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First things first: get your message right
The document discusses the importance of content strategy in creating and managing effective web experiences, particularly in mobile contexts. It emphasizes the need for clear message architecture that balances brand values with user needs, facilitating navigation and enhancing user experience. The author advocates for maintaining consistent communication across different channels while empowering users through layered information and responsive design.
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First things first: get your message right
- 1. Margot BloomsteinWeb ContentJune 6, 2011@mbloomstein | #wcconFIRST THINGS FIRST: GET YOUR MESSAGE RIGHT.
- 2. We’ve got this.Planningfor the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 3. We’ve got this.Planningfor the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 5. Ideal: foster experiencein timeRepeat visitors/contexts
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- 8. History – pressreleases
- 9. Future – “Upcoming”Mobilemeans (re)focusing.Planning for the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 10. Mobile means (re)focusing.Planningfor the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 11. Mobile means (re)focusing.Planningfor the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 12. Mobile means (re)focusing.Planningfor the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 13. Mobile means (re)focusing.Planningfor the creation, aggregation, governance, and expiration of content that is useful, usable, and appropriate to the experience.
- 14. Mobile means (re)focusing.Repeatvisitors/contexts
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- 17. History – pressreleases
- 18. Future – “Upcoming”Mobilemeans (re)focusing.Repeat visitors/contexts
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- 21. History – pressreleases
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- 23. Variable contextsMobile means(re)focusing.Repeat visitors/contexts
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- 26. History – pressreleases
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- 29. Contextual relevanceMobile means(re)focusing.Repeat visitors/contexts
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- 32. History – pressreleases
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- 36. Demand for relevanceMobilemeans (re)focusing.Repeat visitors/contexts
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- 39. History – pressreleases
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- 44. There’s only nowMobilemeans (re)focusing.Repeat visitors/contexts
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- 47. History – pressreleases
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- 53. 5 minutes fromnowGood mobile experiences are empowering to the point of narcissism.
Editor's Notes
- #4 This addresses people/agents and time
- #5 This addresses people/agents and time
- #28 ID conflicting priorities because users have no time to navigate them
- #29 These differ from the brand values, which speak more to the company
- #33 These differ from the brand values, which speak more to the company
- #36 Prioritized and translated for action (actionable)