The document outlines five common Twitter mistakes to avoid, including over-automation of content curation and not engaging with followers. It emphasizes the importance of building relationships rather than hard selling and suggests tweeting multiple times throughout the day while connecting with influencers. Additionally, it encourages sharing valuable content from others as part of a well-rounded Twitter strategy.

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Too Much Automation
Selling Right Away
Not Tweeting Enough
4Not Interacting
5 Only Tweeting Your Own Content
Five Twitter Mistakes To Avoid
DO automate content curation
DON'T automate interactions
Focus on building relationships
Don't Hard Sell
Tweet multiple times throughout the day
Schedule tweets ahead of time
Reply to @mentions
Connect with influencers
Tweet the best content, not just your own
Don't be afraid to tweet other people's links
By: Dominique Jackson