The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary to harmonize and use the tools of the marketing complex and their solutions to achieve maximum profit. Financial institutions need to have a good command of all the tools of the marketing complex in order to achieve their goals. When designing the marketing complex of financial institutions, it is necessary to take into account that there is a connection between the individual instruments. Gediminas Dubauskas | Margarita IÅ¡oraite "Financial Services Organizations Marketing Mix" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38151.pdf Paper URL : https://www.ijtsrd.com/management/marketing-management/38151/financial-services-organizations-marketing-mix/gediminas-dubauskas
STUDY4JOB.COM Introduction to marketing management (SOURCE: SMU)sachinrajsingh
1. Marketing is a social and economic activity directed towards satisfying customer needs through an exchange process. It involves market segmentation, targeting, and positioning to select specific groups to market to.
2. The marketing mix, also known as the 4Ps, consists of product, price, place, and promotion. It represents the core elements that a marketer can use to influence demand. For services, an extended marketing mix of 7Ps adds people, process, and physical evidence.
3. Marketing managers gather and analyze information from the internal and external environment to inform decisions. Marketing information systems organize data collected through primary and secondary research. Understanding factors like customer demographics, competitors, and the economy helps identify opportunities and threats.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
1. The document discusses various marketing strategies that enterprises can use, including promotional, market segmentation, distribution channel, and packaging strategies.
2. It notes that effective marketing strategies are important for enterprises to survive in today's competitive environment by satisfying customer needs and increasing sales and profits.
3. The document reviews different types of marketing strategies such as general marketing strategies, decision area strategies, strategies based on market dominance, and integrated marketing strategies.
1. The document summarizes research on internal marketing, which focuses on motivating and committing employees through marketing approaches applied internally within organizations.
2. It reviews literature on internal marketing from various industries, finding the most research in healthcare (48%), services (21%), technology (8%), education (6%), and financial (4%).
3. Internal marketing aims to develop customer-consciousness among frontline employees to better serve external customers. The commitment and satisfaction of employees is important for internal marketing success and positive effects on customer service.
Marketing management involves influencing demand to meet organizational objectives. There are 8 states of demand that marketers must consider. The core concepts of marketing include market segmentation, understanding customer needs and wants, developing products of value, facilitating exchange and transactions, relationship marketing, and utilizing the marketing mix. The marketing concept holds that customer satisfaction should be the primary goal through creating value, while the societal marketing concept aims to enhance customer and societal well-being. Building customer satisfaction requires understanding customer value and managing customer costs, monitoring satisfaction levels, and focusing business processes and resources to achieve customer value and satisfaction goals.
The impact of marketing mix on buying behaviour of youth segment in sri lankaJanith Chandranath
This document outlines a research study on the impact of marketing mix on the buying behavior of youth in Sri Lanka. The study aims to identify how the 4Ps of marketing mix (product, price, place, promotion) influence youth purchasing decisions. The researcher develops hypotheses and a conceptual framework relating the marketing mix to buying behavior. A questionnaire will be used to collect primary data from 100 youth respondents, which will be analyzed using statistical tools like regression and correlation to understand the relationships between variables. The findings aim to provide insights for marketers on how to better understand and influence youth consumer behavior through marketing strategies.
Marketing management involves planning, implementing, monitoring, and correcting marketing activities and programs to achieve organizational goals. It includes analyzing customers, competitors, and the business environment. The key aspects of marketing management are the marketing mix of product, price, place, and promotion. Marketing functions include market research, advertising, sales promotion, sales planning and operations, and physical distribution. The overall goal of marketing management is to understand customer needs and wants and satisfy them through superior products and services.
STUDY4JOB.COM Introduction to marketing management (SOURCE: SMU)sachinrajsingh
1. Marketing is a social and economic activity directed towards satisfying customer needs through an exchange process. It involves market segmentation, targeting, and positioning to select specific groups to market to.
2. The marketing mix, also known as the 4Ps, consists of product, price, place, and promotion. It represents the core elements that a marketer can use to influence demand. For services, an extended marketing mix of 7Ps adds people, process, and physical evidence.
3. Marketing managers gather and analyze information from the internal and external environment to inform decisions. Marketing information systems organize data collected through primary and secondary research. Understanding factors like customer demographics, competitors, and the economy helps identify opportunities and threats.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
1. The document discusses various marketing strategies that enterprises can use, including promotional, market segmentation, distribution channel, and packaging strategies.
2. It notes that effective marketing strategies are important for enterprises to survive in today's competitive environment by satisfying customer needs and increasing sales and profits.
3. The document reviews different types of marketing strategies such as general marketing strategies, decision area strategies, strategies based on market dominance, and integrated marketing strategies.
1. The document summarizes research on internal marketing, which focuses on motivating and committing employees through marketing approaches applied internally within organizations.
2. It reviews literature on internal marketing from various industries, finding the most research in healthcare (48%), services (21%), technology (8%), education (6%), and financial (4%).
3. Internal marketing aims to develop customer-consciousness among frontline employees to better serve external customers. The commitment and satisfaction of employees is important for internal marketing success and positive effects on customer service.
Marketing management involves influencing demand to meet organizational objectives. There are 8 states of demand that marketers must consider. The core concepts of marketing include market segmentation, understanding customer needs and wants, developing products of value, facilitating exchange and transactions, relationship marketing, and utilizing the marketing mix. The marketing concept holds that customer satisfaction should be the primary goal through creating value, while the societal marketing concept aims to enhance customer and societal well-being. Building customer satisfaction requires understanding customer value and managing customer costs, monitoring satisfaction levels, and focusing business processes and resources to achieve customer value and satisfaction goals.
The impact of marketing mix on buying behaviour of youth segment in sri lankaJanith Chandranath
This document outlines a research study on the impact of marketing mix on the buying behavior of youth in Sri Lanka. The study aims to identify how the 4Ps of marketing mix (product, price, place, promotion) influence youth purchasing decisions. The researcher develops hypotheses and a conceptual framework relating the marketing mix to buying behavior. A questionnaire will be used to collect primary data from 100 youth respondents, which will be analyzed using statistical tools like regression and correlation to understand the relationships between variables. The findings aim to provide insights for marketers on how to better understand and influence youth consumer behavior through marketing strategies.
Marketing management involves planning, implementing, monitoring, and correcting marketing activities and programs to achieve organizational goals. It includes analyzing customers, competitors, and the business environment. The key aspects of marketing management are the marketing mix of product, price, place, and promotion. Marketing functions include market research, advertising, sales promotion, sales planning and operations, and physical distribution. The overall goal of marketing management is to understand customer needs and wants and satisfy them through superior products and services.
The document discusses the evolution of modern marketing departments and additional topics in marketing management. It describes how marketing departments have evolved from simple sales departments to encompass broader functions like advertising, PR, and customer relationship management. The document also outlines trends in the business environment that have impacted marketing, such as globalization, technology advances, reengineering, outsourcing, and collaboration with suppliers. Finally, it discusses developing holistic marketing organizations by outlining strategies for organization-wide marketing orientation and how to implement, evaluate, and control marketing programs.
This document discusses perspectives on marketing and the marketing concept. It describes how marketing was traditionally viewed as selling but now focuses on understanding customer needs. A marketing oriented organization provides information on customer needs throughout the company and coordinates functions to achieve goals. The document also outlines the marketing planning process, noting it takes place at both the corporate and middle management levels and involves situation analysis, objective setting, and strategy and program development.
The document defines marketing and outlines its key concepts. Marketing is defined as identifying and meeting human and social needs profitably through the flow of goods and services from producers to customers. The key aspects of marketing include the 4Ps of product, price, place and promotion as well as concepts like market segmentation, branding, and competition. The marketing concept emphasizes satisfying customer needs to achieve organizational goals.
Week 05 - Marketing and Project ManagementAbid Khan
This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
The structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings. Research hypotheses are defined according to the identified structural model. In order to test the defined structural model and research hypotheses empirical research was conducted on the sample of undergraduate students of the Faculty of Economics and Business in Zagreb. Research results indicate that the structural model has an acceptable level of fit to the empirical data. The estimated structural coefficients and indirect effect coefficients indicate the direction and intensity of effects of each analysed element of marketing mix on brand equity. Finally, implications of research results for the theory and practice of brand management are analysed and discussed.
The document summarizes key concepts from a marketing chapter, including:
1) It defines the marketing environment as the set of forces that affect a company's ability to build relationships with customers. This includes the microenvironment of actors close to the company and the macroenvironment of broader societal forces.
2) It distinguishes between consumer markets, made up of end users, and business markets, made up of organizations that purchase goods for further production or resale.
3) It outlines some of the major forces in the marketing environment, including competitors, suppliers, customers, and socioeconomic, technological, political, and cultural trends.
This document provides an overview of literature on evolving marketing mix models from traditional 4Ps to e-marketing mixes suited for digital contexts. It discusses two perspectives: conservatives who argue 4Ps can adapt through new elements, and revisionists who see 4Ps as obsolete. Revisionists propose new models adding elements like people, packaging, content, community, commerce interfaces. Conservatives argue 4Ps framework remains coherent and each P can gain benefits from digital technologies through personalized products, price transparency, improved customer relationships and interactive promotion. The document aims to clarify debates around maintaining or replacing the traditional marketing mix online.
Market Orientation, Learning Organization and Dynamic Capability as Anteceden...IOSR Journals
Strategic competitiveness is achieved when a firm successfully formulate and implement a strategy of value creation. In order to create competitive advantage, the theory of competitive advantage have contributed to the present two major schools of the Market-Based View (MBV) and Resources-Based View (RBV), which both lead the company in creating a competitive advantage through superior value. The purpose of this paper is to examine the relationship between market orientation, learning organization and dynamic capability on value creation. Using a questionnaire survey, the paper is based on data collected from 105 owners or managers of industry creative in Indonesia. The partial least squares (PLS) structural equation modeling approach was used to analyze the data and test the hypotheses.The results indicate that, among the market orientation, learning organization, dynamic capability are significantly and positively related to value creation.
This document discusses the role of internal marketing in organizations adopting the marketing concept. It defines internal marketing as attracting, developing, motivating and retaining qualified employees through satisfying their needs. The document argues that internal marketing needs to take a holistic approach to assess employee capabilities and performance before implementing external marketing strategies. It also discusses the importance of viewing employees as internal customers and ensuring their satisfaction in order to satisfy external customers. Finally, it examines the links between internal marketing, total quality management, relationship management and organizational culture.
Effects of factor analysis on the questionnaire of strategic marketing mix on...Alexander Decker
The document discusses a study that examined the effects of factor analysis on a questionnaire about strategic marketing mix and organizational objectives in the food and beverage industry. The results of the questionnaires were subjected to factor analysis, which showed several positive effects: 1) The correlation matrix was all positive and above 0.5, showing the adequacy of factor analysis. 2) Kaiser-Mayer Olkin value was 0.882, showing the data was suitable for factor analysis. 3) Eight factors were extracted explaining 72.6% of variability in the data. 4) Variables loaded strongly onto the factors. This shows factor analysis had significant positive effects on analyzing the questionnaire data.
Impacts of 4Ps towards consumer behaviour by SAITOT K JOEL MBASAITOT KELVIN JOEL
Coca-Cola has long dominated the beverage market through strategic use of the 4Ps of marketing: product, price, place, and promotion. However, competition is increasing. The document discusses Coca-Cola's marketing mix strategies over time for each of the 4Ps and how they have impacted customer behavior. It recommends that Coca-Cola improve social media integration and use LinkedIn more to distribute content about product offerings to strengthen the brand and increase awareness and sales in the face of rising competition.
This document discusses powerful ways for business expansion through digital marketing and growth strategies. It provides tips on how to develop business growth strategies, manage growth, and financially prepare for expansion. Some key points include developing organic growth strategies like market penetration and product development or inorganic strategies like mergers and acquisitions. It also discusses the most powerful reasons for digital marketing, including reaching a wider audience and new customers. Effective financial preparation involves assessing costs, revenue potential, and financial feasibility of projects.
The purpose of this study is to investigate The effects of Marketing Strategies on Organizational Performance; A Study of Nigeria Bottling Company Kaduna, including Production strategy, pricing strategy, promotion strategy and place strategy, that eventually influences Marketing strategies on performance. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting
The document discusses key differences between marketing and selling concepts, philosophies of marketing, and marketing analysis and environment forces.
The marketing concept focuses on understanding customer needs and wants to produce products that satisfy them, while the selling concept focuses more on selling goods produced regardless of customer wants.
Marketing philosophies include production, product, selling, and societal concepts. Marketing analysis involves a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats, and match strengths to opportunities while mitigating weaknesses and threats.
Microenvironment forces close to the company like customers, suppliers, and departments must work together to create value. Macroenvironment forces from broader society like demographics and environment trends also influence companies and markets.
This document summarizes Hazrita Abdul Rahim's 2011 postgraduate colloquium on the impact of innovative promotion on SME performance in Malaysia. The summary discusses:
1) The study examines innovative promotion practices among SMEs in Malaysia and how they impact firm performance.
2) The theoretical framework draws from Schumpeter's theory of innovation and marketing theory to hypothesize relationships between innovative promotion tools, techniques, processes and environment, and SME performance.
3) The research design involves a survey of 200 Malaysian SMEs using a Likert scale to measure levels of innovative promotion and collect data to test four hypotheses regarding the relationships with performance.
The document discusses entrepreneurial marketing and its impact on small and medium enterprise (SME) performance in Malaysia. It first outlines issues facing SMEs like high failure rates. Then, it discusses how entrepreneurial marketing differs from conventional marketing in being more innovative, proactive, and opportunity-focused. The study aims to examine if entrepreneurial marketing approaches like innovativeness, proactiveness, and risk-taking can improve SME performance. It proposes several hypotheses and develops a theoretical framework combining entrepreneurial marketing, organizational theory, and human capital theory. A quantitative method will analyze the data to test the hypotheses.
This study aims to increase awareness of important organizational resources and capabilities inthe political world. Due to limited studies in political marketing, the researcher brings business characteristics from the business sector to politics and provides significant theoretical and practical issues which emphasize the vital role politicians, as units, can play in the political competitive arena.Data collected from 50 elected Members of the Nordic Parliaments (MPs) show that experiential and financial resources play a vital role in the development of a political marketing strategy.In addition, learning capability also contributes to the development of a political marketing strategy.
This document provides an overview of key marketing concepts and philosophies. It defines marketing and discusses its components, including the marketing environment, customer needs and wants, and the marketing mix. It then describes five marketing management philosophies: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept, it provides the underlying philosophy and focus, as well as examples of companies that employ each approach.
BRAND ORIENTATION OF SMALL ENTERPRISES: A STUDY BASED ON APPARELS INDUSTRY IN...ijmvsc
This document summarizes a research paper on brand orientation of small apparel enterprises in Khulna City, Bangladesh. The paper studies how brand orientation relates to business performance for small businesses operating in different contexts. Through a qualitative research approach, the paper aims to contribute empirical evidence that branding is important for small businesses as well as large firms. It also provides practical guidance for small business owners on whether and when brand orientation can improve business performance.
In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the companys goals. Margarita Išoraite "7 P Marketing Mix Literature Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47665.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47665/7-p-marketing-mix-literature-review/margarita-išoraite
Analysis Of Marketing MIX Nivea Case StudyMonique Carr
This document provides background information on Nivea and analyzes its marketing mix. It begins with a history of Nivea, founded in 1911, which is now a global skin care brand owned by Beiersdorf. It then discusses theoretical aspects of marketing mix, which typically includes the four Ps of product, price, place and promotion. The document analyzes each element of Nivea's marketing mix, finding it addresses customer needs through a balanced approach combining traditional distribution with unique products and updated promotions. Overall, the document finds Nivea has an effective marketing mix that has helped it become one of the largest skin care brands worldwide.
This document provides an introduction to marketing concepts. It defines marketing as a management process of identifying, anticipating, and satisfying consumer needs efficiently, effectively and profitably in a socially responsible manner. The document outlines the key evolutionary stages of marketing orientations from production to social marketing. It also discusses the marketing mix, which contains the core 4Ps and an extended 7Ps for services that additionally includes people, process, and physical evidence. The goal of the introduction is to help students understand fundamental marketing terminology and frameworks.
The document discusses the evolution of modern marketing departments and additional topics in marketing management. It describes how marketing departments have evolved from simple sales departments to encompass broader functions like advertising, PR, and customer relationship management. The document also outlines trends in the business environment that have impacted marketing, such as globalization, technology advances, reengineering, outsourcing, and collaboration with suppliers. Finally, it discusses developing holistic marketing organizations by outlining strategies for organization-wide marketing orientation and how to implement, evaluate, and control marketing programs.
This document discusses perspectives on marketing and the marketing concept. It describes how marketing was traditionally viewed as selling but now focuses on understanding customer needs. A marketing oriented organization provides information on customer needs throughout the company and coordinates functions to achieve goals. The document also outlines the marketing planning process, noting it takes place at both the corporate and middle management levels and involves situation analysis, objective setting, and strategy and program development.
The document defines marketing and outlines its key concepts. Marketing is defined as identifying and meeting human and social needs profitably through the flow of goods and services from producers to customers. The key aspects of marketing include the 4Ps of product, price, place and promotion as well as concepts like market segmentation, branding, and competition. The marketing concept emphasizes satisfying customer needs to achieve organizational goals.
Week 05 - Marketing and Project ManagementAbid Khan
This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
The structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings. Research hypotheses are defined according to the identified structural model. In order to test the defined structural model and research hypotheses empirical research was conducted on the sample of undergraduate students of the Faculty of Economics and Business in Zagreb. Research results indicate that the structural model has an acceptable level of fit to the empirical data. The estimated structural coefficients and indirect effect coefficients indicate the direction and intensity of effects of each analysed element of marketing mix on brand equity. Finally, implications of research results for the theory and practice of brand management are analysed and discussed.
The document summarizes key concepts from a marketing chapter, including:
1) It defines the marketing environment as the set of forces that affect a company's ability to build relationships with customers. This includes the microenvironment of actors close to the company and the macroenvironment of broader societal forces.
2) It distinguishes between consumer markets, made up of end users, and business markets, made up of organizations that purchase goods for further production or resale.
3) It outlines some of the major forces in the marketing environment, including competitors, suppliers, customers, and socioeconomic, technological, political, and cultural trends.
This document provides an overview of literature on evolving marketing mix models from traditional 4Ps to e-marketing mixes suited for digital contexts. It discusses two perspectives: conservatives who argue 4Ps can adapt through new elements, and revisionists who see 4Ps as obsolete. Revisionists propose new models adding elements like people, packaging, content, community, commerce interfaces. Conservatives argue 4Ps framework remains coherent and each P can gain benefits from digital technologies through personalized products, price transparency, improved customer relationships and interactive promotion. The document aims to clarify debates around maintaining or replacing the traditional marketing mix online.
Market Orientation, Learning Organization and Dynamic Capability as Anteceden...IOSR Journals
Strategic competitiveness is achieved when a firm successfully formulate and implement a strategy of value creation. In order to create competitive advantage, the theory of competitive advantage have contributed to the present two major schools of the Market-Based View (MBV) and Resources-Based View (RBV), which both lead the company in creating a competitive advantage through superior value. The purpose of this paper is to examine the relationship between market orientation, learning organization and dynamic capability on value creation. Using a questionnaire survey, the paper is based on data collected from 105 owners or managers of industry creative in Indonesia. The partial least squares (PLS) structural equation modeling approach was used to analyze the data and test the hypotheses.The results indicate that, among the market orientation, learning organization, dynamic capability are significantly and positively related to value creation.
This document discusses the role of internal marketing in organizations adopting the marketing concept. It defines internal marketing as attracting, developing, motivating and retaining qualified employees through satisfying their needs. The document argues that internal marketing needs to take a holistic approach to assess employee capabilities and performance before implementing external marketing strategies. It also discusses the importance of viewing employees as internal customers and ensuring their satisfaction in order to satisfy external customers. Finally, it examines the links between internal marketing, total quality management, relationship management and organizational culture.
Effects of factor analysis on the questionnaire of strategic marketing mix on...Alexander Decker
The document discusses a study that examined the effects of factor analysis on a questionnaire about strategic marketing mix and organizational objectives in the food and beverage industry. The results of the questionnaires were subjected to factor analysis, which showed several positive effects: 1) The correlation matrix was all positive and above 0.5, showing the adequacy of factor analysis. 2) Kaiser-Mayer Olkin value was 0.882, showing the data was suitable for factor analysis. 3) Eight factors were extracted explaining 72.6% of variability in the data. 4) Variables loaded strongly onto the factors. This shows factor analysis had significant positive effects on analyzing the questionnaire data.
Impacts of 4Ps towards consumer behaviour by SAITOT K JOEL MBASAITOT KELVIN JOEL
Coca-Cola has long dominated the beverage market through strategic use of the 4Ps of marketing: product, price, place, and promotion. However, competition is increasing. The document discusses Coca-Cola's marketing mix strategies over time for each of the 4Ps and how they have impacted customer behavior. It recommends that Coca-Cola improve social media integration and use LinkedIn more to distribute content about product offerings to strengthen the brand and increase awareness and sales in the face of rising competition.
This document discusses powerful ways for business expansion through digital marketing and growth strategies. It provides tips on how to develop business growth strategies, manage growth, and financially prepare for expansion. Some key points include developing organic growth strategies like market penetration and product development or inorganic strategies like mergers and acquisitions. It also discusses the most powerful reasons for digital marketing, including reaching a wider audience and new customers. Effective financial preparation involves assessing costs, revenue potential, and financial feasibility of projects.
The purpose of this study is to investigate The effects of Marketing Strategies on Organizational Performance; A Study of Nigeria Bottling Company Kaduna, including Production strategy, pricing strategy, promotion strategy and place strategy, that eventually influences Marketing strategies on performance. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting
The document discusses key differences between marketing and selling concepts, philosophies of marketing, and marketing analysis and environment forces.
The marketing concept focuses on understanding customer needs and wants to produce products that satisfy them, while the selling concept focuses more on selling goods produced regardless of customer wants.
Marketing philosophies include production, product, selling, and societal concepts. Marketing analysis involves a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats, and match strengths to opportunities while mitigating weaknesses and threats.
Microenvironment forces close to the company like customers, suppliers, and departments must work together to create value. Macroenvironment forces from broader society like demographics and environment trends also influence companies and markets.
This document summarizes Hazrita Abdul Rahim's 2011 postgraduate colloquium on the impact of innovative promotion on SME performance in Malaysia. The summary discusses:
1) The study examines innovative promotion practices among SMEs in Malaysia and how they impact firm performance.
2) The theoretical framework draws from Schumpeter's theory of innovation and marketing theory to hypothesize relationships between innovative promotion tools, techniques, processes and environment, and SME performance.
3) The research design involves a survey of 200 Malaysian SMEs using a Likert scale to measure levels of innovative promotion and collect data to test four hypotheses regarding the relationships with performance.
The document discusses entrepreneurial marketing and its impact on small and medium enterprise (SME) performance in Malaysia. It first outlines issues facing SMEs like high failure rates. Then, it discusses how entrepreneurial marketing differs from conventional marketing in being more innovative, proactive, and opportunity-focused. The study aims to examine if entrepreneurial marketing approaches like innovativeness, proactiveness, and risk-taking can improve SME performance. It proposes several hypotheses and develops a theoretical framework combining entrepreneurial marketing, organizational theory, and human capital theory. A quantitative method will analyze the data to test the hypotheses.
This study aims to increase awareness of important organizational resources and capabilities inthe political world. Due to limited studies in political marketing, the researcher brings business characteristics from the business sector to politics and provides significant theoretical and practical issues which emphasize the vital role politicians, as units, can play in the political competitive arena.Data collected from 50 elected Members of the Nordic Parliaments (MPs) show that experiential and financial resources play a vital role in the development of a political marketing strategy.In addition, learning capability also contributes to the development of a political marketing strategy.
This document provides an overview of key marketing concepts and philosophies. It defines marketing and discusses its components, including the marketing environment, customer needs and wants, and the marketing mix. It then describes five marketing management philosophies: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept, it provides the underlying philosophy and focus, as well as examples of companies that employ each approach.
BRAND ORIENTATION OF SMALL ENTERPRISES: A STUDY BASED ON APPARELS INDUSTRY IN...ijmvsc
This document summarizes a research paper on brand orientation of small apparel enterprises in Khulna City, Bangladesh. The paper studies how brand orientation relates to business performance for small businesses operating in different contexts. Through a qualitative research approach, the paper aims to contribute empirical evidence that branding is important for small businesses as well as large firms. It also provides practical guidance for small business owners on whether and when brand orientation can improve business performance.
In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the companys goals. Margarita Išoraite "7 P Marketing Mix Literature Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47665.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47665/7-p-marketing-mix-literature-review/margarita-išoraite
Analysis Of Marketing MIX Nivea Case StudyMonique Carr
This document provides background information on Nivea and analyzes its marketing mix. It begins with a history of Nivea, founded in 1911, which is now a global skin care brand owned by Beiersdorf. It then discusses theoretical aspects of marketing mix, which typically includes the four Ps of product, price, place and promotion. The document analyzes each element of Nivea's marketing mix, finding it addresses customer needs through a balanced approach combining traditional distribution with unique products and updated promotions. Overall, the document finds Nivea has an effective marketing mix that has helped it become one of the largest skin care brands worldwide.
This document provides an introduction to marketing concepts. It defines marketing as a management process of identifying, anticipating, and satisfying consumer needs efficiently, effectively and profitably in a socially responsible manner. The document outlines the key evolutionary stages of marketing orientations from production to social marketing. It also discusses the marketing mix, which contains the core 4Ps and an extended 7Ps for services that additionally includes people, process, and physical evidence. The goal of the introduction is to help students understand fundamental marketing terminology and frameworks.
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Impact of Marketing Strategy on Business Performance A Study of Selected Smal...IOSR Journals
This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 20. The results show that the independent variables (i.e Product, Promotion, Place, Price, Packaging and After sales service) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion.(F(6, 97) = 14.040; R2 = 0.465; P< .05). The independent variables jointly explained 46.5% of variance in business performance. Subsequently, recommendation were made to SMEs operators to produce quality products; charge competitive prices, position appropriately, use attractive package for the product, engage in after sales service and provide other distinctive functional benefits to consumers.
This document discusses the concept of the marketing mix and its evolution over time. It begins by defining the marketing mix as the set of controllable marketing tools used by a company to create a desired response in the target market. It then outlines the origins and development of the concept, starting with Borden coining the term in 1953 and McCarthy proposing the initial "4 Ps" framework of product, price, place and promotion in 1960. The document notes that several researchers have since proposed expanding the marketing mix to include additional elements, with the most influential being Booms and Bitner's "7 Ps" model adding participants, physical evidence and process. It concludes by examining various researchers' definitions and frameworks of the elements that comprise the modern marketing
This document provides an overview of key marketing management concepts including definitions of marketing, the marketing management process, the 4Ps of the marketing mix, and marketing orientations like production, selling, and marketing concepts. It also discusses the internal and external environment, needs, wants and demands, and holistic marketing including relationship marketing, integrated marketing, internal marketing, and social responsibility marketing. The marketing environment comprises demographic, economic, technological, political, legal, social, and ecological forces impacting marketing activities.
The Project Management Process - Week 5Craig Brown
The document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The key points are that marketing has evolved from a product-focused to customer-focused approach, and that effective marketing in project management involves understanding customer needs, developing appropriate strategies and mixes to meet those needs, and using research to inform decisions.
This document discusses the marketing mix, also known as the "4Ps" - product, price, place, and promotion. It provides an overview of each element and how companies can develop strategies within each area to gain a competitive advantage. Specifically, it describes how product design, quality, and features impact customers. It also discusses approaches to pricing like skimming and penetration. For place, it mentions distribution channels like retail, wholesale, and internet sales. And it outlines promotional strategies such as advertising, endorsements, and word-of-mouth marketing. The overall goal of optimizing the 4Ps is to satisfy customer needs and differentiate your offering from competitors.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
This document discusses developing competitive marketing strategies and positioning by considering stakeholder perspectives. It defines stakeholders as any group or individual that can affect or is affected by a company's actions, including customers, employees, shareholders, suppliers, and society. The document outlines how understanding stakeholder interests and translating them into effective strategies is challenging for companies. It also discusses different stakeholder impacts, classifications, and how to manage relationships with stakeholders to help achieve marketing goals and competitive positioning.
This document discusses developing competitive marketing strategies and positioning by considering stakeholder perspectives. It defines stakeholders as any group or individual that can affect or is affected by a company's actions, including customers, employees, shareholders, suppliers, and society. The document outlines how understanding stakeholder interests and translating them into effective strategies is challenging for companies. It also discusses different stakeholder impacts, classifications, and how to manage relationships with stakeholders to help inform competitive strategies and positioning.
Week Two Lecture Market Opportunity AnalysisOnce an organizati.docxalanfhall8953
Week Two Lecture
Market Opportunity Analysis
Once an organization has conducted an environmental analysis, it is time to look deeper into the potential of a given population in order to determine if there is a potential for sales and profits. This is called a “Market Opportunity Analysis” (Ogden & Ogden, 2014), and it is conducted for the marketing team to be able to determine if the market under consideration has the required elements for the organization to make a profit.
Elements frequently considered on whether or not to enter into a market are Michael Porter’s (1979) five competitive strategies. Although Porter’s work was conducted 30 years ago, Porters five competitive strategies have stood the test of time and are used today in virtually every industry around the globe (Renko, Sustic, & Butigan, 2011): Rivalry among existing competitors; bargaining power of suppliers; bargaining power of buyers; threat of substitute products or services; and threat of new entrants (Porter). Understanding how each strategy impacts the organization’s industry as well as the surrounding members can be key to being able to identify the best markets with the highest probability of opportunities. Below is a graph of the five strategies and characteristics within each strategy.
SMART
Being able to accurately track the organization’s performance against the expectations is a critical activity. If the marketing strategy is performing below expectations, slight adjustments can be made in many cases. In extreme cases, the organization may have to reconsider its entire marketing strategy. One method for monitoring the marketing strategy’s progress toward meeting organizational objectives is to use the SMART metric of measurement. This stands for Specific, Measurable, Attainable, Relevant, and Time (Ogden & Ogden, 2014). While the objectives can be for all the areas within marketing, this metric is most often used to measure whether or not the overall marketing strategy is performing according to expectations.
In addition to the five competitive strategies, another component in the Market Opportunity Analysis is to identify a specific population group most likely to need and buy the organization’s goods or services, a target market. There are three components to identifying a target market: the consumer needs and will purchase your product; the consumer has enough money to purchase your product, and there are enough consumers in this targeted market segment to make it profitable for your organization to sell the product (Ogden & Ogden, 2014).
Methods to communicate with the identified targeted market segment are achieved through the organizations Integrated Marketing Communications (IMC) strategy and will be discussed below.
Consistency with IMC
If the ultimate goal is to positively affect buyer behavior and increase sales which, in turn, will increase shareholder wealth, how might an organization set about communicating in such a manner that will attract .
This document outlines modules for a marketing management course, including market segmentation, product development, pricing, promotion, logistics, and distribution channels. The 5 modules cover topics such as market targeting and positioning, product lifecycles, pricing strategies, forms of promotion, managing logistics, and types of distribution channels. Each module includes multiple pages explaining key concepts and terms related to the topic.
Unit 2 Marketing Essentials
Marketing Essentials
Introduction
This unit is designed to introduce students to the principles of marketing, enabling
them to develop a basic marketing plan and to employ elements of the marketing
mix to achieve results. While they will learn the underpinning theories and
frameworks, they will also be able to relate these to real-world examples, including
products/services that they encounter in their own daily lives.
This document provides an overview of marketing management concepts from the perspective of an instructor. It contains:
1) Definitions of management, market, and marketing. Marketing is defined as planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives.
2) Descriptions of different philosophies companies can take regarding their orientation toward customers, including production, product, and marketing concepts.
3) An outline of the scope of marketing management, which encompasses understanding customer needs, product development, distribution channels, pricing, promotion, and more.
4) Discussions of the internal and external factors that comprise a company's marketing environment, including suppliers, customers,
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
This document provides an overview of marketing, management, marketing tools, and consumer behavior. It then discusses Shalimar Paints, an Indian paint manufacturing company founded in 1902. The company introduced many firsts in industrial coatings for structures, aircraft, and more. It is now owned by the O.P. Jindal Group and S.S. Jhunjhnuwala Group and aims to be one of India's fastest growing paint companies through its balanced approach to art and science in product development. The board of directors is discussed, including promoter director Girish Jhunjhnuwala who helped expand his family's business.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...IJRTEMJOURNAL
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Similar to Financial Services Organizations Marketing Mix (20)
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
Dynamics of Communal Politics in 21st Century India Challenges and Prospectsijtsrd
Communal politics in India has evolved through centuries, weaving a complex tapestry shaped by historical legacies, colonial influences, and contemporary socio political transformations. This research comprehensively examines the dynamics of communal politics in 21st century India, emphasizing its historical roots, socio political dynamics, economic implications, challenges, and prospects for mitigation. The historical perspective unravels the intricate interplay of religious identities and power dynamics from ancient civilizations to the impact of colonial rule, providing insights into the evolution of communalism. The socio political dynamics section delves into the contemporary manifestations, exploring the roles of identity politics, socio economic disparities, and globalization. The economic implications section highlights how communal politics intersects with economic issues, perpetuating disparities and influencing resource allocation. Challenges posed by communal politics are scrutinized, revealing multifaceted issues ranging from social fragmentation to threats against democratic values. The prospects for mitigation present a multifaceted approach, incorporating policy interventions, community engagement, and educational initiatives. The paper conducts a comparative analysis with international examples, identifying common patterns such as identity politics and economic disparities. It also examines unique challenges, emphasizing Indias diverse religious landscape, historical legacy, and secular framework. Lessons for effective strategies are drawn from international experiences, offering insights into inclusive policies, interfaith dialogue, media regulation, and global cooperation. By scrutinizing historical epochs, contemporary dynamics, economic implications, and international comparisons, this research provides a comprehensive understanding of communal politics in India. The proposed strategies for mitigation underscore the importance of a holistic approach to foster social harmony, inclusivity, and democratic values. Rose Hossain "Dynamics of Communal Politics in 21st Century India: Challenges and Prospects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64528.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/history/64528/dynamics-of-communal-politics-in-21st-century-india-challenges-and-prospects/rose-hossain
Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in...ijtsrd
Background and Objective Telehealth has become a well known tool for the delivery of health care in Saudi Arabia, and the perspective and knowledge of healthcare providers are influential in the implementation, adoption and advancement of the method. This systematic review was conducted to examine the current literature base regarding telehealth and the related healthcare professional perspective and knowledge in the Kingdom of Saudi Arabia. Materials and Methods This systematic review was conducted by searching 7 databases including, MEDLINE, CINHAL, Web of Science, Scopus, PubMed, PsycINFO, and ProQuest Central. Studies on healthcare practitioners telehealth knowledge and perspectives published in English in Saudi Arabia from 2000 to 2023 were included. Boland directed this comprehensive review. The researchers examined each connected study using the AXIS tool, which evaluates cross sectional systematic reviews. Narrative synthesis was used to summarise and convey the data. Results Out of 1840 search results, 10 studies were included. Positive outlook and limited knowledge among providers were seen across trials. Healthcare professionals like telehealth for its ability to improve quality, access, and delivery, save time and money, and be successful. Age, gender, occupation, and work experience also affect health workers knowledge. In Saudi Arabia, healthcare professionals face inadequate expert assistance, patient privacy, internet connection concerns, lack of training courses, lack of telehealth understanding, and high costs while performing telemedicine. Conclusions Healthcare practitioners telehealth perceptions and knowledge were examined in this systematic study. Its collection of concerned experts different personal attitudes and expertise would help enhance telehealths implementation in Saudi Arabia, develop its healthcare delivery alternative, and eliminate frequent problems. Badriah Mousa I Mulayhi | Dr. Jomin George | Judy Jenkins "Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in Saudi Arabia: A Systematic Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64535.pdf Paper Url: https://www.ijtsrd.com/medicine/other/64535/assess-perspective-and-knowledge-of-healthcare-providers-towards-elehealth-in-saudi-arabia-a-systematic-review/badriah-mousa-i-mulayhi
The Impact of Digital Media on the Decentralization of Power and the Erosion ...ijtsrd
The impact of digital media on the distribution of power and the weakening of traditional gatekeepers has gained considerable attention in recent years. The adoption of digital technologies and the internet has resulted in declining influence and power for traditional gatekeepers such as publishing houses and news organizations. Simultaneously, digital media has facilitated the emergence of new voices and players in the media industry. Digital medias impact on power decentralization and gatekeeper erosion is visible in several ways. One significant aspect is the democratization of information, which enables anyone with an internet connection to publish and share content globally, leading to citizen journalism and bypassing traditional gatekeepers. Another aspect is the disruption of conventional media industry business models, as traditional organizations struggle to adjust to the decrease in advertising revenue and the rise of digital platforms. Alternative business models, such as subscription models and crowdfunding, have become more prevalent, leading to the emergence of new players. Overall, the impact of digital media on the distribution of power and the weakening of traditional gatekeepers has brought about significant changes in the media landscape and the way information is shared. Further research is required to fully comprehend the implications of these changes and their impact on society. Dr. Kusum Lata "The Impact of Digital Media on the Decentralization of Power and the Erosion of Traditional Gatekeepers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64544.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64544/the-impact-of-digital-media-on-the-decentralization-of-power-and-the-erosion-of-traditional-gatekeepers/dr-kusum-lata
Online Voices, Offline Impact Ambedkars Ideals and Socio Political Inclusion ...ijtsrd
This research investigates the nexus between online discussions on Dr. B.R. Ambedkars ideals and their impact on social inclusion among college students in Gurugram, Haryana. Surveying 240 students from 12 government colleges, findings indicate that 65 actively engage in online discussions, with 80 demonstrating moderate to high awareness of Ambedkars ideals. Statistically significant correlations reveal that higher online engagement correlates with increased awareness p 0.05 and perceived social inclusion. Variations across colleges and a notable effect of college type on perceived social inclusion highlight the influence of contextual factors. Furthermore, the intersectional analysis underscores nuanced differences based on gender, caste, and socio economic status. Dr. Kusum Lata "Online Voices, Offline Impact: Ambedkar's Ideals and Socio-Political Inclusion - A Study of Gurugram District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64543.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64543/online-voices-offline-impact-ambedkars-ideals-and-sociopolitical-inclusion--a-study-of-gurugram-district/dr-kusum-lata
Problems and Challenges of Agro Entreprenurship A Studyijtsrd
Noting calls for contextualizing Agro entrepreneurs problems and challenges of the agro entrepreneurs and for greater attention to the Role of entrepreneurs in agro entrepreneurship research, we conduct a systematic literature review of extent research in agriculture entrepreneurship to overcome the study objectives of complications of agro entrepreneurs through various factors, Development of agriculture products is a key factor for the overall economic growth of agro entrepreneurs Agro Entrepreneurs produces firsthand large scale employment, utilizes the labor and natural resources, This research outlines the problems of Weather and Soil Erosions, Market price fluctuation, stimulates labor cost problems, reduces concentration of Price volatility, Dependency on Intermediaries, induces Limited Bargaining Power, and Storage and Transportation Costs. This paper mainly devoted to highlight Problems and challenges faced for the sustainable of Agro Entrepreneurs in India. Vinay Prasad B "Problems and Challenges of Agro Entreprenurship - A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64540.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64540/problems-and-challenges-of-agro-entreprenurship--a-study/vinay-prasad-b
Comparative Analysis of Total Corporate Disclosure of Selected IT Companies o...ijtsrd
Disclosure is a process through which a business enterprise communicates with external parties. A corporate disclosure is communication of financial and non financial information of the activities of a business enterprise to the interested entities. Corporate disclosure is done through publishing annual reports. So corporate disclosure through annual reports plays a vital role in the life of all the companies and provides valuable information to investors. The basic objectives of corporate disclosure is to give a true and fair view of companies to the parties related either directly or indirectly like owner, government, creditors, shareholders etc. in the companies act, provisions have been made about mandatory and voluntary disclosure. The IT sector in India is rapidly growing, the trend to invest in the IT sector is rising and employment opportunities in IT sectors are also increasing. Therefore the IT sector is expected to have fair, full and adequate disclosure of all information. Unfair and incomplete disclosure may adversely affect the entire economy. A research study on disclosure practices of IT companies could play an important role in this regard. Hence, the present research study has been done to study and review comparative analysis of total corporate disclosure of selected IT companies of India and to put forward overall findings and suggestions with a view to increase disclosure score of these companies. The researcher hopes that the present research study will be helpful to all selected Companies for improving level of corporate disclosure through annual reports as well as the government, creditors, investors, all business organizations and upcoming researcher for comparative analyses of level of corporate disclosure with special reference to selected IT companies. Dr. Vaibhavi D. Thaker "Comparative Analysis of Total Corporate Disclosure of Selected IT Companies of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64539.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64539/comparative-analysis-of-total-corporate-disclosure-of-selected-it-companies-of-india/dr-vaibhavi-d-thaker
The Impact of Educational Background and Professional Training on Human Right...ijtsrd
This study investigated the impact of educational background and professional training on human rights awareness among secondary school teachers in the Marathwada region of Maharashtra, India. The key findings reveal that higher levels of education, particularly a master’s degree, and fields of study related to education, humanities, or social sciences are associated with greater human rights awareness among teachers. Additionally, both pre service teacher training and in service professional development programs focused on human rights education significantly enhance teacher’s knowledge, skills, and competencies in promoting human rights principles in their classrooms. Baig Ameer Bee Mirza Abdul Aziz | Dr. Syed Azaz Ali Amjad Ali "The Impact of Educational Background and Professional Training on Human Rights Awareness among Secondary School Teachers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64529.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64529/the-impact-of-educational-background-and-professional-training-on-human-rights-awareness-among-secondary-school-teachers/baig-ameer-bee-mirza-abdul-aziz
A Study on the Effective Teaching Learning Process in English Curriculum at t...ijtsrd
“One Language sets you in a corridor for life. Two languages open every door along the way” Frank Smith English as a foreign language or as a second language has been ruling in India since the period of Lord Macaulay. But the question is how much we teach or learn English properly in our culture. Is there any scope to use English as a language rather than a subject How much we learn or teach English without any interference of mother language specially in the classroom teaching learning scenario in West Bengal By considering all these issues the researcher has attempted in this article to focus on the effective teaching learning process comparing to other traditional strategies in the field of English curriculum at the secondary level to investigate whether they fulfill the present teaching learning requirements or not by examining the validity of the present curriculum of English. The purpose of this study is to focus on the effectiveness of the systematic, scientific, sequential and logical transaction of the course between the teachers and the learners in the perspective of the 5Es programme that is engage, explore, explain, extend and evaluate. Sanchali Mondal | Santinath Sarkar "A Study on the Effective Teaching Learning Process in English Curriculum at the Secondary Level of West Bengal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62412.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/62412/a-study-on-the-effective-teaching-learning-process-in-english-curriculum-at-the-secondary-level-of-west-bengal/sanchali-mondal
The Role of Mentoring and Its Influence on the Effectiveness of the Teaching ...ijtsrd
This paper reports on a study which was conducted to investigate the role of mentoring and its influence on the effectiveness of the teaching of Physics in secondary schools in the South West Region of Cameroon. The study adopted the convergent parallel mixed methods design, focusing on respondents in secondary schools in the South West Region of Cameroon. Both quantitative and qualitative data were collected, analysed separately, and the results were compared to see if the findings confirm or disconfirm each other. The quantitative analysis found that majority of the respondents 72 of Physics teachers affirmed that they had more experienced colleagues as mentors to help build their confidence, improve their teaching, and help them improve their effectiveness and efficiency in guiding learners’ achievements. Only 28 of the respondents disagreed with these statements. With majority respondents 72 agreeing with the statements, it implies that in most secondary schools, experienced Physics teachers act as mentors to build teachers’ confidence in teaching and improving students’ learning. The interview qualitative data analysis summarized how secondary school Principals use meetings with mentors and mentees to promote mentorship in the school milieu. This has helped strengthen teachers’ classroom practices in secondary schools in the South West Region of Cameroon. With the results confirming each other, the study recommends that mentoring should focus on helping teachers employ social interactions and instructional practices feedback and clarity in teaching that have direct measurable impact on students’ learning achievements. Andrew Ngeim Sumba | Frederick Ebot Ashu | Peter Agborbechem Tambi "The Role of Mentoring and Its Influence on the Effectiveness of the Teaching of Physics in Secondary Schools in the South West Region of Cameroon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64524.pdf Paper Url: https://www.ijtsrd.com/management/management-development/64524/the-role-of-mentoring-and-its-influence-on-the-effectiveness-of-the-teaching-of-physics-in-secondary-schools-in-the-south-west-region-of-cameroon/andrew-ngeim-sumba
Design Simulation and Hardware Construction of an Arduino Microcontroller Bas...ijtsrd
This study primarily focuses on the design of a high side buck converter using an Arduino microcontroller. The converter is specifically intended for use in DC DC applications, particularly in standalone solar PV systems where the PV output voltage exceeds the load or battery voltage. To evaluate the performance of the converter, simulation experiments are conducted using Proteus Software. These simulations provide insights into the input and output voltages, currents, powers, and efficiency under different state of charge SoC conditions of a 12V,70Ah rechargeable lead acid battery. Additionally, the hardware design of the converter is implemented, and practical data is collected through operation, monitoring, and recording. By comparing the simulation results with the practical results, the efficiency and performance of the designed converter are assessed. The findings indicate that while the buck converter is suitable for practical use in standalone PV systems, its efficiency is compromised due to a lower output current. Chan Myae Aung | Dr. Ei Mon "Design Simulation and Hardware Construction of an Arduino-Microcontroller Based DC-DC High-Side Buck Converter for Standalone PV System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64518.pdf Paper Url: https://www.ijtsrd.com/engineering/mechanical-engineering/64518/design-simulation-and-hardware-construction-of-an-arduinomicrocontroller-based-dcdc-highside-buck-converter-for-standalone-pv-system/chan-myae-aung
Sustainable Energy by Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadikuijtsrd
Energy becomes sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. Some of the definitions of sustainable energy include the considerations of environmental aspects such as greenhouse gas emissions, social, and economic aspects such as energy poverty. Generally far more sustainable than fossil fuel are renewable energy sources such as wind, hydroelectric power, solar, and geothermal energy sources. Worthy of note is that some renewable energy projects, like the clearing of forests to produce biofuels, can cause severe environmental damage. The sustainability of nuclear power which is a low carbon source is highly debated because of concerns about radioactive waste, nuclear proliferation, and accidents. The switching from coal to natural gas has environmental benefits, including a lower climate impact, but could lead to delay in switching to more sustainable options. “Carbon capture and storage” can be built into power plants to remove the carbon dioxide CO2 emissions, but this technology is expensive and has rarely been implemented. Leading non renewable energy sources around the world is fossil fuels, coal, petroleum, and natural gas. Nuclear energy is usually considered another non renewable energy source, although nuclear energy itself is a renewable energy source, but the material used in nuclear power plants is not. The paper addresses the issue of sustainable energy, its attendant benefits to the future generation, and humanity in general. Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadiku "Sustainable Energy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64534.pdf Paper Url: https://www.ijtsrd.com/engineering/electrical-engineering/64534/sustainable-energy/paul-a-adekunte
Concepts for Sudan Survey Act Implementations Executive Regulations and Stand...ijtsrd
This paper aims to outline the executive regulations, survey standards, and specifications required for the implementation of the Sudan Survey Act, and for regulating and organizing all surveying work activities in Sudan. The act has been discussed for more than 5 years. The Land Survey Act was initiated by the Sudan Survey Authority and all official legislations were headed by the Sudan Ministry of Justice till it was issued in 2022. The paper presents conceptual guidelines to be used for the Survey Act implementation and to regulate the survey work practice, standardizing the field surveys, processing, quality control, procedures, and the processes related to survey work carried out by the stakeholders and relevant authorities in Sudan. The conceptual guidelines are meant to improve the quality and harmonization of geospatial data and to aid decision making processes as well as geospatial information systems. The established comprehensive executive regulations will govern and regulate the implementation of the Sudan Survey Geomatics Act in all surveying and mapping practices undertaken by the Sudan Survey Authority SSA and state local survey departments for public or private sector organizations. The targeted standards and specifications include the reference frame, projection, coordinate systems, and the guidelines and specifications that must be followed in the field of survey work, processes, and mapping products. In the last few decades, there has been a growing awareness of the importance of geomatics activities and measurements on the Earths surface in space and time, together with observing and mapping the changes. In such cases, data must be captured promptly, standardized, and obtained with more accuracy and specified in much detail. The paper will also highlight the current situation in Sudan, the degree to which survey standards are used, the problems encountered, and the errors that arise from not using the standards and survey specifications. Kamal A. A. Sami "Concepts for Sudan Survey Act Implementations - Executive Regulations and Standards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63484.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63484/concepts-for-sudan-survey-act-implementations--executive-regulations-and-standards/kamal-a-a-sami
Towards the Implementation of the Sudan Interpolated Geoid Model Khartoum Sta...ijtsrd
The discussions between ellipsoid and geoid have invoked many researchers during the recent decades, especially during the GNSS technology era, which had witnessed a great deal of development but still geoid undulation requires more investigations. To figure out a solution for Sudans local geoid, this research has tried to intake the possibility of determining the geoid model by following two approaches, gravimetric and geometrical geoid model determination, by making use of GNSS leveling benchmarks at Khartoum state. The Benchmarks are well distributed in the study area, in which, the horizontal coordinates and the height above the ellipsoid have been observed by GNSS while orthometric heights were carried out using precise leveling. The Global Geopotential Model GGM represented in EGM2008 has been exploited to figure out the geoid undulation at the benchmarks in the study area. This is followed by a fitting process, that has been done to suit the geoid undulation data which has been computed using GNSS leveling data and geoid undulation inspired by the EGM2008. Two geoid surfaces were created after the fitting process to ensure that they are identical and both of them could be counted for getting the same geoid undulation with an acceptable accuracy. In this respect, statistical operation played an important role in ensuring the consistency and integrity of the model by applying cross validation techniques splitting the data into training and testing datasets for building the geoid model and testing its eligibility. The geometrical solution for geoid undulation computation has been utilized by applying straightforward equations that facilitate the calculation of the geoid undulation directly through applying statistical techniques for the GNSS leveling data of the study area to get the common equation parameters values that could be utilized to calculate geoid undulation of any position in the study area within the claimed accuracy. Both systems were checked and proved eligible to be used within the study area with acceptable accuracy which may contribute to solving the geoid undulation problem in the Khartoum area, and be further generalized to determine the geoid model over the entire country, and this could be considered in the future, for regional and continental geoid model. Ahmed M. A. Mohammed. | Kamal A. A. Sami "Towards the Implementation of the Sudan Interpolated Geoid Model (Khartoum State Case Study)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63483.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63483/towards-the-implementation-of-the-sudan-interpolated-geoid-model-khartoum-state-case-study/ahmed-m-a-mohammed
Activating Geospatial Information for Sudans Sustainable Investment Mapijtsrd
Sudan is witnessing an acceleration in the processes of development and transformation in the performance of government institutions to raise the productivity and investment efficiency of the government sector. The development plans and investment opportunities have focused on achieving national goals in various sectors. This paper aims to illuminate the path to the future and provide geospatial data and information to develop the investment climate and environment for all sized businesses, and to bridge the development gap between the Sudan states. The Sudan Survey Authority SSA is the main advisor to the Sudan Government in conducting surveying, mappings, designing, and developing systems related to geospatial data and information. In recent years, SSA made a strategic partnership with the Ministry of Investment to activate Geospatial Information for Sudans Sustainable Investment and in particular, for the preparation and implementation of the Sudan investment map, based on the directives and objectives of the Ministry of Investment MI in Sudan. This paper comes within the framework of activating the efforts of the Ministry of Investment to develop technical investment services by applying techniques adopted by the Ministry and its strategic partners for advancing investment processes in the country. Kamal A. A. Sami "Activating Geospatial Information for Sudan's Sustainable Investment Map" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63482.pdf Paper Url: https://www.ijtsrd.com/engineering/information-technology/63482/activating-geospatial-information-for-sudans-sustainable-investment-map/kamal-a-a-sami
Educational Unity Embracing Diversity for a Stronger Societyijtsrd
In a rapidly changing global landscape, the importance of education as a unifying force cannot be overstated. This paper explores the crucial role of educational unity in fostering a stronger and more inclusive society through the embrace of diversity. By examining the benefits of diverse learning environments, the paper aims to highlight the positive impact on societal strength. The discussion encompasses various dimensions, from curriculum design to classroom dynamics, and emphasizes the need for educational institutions to become catalysts for unity in diversity. It highlights the need for a paradigm shift in educational policies, curricula, and pedagogical approaches to ensure that they are reflective of the diverse fabric of society. This paper also addresses the challenges associated with implementing inclusive educational practices and offers practical strategies for overcoming barriers. It advocates for collaborative efforts between educational institutions, policymakers, and communities to create a supportive ecosystem that promotes diversity and unity. Mr. Amit Adhikari | Madhumita Teli | Gopal Adhikari "Educational Unity: Embracing Diversity for a Stronger Society" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64525.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64525/educational-unity-embracing-diversity-for-a-stronger-society/mr-amit-adhikari
Integration of Indian Indigenous Knowledge System in Management Prospects and...ijtsrd
The diversity of indigenous knowledge systems in India is vast and can vary significantly between different communities and regions. Preserving and respecting these knowledge systems is crucial for maintaining cultural heritage, promoting sustainable practices, and fostering cross cultural understanding. In this paper, an overview of the prospects and challenges associated with incorporating Indian indigenous knowledge into management is explored. It is found that IIKS helps in management in many areas like sustainable development, tourism, food security, natural resource management, cultural preservation and innovation, etc. However, IIKS integration with management faces some challenges in the form of a lack of documentation, cultural sensitivity, language barriers legal framework, etc. Savita Lathwal "Integration of Indian Indigenous Knowledge System in Management: Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63500.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/63500/integration-of-indian-indigenous-knowledge-system-in-management-prospects-and-challenges/savita-lathwal
DeepMask Transforming Face Mask Identification for Better Pandemic Control in...ijtsrd
The COVID 19 pandemic has highlighted the crucial need of preventive measures, with widespread use of face masks being a key method for slowing the viruss spread. This research investigates face mask identification using deep learning as a technological solution to be reducing the risk of coronavirus transmission. The proposed method uses state of the art convolutional neural networks CNNs and transfer learning to automatically recognize persons who are not wearing masks in a variety of circumstances. We discuss how this strategy improves public health and safety by providing an efficient manner of enforcing mask wearing standards. The report also discusses the obstacles, ethical concerns, and prospective applications of face mask detection systems in the ongoing fight against the pandemic. Dilip Kumar Sharma | Aaditya Yadav "DeepMask: Transforming Face Mask Identification for Better Pandemic Control in the COVID-19 Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64522.pdf Paper Url: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/64522/deepmask-transforming-face-mask-identification-for-better-pandemic-control-in-the-covid19-era/dilip-kumar-sharma
Streamlining Data Collection eCRF Design and Machine Learningijtsrd
Efficient and accurate data collection is paramount in clinical trials, and the design of Electronic Case Report Forms eCRFs plays a pivotal role in streamlining this process. This paper explores the integration of machine learning techniques in the design and implementation of eCRFs to enhance data collection efficiency. We delve into the synergies between eCRF design principles and machine learning algorithms, aiming to optimize data quality, reduce errors, and expedite the overall data collection process. The application of machine learning in eCRF design brings forth innovative approaches to data validation, anomaly detection, and real time adaptability. This paper discusses the benefits, challenges, and future prospects of leveraging machine learning in eCRF design for streamlined and advanced data collection in clinical trials. Dhanalakshmi D | Vijaya Lakshmi Kannareddy "Streamlining Data Collection: eCRF Design and Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63515.pdf Paper Url: https://www.ijtsrd.com/biological-science/biotechnology/63515/streamlining-data-collection-ecrf-design-and-machine-learning/dhanalakshmi-d
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
2. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD38151 | Volume – 5 | Issue – 1 | November-December 2020 Page 1076
and that it helps to reveal another “dimension” marketing
manager job. Constantinides, E. (2006) mentioned that
marketing mix is based on publications referring to five
traditional and one emerging marketing management sub-
disciplines: consumer marketing, relationship marketing,
services marketing, retail marketing, industrial marketing
and e-commerce. Eavani, F., Nazari, K. (2012) stated that
marketing mix is a set of managed marketingitemstoolsand
marketing strategies with the company in its marketing
strategy by combining these elements. According to
Londhea, B., R. (2014) marketing mix is a conceptual system
that can be identified key decision-makers manage their
offerings to meet user needs. Pogorelova , E., V., Yakhneeva ,
I., V., Agafonova, A., N., Prokubovskaya, A., O. (2016) define
marketing mix is mainly developed measurestoimprove the
competitiveness of service organization (see table 1).
Table 1 Marketing mix definition
Author Definition Higlight
Thabit, H. , Raewf,
M.,B. (2018)
Marketing mix is a combination of variables,
strategies and tactics of different marketing
decisions used by the organization’s management
to market its goods and services.
a combination of variables, strategies and
tactics of different marketing decisions
Singh, M. (2012)
A marketing mix is a combination of different
marketing decision variables that a company uses
trade in their goods and services.
combination of different marketing
decision variables
Pour, B., S., Nazari,
K., Emami, M. (2013)
The concept of a marketing mix is defined as an
organizational performance using a set of managed
variables and uncontrolled environmental factors.
an organizational performance using a
set of managed variables; and
uncontrolled environmental factors
Bahador, M.H., H.
(2019)
Marketing mix strategies includes all the company’s
responses ensuring that the target market has a
positive impact on their operations
product demand. Companies that seek to meet
customer needs often need to focus, understand
customers and develop appropriate strategies for
their improvement performance (Muchiri, 2016).
all the company’s responses ensuring
that the target market has a positive
impact on their operations
product demand
Goi, Ch., L. (2009)
Marketing mix concept also has two important
advantages. First, it is an important tool used to see
that marketing the manager’s job is largely to
benefit from the strengths of trade competition.
The second benefit of a marketing mix is that it
helps to reveal another dimension” marketing
manager job.
Marketing mix have two benefit: an
important tool used to see that marketing
the manager’s job is largely to benefit
from the strengths of trade competition
and that it helps to reveal another
“dimension” marketing manager job.
Constantinides, E.
(2006)
“The Marketing Mix will be reviewed based on
publications referring to five traditional and one
emerging Marketing Management sub-disciplines:
Consumer Marketing, Relationship Marketing,
Services Marketing, Retail Marketing, Industrial
Marketing and E-Commerce.”
based on publications referring to five
traditional and one emerging Marketing
Management sub-disciplines: Consumer
Marketing, Relationship Marketing,
Services Marketing, Retail
Marketing, Industrial Marketing and E-
Commerce.
Eavani, F., Nazari, K.
(2012)
“Marketing mix is a set of managed marketing
items tools and marketing strategies with the
company in its marketing strategy by combining
these elements.”
a set of managed marketing items tools
and marketing strategies with the
company in its marketing strategy by
combining these elements.
Londhea, B., R.
(2014)
The combination of marketing is not a scientific
theory, but only a conceptual system that can be
identified key decision-makers manage their
offerings to meet user needs.
a conceptual system that can be
identified
key decision-makers manage their
offerings to meet user needs.
Harsono, R. (2016)
Marketing mix is a marketing tool used the
company pursues marketing goals target market.
a marketing tool used
the company pursues marketing goals
target market.
Pogorelova , E., V.,
Yakhneeva , I., V.,
Agafonova, A., N.,
Prokubovskaya, A.,
O. (2016)
The 7P concept developed by B.H. Booms (1981)
and M. J. Bitner (1981) was a system marketing
concept (1981). Classic marketing model 4P
(product price, location, advertising), extended by J.
McCarthy and E. Jerome (1964) authors 7 P (+
process, people, physical evidence) mainly
developed measures to improve the
competitiveness of service organizations.
mainly developed measures to improve
the competitiveness of service
organizations
2. Marketing mix elements
In the scientific literature of foreign and Lithuanian scientists there are elements of the 4 P marketing complex:product,price,
promotion, place (see Figure 1). Companies that provide services use 7Pmarketingcomplex, whichincludesproduct/service,
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price, place, promotion, people, processes, physical visibility. The elements of the marketingcomplexmustwork in unisonand
be mutually compatible. All elements of the 7 P marketing complex are veryimportantforthecompanyandthecompanyrelies
on them in the implementation of its activities. Important decisions for the company are related to the development and
updating of the product range, brand identification, packaging development, product range formation. Under market
conditions, companies strive to create goods that are in demand and sold to consumers that meet consumer needs and
expectations. In a market economy, the quantity and range of goods isincreasing.Themostimportantgoal oftheproductofthe
marketing complex element is to find out what the target customer is, what his wishes and expectations are, what benefits he
brings to the target customer, what is the competitive advantage of the brand. Price is an element of the marketing complex
that brings revenue to the company. Sponsorship is an important element of the marketing complex. With the help of
sponsorship, the customer learns about the brand. Location or distribution also influences the customer’s desire to purchase
the product.
Marketing mix consists of 4 P elements. 4 P are product, price, promotion, place (see Figure1).
Product: The product is the most important element of the marketing complex. The product includes decisions and actions
related to the creation and modification of the sales object. A product is anything that canmeetthedesiresandneedsandwhat
is offered to the market to attract the attention of consumers, to develop consumption, servicesandideas.Thebuyerbuysonly
the product that meets his needs. Each company strives to improve its product range. The range of products depends on the
company's goals, the chosen consumer group and environmental conditions. In shaping their range, companies strive to best
meet the needs of consumers and to enable them to choose the shape or type of goods. A product is any commoditythatcanbe
offered to the market for attention, purchase, use or consumption and to satisfy a desire orneed.Thesecanbetangibleobjects,
services, persons, places, organizations and ideas. The product has its own brand, quality, design, features, packaging,
additional services, warranty.
Price is an element of the marketing complex that includes decisions and actions related to pricing and change. Price is most
effectively used when it is applied in conjunction with other elements of the marketing complex: product, distribution, and
sponsorship. Price is a summary of the result of an activity, with which the company seeks to establish itself in the market.
Price informs about the demand for a product in the market and indicates whether the company needs to take measures to
expand or reduce sales of certain goods. Price directly contributestotheachievementofthecompany'sgoals,suchasachieving
a certain profit. A price is an amount of money paid for a product or servicethatconsumers exchangeforthebenefitsofowning
or using the product or service.
Promotion is an element of the marketing complex that includes decisions and actions that inform the intended groups of
people about the company and encourage them to buy its products. Integrated marketing communications include:
1. Sales promotion is a set of consumer-oriented promotional activities that facilitate the purchase of a product.
2. Advertising is the non-personal transmission of informationpresentingandsupportinggoods,servicesorideaspaidforby
the customer.
3. Public relations is a company's relationship with various organizations, sections of society andindividuals,whichhelpsto
create a positive image of the company and creates favorable conditions for its activities.
4. Personal sale is a direct communication between the seller and the buyer, during which the seller influences the buyer's
decisions.
Promotion is the decisions and actions that aim to inform consumers about goods and encourage them to buy those goods.
Place. One of the most responsible and complex marketing marketingdecisionsischoosingthelocationofthetradeobject.The
location of a trade object is the geographical location where the economic activities are carried out bycombiningthe factorsof
production (personnel, goods, capital goods and capital).Place or distribution - decisions and actions that choose the ways of
presenting the product to consumers, organize the physical movement of the product from the manufacturing plant to the
consumer.
Figure 1 Marketing mix elements
Marketin mix
Product
Quality
Design
Characteristics
Brand
Packing
Sizes
Service
Returns
Guarantees
Service
Price
Selling price
Discounts
Payment terms
Credit terms
Promotion
Sales promotion
Advertising
Sales team
Public relations
Direct marketing
Place
Sales channels
Sales territory
Assortment
Sales outlets
logistics
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3. Marketing mix in financial institutions
A financial product is a product (usually in the form of a
contract) provided to consumers and businesses or other
organizations (municipalities or governments) by financial
institutions such as banks, insurance companies, brokerage
firms, consumer finance companies, and investment
companies. However the main component of the marketing
mix is the product. For this reason, the marketing strategy
must be designed around financial products or services.
The product strategy and marketing strategy of financial
institutions can be explained as follows. Financial services
are the core business of any financial institution thatoffersa
wide range of solutions. One of the main potential financial
services products is virtual wallet, which is a combined
check and savings account that allows unlimited payments
by check. Its marketing complex offers various services: 1.
Individual banking; 2. Corporate banking; 3. Credit cards; 4.
Investments; 5. Loans; 6. Capital management; 7. Investing
and retiring.
Some banks have also issued smart cards for secure and
flexible debit or credit card payments. Moreover the
renowned banks have a large footprint in online banking. To
ensure high reliability and maximum security, banks have
started using their own banking program. These financial
services include risk management, outsourcing of
investment systems, financial advisory services, asset
planning and retirement are some of the important services
provided by financial institutions.
Obviously, the key component of a marketingcombinationis
the product. For this reason, the marketing strategy should
be based on products or services. For a product (service) to
be successful, it must emphasize the benefits offered to the
buyer (Carson, 2004). In tangible products,theperceptionof
quality and added value is much easier to identify by the
senses. However, there are some problems in the services
sector. The value cannot be seen, smelled or felt, so it can be
difficult for the buyer to evaluate it. When buying a product
or service, the customer must trust that company and the
person who sells the service.
Another element of the marketing mix is the price the
consumer pays for services provided by financial services
companies. However price is the only element of the
marketing mix that generates revenue for the company
(Kotler, 2014). As for the pricing strategy of financial
services are action plans, they have changed in recent years.
Financial institutions offer different prices for different
services. The banking sector and the financial sector are
risky in their operations and for profit. Depending on the
investment risk factor, a bank or financial group cannot
invest anywhere to increase its assets. It is not possible to
charge more to customers in this sector because they are
investors. The leadingfinancial institutionsarerenowned for
its risk management services,whichiswhyfinancial services
are managed at the highest level. Pricing strategy is
competitive and service dependent.Lowoperatingcosts and
a strong strategic decision-making team canincreasewealth
and confirm low institution costs.
The following is a distribution strategy forfinancial services.
With millions of clients and small business customers
around the world, financial institutionsoftenoperateatcash
machines and physical bank branches. Each country with
bank branches has different rules and regulations. Bank
sales have grown significantly in recent years. The bank has
a traditional operating model for domesticandinternational
operations in different countries, therefore banks follow
different strategies. Banks now provide services around the
world through a digital platform and physical branches. The
digital platform is one of the main reasons for a better
customer presence.
Advertising and financial services marketing strategy are
also key issues. Many financial institutions pay special
attention to the quality of their services, so attractiveness is
the main means of fascinating new customers. Finance
companies place great emphasis on customer satisfaction
with the highest quality services. Advertisements in well-
known magazines are also part of the advertisements of
financial institutions. The digital platform is currently best
suited for the target customer segment. Digital platforms
such as online banking and banking applications help banks
better understand customers using analytics tools. Besides,
other means of advertising are multimedia.
Conclusions
Financial services marketing analysis examines activities
covering product, price, location, advertising, and explains
the overall marketing strategy for the financial sector. Inthe
first decades of this century, several newer marketing
strategies emerged, such as service innovation, marketing
investment, customer service, and more, that helped
financial services grow. A successful marketing strategy
helps financial services companies achieve business goals,
and the marketing mix is widely used in marketing strategy
systems. This article presents and reviews theoretical and
practical approaches to product, pricing, advertising, and
distribution strategies. As mentioned, the marketing mix is
understood in the scientific literature as 4P (product, price,
promotion, place). Goods as physical products may in part
have different aspects of the marketing mix consisting of
product, promotion, and location, where services are more
products of thought, idea, and intellectual activity.Ofcourse,
a financial product is a set of functional features that are
designed to meet the needs of the user. This paper focuses
more on the practical features of this financial product
related to service marketing. However, all these servicesare
important to the consumer only insofar as they help to meet
his or her needs. At the same time, the range of the same
financial goods, whichispartlydetermined bythecompany's
production and technical capabilities, is understood as the
sum of all the services or groups of goods offered for sale,
including the related goods. Also, the price of a financial
service is a monetary expression of the value of the product
offered. As mentioned, price is one of the elements of a
marketing combination. Of course, the price includes
decisions and actions related to setting and changing prices.
The presentation of a product or serviceisalsoanelement of
the marketing mix, encompassing decisions and actionsthat
affect the movement of goods from producer to consumer.
Financial service promotion is a consumer-oriented
communication and persuasion activity that influences
purchasing decisions.
5. International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD38151 | Volume – 5 | Issue – 1 | November-December 2020 Page 1079
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