1. The document outlines a problem of employees not prioritizing their health which costs firms huge budgets in medical treatment and insurance costs. It estimates costs of over 1,500 million baht per year for just 50,000 employees of large firms in Thailand. 2. A solution proposed is a platform called "Dare to FIT" which uses health challenges, group social networks, and medical reporting to motivate employees and improve health. This would save firms money on healthcare while boosting productivity. 3. The business model involves corporate subscription fees, ads on the platform, and potential consumer products. It estimates costs of 470,000 baht to launch with the potential to partner with health organizations, expand users,