Business plan written for Canadian immigration purposes. Client is producer of eco-friendly fire fighting fluid. Key information has been redacted.

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Contents
0 Purpose of Plan ..................................................................................................................................... 2
1 Executive Summary ............................................................................................................................... 2
2 Business Overview ................................................................................................................................ 3
2.1 Company Summary ....................................................................................................................... 3
2.2 Strategic Objectives ...................................................................................................................... 3
2.3 Keys to Success ............................................................................................................................. 3
2.4 Success Milestones ....................................................................................................................... 3
3 Products and Services ........................................................................................................................... 4
3.1 Product Features and Benefits ...................................................................................................... 4
3.2 Intellectual Property Protections .................................................................................................. 4
3.3 Competition Analysis .................................................................................................................... 4
4 Sales and Marketing Strategy ............................................................................................................... 5
4.1 Sales and Distribution Method ..................................................................................................... 5
4.2 Marketing Method ........................................................................................................................ 5
5 Industry and Market Analysis ............................................................................................................... 6
5.1 Portable Fire Protection for a Mobile Generation ........................................................................ 6
5.2 Asset Protection a Priority ............................................................................................................ 6
5.3 Size of Target Markets .................................................................................................................. 6
6 Talent Strategy ...................................................................................................................................... 7
6.1 Executive Advisors ........................................................................................................................ 7
6.2 Personnel Schedule ....................................................................................................................... 7
6.3 PPPPAAA’s Recognition of Business Opportunity ......................................................................... 8
6.4 PPPPAAA’s Role and Importance to Project ................................................................................. 8
6.4 PPPPAAAA’s Projected Benefit to PPPPPAAA ............................................................................... 9
6.5 Organization Chart ...................................................................................................................... 10
7 Operations and Risk Strategy .............................................................................................................. 10
7.1 Production Strategy .................................................................................................................... 10
7.2 Risk Assessment .......................................................................................................................... 10
7.3 Strength, Weaknesses, Opportunities, and Threats ................................................................... 11
7.4 Use of Additional Funds and Plan ............................................................................................... 11
8 Financials ............................................................................................................................................. 11
9 End Notes ............................................................................................................................................ 11

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0 Purpose of Plan
The purpose of this business plan is to support the Principal Applicant (PPPPAAA)’s, PPPPAAA, application
for the Owner‐Operator Labour Market Impact Assessment.
1 Executive Summary
Active fire‐fighting cause problems for people, assets, and the environment. In fact, many of today’s fire
suppressants are ineffective and not environmentally friendly. Yet PPPPPAAA (PPPPAAAA) has the ideal
fire solution: the PPPPPAAA (PPPPAAAA).
PPPPAAAA is a PPPPPAAA based fire safety solutions company. PPPPAAAA’s goal is to provide eco‐friendly
and people friendly fire protection for all PPPPPAAAs. PPPPAAAA’s key success factors include top rated
fire safety product, an experienced leader, and robust sales and distribution channels. PPPPAAAA’s will
have several milestones: obtain PPPPPAAA (PPPPPAAA) certification, achieve PPPPPAAA (PPPPPAAA)
listing, build a ###‐square foot factory, etc.
PPPPAAAA’s flagship PPPPAAAA will be produced in PPPPPAAA and distributed in canisters, pails, and
totes. Canisters will be for retail customers and totes and pails will recharge asset sprinkler systems.
PPPPAAAA has secured trademarks and patents, because PPPPAAAA is so effective that it is unmatched
in eco‐ and user friendliness. PPPPAAAA will sell over the web or direct to businesses, e.g. cold calls,
demonstrations.
PPPPAAAA will primarily target PPPPPAAA commercial real estate and retail consumers. This market is
expanding because many factors, e.g. global warming and urbanization, are increasing the damage that a
single fire incident can cause. In addition, the cost of battling natural disasters is rising and the world
needs more resource effective solutions. PPPPAAAA has realized that few companies have or are able to
address the need for a quick acting people and eco‐friendly fire solution. The estimated addressable
market could be $$$$ or more.
Imperative to PPPPAAAA’s success is a strong core team. A team of senior business people and bilingual
staff will aid PPPPAAAA. However, PPPPAAAA relies on the PPPPAAA, the largest shareholder and investor,
because the PPPPAAA has the requisite skills, knowledge, and capital to propel PPPPAAAA to success. The
PPPPAAA having witnessed many mine fires and wanted a better solution. The PPPPAAA became familiar
with PPPPAAAA and its representative and decided to capitalize on underdeveloped fire
safety market.
The PPPPAAA will fund PPPPAAAA in two stages. The PPPPAAA’s first $$$ investment will be on due
diligence, certification, customer development, operation expenses, and site selection. The PPPPAAA’s
second $$$$$$ investment will go towards a production facility and machine and operation expenses.
Over ## years, PPPPAAAA plans to create ## PPPPPAAA jobs and transfer fire suppression knowledge,
technology, and skills to PPPPPAAAs. PPPPAAAA’s largest weakness is that the PPPPAAA is indispensable.
Moreover, several risk factors, e.g. human efforts, can affect PPPPAAAA, but PPPPAAAA will develop

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suitable counter‐measures. PPPPAAAA projects ## year revenues to be over $$$$ and profitability by the
third year.
2 Business Overview
2.1 Company Summary
PPPPAAAA is a fire safety solutions company dedicated to providing eco‐friendly, user safe fire safety
solutions. PPPPAAAA’s flagship product is the eco‐ and people friendly PPPPAAAA. PPPPAAAA’s office is
located at ######.
2.2 Strategic Objectives
In the short term, PPPPAAAA wants to fulfil all its success milestones. PPPPAAAA’s mission is to protect
people, assets, and the environment in the most green and safe way. PPPPAAAA’s vision is that people,
assets, and the environment will not suffer harm because of fires. Thus, the long‐term goal is to reduce
the harm done to people, assets, and the environment by ###% using the PPPPAAAA system.
2.3 Keys to Success
PPPPAAAA will be well‐positioned to succeed with a few elements.
 Top rated fire safety product that protects people, assets, and the environment
 Multiple protections on intellectual property in Canada and internationally
 Certification and acceptance of product and product manufacturing
 Cohesive, experienced, and dedicated executive team members led by a quality entrepreneur
 Strong sales and distribution channels to retail and commercial customers
2.4 Success Milestones
1. PPPPAAAA will apply to the PPPPPAAA for fire safety classification and will seek other certifications.
2. PPPPAAAA will apply to the PPPPPAAA government’s PPPPPAAA.
3. PPPPAAAA will identify and select the factory site, factory, and production equipment.
4. At the same time, PPPPAAAA will conduct market research and develop marketing for target
customers. Concurrently, PPPPAAAA will be forming a sales team in the fire safety industry.
5. PPPPAAAA will hold private demonstrations of the PPPPAAAA to key influencers. Thus far, initial
responses have been overwhelmingly positive.
 Fire department chiefs and technical officers of the largest PPPPPAAA cities
 Trade shows and conferences
 Procurement executives in finance, insurance, and real estate
PPPPAAAA will schedule a fire demonstration with Intertek.
6. By the time the necessary certifications are ready, PPPPAAAA will complete the production facility.

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7. PPPPAAAA’s sales and distribution channels will be developed: mainly web sales and targeted sales.
PPPPAAAA should reach this stage within ### months. At this point, the PPPPAAA will have spent
close to $$$$.
8. During the next couple of years, PPPPAAAA will expand its head count, including hiring a production
team and hiring more employees. In addition, PPPPAAAA will spend more on capital assets: e.g.
leasehold improvements, security equipment, etc. The PPPPAAA has allocated $$$$ for this phase.
9. In the future, PPPPAAAA will be expanding to the PPPPPAAA and PPPPPAAA. As well, PPPPAAAA will
be in a strong position to licence its technology to other downstream companies. The PPPPAAAA may
have applications in industrial production, lubrication, or data centre cooling.
3 Products and Services
3.1 Product Features and Benefits
PPPPAAAA’s PPPPAAAA has superior utility and low environmental impact.
PPPPAAAA will sell PPPPAAAA in #### canisters or sprinkler suppressant recharge package. PPPPAAAA
has many uses: fire fighters can generate giant pools of fire suppressant without harming the environment
by adding PPPPAAAA directly to lakes and ponds.
3.2 Intellectual Property Protections
PPPPAAAA has filed and acquired various intellectual property protections. PPPPAAAA has filed multiple
utility patents with respect to the PPPPAAAA:

Moreover, PPPPAAAA has filed for PPPPPAAA and PPPPPAAA trademarks.
3.3 Competition Analysis
There are less than ### competitions in the eco‐friendly fire suppressant space.

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##### is the top competitor in the industry as its product is very effective. Another is #####, which can
extinguish fires while breaking down pollutants with its patented bacteria mix. Neither companies have
really optimized their digital strategy and PPPPPAAA wide distribution and customer service or support.
Other competitors’ products can be found on ##### or another e‐commerce website; however, they have
simply not been able to prevent re‐ignition or stop fires of a certain temperature.
PPPPAAAA aims to fill in the gaps left by other competitors in the people and eco‐friendly fire safety space.
In addition, PPPPAAAA will focus on western PPPPPAAA as that area is underserved by other competitors
in the space.
4 Sales and Marketing Strategy
4.1 Sales and Distribution Method
PPPPAAAA’s flagship product is the PPPPAAAA, which will be distributed in two product lines: canisters
and serum.
PPPPAAAA will develop canisters for retail consumers for convenient, portable fire protection. The
canister will be an aerosol bottle with ##### of PPPPAAAA. The canister is easy to fill and works in virtually
all situations, ideal for the kitchen or camping trips.
Customers can recharge building sprinkler systems with PPPPAAAA, which comes in pails and totes. Hydra‐
NT’s PPPPAAAA is so powerful that a 1.6%w/w PPPPAAAA mixture is capable of handling Class A, B, C, D,
and K fires. PPPPAAAA will also provide sprinkler apparatuses for qualifying PPPPPAAA commercial
customers. The net result—PPPPAAAA protected buildings extinguish fires with less water and less time,
which protects property and the environment. Customers and professionals can easily recharge
PPPPAAAA into existing fire extinguishers or fire sprinkler systems without extra equipment or training.
In addition, PPPPAAAA may enter into cooperation agreements with licensed fire safety professionals to
provide asset protection services.
4.2 Marketing Method
For the retail segment, PPPPAAAA will mainly use e‐commerce to sell its products. As such, social media
marketing and websites will emphasize PPPPAAAA’s ability to protect people, assets, and the environment
in the most green and safe way. Whenever possible, PPPPAAAA will use relevant events to illustrate how
PPPPAAAA could have protected people, assets, or the environment. PPPPAAAA will incentivize customers
to act and protect their loved ones with contests, surveys, etc.
For the commercial segment, PPPPAAAA will use a more personalized approach. This includes cold‐calling,
arranging demonstrations, presenting at exhibitions, etc. This includes holiday greetings and reminders.
In addition, PPPPAAAA will advertise in industry specific magazines and journals, e.g.

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6.3 PPPPAAA’s Recognition of Business Opportunity
The PPPPAAA was a key director and senior manager in the PPPPPAAA coal mining and coal washing
industry. As a result, the PPPPAAA routinely witnessed many mine fires. The PPPPAAA realized that the
deployed fire suppressant technology was not only ineffective, but was neither environmentally nor
people friendly. The PPPPAAA was certain that a better fire suppressant could be formulated. In #####,
the PPPPAAA attended a PPPPPAAA demonstration of fire safety products and encountered PPPPAAAA’s
representatives from PPPPPAAA. Many meetings and demonstrations afterwards, the PPPPAAA became
familiarized with PPPPAAAA’s potential as a fire suppressant, especially PPPPAAAA’s ability to cool fuel or
“cutting fluid” in mine fires. Subsequently, the PPPPAAA realized PPPPAAAA’s potential to save lives,
assets, and the environment in North America. Although PPPPAAAA’s technology was already used in
PPPPPAAA, ’s active fire protection still comprised mainly on conventional technologies,
e.g. low adoption of mist sprinklers. While the PPPPAAA was impressed by PPPPAAAA’s portability and
ease of use, the PPPPAAA felt the largest breakthrough of PPPPAAAA’s technology would be in the
sprinkler systems protecting commercial and private assets. Forest firefighters would also benefit from
PPPPAAAA. Therefore, the PPPPAAA decided to start a PPPPPAAA fire safety company, which used
PPPPAAAA’s advanced technology. In #####, the PPPPAAA registered PPPPAAAA in PPPPPAAA and
decided the next step was to obtain product certifications and listings, develop the customer base, select
business sites, perform due diligence, and begin marketing. Should Immigration, Refugee, and Citizenship
PPPPPAAA and Employment and Social Development PPPPPAAA allow the PPPPAAA to perform the
necessary business exploration work, the PPPPAAA will be in a better position to build a facility and create
many green manufacturing jobs for PPPPPAAAs and permanent residents.
6.4 PPPPAAA’s Role and Importance to Project
The PPPPAAA is well qualified to be PPPPAAAA’s Owner‐operator. The PPPPAAA has worked in industries
that directly experience frequent fires and fully understands the scope of the problem and how PPPPAAAA
can address those obstacles. In addition, the PPPPAAA has been a senior manager in chemical production
companies and has developed a deep understanding of chemical production and executive management.
Moreover, the PPPPAAA is risking significant amounts of capital, i.e. approximately $$$$ in the first stage,
to explore PPPPAAAA’s business viability. Thus, the PPPPAAA will be using capital, experience, and
business acumen to make PPPPAAAA a viable PPPPPAAA business. Below are some of the PPPPAAA’s
career highlights.
 Determined composition and roles of upper level management for #####
 Liaised and maintained key business relationships with governments, professionals, associations,
etc. as #####’s senior representative
 Determined and authorized financial policies, e.g. annual revenue targets, sales goals, etc., for
#####
 Managed the preparation and production of washed coal for #####
The PPPPAAA needs to be in PPPPPAAA to facilitate all aspects of PPPPAAAA. Given that PPPPAAAA is a
new venture, it is necessary that the PPPPAAA be in PPPPPAAA to assess PPPPAAAA’s commercial viability.
In addition, as the face of the company, the PPPPAAA needs to lend credibility to PPPPAAAA by personally
meeting customers and key influencers. By denying the PPPPAAA entry into PPPPPAAA to work,

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PPPPAAAA’s decision making and information analysis will be severely hampered and milestones might
not be fulfilled or severely delayed. If should be stressed that if the PPPPAAA is unable to capitalize on the
limited market opportunity, PPPPAAAA might become an inviable PPPPPAAA manufacturing business and
jobs for PPPPPAAA and permanent resident may not materialize.
As the majority shareholder and Owner‐Operator of PPPPAAAA, the PPPPAAA will have many daily duties.
 Right size the work force composition including managers, staff and delegates
 Allocate or acquire resources, personnel, and materials to effectuate policies and goals
 Represent the company or delegates representatives to official functions and other events
 Determine company wide policies and strategy based on market conditions and company
resources
 Create company objectives and set appropriate metrics
Naturally, the PPPPAAA will be assisted by bilingual staff and a team of experts in various disciplines.
6.4 PPPPAAAA’s Projected Benefit to PPPPPAAA
The PPPPAAA will make two separate, personal investments. Initially, the PPPPAAA will invest
approximately $$$$ towards market research, customer development, certifications, site selection, and
due diligence. After confirming certifications and approvals, the PPPPAAA will invest an additional
approximately $$$$ to build the factory and begin production of PPPPAAAA. In the first year, PPPPAAAA
will create at least ##### full‐time jobs, with benefits, of various positions for PPPPPAAA citizens and
permanent residents. As well, PPPPAAAA will base its production facility in PPPPPAAA; thus, bringing
renewed interest in the PPPPPAAA green manufacturing industry, which has not seen strong growth for a
long time.xiv
Moreover, the PPPPAAA’s investment represents a chance for minorities and disadvantaged
groups to gain knowledge and skills in innovative, green technologies.

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