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PRAVINA SELVARAJAN
           1092700118
         MEDIA ART
Project Proposal
RESEARCH TOPIC:
Urban Cultural
TITLE:
Bharatanatyam Dance
BACKGROUND:
Nowadays, people are not aware on traditional dance. Bharatanatyam is a
classical Indian dance usually accompanied by the classical music. It may
not happen to all of them but in some level and proximity of the
Bharatanatyam dance became poor publicity or recognize. By that, people
are not aware on the traditional dance because of western dance especially
towards physical, mental or environment of public. Thus, this research
paper is aimed to provide a better ways on understanding the issues and
educating the Bharatanatyam dance by using video projection.

PROBLEM IDENTIFICATION:
-people are forgetting their culture
-modern culture influences
-do not follow the traditions
Project Proposal
AIM AND OBJECTIVE:
-ties the people of a community with traditional
-respect moral values and culture
-culture gives an individual a unique identity

MOTIVATION:
I like to show culture refers to the pattern of human activity and the
symbols. Besides, culture represent through the art, literature, costumes,
customs and traditions of a community. I want the new generation learned
from the older generations about the culture.

IDEATION AND CONCEPT:
My concept on this topic is to provide a video installation or video
projection. This video covers some helpful information and will help you to
visualize and retain this important on the culture.

DESIGN APPROACH:
Video installation / video projection / digital photography
Research & Analysis
Bharathanatyam is a classical Indian dance form
originating in Tamil Nadu. Bharatanatyam is usually
accompanied by the classical music. It has its inspirations
from the sculptures of the ancient temple. Dance form is
often famed as poetry in motion. It is a dance that is
composition of science and art ties up three elements:
sentiments, melody, and rhythm. The techniques are
complex and require high skills to master them. It consists
of 64 principles of coordinated hand, feet, face and body
movements. The dancer has to express through
movements the moods of passion, heroic sentiments, fear,
anger, hatred, tenderness, laughter, amazement and peace.
The song accompanied the dance is mainly religious or
even erotic. Today, it is one of the most popular and
widely performed dance styles and is practiced by male
and female dancers all over the world.
Research & Analysis
 A video projection is an image projector that
 receives a video signal and projects the corresponding
 image on a projection screen using a lens system. All
 video projectors use a very bright light to project the
 image, and most modern ones can correct any curves,
 blurriness, and other inconsistencies through manual
 settings.
Research & Analysis


Precedence Studies- Locking + Martial Arts + Projection
I use this video projection because Martial Arts is one of a cultural of Chinese.
This show how Martial Art is improving and publish their tradition method
according to the technology development.
Research & Analysis


Precedence Studies- Apparition Projection
Video projection of apparition is a vision or something seen in a dream ,
trance, or ecstasy, especially a supernatural appearance that conveys a
revelation. This video tells about a story of supernatural while dancing
according to music and effects.
Idea Development
Mind Map - Urbanization
Idea Development
Mind Map - Dance
Idea Development
The Initial Idea
At beginning, my topic was focus on all the tradition dance in
Malaysia. I would like to compare it with western tradition dance with
a specific Malaysian tradition dance.


Idea Development
I came to a conclude of focus on Indian tradition dance, Bharatanatyam
by using video projection. Using video projection could a new way of
presenting Bharatanatyam dance among the audience. This also could
help to educate the upcoming generation to participant in their cultural.
Idea Development
In order to make a montage, video or animated visuals that needed to be projected on
the stage, I would consider to use the following applications or software:

Video, animation and editing
*Adobe Flash
*Adobe After Effects
*VDMX 5

Photo, illustrative art and digital drawing editing
*Adobe Photoshop
*Adobe Illustrator

Projection Mapping editing
*MadMapper

The MadMapper provides a simple and easy tool for mapping projections. It removes
a lot of the confusion related to this medium, effectively demystifying the process,
allowing you, the artist or designer to focus on creating your content, and making the
experience of mapping textures to physical objects in real
time. http://www.madmapper.com/
Contextual Studies
Cultural Context can be defined by our upbringing
and cultural background. This refers to thoughts, opinions
and feelings that result from experiences. An example of
parents should be the main guideline for their children
towards culture. I’m using the context on Bharatanatyam
dance it could reflects to the audience can be an experience
and practice.
Content Development
Footage – Video (http://youtu.be/w2hkdHvTLe4)
Content Development
Footage - Picture
Content Development
Footage - Picture
Content Development
Footage - Picture
Content Development
Functional Specification Worksheet

Screen Name: Bharatanatyam Dance
Description: Dance Projection Visual & Sound
Person-in-charge: Pravina Selvarajan
Dancers: Prishavardhani Nair and Harshavardhani Nair
User Interaction: None
Frames within the screen/ durations of this scene: 5 min
Media Elements/content:
1. Text/description: None
2. Images/graphics: Facials expressions will be captured and projected.
3. Video: No
4. Animation: Shape and lines effects
5. Sound: Play the music according to the dance.
6. Navigation controls and icons: None
Content Development
Content Development
Content Development
 Storyboard
Final Synopsis
Teaser Video
http://youtu.be/MzFE5zX0Yvg

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Final Year Project 1 Presentation

  • 1. PRAVINA SELVARAJAN 1092700118 MEDIA ART
  • 2. Project Proposal RESEARCH TOPIC: Urban Cultural TITLE: Bharatanatyam Dance BACKGROUND: Nowadays, people are not aware on traditional dance. Bharatanatyam is a classical Indian dance usually accompanied by the classical music. It may not happen to all of them but in some level and proximity of the Bharatanatyam dance became poor publicity or recognize. By that, people are not aware on the traditional dance because of western dance especially towards physical, mental or environment of public. Thus, this research paper is aimed to provide a better ways on understanding the issues and educating the Bharatanatyam dance by using video projection. PROBLEM IDENTIFICATION: -people are forgetting their culture -modern culture influences -do not follow the traditions
  • 3. Project Proposal AIM AND OBJECTIVE: -ties the people of a community with traditional -respect moral values and culture -culture gives an individual a unique identity MOTIVATION: I like to show culture refers to the pattern of human activity and the symbols. Besides, culture represent through the art, literature, costumes, customs and traditions of a community. I want the new generation learned from the older generations about the culture. IDEATION AND CONCEPT: My concept on this topic is to provide a video installation or video projection. This video covers some helpful information and will help you to visualize and retain this important on the culture. DESIGN APPROACH: Video installation / video projection / digital photography
  • 4. Research & Analysis Bharathanatyam is a classical Indian dance form originating in Tamil Nadu. Bharatanatyam is usually accompanied by the classical music. It has its inspirations from the sculptures of the ancient temple. Dance form is often famed as poetry in motion. It is a dance that is composition of science and art ties up three elements: sentiments, melody, and rhythm. The techniques are complex and require high skills to master them. It consists of 64 principles of coordinated hand, feet, face and body movements. The dancer has to express through movements the moods of passion, heroic sentiments, fear, anger, hatred, tenderness, laughter, amazement and peace. The song accompanied the dance is mainly religious or even erotic. Today, it is one of the most popular and widely performed dance styles and is practiced by male and female dancers all over the world.
  • 5. Research & Analysis A video projection is an image projector that receives a video signal and projects the corresponding image on a projection screen using a lens system. All video projectors use a very bright light to project the image, and most modern ones can correct any curves, blurriness, and other inconsistencies through manual settings.
  • 6. Research & Analysis Precedence Studies- Locking + Martial Arts + Projection I use this video projection because Martial Arts is one of a cultural of Chinese. This show how Martial Art is improving and publish their tradition method according to the technology development.
  • 7. Research & Analysis Precedence Studies- Apparition Projection Video projection of apparition is a vision or something seen in a dream , trance, or ecstasy, especially a supernatural appearance that conveys a revelation. This video tells about a story of supernatural while dancing according to music and effects.
  • 8. Idea Development Mind Map - Urbanization
  • 10. Idea Development The Initial Idea At beginning, my topic was focus on all the tradition dance in Malaysia. I would like to compare it with western tradition dance with a specific Malaysian tradition dance. Idea Development I came to a conclude of focus on Indian tradition dance, Bharatanatyam by using video projection. Using video projection could a new way of presenting Bharatanatyam dance among the audience. This also could help to educate the upcoming generation to participant in their cultural.
  • 11. Idea Development In order to make a montage, video or animated visuals that needed to be projected on the stage, I would consider to use the following applications or software: Video, animation and editing *Adobe Flash *Adobe After Effects *VDMX 5 Photo, illustrative art and digital drawing editing *Adobe Photoshop *Adobe Illustrator Projection Mapping editing *MadMapper The MadMapper provides a simple and easy tool for mapping projections. It removes a lot of the confusion related to this medium, effectively demystifying the process, allowing you, the artist or designer to focus on creating your content, and making the experience of mapping textures to physical objects in real time. http://www.madmapper.com/
  • 12. Contextual Studies Cultural Context can be defined by our upbringing and cultural background. This refers to thoughts, opinions and feelings that result from experiences. An example of parents should be the main guideline for their children towards culture. I’m using the context on Bharatanatyam dance it could reflects to the audience can be an experience and practice.
  • 13. Content Development Footage – Video (http://youtu.be/w2hkdHvTLe4)
  • 17. Content Development Functional Specification Worksheet Screen Name: Bharatanatyam Dance Description: Dance Projection Visual & Sound Person-in-charge: Pravina Selvarajan Dancers: Prishavardhani Nair and Harshavardhani Nair User Interaction: None Frames within the screen/ durations of this scene: 5 min Media Elements/content: 1. Text/description: None 2. Images/graphics: Facials expressions will be captured and projected. 3. Video: No 4. Animation: Shape and lines effects 5. Sound: Play the music according to the dance. 6. Navigation controls and icons: None

Editor's Notes

  1. Storyboard