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THE 
LUGGAGE 
ISSUE 
MARINA GAVIN GARRIGA LS25751 
MARC ARAGONÈS MAS LS25741 
LAIA LLEOPART ESQUERDO LS26126 
JAUME CAPDEVILA PÉREZ LS25542 
MARIA VILLUENDAS VIÑALS LS25638
THE PROBLEM 
Carrying your luggage 
around when 
traveling/visiting a city.
THE PROBLEM 
What’s the job that needs 
to be done (for the 
customer, not for you!)? 
• Delivering the luggage 
to a specified place, 
while the costumer 
visits the city. 
What are they doing now 
to solve their 
problems/desires? 
• Leaving the luggage in 
a locker. 
• Carrying the luggage 
around with them. 
Why is this insufficient? 
• Either you have to go 
back to pick up the 
baggage or you have to 
keep it with you, both 
are inconvenient. 
Why is the problem so 
hard to solve? 
• To be satisfactorily 
solved it would require a 
highly personalized 
attention.
STRATEGY 
• Studying extreme users (backpackers). 
• Investigating the existing solutions and whether they are 
good enough or not. 
• Asking people if they have ever faced such problem. 
• Finding out if travellers would pay to avoid the problem. 
• Studying which range of travellers actually suffer this 
problem. Does it affect everybody? Just a few? Enough to 
be worth solving?
EVIDENCE 
Personal 
experince 
Some 
people 
have tried 
to solve it
MOTIVATION 
The members of the team have 
suffered this problem several 
times and are certain that they 
will encounter it again.
COMPETITORS 
No-luggage Carry my luggage 
Cloakrooms/Checkrooms/Left 
baggage on Airports/Train and 
Coach stations

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First Idea: The Luggage Issue

  • 1. THE LUGGAGE ISSUE MARINA GAVIN GARRIGA LS25751 MARC ARAGONÈS MAS LS25741 LAIA LLEOPART ESQUERDO LS26126 JAUME CAPDEVILA PÉREZ LS25542 MARIA VILLUENDAS VIÑALS LS25638
  • 2. THE PROBLEM Carrying your luggage around when traveling/visiting a city.
  • 3. THE PROBLEM What’s the job that needs to be done (for the customer, not for you!)? • Delivering the luggage to a specified place, while the costumer visits the city. What are they doing now to solve their problems/desires? • Leaving the luggage in a locker. • Carrying the luggage around with them. Why is this insufficient? • Either you have to go back to pick up the baggage or you have to keep it with you, both are inconvenient. Why is the problem so hard to solve? • To be satisfactorily solved it would require a highly personalized attention.
  • 4. STRATEGY • Studying extreme users (backpackers). • Investigating the existing solutions and whether they are good enough or not. • Asking people if they have ever faced such problem. • Finding out if travellers would pay to avoid the problem. • Studying which range of travellers actually suffer this problem. Does it affect everybody? Just a few? Enough to be worth solving?
  • 5. EVIDENCE Personal experince Some people have tried to solve it
  • 6. MOTIVATION The members of the team have suffered this problem several times and are certain that they will encounter it again.
  • 7. COMPETITORS No-luggage Carry my luggage Cloakrooms/Checkrooms/Left baggage on Airports/Train and Coach stations