WIN

Royal Household
Bureau

Royal Household Bureau

ACCORD

2.0 EL/2.4EL

23

TOYOTA CAMRY

MEDIUM

AUG

SEP

LOSS

COMPANY

END USER

MODEL

TYPE

KIATNAKIN BANK

KIATNAKIN BANK

CIVIC

PTT

PTT

KTB / PATRA

UNIT

8
Bidding Result as of Aug’ 2013
WIN
MUV

LOSS

Prospective
PEA CRV 12 unit

SUV

HEAD GUARD CAR
Accord 60 unit

TIPAYA INS.
Accord 11 unit

Family
NOVATIS

TCC Land

Accord 4 unit

PTT
Current Bidding
Accord 3 unit
KASETSART
SAVING BANK
Prospective
Michalin
Accord 2 unit
501 units
NOVATIS Accord 4 unit Accord 33 unit
Accord 1 unit
Royal Household Bureau
Accord 7 unit
Accord 23 unit
DKSH
Accord 20 unit
TCC Land
Accord 4 unit
TIPAYA INS. Civic 37 unit

NOVATIS

Civic 2 unit

DKSH

Civic 18 unit

PTT

Compact

Civic 2 unit

PTT
Civic 27 unit

KIATNAKIN
Civic 28 unit
City 70 unit

Huaweai
Sup-com

DANIEL

Thai Rent A Car

PHILLIP MORRIS

ECO

SHELL City 150 unit

CITY 40 unit

Brio Amaze 50 unit
Bio Amaze 26 unit

Jan’13

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec
2013 Monthly Booking by Model
Jan
BRIO
BRIO AMEZ
CITY
JAZZ
CIVIC
ACCORD
CR-V
FREED
CITY CNG
JAZZ HYBRID
CIVIC HYBRID
JAZZ CBU
ACCORD CBU
STEPWGN
ODYSSEY

CR-Z
TOTAL

Feb

Mar

April

May

June

July

Aug

Total
2013 Monthly Booking by Model
BRIO

BRIO AMEZ

CITY

JAZZ

CIVIC

ACCORD

CR-V

FREED

CITY CNG

JAZZ HYBRID

CIVIC HYBRID

JAZZ CBU

ACCORD CBU

STEPWGN

ODYSSEY

CR-Z

Civic
Accord

Amaze
CR-V

Stepwgn

City
Jan

Feb

Mar

April

May

June

July

Aug
Fleet Situation Analysis
Short Term Rental Market Cycle
Normal situation
(Good Price)

Current situation
(1ST Car effect +New car campaign)

1

1

New car
purchasing

Buying
Cycle

3

New car
purchasing
2.5 Years
Sell out

3

Sell out

Rent

2

(Price down
20%-30%)

Buying
Cycle
Extend buying new car

Rent
2.5 Years

Extend sell out used car

First car campaign last year and new car campaign effect to value of used car low
down ,Leasing & Rental extend to buy new car.

2
Trade-in Price : CITY vs VIOS 15 Aug 2013

CITY . SV AT(AS)

New car Price (Y

(Y

CITY . SV AT(AS)

(Y

VIOS . G AT Limited

(Y

HONDA CITY & VIOS
New car Price 704,000

.

CITY I-VTEC SV AT(AS) (Standard)
CITY I-VTEC SV AT(AS)

TOYOTA / VIOS
Newcar Price 714,000 B.
Vios S 1.5 AUTO Limited

(Y

(Y
Trade-in Price : JAZZ vs YARIS 15 Aug 2013

JAZZ . SV AT (S)

New car Price (Y

(Y

JAZZ . SV AT (S)

(Y

(Y

HONDA JAZZ & YARIS
New car Price 715,000

.

JAZZ 1.5 L i-VTEC S-V AT (S) (Standard)
JAZZ 1.5 L i-VTEC S-V AT (S)

TOYOTA
Newcar Price 734,000 B.

YARIS . RS AT

(Y

(Y
Trade-in Price : CIVIC vs ALTIS 15 Aug 2013

CIVIC . SV AT (AS)

New car Price (Y

(Y

CIVIC . SV AT (AS)

(Y

(Y

HONDA CIVIC & ALTIS
New car Price 969,000

.

CIVIC-VTEC SV1.8 AT(AS)
(Standard)
CIVIC I-VTEC SV1.8 AT(AS)

TOYOTA /ALTIS
Newcar Price 949,000 .

ALTIS . G VVTI NAVI

(Y

(Y
Trade-in Price : ACCORD vs CAMRY 15 Aug 2013

ACCORD . EL NAVI

New car Price (Y

(Y

ACCORD . EL NAVI

(Y

(Y

HONDA ACCORD & CAMRY
New car Price 1,677,000

.

ACCORD 2.4 EL NAVI (Standard)
ACCORD 2.4 EL NAVI

TOYOTA CAMRY
Newcar Price 1,509,000 .

CAMRY . G SA

(Y

(Y
Trade-in Price : CRV vs FORTUNER 15 Aug 2013

CRV . EL

New car Price (Y

(Y

CRV . EL

(Y

FORTUNER . G AT

(Y

HONDA CRV & FORTUNER
New car Price 1,524,000

.

CR-V 2.4 EL (Standard)
CR-V 2.4 EL

TOYOTA FORTUNER
Newcar Price 1,189,000 .
FORTUNER G AUTO 5sp 2.5

(Y

(Y
Short Term Plan
Check : Used car in stock low price to sales used car
Sep-December 2013 Original Plan (Replacement)

Sep-December 2013 Prospective

Segment

Segment

No. Company name
ECO-Car

Brio Amaze City

1 Avis

50

2 Biz car

Jazz

Total

Compact
Car

SUV

MUV

Civic Accord

Crv

Freed Odyssey

Sub-Compact

Step/

50

3 Budget

50

30

Expert car
4
rental

10

Krungthai Car
Rent
Sixth Car
7
rental(Master)
6

30

20

170

50

20

20

5

10

30

15

10

20

30

20

Remark

100

Civic Accord CR-V

Total

MUV

Amaze Volume 150-200 units are on the
deciion compare with Almera which will
settle around September
City Volume 30 units prefer New City
compare with Vios
Civic Change to buy New Altis 20 units
Accord&Crv Change to buy Camry
already

Step/

Freed Odyssey

20

20

145

3

Jazz

SUV

20

20

10

50

20

50

1

2

60

20

1

20

10

30

110

20

Toyota offer more discount diff=38,000
Can not sell the terminate car 200 units.
So, can not buy the new car too.
- Due to the used car price is very low can
not sell the terminate car now .
-Have a reorganize project.
So, Just buy the car which user request
for long term only.
Can not sell the terminate car 200 units.
So, can not buy the new car too.

20
Prefer and waiting for New City

0

10 Thai Rent
Total

50

Compact
Car

Sub-Compact

Brio Amaze City

50

12

5 Hertz

50

ECO-Car

50
80

50

0

50
182

80

145

18

50

Effect : Extend to buy new car for short term rental

0

0

605

50
0

120

50
90

0

41

21

0

0

Original Plan(unit)

0

No plan in the last half year because plan
and buy in the first half year already
Maintain the original plan

272

Prospective (unit)

605
272
To create a chance to gain more sales volume in Leasing & Rental , we use strategy
1.Compare different budget between maintenance fee of used car and selling price value of used car
2.Give special discount to cover the different value of their used car
3.Compare value of Honda used car and the competitor
4.Use Approaching Strategy to gain sales volume over competitor such as Pricing ,Management relation, Product &Feature

Reduce(Unit)

333
Fleet market current Situation
Competitor Marketing Strategy as of Aug’13
Marketing Strategies & Activities

Nissan Sep 14-19 Test Drive @ USA

Toyota => Give free coupon to join activity when Toyota are sponsor

Visit Toyota Factory ( Hybrid Assembly ) 4 Oct.

Competitor Discount as of Aug’13
Vios new

Vios old

Altis

Discount

Discount

Discount

60,000-70,000

2

Camry 2.0 Camry 2.5 Fortuner Teana
Discount

Discount

Sylphy

Pulsar

Fiesta

Attrage

Amera

Discount Discount Discount Discount Discount Discount Discount
Next action to achieve the target
1. Fleet Price Discount to Leasing & Rental & Fleet Company as of Aug
Brio
Amaze

Brio
Month

City

Jazz

Civic

Accord 2.0 Accord 2.4

CR-V

Discount

Aug’13

-

-

45

-

-

-

-

-

1.Top management relation
2.Leasing offers
3.Leave demo. Car

2. Approaching strategies

4.Special price ( if needed )
5.Business relation
6.Product & Feature

COMPANY

MODEL

TYPE

KIATNAKIN
BANK

CIVIC

SAB

UNIT

COMPETITOR

BIDDING
DATE

TOYOTA ALTIS

AUGUST

WIN/LOSS Check (Reason Win & Loss)

WIN

Next Action

Use management relation & closely
1.Product&Feature 2.Special
follow up to enhance good
Price
relationship ->for next Bidding

PTT

ACCORD

2.4EL

TOYOTA CAMRY

JULY

LOSS

2.Camry discount
107,300+Regist.

PTT

CIVIC

1.8 SAB

TOYOTA ALTIS

JULY

LOSS

3.Altis discount
97,120+Regist

Use management relation & closely
follow up to enhance good
relationship & give great special
discount to gain more sales volume>for next Bidding
Use management relation & closely
follow up to enhance good
relationship & give great special
discount to gain more sales volume>for next Bidding
Strategy to win the competitor
Big lot Prospective
COMPETITOR

POSSIBILITY

BIDDING
DATE

PERIOD
DELIVERY

WIN/LOSS

TOYOTA ALTIS

HIGH

SEP

SEP-OCT

Prospective

2.4 navi

TOYOTA CAMRY

HIGH

SEP

SEP-OCT

Prospective

CRV

2.0 EAD

FORTUNER

MEDIUM

SEP

OCT

Prospective

HEAD GUARD CAR

ACCORD

2.4 NAVI

CAMRY

MEDIUM

SEP

OCT

Prospective

SAVING BANK

SAVING BANK

ACCORD

2.4 TECH

CAMRY

MEDIUM

SEP

OCT

Prospective

THAIRENT

THAIRENT

BRIO AMAZE

SA

NISSAN AMERA

MEDIUM

SEP

SEP-OCT

Prospective

MASTER

SHELL

CITY

SVB

VIOS/FORD FIESTA

MEDIUM

SEP

OCT

Prospective

WORLDCLASS

HUAWEAI

CITY

SVB

TOYOTA VIOS

MEDIUM

SEP

OCT

Prospective

COMPANY

END USER

MODEL

Thairent

Tipaya Insurance

CIVIC

Thairent

Tipaya Insurance

ACCORD

PEA

PEA

ALLIANCE

TYPE

UNIT

70

To Achieve Fleet sales Target  We use Approaching Strategy
COMPANY

END USER

MODEL

Thairent

Tipaya Insurance

CIVIC

Thairent

Tipaya Insurance

ACCORD

PEA

PEA

ALLIANCE

TYPE

UNIT

Approaching Strategy
1.Product & Feature

2.Management relation

2.4 navi

1.Product & Feature

2.Management relation

CRV

2.0 EAD

1.Product & Feature

2.Management relation

HEAD GUARD CAR

ACCORD

2.4 NAVI

1.Special Price

2.Management relation

SAVING BANK

SAVING BANK

ACCORD

2.4 TECH

1.Product & Feature

2.Management relation

3.Special Price

THAIRENT

THAIRENT

BRIO AMAZE

SA

1.Special Price

2.Management relation

3.Product & Feature

MASTER

SHELL

CITY

SVB

1.Leasing Offer

2.Product & Feature

3.Management relation
P

Fleet ActivityNext Action
to Enhance Sales Volume

1 Test Drive @ Industrial Park

2 Leave Demonstration car to test drive

First Pilot Test Drive Activity
At Amata Nakorn Industrial co with Master Car rent
Objective :
- Create opportunity to do business talk
- Create sales chance and gain more sales volume
- Promote 2GA USP > Elegant > Comfort >Advance Technology
Date:
5-6 Sep 2013
Time:
10.00 – 16.00 pm
Venue :
Amata Nakorn
Target group : 375 company in Amata Nakorn Industrial
Achievement : To challenge Fleet sales target 1,500 units
How to:
- Test drive 2GA and CIVIC ,CR-V , STEPWGN
- Display car
Activity
-Test drive 2GA and others Honda model
- Approach the key person to give them the attractive condition to meet their
requirement

Amata Nakorn

Provide 2GA Demonstration car to high prospective customers
Objective :
- Introduce 2GA into Fleet market
- Create sales chance and gain more sales volume

Date:
Aug - Sep 2013
Target group : - Kasikorn Bank
- Tipaya Insurance
- PTT
- Highway police
- Saving Bank / IRPC / KAO / DKSH
Achievement : To challenge Fleet sales target 1,500 units
How to:
- Test drive 2GA to create confident of
high performance of 2GA
Schedule

* Fleet borrow 5 units of Accord demonstration cars from GA

Place : Coffee D’Oro

3 Continue penetrate 7 new group of Potential customer
Project
: Penetrate New Potential Customer
Objective : To expand Fleet sales customers channel to
gain more volume of 2GA and others Honda model
Target
: 500 unit
Period
: Jan – Dec ’13

1.Bank

2.Consumer Product

-

Fleet sales staff continue penetrate & visit 7 group of new source customer 2 times per month to make
good relationship in long term and also find channel to penetrate sales volume
Find out and discuss with Fleet sales Dept. about the limited of channel to approach to customer.
Evaluate the result of sales volume every month.
Try to meet the customer’s requirement with difference approach to create more sales volume.

3.Department Store

4.Petrolium

5.Communication

6.Beverage

7.Government/state En.
P

Prospective customer
Next Action
1 New bidding from Fleet company
2 New bidding from Leasing company
3 VIP customer
4 Honda staff welfare
5 Fleet Special campaign Launching
Target 320 unit

unit
To achieve
6,500

6,500

1.Special campaign for Honda Suppliers

New
pros., 1811

Bidding
pros., 501

• JAZZ Hybrid
• CIVIC Hybrid

20 unit
20 unit

Short Term
pros.,
Back
order, 160

2.Special campaign for Honda Group Staff
• JAZZ Hybrid
• CIVIC Hybrid

Result, 3,756

50 unit
50 unit

3.Friend Introduction campaign
• All Model

200 units

4. Monitor car
Target

Result
• CIVIC Hybrid

180

Plus + Focus Leasing

unit

pending
PDCA SALES RESULT BY MODEL Aug’ 2013
Aug-13
Model

TQM
With
Target (%)

Check

Action

Target

Actual

BRIO

2

9

450%

Dlv result from Staff campaign

Maintain Staff campaign to Honda group to create
sales volume

BRIO AMAZE

30

5

16%

Result from Honda staff campaign

Propose to Thairent 50 unit

CITY

140

28

20%

Short term rental stop buying effect from used car Propose to Shell Thailand 150 unit

CITY CNG

10

13

130%

Short term rental stop buying effect from used car Create sales volume to Leasing & Rental

JAZZ

40

5

12.5%

Short term rental stop buying effect from used car Sales staff should control their cust.to dlv.within time

JAZZ HYBRID

10

2

20%

1 unit from Leasing & Rental

CIVIC

150

134

89%

Majority volume from Leasing & Rental & Staff
campaign

CIVIC HYBRID

10

2

20%

2 unit from Fleet Fleet company & Staff

ACCORD

150

113

75%

Majority volume from Leasing&Rental

should create sales volume by give special discount

ACCORD CBU

0

5

Accord CBU from staff campaign

already run out model

CRV

40

26

Majority volume from Leasing & Rental

should create sales volume to Leasing & Rental

FREED

5

0

Not have Freed model

Wait for minor change

ODYSSEY

0

0

STEP WGN

0

13

5 unit from HATCM , 4 unit from staff campaign

Should create sales volume by launch special
campaign

CR-Z

0

0

Total

587

355

65%

should create sales volume by launch special
campaign
should create sales volume by launch special
campaign to L&R
should create sales volume by launch special
campaign

60%
Evaluation : I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
PDCA FLEET RESULT Jan-Mar 2013
Jan-13

Feb-13

Mar-13

Jan-Mar'13
Check

Action

BRIO

low sales volume after
Amaze launch

should launch campaign to Honda
group to create sales volume

BRIO
AMAZE

Brio Amaze honda staff
campaign

should launch campaign to Honda
group to create sales volume

CITY

first car campaign

Sales staff should control their cust.to
dlv.within time

CITY CNG

first car campaign

Sales staff should control their cust.to
dlv.within time

JAZZ

first car campaign

Sales staff should control their cust.to
dlv.within time

JAZZ
HYBRID

vip cust.

should create sales volume by launch
special campaign

CIVIC

Leasing&Rental cust.

should create sales volume by launch
special campaign

CIVIC
HYBRID

com.car for product
dept.

should create sales volume by launch
special campaign

ACCORD

run out year model 2012

should create sales volume by launch
special campaign

ACCORD
CBU

Accord CBU staff
campaign

already run out model

CRV

vip & staff welfare

should create sales volume to
Leasing&Rental

FREED

HONDA GROUP 10 UNIT

should create sales volume by launch
special campaign

ODYSSEY

HONDA GROUP 6 UNIT

should create sales volume by launch
special campaign

STEP WGN

Honda group com.car

should create sales volume by launch
special campaign

Model

CR-Z

Total

With
With
With
With
Target Actual Target Target Actual Target Target Actual Target Target Actual Target
(%)
(%)
(%)
(%)

should create sales volume by launch
special campaign
PDCA FLEET RESULT Apr-Jun 2013
Apr-13
Model

BRIO

BRIO
AMAZE
CITY
CITY CNG
JAZZ
JAZZ
HYBRID

May-13

Jun'13

Apr-Jun'13

With
With
With
With
Target Actual Target Target Actual Target Target Actual Target Target Actual Target
(%)
(%)
(%)
(%)

Check

Action

low sales volume after should launch campaign to Honda
Amaze launch
group to create sales volume
Brio Amaze honda staff
Propose 50 unit to Thairent
campaign
compare with Nissan Amera
Short term rental stop
Approach Shell Thailand for 150
buying because of used
unit of City svb via Master
car crisis
Short term rental stop
Create sales volume to Leasing &
buying because of used
Rental
car crisis
Short term rental stop
Create sales volume to Leasing &
buying because of used
Rental
car crisis
Create sales volume by launch
vip cust.
special campaign

CIVIC

Leasing & Rental cust.

Bidding with DKSH & Tipaya

CIVIC
HYBRID

Leasing & Rental cust./
Honda group &
Supplier

should create sales volume by
launch special campaign

ACCORD

Leasing&Rental

should create sales volume by
launch special campaign

ACCORD
CBU

Accord CBU staff
campaign

already run out model

CRV

Leasing & Rental

should create sales volume to
Leasing & Rental

FREED

Leasing&Rental&VIP

Wait for minor change model

3 unit from Honda
group
Majority volume from
Honda group

should create sales volume by
launch special campaign
should create sales volume by
launch special campaign
should create sales volume by
launch special campaign

ODYSSEY
STEP WGN
CR-Z

from Honda group
PDCA FLEET RESULT Jul-Aug 2013
Jul-13
Model

Aug-13
With
Target
(%)

Jul-Aug'13
With
Target
(%)

With
Target
(%)

Check

Action

BRIO

Effect from first car
campaign

should launch campaign to Honda group to
create sales volume

BRIO AMAZE

Effect from first car
campaign

should launch campaign to Honda group to
create sales volume

CITY

Effect from first car
campaign

should create sales volume by launch special
campaign

CITY CNG

Effect from first car
campaign

should create sales volume by launch special
campaign

JAZZ

Effect from first car
campaign

should create sales volume by launch special
campaign

JAZZ HYBRID

only vip cust.

should create sales volume by launch special
campaign

CIVIC

Leasing&Rental cust.

should create sales volume by launch special
campaign

CIVIC HYBRID

only vip cust.

should create sales volume by launch special
campaign

ACCORD

main cust.from
Leasing&Rental

should create sales volume to Leasing&Rental

Accord CBU staff campaign

already run out model

CRV

main cust.from
Leasing&Rental

should create sales volume to Leasing&Rental

FREED

run out model

already run out model

run out model

already run out model

ACCORD CBU

ODYSSEY
STEP WGN
CR-Z
Total

Target

Actual

#DIV/0!

Target

Actual

#DIV/0!

Target

Actual

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

#DIV/0!

Majority volume from Honda should create sales volume by launch special
group
campaign
No.

Customer
ACS Capital Corporation Limited
Bangkok Mitsubishi UFJ Lease
Bell Carrental & Leasing Co.,Ltd.
Better Leasing Co.,Ltd.
Expert Car Rent
KTB Leasing Co.,Ltd.
Krungthai Car Rent & Lease PLC.
Master Car Rental Co.,Ltd.
Mazarine Co.,Ltd.
Mitsiam Motors Co.,Ltd.
Paragon Car Rental Co.,Ltd. (Hertz)
Passport Car Rent Co.,Ltd.
Thai Rent A Car
Phatra Leasing PCL.
Premier Inter Leasing Co.,Ltd.
Quality Rent-A-Car Co.,Ltd.
Sumitomo
Southeast Capital Co.,Ltd.
Worldclass Rent a Car Co.,Ltd. (Budget)
ThaiOrix Leasing Co.,Ltd.
True Leasing Co.,Ltd.
Thai International Rent A Car (Avis)
Thai VP
BIZCAR
Bangkok Auto lease

SAP
TSS
SAN
UOB Leasing
BTMU
Total
Fleet Customer (company)
VIP(
Gov./State
Limousine

Total
Honda Group
Honda Supplier staff ( campaign )
Honda group staff ( campaign )
Honda group staff ( welfare )
Supplier
Total

Target

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

(Units)

vs Target
YTD Net Daily Booking & Delivery
Order

Delivery

Katawuth

140

180

43

Anusorn

418

611

120

257

Ratchada

250

338

City

394

586

Somkiat

340

405

City CNG

56

208
Nantanit

409

474

Supak

490

507

Rawiwan

549

716

Nicharee

439

525

3,035

3,756

2013 Result Jan-Jul’13

Order

Delivery

Accord

741

697

Brio

39

Brio Amaze

Civic

859

855

Civic Hybrid

25

31

CRV

429

538

JAZZ

88

170

JAZZ HYBRID

8

23

ACCORD CBU

40

40

CRZ

1

1

FREED

48

57

ODYSSEY

13

19

STEP WGN

174

231

3,035

3,756

2013 Result by
sales Jan-Jul’13

TOTAL

Total

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Fleet current situation report aug'13 fleet

  • 1. Fleet sales Department Agenda - Result of Aug’13 - Result of Jan-Aug’13 - Fleet current Situation - Next action to achieve the target
  • 2. By model By Model Fleet sales performance Aug’ 2013 Sales Target = 587unit Result = 355unit City Jazz Civic Accord CR-V Freed Brio CBU Achievement 41 7 136 118 26 0 14 13 60% City Jazz Civic Accord CR-V Freed Brio CBU City Civic Jazz Civic Target Aug' Accord Accord CR-V Actual Aug' Freed Brio Actual Aug' By Channel CBU Leasing General Fleet Honda group &Staff 22 TOTAL 100 Leasing General Fleet Honda group &Staff Leasing Target Aug'13 General Fleet Actual Aug'13 Honda group &Staff Actual Aug'12 Evaluation : I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
  • 3. Fleet sales Target of Aug’ 13 Aug-13 By Model BRIO BRIO AMAZE CITY CITY CNG JAZZ JAZZ HYBRID CIVIC CIVIC HYBRID ACCORD ACCORD CBU CRV FREED ODYSSEY STEP WGN CR-Z TOTAL RESULT IN AUG 2013 BOOKING CANCLE DLV. STOCK SALES RESULT VS TARGET B/O TARGET RESULT Sep 2013 TARGET FORECAST
  • 4. Fleet sales result of Jan-Aug’ 2013 By Model Sales Target = 4,322 unit Result = 3,756 unit City Jazz Civic 3 Accord CR-V 145% Freed Brio CBU Achievement 66 City Jazz Civic Accord CR-V Freed Brio City Jazz Civic Accord CR-V Freed Brio By Channel CBU CBU Leasing 7 General Fleet 58% Honda group &Staff 257 TOTAL 87 Leasing General Fleet Honda group &Staff Leasing Target YTD' General Fleet Actual YTD' Honda group &Staff Actual YTD' Evaluation : I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
  • 5. Summary Fleet sales result by Category Fleet sales result of Jan-Aug’ 2013 Leasing & Rental Honda group General Fleet Jan-Aug’13 PDCA by customers category Category 1 Leasing&Rental Co. 2 Honda Group/Supplier & Staff 3 General Fleet Customer & VIP Total Target (P) Result (D) Evl Check 1,714 75 % 1.Competitor launched special sales promotion and big discount to the customers. 2.Extend to buy new car because of the value of used car low down 1.Approach and gain more sales volume by consider attractive sales condition to the customer. 1,116 257 % 1.Over Target because of Special campaign for Honda Group & Staff 1.Re-consider new attractive special campaign for Honda Group & Staff to run out existing model in Honda stock 1,598 926 58 % 1.Sales volume low down effect from First car campaign last year 1.Re-consider attractive sales condition and continue follow up high prospective customer to gain more sales volume 4,322 3,756 87% 2,290 434 Next Action I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
  • 6. Bidding Prospective COMPETITOR POSSIBILITY BIDDING DATE PERIOD DELIVERY WIN/LOSS SAB TOYOTA ALTIS HIGH AUGUST AUG-SEP WIN CIVIC SAB TOYOTA ALTIS HIGH MARCH MAY LOSS NOVATIS CIVIC 1.8 NAVI TOYOTA ALTIS HIGH APRIL SEP WIN KTB / PATRA NOVATIS ACCORD 2.0EL TOYOTA CAMRY HIGH APRIL APRIL-SEP WIN WORLDCLASS PHILIP MORIS BRIO AMAZE VA HIGH SEP OCT Prospective WORLDCLASS DANIAL CITY VA ALS HIGH APRIL APRIL LOSS SOUTHEAST TCC LAND ACCORD 2.0NAVI TOYOTA CAMRY MEDIUM MARCH JULY WIN WORLDCLASS DKSH ACCORD 2.4EL ALS TOYOTA CAMRY MEDIUM SEP AUG'13-MAY'14 Prospective WORLDCLASS DKSH CIVIC SAB TOYOTA ALTIS MEDIUM SEP JUN'13-JUN'14 Prospective WORLDCLASS KASETSART UNI. ACCORD 2.0EL MEDIUM JUNE JUNE LOSS PTT PTT ACCORD 2.4EL TOYOTA CAMRY MEDIUM JULY JULY LOSS PTT PTT CIVIC 1.8 SAB TOYOTA ALTIS MEDIUM JULY JULY LOSS Thairent Tipaya Insurance CIVIC TOYOTA ALTIS HIGH SEP SEP-OCT Prospective Thairent Tipaya Insurance ACCORD 2.4 navi TOYOTA CAMRY HIGH SEP SEP-OCT Prospective Electricity Province Authority of Thailand Electricity Province Authority of Thailand CRV 2.0 EAD FORTUNER MEDIUM SEP OCT Prospective ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI CAMRY MEDIUM SEP OCT Prospective SAVING BANK SAVING BANK ACCORD 2.4 TECH CAMRY MEDIUM SEP OCT Prospective THAIRENT THAIRENT BRIO AMAZE SA NISSAN AMERA MEDIUM SEP SEP-OCT Prospective MASTER SHELL CITY SVB VIOS/FORD FIESTA MEDIUM SEP OCT Prospective Michalin Michalin ACCORD 2.4 EL 4 TOYOTA CAMRY MEDIUM AUG AUG WIN Royal Household Bureau Royal Household Bureau ACCORD 2.0 EL/2.4EL 23 TOYOTA CAMRY MEDIUM AUG SEP LOSS COMPANY END USER MODEL TYPE KIATNAKIN BANK KIATNAKIN BANK CIVIC PTT PTT KTB / PATRA UNIT 8
  • 7. Bidding Result as of Aug’ 2013 WIN MUV LOSS Prospective PEA CRV 12 unit SUV HEAD GUARD CAR Accord 60 unit TIPAYA INS. Accord 11 unit Family NOVATIS TCC Land Accord 4 unit PTT Current Bidding Accord 3 unit KASETSART SAVING BANK Prospective Michalin Accord 2 unit 501 units NOVATIS Accord 4 unit Accord 33 unit Accord 1 unit Royal Household Bureau Accord 7 unit Accord 23 unit DKSH Accord 20 unit TCC Land Accord 4 unit TIPAYA INS. Civic 37 unit NOVATIS Civic 2 unit DKSH Civic 18 unit PTT Compact Civic 2 unit PTT Civic 27 unit KIATNAKIN Civic 28 unit City 70 unit Huaweai Sup-com DANIEL Thai Rent A Car PHILLIP MORRIS ECO SHELL City 150 unit CITY 40 unit Brio Amaze 50 unit Bio Amaze 26 unit Jan’13 Feb Mar Apr May June July Aug Sep Oct Nov Dec
  • 8. 2013 Monthly Booking by Model Jan BRIO BRIO AMEZ CITY JAZZ CIVIC ACCORD CR-V FREED CITY CNG JAZZ HYBRID CIVIC HYBRID JAZZ CBU ACCORD CBU STEPWGN ODYSSEY CR-Z TOTAL Feb Mar April May June July Aug Total
  • 9. 2013 Monthly Booking by Model BRIO BRIO AMEZ CITY JAZZ CIVIC ACCORD CR-V FREED CITY CNG JAZZ HYBRID CIVIC HYBRID JAZZ CBU ACCORD CBU STEPWGN ODYSSEY CR-Z Civic Accord Amaze CR-V Stepwgn City Jan Feb Mar April May June July Aug
  • 10. Fleet Situation Analysis Short Term Rental Market Cycle Normal situation (Good Price) Current situation (1ST Car effect +New car campaign) 1 1 New car purchasing Buying Cycle 3 New car purchasing 2.5 Years Sell out 3 Sell out Rent 2 (Price down 20%-30%) Buying Cycle Extend buying new car Rent 2.5 Years Extend sell out used car First car campaign last year and new car campaign effect to value of used car low down ,Leasing & Rental extend to buy new car. 2
  • 11. Trade-in Price : CITY vs VIOS 15 Aug 2013 CITY . SV AT(AS) New car Price (Y (Y CITY . SV AT(AS) (Y VIOS . G AT Limited (Y HONDA CITY & VIOS New car Price 704,000 . CITY I-VTEC SV AT(AS) (Standard) CITY I-VTEC SV AT(AS) TOYOTA / VIOS Newcar Price 714,000 B. Vios S 1.5 AUTO Limited (Y (Y
  • 12. Trade-in Price : JAZZ vs YARIS 15 Aug 2013 JAZZ . SV AT (S) New car Price (Y (Y JAZZ . SV AT (S) (Y (Y HONDA JAZZ & YARIS New car Price 715,000 . JAZZ 1.5 L i-VTEC S-V AT (S) (Standard) JAZZ 1.5 L i-VTEC S-V AT (S) TOYOTA Newcar Price 734,000 B. YARIS . RS AT (Y (Y
  • 13. Trade-in Price : CIVIC vs ALTIS 15 Aug 2013 CIVIC . SV AT (AS) New car Price (Y (Y CIVIC . SV AT (AS) (Y (Y HONDA CIVIC & ALTIS New car Price 969,000 . CIVIC-VTEC SV1.8 AT(AS) (Standard) CIVIC I-VTEC SV1.8 AT(AS) TOYOTA /ALTIS Newcar Price 949,000 . ALTIS . G VVTI NAVI (Y (Y
  • 14. Trade-in Price : ACCORD vs CAMRY 15 Aug 2013 ACCORD . EL NAVI New car Price (Y (Y ACCORD . EL NAVI (Y (Y HONDA ACCORD & CAMRY New car Price 1,677,000 . ACCORD 2.4 EL NAVI (Standard) ACCORD 2.4 EL NAVI TOYOTA CAMRY Newcar Price 1,509,000 . CAMRY . G SA (Y (Y
  • 15. Trade-in Price : CRV vs FORTUNER 15 Aug 2013 CRV . EL New car Price (Y (Y CRV . EL (Y FORTUNER . G AT (Y HONDA CRV & FORTUNER New car Price 1,524,000 . CR-V 2.4 EL (Standard) CR-V 2.4 EL TOYOTA FORTUNER Newcar Price 1,189,000 . FORTUNER G AUTO 5sp 2.5 (Y (Y
  • 16. Short Term Plan Check : Used car in stock low price to sales used car Sep-December 2013 Original Plan (Replacement) Sep-December 2013 Prospective Segment Segment No. Company name ECO-Car Brio Amaze City 1 Avis 50 2 Biz car Jazz Total Compact Car SUV MUV Civic Accord Crv Freed Odyssey Sub-Compact Step/ 50 3 Budget 50 30 Expert car 4 rental 10 Krungthai Car Rent Sixth Car 7 rental(Master) 6 30 20 170 50 20 20 5 10 30 15 10 20 30 20 Remark 100 Civic Accord CR-V Total MUV Amaze Volume 150-200 units are on the deciion compare with Almera which will settle around September City Volume 30 units prefer New City compare with Vios Civic Change to buy New Altis 20 units Accord&Crv Change to buy Camry already Step/ Freed Odyssey 20 20 145 3 Jazz SUV 20 20 10 50 20 50 1 2 60 20 1 20 10 30 110 20 Toyota offer more discount diff=38,000 Can not sell the terminate car 200 units. So, can not buy the new car too. - Due to the used car price is very low can not sell the terminate car now . -Have a reorganize project. So, Just buy the car which user request for long term only. Can not sell the terminate car 200 units. So, can not buy the new car too. 20 Prefer and waiting for New City 0 10 Thai Rent Total 50 Compact Car Sub-Compact Brio Amaze City 50 12 5 Hertz 50 ECO-Car 50 80 50 0 50 182 80 145 18 50 Effect : Extend to buy new car for short term rental 0 0 605 50 0 120 50 90 0 41 21 0 0 Original Plan(unit) 0 No plan in the last half year because plan and buy in the first half year already Maintain the original plan 272 Prospective (unit) 605 272 To create a chance to gain more sales volume in Leasing & Rental , we use strategy 1.Compare different budget between maintenance fee of used car and selling price value of used car 2.Give special discount to cover the different value of their used car 3.Compare value of Honda used car and the competitor 4.Use Approaching Strategy to gain sales volume over competitor such as Pricing ,Management relation, Product &Feature Reduce(Unit) 333
  • 17. Fleet market current Situation Competitor Marketing Strategy as of Aug’13 Marketing Strategies & Activities Nissan Sep 14-19 Test Drive @ USA Toyota => Give free coupon to join activity when Toyota are sponsor Visit Toyota Factory ( Hybrid Assembly ) 4 Oct. Competitor Discount as of Aug’13 Vios new Vios old Altis Discount Discount Discount 60,000-70,000 2 Camry 2.0 Camry 2.5 Fortuner Teana Discount Discount Sylphy Pulsar Fiesta Attrage Amera Discount Discount Discount Discount Discount Discount Discount
  • 18. Next action to achieve the target 1. Fleet Price Discount to Leasing & Rental & Fleet Company as of Aug Brio Amaze Brio Month City Jazz Civic Accord 2.0 Accord 2.4 CR-V Discount Aug’13 - - 45 - - - - - 1.Top management relation 2.Leasing offers 3.Leave demo. Car 2. Approaching strategies 4.Special price ( if needed ) 5.Business relation 6.Product & Feature COMPANY MODEL TYPE KIATNAKIN BANK CIVIC SAB UNIT COMPETITOR BIDDING DATE TOYOTA ALTIS AUGUST WIN/LOSS Check (Reason Win & Loss) WIN Next Action Use management relation & closely 1.Product&Feature 2.Special follow up to enhance good Price relationship ->for next Bidding PTT ACCORD 2.4EL TOYOTA CAMRY JULY LOSS 2.Camry discount 107,300+Regist. PTT CIVIC 1.8 SAB TOYOTA ALTIS JULY LOSS 3.Altis discount 97,120+Regist Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume>for next Bidding Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume>for next Bidding
  • 19. Strategy to win the competitor Big lot Prospective COMPETITOR POSSIBILITY BIDDING DATE PERIOD DELIVERY WIN/LOSS TOYOTA ALTIS HIGH SEP SEP-OCT Prospective 2.4 navi TOYOTA CAMRY HIGH SEP SEP-OCT Prospective CRV 2.0 EAD FORTUNER MEDIUM SEP OCT Prospective HEAD GUARD CAR ACCORD 2.4 NAVI CAMRY MEDIUM SEP OCT Prospective SAVING BANK SAVING BANK ACCORD 2.4 TECH CAMRY MEDIUM SEP OCT Prospective THAIRENT THAIRENT BRIO AMAZE SA NISSAN AMERA MEDIUM SEP SEP-OCT Prospective MASTER SHELL CITY SVB VIOS/FORD FIESTA MEDIUM SEP OCT Prospective WORLDCLASS HUAWEAI CITY SVB TOYOTA VIOS MEDIUM SEP OCT Prospective COMPANY END USER MODEL Thairent Tipaya Insurance CIVIC Thairent Tipaya Insurance ACCORD PEA PEA ALLIANCE TYPE UNIT 70 To Achieve Fleet sales Target  We use Approaching Strategy COMPANY END USER MODEL Thairent Tipaya Insurance CIVIC Thairent Tipaya Insurance ACCORD PEA PEA ALLIANCE TYPE UNIT Approaching Strategy 1.Product & Feature 2.Management relation 2.4 navi 1.Product & Feature 2.Management relation CRV 2.0 EAD 1.Product & Feature 2.Management relation HEAD GUARD CAR ACCORD 2.4 NAVI 1.Special Price 2.Management relation SAVING BANK SAVING BANK ACCORD 2.4 TECH 1.Product & Feature 2.Management relation 3.Special Price THAIRENT THAIRENT BRIO AMAZE SA 1.Special Price 2.Management relation 3.Product & Feature MASTER SHELL CITY SVB 1.Leasing Offer 2.Product & Feature 3.Management relation
  • 20. P Fleet ActivityNext Action to Enhance Sales Volume 1 Test Drive @ Industrial Park 2 Leave Demonstration car to test drive First Pilot Test Drive Activity At Amata Nakorn Industrial co with Master Car rent Objective : - Create opportunity to do business talk - Create sales chance and gain more sales volume - Promote 2GA USP > Elegant > Comfort >Advance Technology Date: 5-6 Sep 2013 Time: 10.00 – 16.00 pm Venue : Amata Nakorn Target group : 375 company in Amata Nakorn Industrial Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA and CIVIC ,CR-V , STEPWGN - Display car Activity -Test drive 2GA and others Honda model - Approach the key person to give them the attractive condition to meet their requirement Amata Nakorn Provide 2GA Demonstration car to high prospective customers Objective : - Introduce 2GA into Fleet market - Create sales chance and gain more sales volume Date: Aug - Sep 2013 Target group : - Kasikorn Bank - Tipaya Insurance - PTT - Highway police - Saving Bank / IRPC / KAO / DKSH Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA to create confident of high performance of 2GA Schedule * Fleet borrow 5 units of Accord demonstration cars from GA Place : Coffee D’Oro 3 Continue penetrate 7 new group of Potential customer Project : Penetrate New Potential Customer Objective : To expand Fleet sales customers channel to gain more volume of 2GA and others Honda model Target : 500 unit Period : Jan – Dec ’13 1.Bank 2.Consumer Product - Fleet sales staff continue penetrate & visit 7 group of new source customer 2 times per month to make good relationship in long term and also find channel to penetrate sales volume Find out and discuss with Fleet sales Dept. about the limited of channel to approach to customer. Evaluate the result of sales volume every month. Try to meet the customer’s requirement with difference approach to create more sales volume. 3.Department Store 4.Petrolium 5.Communication 6.Beverage 7.Government/state En.
  • 21. P Prospective customer Next Action 1 New bidding from Fleet company 2 New bidding from Leasing company 3 VIP customer 4 Honda staff welfare 5 Fleet Special campaign Launching Target 320 unit unit To achieve 6,500 6,500 1.Special campaign for Honda Suppliers New pros., 1811 Bidding pros., 501 • JAZZ Hybrid • CIVIC Hybrid 20 unit 20 unit Short Term pros., Back order, 160 2.Special campaign for Honda Group Staff • JAZZ Hybrid • CIVIC Hybrid Result, 3,756 50 unit 50 unit 3.Friend Introduction campaign • All Model 200 units 4. Monitor car Target Result • CIVIC Hybrid 180 Plus + Focus Leasing unit pending
  • 22.
  • 23. PDCA SALES RESULT BY MODEL Aug’ 2013 Aug-13 Model TQM With Target (%) Check Action Target Actual BRIO 2 9 450% Dlv result from Staff campaign Maintain Staff campaign to Honda group to create sales volume BRIO AMAZE 30 5 16% Result from Honda staff campaign Propose to Thairent 50 unit CITY 140 28 20% Short term rental stop buying effect from used car Propose to Shell Thailand 150 unit CITY CNG 10 13 130% Short term rental stop buying effect from used car Create sales volume to Leasing & Rental JAZZ 40 5 12.5% Short term rental stop buying effect from used car Sales staff should control their cust.to dlv.within time JAZZ HYBRID 10 2 20% 1 unit from Leasing & Rental CIVIC 150 134 89% Majority volume from Leasing & Rental & Staff campaign CIVIC HYBRID 10 2 20% 2 unit from Fleet Fleet company & Staff ACCORD 150 113 75% Majority volume from Leasing&Rental should create sales volume by give special discount ACCORD CBU 0 5 Accord CBU from staff campaign already run out model CRV 40 26 Majority volume from Leasing & Rental should create sales volume to Leasing & Rental FREED 5 0 Not have Freed model Wait for minor change ODYSSEY 0 0 STEP WGN 0 13 5 unit from HATCM , 4 unit from staff campaign Should create sales volume by launch special campaign CR-Z 0 0 Total 587 355 65% should create sales volume by launch special campaign should create sales volume by launch special campaign to L&R should create sales volume by launch special campaign 60% Evaluation : I  < 80% I  < 81 – 95 I  96 - 105 I  106 -120 I  > 120 I
  • 24. PDCA FLEET RESULT Jan-Mar 2013 Jan-13 Feb-13 Mar-13 Jan-Mar'13 Check Action BRIO low sales volume after Amaze launch should launch campaign to Honda group to create sales volume BRIO AMAZE Brio Amaze honda staff campaign should launch campaign to Honda group to create sales volume CITY first car campaign Sales staff should control their cust.to dlv.within time CITY CNG first car campaign Sales staff should control their cust.to dlv.within time JAZZ first car campaign Sales staff should control their cust.to dlv.within time JAZZ HYBRID vip cust. should create sales volume by launch special campaign CIVIC Leasing&Rental cust. should create sales volume by launch special campaign CIVIC HYBRID com.car for product dept. should create sales volume by launch special campaign ACCORD run out year model 2012 should create sales volume by launch special campaign ACCORD CBU Accord CBU staff campaign already run out model CRV vip & staff welfare should create sales volume to Leasing&Rental FREED HONDA GROUP 10 UNIT should create sales volume by launch special campaign ODYSSEY HONDA GROUP 6 UNIT should create sales volume by launch special campaign STEP WGN Honda group com.car should create sales volume by launch special campaign Model CR-Z Total With With With With Target Actual Target Target Actual Target Target Actual Target Target Actual Target (%) (%) (%) (%) should create sales volume by launch special campaign
  • 25. PDCA FLEET RESULT Apr-Jun 2013 Apr-13 Model BRIO BRIO AMAZE CITY CITY CNG JAZZ JAZZ HYBRID May-13 Jun'13 Apr-Jun'13 With With With With Target Actual Target Target Actual Target Target Actual Target Target Actual Target (%) (%) (%) (%) Check Action low sales volume after should launch campaign to Honda Amaze launch group to create sales volume Brio Amaze honda staff Propose 50 unit to Thairent campaign compare with Nissan Amera Short term rental stop Approach Shell Thailand for 150 buying because of used unit of City svb via Master car crisis Short term rental stop Create sales volume to Leasing & buying because of used Rental car crisis Short term rental stop Create sales volume to Leasing & buying because of used Rental car crisis Create sales volume by launch vip cust. special campaign CIVIC Leasing & Rental cust. Bidding with DKSH & Tipaya CIVIC HYBRID Leasing & Rental cust./ Honda group & Supplier should create sales volume by launch special campaign ACCORD Leasing&Rental should create sales volume by launch special campaign ACCORD CBU Accord CBU staff campaign already run out model CRV Leasing & Rental should create sales volume to Leasing & Rental FREED Leasing&Rental&VIP Wait for minor change model 3 unit from Honda group Majority volume from Honda group should create sales volume by launch special campaign should create sales volume by launch special campaign should create sales volume by launch special campaign ODYSSEY STEP WGN CR-Z from Honda group
  • 26. PDCA FLEET RESULT Jul-Aug 2013 Jul-13 Model Aug-13 With Target (%) Jul-Aug'13 With Target (%) With Target (%) Check Action BRIO Effect from first car campaign should launch campaign to Honda group to create sales volume BRIO AMAZE Effect from first car campaign should launch campaign to Honda group to create sales volume CITY Effect from first car campaign should create sales volume by launch special campaign CITY CNG Effect from first car campaign should create sales volume by launch special campaign JAZZ Effect from first car campaign should create sales volume by launch special campaign JAZZ HYBRID only vip cust. should create sales volume by launch special campaign CIVIC Leasing&Rental cust. should create sales volume by launch special campaign CIVIC HYBRID only vip cust. should create sales volume by launch special campaign ACCORD main cust.from Leasing&Rental should create sales volume to Leasing&Rental Accord CBU staff campaign already run out model CRV main cust.from Leasing&Rental should create sales volume to Leasing&Rental FREED run out model already run out model run out model already run out model ACCORD CBU ODYSSEY STEP WGN CR-Z Total Target Actual #DIV/0! Target Actual #DIV/0! Target Actual #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Majority volume from Honda should create sales volume by launch special group campaign
  • 27. No. Customer ACS Capital Corporation Limited Bangkok Mitsubishi UFJ Lease Bell Carrental & Leasing Co.,Ltd. Better Leasing Co.,Ltd. Expert Car Rent KTB Leasing Co.,Ltd. Krungthai Car Rent & Lease PLC. Master Car Rental Co.,Ltd. Mazarine Co.,Ltd. Mitsiam Motors Co.,Ltd. Paragon Car Rental Co.,Ltd. (Hertz) Passport Car Rent Co.,Ltd. Thai Rent A Car Phatra Leasing PCL. Premier Inter Leasing Co.,Ltd. Quality Rent-A-Car Co.,Ltd. Sumitomo Southeast Capital Co.,Ltd. Worldclass Rent a Car Co.,Ltd. (Budget) ThaiOrix Leasing Co.,Ltd. True Leasing Co.,Ltd. Thai International Rent A Car (Avis) Thai VP BIZCAR Bangkok Auto lease SAP TSS SAN UOB Leasing BTMU Total Fleet Customer (company) VIP( Gov./State Limousine Total Honda Group Honda Supplier staff ( campaign ) Honda group staff ( campaign ) Honda group staff ( welfare ) Supplier Total Target Jan Feb Mar Apr May Jun Jul Aug (Units) vs Target
  • 28. YTD Net Daily Booking & Delivery Order Delivery Katawuth 140 180 43 Anusorn 418 611 120 257 Ratchada 250 338 City 394 586 Somkiat 340 405 City CNG 56 208 Nantanit 409 474 Supak 490 507 Rawiwan 549 716 Nicharee 439 525 3,035 3,756 2013 Result Jan-Jul’13 Order Delivery Accord 741 697 Brio 39 Brio Amaze Civic 859 855 Civic Hybrid 25 31 CRV 429 538 JAZZ 88 170 JAZZ HYBRID 8 23 ACCORD CBU 40 40 CRZ 1 1 FREED 48 57 ODYSSEY 13 19 STEP WGN 174 231 3,035 3,756 2013 Result by sales Jan-Jul’13 TOTAL Total

Editor's Notes

  1. Summary Fleet sales result by category