Five Content Marketing Controversies with Scott Abel and Andrew Bredenkamp
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Join The Content Wrangler, Scott Abel and Dr. Andrew Bredenkamp as they unpack five of the biggest, ugliest, and complex challenges facing content professionals today. This webinar will prove to be highly engaging as two of the most respected leaders go deep on the most controversial and critical topics facing every content professional including: * Does everyone work for marketing now? * How to expand content marketing to your entire organization? * Does the customer journey have a finish line? * Mythbusting current perceptions on the role of content throughout the sales funnel. * Does tone matter? How to lighten up without losing control
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Five Content Marketing Controversies with Scott Abel and Andrew Bredenkamp
- 2. 30
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- 6. #1 Does everyone work for marketing now?
- 7. 2014 Producing Enough Content 64% Engaging Content 52% Variety of Content 45%
- 9. Content Marketing Conference Cologne The Content Quality Imperative
- 10. 2015 Engaging Content 54% Producing Content Consistently 50% Measuring 49%
- 11. #2 Does the customer journey have a finish line?
- 14. Take the Buyer’s Journey for What it Is Erin Provey Sirius Decisions
- 17. #3 The Mega-trend toward more casual content
- 19. 19
- 21. They won’t take us seriously
- 23. competing for attention is tough
- 24. #4 Consistency in a world where everybody creates content
- 25. Content Marketing Conference Cologne The Content Quality Imperative
- 26. #5
- 27. Story x Voice = Impact
- 28. Helping the world’s greatest brands Speak With One Voice
- 29. Wednesday May 27 No Neutral Content
Editor's Notes
- In 2013, the biggest challenge for many firms was producing enough content.
- So what did we do? Most firms raced to create massive content factories using outsourced resources, freelancers and frankly, anyone with a computer, now became an author on behalf of the company. What was the impact?
- As Doug Kessler accurately predicted, we’re about to be hit with a deluge of crap
- The backlash was clear and in the most recent survey, quantity has been replaced by quality across every dimension of content marketing.
- Good morning. What do you think about when you see these two images? Two of the most recognized brands in the world? Maybe some of you are thinking about your own experience with their products? But some of you, probably many of you are thinking that there is something wrong. That the logs are slightly offset and squished and that is not how these brands would want to be shown. There’s a part of every marketer that would say, this is not Apple, this is not Coke.