- The company focuses on advertising to attract more customers and increase production capacity to avoid stock-outs.
- It maintains sizable cash reserves for liquidity but recognizes excess cash provides no returns, so invests in areas like forecasting and equipment.
- It evaluates capital budgeting projects using NPV and accepts positive NPV projects, prioritizing those with higher NPV when constraints require choosing one.
- It increased leverage through debt to finance investments but did not consider how this affected its WACC and firm value.