Fit university promo deck
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Fit University is a college student's go-to source for all things health & fitness. If you're a fit & healthy brand looking to connect to the college market, we're your way. Email sarah@gofitu.com for more info.
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Cal Rec Sports Marketing's annual report summarizes their events and partnerships from the 2012-2013 academic year. Some key highlights include:
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Company Background Packet Proprietary.docx
Company Background Packet
Proprietary & Confidential 2
Copyright © Real Time Cases
11092018
All Rights Reserved.
The content of this document and accompanying videos may not be reproduced or distributed
without the express written consent of Real Time Cases Inc. Users acknowledge that the
document and accompanying case videos, and all copyright and other intellectual and
proprietary rights therein, are and at all times, shall remain the property of Real Time Cases
Inc. and its licensors, and their respective assignees. Users agree to respect and not to alter,
remove, or conceal any copyright, trademark, trade name, or other proprietary marking that
appears in this document.
Proprietary & Confidential 3
COMPANY PROFILE ............................................................... 4
Leadership Team .............................................................................4
Company Overview ..........................................................................5
Fast Facts ........................................................................................5
History and Development .................................................................5
Industry ............................................................................................7
Competitive Environment .................................................................7
Product ............................................................................................8
Sales and Marketing ........................................................................9
Business Activities ...........................................................................9
Proprietary & Confidential 4
Company Profile
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Location: New York, NY
Founded: 2013
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Holding Type: Acquired by Scripps Media in 2017
Company Size: NA
Estimated Valuation: NA
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CEO, Co-founder
Sarah Adler
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In her role as CEO, Mackenzie Barth works
the front end of Spoon, utilizing her
combined background in communication,
marketing, and psychology from
Northwestern University as well as her
experience in public relations and audience
research.
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from the Spoon site to the training and
analytics tools used for internal operations
and connecting with Spoon’s vast contributor
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and worked to integrate journalism and
technology while attending Northwestern.
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Company Overview
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Company Background Packet Proprietary.docx
Company Background Packet
Proprietary & Confidential 2
Copyright © Real Time Cases
11092018
All Rights Reserved.
The content of this document and accompanying videos may not be reproduced or distributed
without the express written consent of Real Time Cases Inc. Users acknowledge that the
document and accompanying case videos, and all copyright and other intellectual and
proprietary rights therein, are and at all times, shall remain the property of Real Time Cases
Inc. and its licensors, and their respective assignees. Users agree to respect and not to alter,
remove, or conceal any copyright, trademark, trade name, or other proprietary marking that
appears in this document.
Proprietary & Confidential 3
COMPANY PROFILE ............................................................... 4
Leadership Team .............................................................................4
Company Overview ..........................................................................5
Fast Facts ........................................................................................5
History and Development .................................................................5
Industry ............................................................................................7
Competitive Environment .................................................................7
Product ............................................................................................8
Sales and Marketing ........................................................................9
Business Activities ...........................................................................9
Proprietary & Confidential 4
Company Profile
Company Name: Spoon University
Location: New York, NY
Founded: 2013
Website: www.spoonuniversity.com
Holding Type: Acquired by Scripps Media in 2017
Company Size: NA
Estimated Valuation: NA
Industry: Lifestyle, TV
Leadership Team
Mackenzie Barth
CEO, Co-founder
Sarah Adler
CTO, Co-founder
In her role as CEO, Mackenzie Barth works
the front end of Spoon, utilizing her
combined background in communication,
marketing, and psychology from
Northwestern University as well as her
experience in public relations and audience
research.
Sarah Adler takes the lead on technology
from the Spoon site to the training and
analytics tools used for internal operations
and connecting with Spoon’s vast contributor
network. She gained experience in design
and worked to integrate journalism and
technology while attending Northwestern.
http://www.spoonuniversity.com/
Proprietary & Confidential 5
Company Overview
Spoon University manages a foodie digital media blog network made for millennials by
millennials. Co-founded at Northwestern University as a student club producing a local foodie
magazine, it has grown into chapters at 450+ college campuses, all led by student ...
Company Background Packet Proprietary.docx
Company Background Packet
Proprietary & Confidential 2
Copyright © Real Time Cases
11092018
All Rights Reserved.
The content of this document and accompanying videos may not be reproduced or distributed
without the express written consent of Real Time Cases Inc. Users acknowledge that the
document and accompanying case videos, and all copyright and other intellectual and
proprietary rights therein, are and at all times, shall remain the property of Real Time Cases
Inc. and its licensors, and their respective assignees. Users agree to respect and not to alter,
remove, or conceal any copyright, trademark, trade name, or other proprietary marking that
appears in this document.
Proprietary & Confidential 3
COMPANY PROFILE ............................................................... 4
Leadership Team .............................................................................4
Company Overview ..........................................................................5
Fast Facts ........................................................................................5
History and Development .................................................................5
Industry ............................................................................................7
Competitive Environment .................................................................7
Product ............................................................................................8
Sales and Marketing ........................................................................9
Business Activities ...........................................................................9
Proprietary & Confidential 4
Company Profile
Company Name: Spoon University
Location: New York, NY
Founded: 2013
Website: www.spoonuniversity.com
Holding Type: Acquired by Scripps Media in 2017
Company Size: NA
Estimated Valuation: NA
Industry: Lifestyle, TV
Leadership Team
Mackenzie Barth
CEO, Co-founder
Sarah Adler
CTO, Co-founder
In her role as CEO, Mackenzie Barth works
the front end of Spoon, utilizing her
combined background in communication,
marketing, and psychology from
Northwestern University as well as her
experience in public relations and audience
research.
Sarah Adler takes the lead on technology
from the Spoon site to the training and
analytics tools used for internal operations
and connecting with Spoon’s vast contributor
network. She gained experience in design
and worked to integrate journalism and
technology while attending Northwestern.
http://www.spoonuniversity.com/
Proprietary & Confidential 5
Company Overview
Spoon University manages a foodie digital media blog network made for millennials by
millennials. Co-founded at Northwestern University as a student club producing a local foodie
magazine, it has grown into chapters at 450+ college campuses, all led by student.
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Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...Insights success media and technology pvt ltd
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Pepsico.ppt
This document outlines a social media marketing strategy for PepsiCo. It discusses PepsiCo's mission to be a responsible corporate citizen focused on convenient foods and beverages. The strategy proposes several initial projects including a campus competition called the Pepsi Refresh Project between Big Ten schools. It also recommends distinguishing the amp energy drink brand and stealing market share from competitors through campus representatives and social media engagement. Key next steps involve weekly check-ins, reporting, strategy approval, and securing spokesperson availability.
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CoFED Fellowship Training Companion
Here are some potential powerful questions I would ask Chloe and responses I might get:
1. What inspired your team's vision for a chocolate-covered snail café?
- We took a field trip to the snail ecology lab and were fascinated by their research. We think campus would be interested in learning more about snails through tasty treats!
2. What strengths and resources does your team bring that will help make this vision a reality?
- Our recipes have been a big hit at Fine Dining Club events. The food services manager is excited to work with student entrepreneurs. The lab intern can educate customers about snail ecology.
3. What are some potential challenges and how can your team address them?
Behancepulse
The document is a consulting proposal prepared by Mac Consults for The Pulse fitness center at McMaster University. It aims to increase participation in The Pulse's specialty fitness classes and programs. The proposal recommends strategies like creating a new logo and slogan, launching a dedicated website, increasing social media presence, holding promotional events on campus, and placing more posters across campus to promote The Pulse's services. The timeline and budget section outlines an implementation plan to achieve these goals by April 2016.
Creative brief fit4kids
Fit4Kids Richmond is looking to improve childhood health and fight obesity. Their goal is to get children involved in approved programs at local gyms to advocate for themselves. The campaign targets 9-14 year olds who are becoming more independent and aware of health. It will emphasize that healthy habits formed at a young age last a lifetime, and encourage kids to take charge of their path by asking parents to join gyms with Fit4Kids programs. The campaign will get gyms involved by promoting approved programs and discounts to increase participation.
Laudium Child Welfare
The document discusses the 50th anniversary celebration of the Laudium Child Welfare Society. It provides information on the founding members and past members of the society who have passed away. It thanks the founding members for their contributions over the past 50 years in providing welfare services to the community. The society is asking current and past members as well as descendants of past members to contact them to update membership records ahead of the anniversary celebration.
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This document outlines a marketing plan for FITBEES, a fitness app. It discusses the need for increased physical activity and introduces FITBEES as focusing on healthier lifestyles and having options for everyone. It analyzes the market and competitors, with goals of many downloads and revenue. The strategy targets college/working adults and offers value through a healthier lifestyle. Tactics include products/services, branding, pricing, incentives, communications and distribution. The implementation plan covers infrastructure, processes and schedules.
Company Background Packet Proprietary.docx
Company Background Packet
Proprietary & Confidential 2
Copyright © Real Time Cases
11092018
All Rights Reserved.
The content of this document and accompanying videos may not be reproduced or distributed
without the express written consent of Real Time Cases Inc. Users acknowledge that the
document and accompanying case videos, and all copyright and other intellectual and
proprietary rights therein, are and at all times, shall remain the property of Real Time Cases
Inc. and its licensors, and their respective assignees. Users agree to respect and not to alter,
remove, or conceal any copyright, trademark, trade name, or other proprietary marking that
appears in this document.
Proprietary & Confidential 3
COMPANY PROFILE ............................................................... 4
Leadership Team .............................................................................4
Company Overview ..........................................................................5
Fast Facts ........................................................................................5
History and Development .................................................................5
Industry ............................................................................................7
Competitive Environment .................................................................7
Product ............................................................................................8
Sales and Marketing ........................................................................9
Business Activities ...........................................................................9
Proprietary & Confidential 4
Company Profile
Company Name: Spoon University
Location: New York, NY
Founded: 2013
Website: www.spoonuniversity.com
Holding Type: Acquired by Scripps Media in 2017
Company Size: NA
Estimated Valuation: NA
Industry: Lifestyle, TV
Leadership Team
Mackenzie Barth
CEO, Co-founder
Sarah Adler
CTO, Co-founder
In her role as CEO, Mackenzie Barth works
the front end of Spoon, utilizing her
combined background in communication,
marketing, and psychology from
Northwestern University as well as her
experience in public relations and audience
research.
Sarah Adler takes the lead on technology
from the Spoon site to the training and
analytics tools used for internal operations
and connecting with Spoon’s vast contributor
network. She gained experience in design
and worked to integrate journalism and
technology while attending Northwestern.
http://www.spoonuniversity.com/
Proprietary & Confidential 5
Company Overview
Spoon University manages a foodie digital media blog network made for millennials by
millennials. Co-founded at Northwestern University as a student club producing a local foodie
magazine, it has grown into chapters at 450+ college campuses, all led by student.
Company Background Packet Proprietary.docx
Company Background Packet
Proprietary & Confidential 2
Copyright © Real Time Cases
11092018
All Rights Reserved.
The content of this document and accompanying videos may not be reproduced or distributed
without the express written consent of Real Time Cases Inc. Users acknowledge that the
document and accompanying case videos, and all copyright and other intellectual and
proprietary rights therein, are and at all times, shall remain the property of Real Time Cases
Inc. and its licensors, and their respective assignees. Users agree to respect and not to alter,
remove, or conceal any copyright, trademark, trade name, or other proprietary marking that
appears in this document.
Proprietary & Confidential 3
COMPANY PROFILE ............................................................... 4
Leadership Team .............................................................................4
Company Overview ..........................................................................5
Fast Facts ........................................................................................5
History and Development .................................................................5
Industry ............................................................................................7
Competitive Environment .................................................................7
Product ............................................................................................8
Sales and Marketing ........................................................................9
Business Activities ...........................................................................9
Proprietary & Confidential 4
Company Profile
Company Name: Spoon University
Location: New York, NY
Founded: 2013
Website: www.spoonuniversity.com
Holding Type: Acquired by Scripps Media in 2017
Company Size: NA
Estimated Valuation: NA
Industry: Lifestyle, TV
Leadership Team
Mackenzie Barth
CEO, Co-founder
Sarah Adler
CTO, Co-founder
In her role as CEO, Mackenzie Barth works
the front end of Spoon, utilizing her
combined background in communication,
marketing, and psychology from
Northwestern University as well as her
experience in public relations and audience
research.
Sarah Adler takes the lead on technology
from the Spoon site to the training and
analytics tools used for internal operations
and connecting with Spoon’s vast contributor
network. She gained experience in design
and worked to integrate journalism and
technology while attending Northwestern.
http://www.spoonuniversity.com/
Proprietary & Confidential 5
Company Overview
Spoon University manages a foodie digital media blog network made for millennials by
millennials. Co-founded at Northwestern University as a student club producing a local foodie
magazine, it has grown into chapters at 450+ college campuses, all led by student ...
Company Background Packet Proprietary.docx
Company Background Packet
Proprietary & Confidential 2
Copyright © Real Time Cases
11092018
All Rights Reserved.
The content of this document and accompanying videos may not be reproduced or distributed
without the express written consent of Real Time Cases Inc. Users acknowledge that the
document and accompanying case videos, and all copyright and other intellectual and
proprietary rights therein, are and at all times, shall remain the property of Real Time Cases
Inc. and its licensors, and their respective assignees. Users agree to respect and not to alter,
remove, or conceal any copyright, trademark, trade name, or other proprietary marking that
appears in this document.
Proprietary & Confidential 3
COMPANY PROFILE ............................................................... 4
Leadership Team .............................................................................4
Company Overview ..........................................................................5
Fast Facts ........................................................................................5
History and Development .................................................................5
Industry ............................................................................................7
Competitive Environment .................................................................7
Product ............................................................................................8
Sales and Marketing ........................................................................9
Business Activities ...........................................................................9
Proprietary & Confidential 4
Company Profile
Company Name: Spoon University
Location: New York, NY
Founded: 2013
Website: www.spoonuniversity.com
Holding Type: Acquired by Scripps Media in 2017
Company Size: NA
Estimated Valuation: NA
Industry: Lifestyle, TV
Leadership Team
Mackenzie Barth
CEO, Co-founder
Sarah Adler
CTO, Co-founder
In her role as CEO, Mackenzie Barth works
the front end of Spoon, utilizing her
combined background in communication,
marketing, and psychology from
Northwestern University as well as her
experience in public relations and audience
research.
Sarah Adler takes the lead on technology
from the Spoon site to the training and
analytics tools used for internal operations
and connecting with Spoon’s vast contributor
network. She gained experience in design
and worked to integrate journalism and
technology while attending Northwestern.
http://www.spoonuniversity.com/
Proprietary & Confidential 5
Company Overview
Spoon University manages a foodie digital media blog network made for millennials by
millennials. Co-founded at Northwestern University as a student club producing a local foodie
magazine, it has grown into chapters at 450+ college campuses, all led by student.
FitnessU brand book
The document outlines the brand book for FitnessU, an online fitness education provider. It defines the vision, values, brand platform, and visual identity. The vision is to be the leading provider of online fitness qualifications with a large network of mentors. The values center around being a "compassionate maverick" who challenges the status quo. The brand targets those wanting a career in fitness that allows freedom, independence and making a difference. It positions itself as providing flexibility, choices and support to suit different lifestyles and needs for success.
Social Media Plan for Northwest Wellness Services
Northwest Wellness Service needed help with increasing their attendance at their events. This is a campaign plan to help them through social media.
Life at FPI
FPI is committed to community involvement through various employee volunteer and fundraising initiatives including supporting Toys for Tots, hosting blood drives, and coordinating food drives. FPI employees volunteer their time and skills for these causes, and FPI funding and volunteering has a significant impact on the local community. FPI also supports local education through scholarships and partnerships with Western New England University. Employees are encouraged to participate in various committees focused on diversity, health, sustainability, and more.
core final project
CORE was founded by four friends in college who wanted healthier lifestyle options. Their goal is to educate people in Erie, PA on healthy living through diet, exercise and improving mental wellness. They plan various events and activities to engage the community and promote wellness. CORE will measure the success of their efforts through surveys, social media analytics and community feedback to evaluate if they have positively impacted lifestyles and mindsets.
Happiness Playbook for a Campus
The Happiness Playbook for a Campus contains projects, programs and policies students, faculty or staff can implement for the wellbeing of a campus. It is created by Abby Morical for the Happiness Alliance.
Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...
Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...Insights success media and technology pvt ltd
The health and fitness industry was doing great with more and more people becoming conscious about their fitness levels, their bodiesSCS 2846 - Assignment #1 - Social Media Planning - Freshii
Freshii is a Canadian fast-food chain that serves healthy food options. Their target audience is health-conscious millennials who are heavy social media users. The document outlines Freshii's social media plan to increase brand awareness, sales, and customer loyalty. It identifies objectives like growing followers and promoting meal/juice plans. Freshii will share healthy living tips, new items, contests and user content on platforms like Facebook, Instagram, Pinterest and Snapchat. The plan's goal is to engage customers and help Freshii achieve its business goals through consistent, relevant social media content.
Pepsico.ppt
This document outlines a social media marketing strategy for PepsiCo. It discusses PepsiCo's mission to be a responsible corporate citizen focused on convenient foods and beverages. The strategy proposes several initial projects including a campus competition called the Pepsi Refresh Project between Big Ten schools. It also recommends distinguishing the amp energy drink brand and stealing market share from competitors through campus representatives and social media engagement. Key next steps involve weekly check-ins, reporting, strategy approval, and securing spokesperson availability.
Similar to Fit university promo deck (20)
4 Reasons Partnering in Higher Education Promotes Success
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Final file world's 10 best fitness and gym franchises to open in 2021(1) comp...
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SCS 2846 - Assignment #1 - Social Media Planning - Freshii
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Fit university promo deck
- 1. FIT UNIVERSITY® GOFITU.COM | @GOFITU
- 2. WE HELP COLLEGE STUDENTS GET FIT & STAY FIT.
- 3. A college student’s go-to source for all things health & fitness. 11Campus Chapters Our chapters build communities of fit & healthy students on college campuses. They host free weekly workouts & special events. 100+ 9,000+ Ambassadors Our ambassadors are what make Fit University so unique. They write content for our site, share healthy tips on social media, and lead chapters on campus. Fit University is for students, by students. 40,000+ Friends on Social Media We connect with our #fitufam through Facebook, Instagram, Twitter & Pinterest. This is where we build and establish trust amongst our online community, Our site, gofitu.com, is a place for students to get inspired, find new workouts & recipes and learn the truth about health & fitness. Our goal is to help college students fit fitness into their busy lifestyle, and our content proves to do this, Monthly Page Views
- 5. WHERE YOU COME IN These promotions can be completed a la carte or as a package. Fit University® connects fit & healthy students to fit & healthy brands by building meaningful relationships both online and on campus. We show students how your brand can help them live fit in college. Here’s how we do it: q Above the fold banner advertisement on gofitu.com q Featured brand of the month q Custom content creation on gofitu.com q Social media promotion on @gofitu channels q Signature event sponsorship (Back to School Blowout, Tough Turkey, Finals Relaxation Station) q Chapter event sponsorship
- 7. BEING A SPONSOR AT THE BACK TO SCHOOL BLOWOUT WAS AN AMAZING EXPERIENCE. NETWORKING WITH DIFFERENT VENDORS HAS PRICELESS VALUE AND WE WERE ABLE TO EXPAND OUR MARKET AND AWARNESS. “ “ MARIO HINES, DIRECTOR OF XPLOSIVE PERFORMANCE ACADEMY (FRAMINGHAM, MA)
- 9. READY TO JOIN THE #FITUFAM? Sarah Gaines | Founder of Fit University 561.809.4735 sarah@gofitu.com
- 10. THANKS! NOW GO WORKOUT.