F.LAB is an Experience Architects. We specialise in crafting story of a brand to an experience that resonate deeply with consumers. Collaborating with brands, we turn visions into unforgettable moments. We offer our creative thinking process starting from the brand development, artistic production, to multimedia services. Let's elevate your brand's experience together.

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+CREDENTIAL
©F.LAB 2024,
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2. ©F.LAB 2024,
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Established in 2014, we build this company to focus on creative
direction, brand development & artistic production.
From conceptualization to execution, we
weave brand identities seamlessly into
products, murals, installations, and other
offline productions, ensuring an immersive
brand experience across all touchpoints.
Our team of visionary designers, builders,
and storytellers collaborates seamlessly to
bring ideas to life and transform visions
into reality.
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WHO ARE WE?
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Experiential
Design
Brand
Development
Artistic
Production
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OUR SERVICES

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MAIN SERVICES
Experiential Design
Artistic Production
Brand Development
+ Creative Consultation
+ Ideation & Concepting
+ Design & production
+ Mural Production
+ Applied Art Production (painting on canvas / printed on media)
+ Indoor / Outdoor Physical Installation
+ Set / Props / Fixtures Build for Event / Exhibition / Retail / Office
+ Art Handling Services
+ Brand Ideation
+ Brand Story Development
+ Logo & Branding
+ Marketing & Promotional Kits
+ Brand Assets & Collaterals
SUB SERVICES
Multimedia Production Event Handling
+ Multimedia Installation (Interactive Installation)
+ Immersive Display (Video Mapping)
+ Interactive Mobile App (web based) for activation
+ Multimedia Assets Production (3D Animation / Motion Graphics /
Digital Audio)
+ Event Concepting & Planning
+ Event Management
+ Event Execution

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01
Creative
Consultation
02
Ideation &
Concepting
03
Design &
Production
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EXPERIENTIAL DESIGN

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01
Brand
Ideation
02
Logo &
Branding
03
Brand
Assets
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BRAND DEVELOPMENT

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01
Mural 02
Installation 03
Build
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ARTISTIC PRODUCTION

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01
Multimedia
Installation
02
Immersive
Display
03
Multimedia
Asset
Production
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MULTIMEDIA PRODUCTION

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STREAMLINED PRODUCTION
We understand that cost of production and
a solid estimation of timeline are the two
things that matter the most to our clients.
Starting in 2022, moving towards better
work efficiency, we built our own
production workshops with a solid
execution team.
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+SELECTED
WORKS
©F.LAB 2024,
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Brand Development: Logo, Brand Collaterals, Main Artwork, Mural
©F.LAB 2024,
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01
KOPI NAKO
BRANDING

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Brand Development: Logo, Brand Collaterals, Main Artwork, Mural
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KOPI NAKO
BRANDING

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Brand Development: Logo, Brand Collaterals, Main Artwork, Mural
©F.LAB 2024,
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TWO STORIES
BRANDING

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Brand Development: Logo, Brand Collaterals, Main Artwork, Mural
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TWO STORIES
BRANDING

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Brand Development: Logo, Brand Collaterals, Main Artwork, Mural
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TWO STORIES
BRANDING

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New logo & branding from HOG Jakarta Chapter to HOGERS Indonesia
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HOGERS [HOG — JAKARTA CHAPTER]
BRANDING

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New logo & branding for DJ UNA
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DJ UNA
BRANDING

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Permanent Installation for Brand Campaign:
Indosat Ooredoo Hutchison New Logo
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INDOSAT OOREDOO HUTCHISON
INSTALLATION

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Art Installation build for Lazada 7th
Anniversary
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LAZADA 7TH
ANNIVERSARY
INSTALLATION

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Art Installation build for TAYTB Fest by OCBC
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TAYTB FEST BY OCBC
INSTALLATION

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Art Installation build for Kinara Darma
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INDONESIA BERTUTUR
INSTALLATION

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In-store art installation & mural for Pluton World
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PLUTON WORLD
INSTALLATION

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Installation Design for Kogi’s Weekend to The Future Event
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KOGI.NFT LAUNCH EVENT
INSTALLATION

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Installation Design for Kredivo Event
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KREDIVO
INSTALLATION

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Installation Design for DTP Performance at Graha Bhakti Budaya
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DJAKARTA TEATER PLATFORM
INSTALLATION

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Mural for JLL HQ, Jakarta
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JLL HQ
MURAL

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Mural for Sekolahmu
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SEKOLAHMU
MURAL

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Mural for V.Bar
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V.BAR
MURAL

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Mural for Correlate Jakarta
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CORRELATE
MURAL

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Mural for Fruit Story Depok
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FRUIT STORY
MURAL

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BRAND PORTFOLIO
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+
MEET THE TEAM
Yoga Prathama
→ Creative Director
Luthfi Nur Septian
→ Production Director
Utari Intan
→ Project Director
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CP Utari — 0878 841 93 911
E art.flab.work@gmail.com
IG @f.lab.work
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©2024 F.LAB. This communication may contain confidential or privileged information, and is
intended solely for the individual or entity to whom it is originally addressed. Any
disclosure, copying, distribution, dissemination or any action taken with reliance to it by
others, other than the intended recipient, is strictly prohibited.