SlideShare a Scribd company logo
If it’s frequent, they’ll have to.
If it’s fun, they’ll want to.
Endorphin
“in 2016 the primary gaming hardware will be mobile”
Juniper
60% game purchase
25% game content
15% in-game currency
€2.500.000,- per dag aan in-game currency.
30.000.000 fans op facebook
free to play
a-synchroon multiplayer
stagnating progression
hurry currency
luxury currency
Can we join the fun?
YES!
?
OR...
going from
campaigning
to being an
experience platform
with
game mechanics
welk domein past bij je merk
voeg waarde toe aan die ervaring
apps promoten zichzelf niet
ios vs android = app vs html5
ouya
oculus
glass
watch
always wifi
mobile is first
fragmented experience
brands as supporting services
even easier to learn, hard to master
unity and html5
Flavour   jain - mobile first 4 juni

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Flavour jain - mobile first 4 juni