1. Study Case: Lakeland
Wildlife Oasis
Sector: Entertainment
Leadership/Sustainability
Hugo Perez, Petrus Luyt, Olivier de Jong and Ricky Agba
2. 1.Introducing the Organization
2.Good/Bad Practices
3.Problem Statement
4.Recommendations
5.Implementation Plan
6.Impacts
7.Learning Point
Table of Contents
for the next 20 minutes
4. Lakeland Wildlife Oasis
Lakeland Wildlife Oasis is half zoo, museum and totally
fascinating. It is a unique look-and-learn centre which
blends interactive ‘hands-on’ exhibits and exotic wildlife.
1.Introducing the Organization
5. Good and Bad Practices
Lakeland Wildlife Oasis
Entertainment Sector within Cumbria County
6. Insert your
logo here
Good Practices within Lakeland
Leadership and Sustainability
Sustainability:
International breeding programmes.
Help managing a national collection plan.
They are involved in a range of conservation projects.
Leadership:
More money goes for animals instead of taxes.
Volunteers can sign up for mentoring program.
2.Good/Bad Practices
7. Insert your
logo here
Bad Practices within Lakeland
Leadership and Sustainability
Sustainability:
Not enough experience with fundraising.
Charitable status could restrict its current activities.
Leadership:
Bad maintenance practices, according to reviews in trip
advisor.
Failed expectations, according to reviews in trip
advisor.
2.Good/Bad Practices
9. Insert your
logo here
Reflexion
Is Lakeland really
sustainable? • 82% score
according to
AMEE’s report.
• Broader policies
and strategies
including best
practice models.
• Additional
revenue streams.
10. • Promotion of animal care awareness.
• Long-term commitment.
• Exposure to a wider community.
• Stakeholder continuity.
• Preservation of local fauna and flora.
• Enrichment of the community
Leadership and Sustainability
Benefits
11. Leadership and Sustainability
• Over-dependence on individuals.
• Continuity with ongoing initiatives.
• Stimulation of community involvement.
• Defined Governance Structure.
• Administrative bottlenecks.
• Adaptability.
Challenges on Leadership Changes
12. Insert your
logo here
• Avoid attempting to setup their
own standard of right and wrong.
• Avoid expecting uniformity
of opinions in the
community.
• Leadership has to clearly define
the purpose/direction of LWO.
Problem Statement
3. Problem Statement
14. Recommendations
Create a mission statement of purpose.
Aligning and engaging their people,
management systems, structure and
capabilities to the strategy.
Become member of EAZA.
Run Educational Sessions.
Join Pole-to-Pole Campaign (conservation of
biodiversity).
TOWARDS AN ORGANIZATIONAL EFFECTIVENESS
Insert your
logo here
4. Recommendations
16. Implementation Plan Interactive Adoption (families
and local business).
Establish Association with
Conservation Organizations
(CWT, in addition to B/EAZA).
Establish Association with the
local land development
agency.
Establish Regular / Fixed
School outings to create
awareness.
Collaboration with logistics
companies to reduce carbon
footprint.
Consolidate food supply chain
with other Zoos and
Aquariums.
5. Implementation Plan
17. how to
implement
There are key elements of organizational
effectiveness which are needed to drive
employee engagement in an organization.
Engagement influences the customers’
experience and, ultimately, the overall
performance of Lakeland in terms of
productivity and profitability.
5. Implementation Plan
19. Impact
For LWO:
Singular vision will be
established.
Transparency and
accountability.
For the Stakeholders:
Best practice
standards.
Educate people about
the impacts on
environment.
6. Impact
22. Leadership
Have a well-established mission/vision
which creates credibility and awareness.
Shared Value
Concept of Value Add
Comprehensive Engagement with
community
Sustainability:
Integration with the community.
Persistence in the midst of opposition
Re-distribution
Bio-Diversity
Learning
Point
7. Learning Point
23. Selected References
7. Learning Point
• Lakeland Wildlife Oasis (2014) Conservation. Available at: http://wildlifeoasis.co.uk/about-
us/conservation (Accessed 13 March 2014)
• Lakeland Wildlife Oasis (2014) Hidden Kingdoms. Available at:
http://wildlifeoasis.co.uk/news (Accessed 11 March 2014)
• Lakeland Wildlife Oasis (2014) Volunteering. Available at: http://wildlifeoasis.co.uk/about-
us/volunteers (Accessed 13 March 2014)
• Marshall, L.S.A. (1996) ‘The Officer as a Leader’. Harrisburg, PA: Stackpole Books, pp.
94.
• Pole to Pole Campaign (2014) Homepage. Available at:
http://www.poletopolecampaign.org/ (Accessed 13 March 2014)
• Porrit, J. (2005, 2007) Capitalism as if the world matters Earthscan
• Speth (2008) The Bridge at the Edge of the World; capitalism, the environment and crossing
from crisis to sustainability Yale University Press.
What are the presentations useful situations?
Arrangements
Road Shows
Prospection
Sales Meetings
Motivational Meetings
Capturing (conquering?) more resources
Internal or external meetings
And many others
The collection of animals ranges from starfish to snakes, from molluscs to monkeys, and includes creatures rarely seen in captivity such as flying foxes, chameleons and poison arrow frogs. Interactive displays include computer programs, projection microscopes, an animal rubber stamping trail and fossil rubbing. Last summer, the Lakeland became a registered charity.
Their objective is to encourage and educate the general public in zoology and other natural sciences by “establishing scientific exhibitions including operating zoological gardens for general entertainment”.
1. Include some of the world's most threatened species which are kept here as part of international breeding programmes.
2. Contribute to conservation to animal conservation and they're also involved in several committees in the Birtish and Irish Association of Zoos and Aquairums. They help to manage a national collection plan which looks for native invertebrates in need of a bit of help from zoos.
3. They became a registered charity, meaning that they will be able to use a lot more of the money they collect on the door for their animals and the projects they are trying to support instead of it being collected in taxes.
4. They're involved in a range of conservation projects, including fundraising for in situ projects in the wild and participating in ex situ projects managing captive 'ark' populations.
1. Not enough experience with fundraising.
2. An organisation with a range of activities, including non charitable activities, could find that charitable status restricts its current activities. The objects of a charity must be exclusively charitable.
Avoiding Mass Extinctions Engine (AMEE’s) Emission report, Lakeland Wildlife Oasis Limited has a score of 82 % is an indication of its favorable “environmental performance”. LWO is committed to sustainable development, therefore it aims to achieve and satisfy its business goals and objectives “without destroying the very resources upon which it depends”. Consequently, its mode of operations requires a responsible approach that will take into consideration the “social, economic and environmental” impact, without unduly favoring the other. Therefore, the challenge for LWO is to “ensure 3BL continuity” is implemented and maintained across its business (National Trust 2005).
Being run as a Charity or Trust, would expose LWO to broader policies and strategies including best practice models. This in turn promotes efficiency, profitability, developed mutual partner relationships and additional source to funding, which will enable it to complete existing and venture into new projects.
Accommodate more school excursions, exhibitions and organize events which would enable LWO access additional revenue streams”
Subsequently, being part of a trust brings with the following benefits which include:
Strong Leadership and Direction
Long - Term Commitment (increases LWO’s profile)
Clear Business Objectives and Strategy
Exposure to a wider community (Marketing and Branding)
Stakeholder Continuity (Private Sector Involvement)
Promotes Learning and Skills Development
Proper Bio-diversity strategy and implementation
Research and Monitoring
Improved Policies and Best Practices
Being part of a Charity and run by a trust brings with its challenges, and these include:
Over-dependence on individuals
Continuity with ongoing initiatives
How do you stimulate community involvement
Clearly Defined Governance Structure and Interoperability
Tighter Control and Administrative Bottlenecks
1.The leaders of Lakeland need to focus on aligning and engaging their people, the people management systems, and the structure and capabilities (including organizational culture) to the strategy. This engagement is critical. Put simply, it results in higher financial performance, higher customer satisfaction, and higher employee retention. An organization that can sustain such alignment will achieve increased business results.
2. Become a member of the Europe Association of Zoos and Aquariums EAZA. Currently 52 zoos (http://www.eaza.net/membership/Pages/Zoos%20and%20Aquariums.aspx) and aquariums belong to this association within the UK.
3. Run education sessions about climate change and global warming impacts (educate people about the impacts on environment like death of penguins (http://www.poletopolecampaign.org/deaths-attributed-directly-to-climate-change-cast-pall-over-penguins/)
4. Join the http://www.poletopolecampaign.org/ campaign. Benefits below.
Collaborate with shuttle to reduce the carbon footprint emissions and reduce the ticketing price to encourage the people to take the bus….or increase the price of the parking space….
There are key elements of organizational effectivenes which are needed to drive employee engagement in an organization [ref needed]. Engagement influences the customers’ experience and, ultimately, the overall performance of Lakeland in terms of productivity and profitability.
Strategy: The purpose and strategic direction that summarizes the work of the organization.
Structure, capacity, and capability: Capable people doing the right work through a “fit for purpose” structure and clearly described role accountabilities and relationships.
Leadership: Leaders have the capability and capacity to drive sustainable business success.
People systems and Processes: Leaders need to be supported by good people systems and processes. These systems and processes work in organizations to send messages, share information, and make well-informed decisions across the business.
Culture and values: A set of shared, basic assumptions about how to behave and carry out work within the organization that is aligned to business strategy.
Integration of those five elements will produce strong and mutually reinforcing results: a true performance-based, customer-focused culture within Lakeland. No single initiative can create organizational effectiveness.
Integration of those five elements will produce strong and mutually reinforcing results: a true performance-based, customer-focused culture within Lakeland. No single initiative can create organizational effectiveness.
