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Question 3 final
The document discusses test screenings and market research in the film industry. It provides details on focus groups and the two main types of market research - primary and secondary. The target audience for the film "Depth" is described as males and females aged 15 and over due to the thriller genre involving violence and kidnapping. Feedback was received on the teaser trailer pitch which was then used to improve the tagline, build more tension, and draw inspiration from other suspense-filled media. Sound was a key area of feedback, leading to changes like adding a heartbeat to build suspense. The marketing campaign was deemed successful for maintaining themes across products and portraying the thriller genre well.
Evaluation question 2 final
This document discusses the importance of brand identity in promoting a film through various marketing materials. It then describes how the author formed a brand identity for their thriller film "Depth" through consistent elements across three products: a teaser trailer, film poster, and magazine article. These products effectively portrayed the thriller genre, narrative, characters, and target 15+ audience. Synergy between the products promoted the film and increased audience engagement.
Digital technology essay
1) Throughout their media studies course, the author learned how to use various digital technologies like Final Cut Pro, Photoshop, and Illustrator to create short films, film posters, magazines covers, and film trailers.
2) Their early projects focused on learning editing software like Final Cut Pro by recreating short films and practicing techniques like continuity editing.
3) Their final project was creating a teaser trailer for a thriller film called "Depth" along with promotional materials, requiring the use of Photoshop and Illustrator for the first time.
Question 4
The document summarizes the various software, tools, and technologies used during the production of a film project. It describes researching films using Google and specific websites. Planning utilized Celtx for screenwriting and Final Cut Pro for storyboarding. Filming used a Canon camera and editing was done on Mac computers using Final Cut Pro. Sound effects were found using a free sound library. Photoshop and Illustrator were used for poster and magazine cover design. The trailer was uploaded to YouTube and embedded on blogs. Presentations used PowerPoint and SlideShare.
Question 3
The document discusses test screenings and market research in the film industry. It provides details on focus groups, which are formal screenings that collect detailed audience responses through surveys and interviews. The document also discusses different types of market research, including primary research conducted directly and secondary research analyzing existing information. It describes how the filmmakers used feedback from test screenings and comments on YouTube to improve aspects of their film project like the music, sound effects, and poster. The feedback helped them enhance the suspense, drama, and eye-catching nature of their marketing materials to effectively promote the thriller genre of their film.
Evaluation question 2
The document discusses the importance of brand identity for promoting a film through various marketing materials like posters, trailers, magazines, and billboards. It then describes how the author developed a brand identity for their film "Depth" through consistent visual elements like a bold, bright font in the title across the teaser trailer and film poster. These materials effectively portrayed the thriller genre through motifs like a dark background, a vulnerable female character, and a mysterious masked kidnapper. The products also appealed to the same target audience of 15-34 year olds of both genders who enjoy thriller films. Synergy between the poster, trailer, and other products helped promote the film and generate a combined marketing effect.
Idents in film teaser trailers
Teaser trailers typically include idents from production companies at the beginning of the trailer lasting around 5 seconds. These idents feature logos from major studios like 20th Century Fox, Paramount, and Universal. Effective idents for horror and thriller genres often come from Warner Bros. Pictures and New Line Cinema and use a black and white color scheme to set a creepy tone from the start of the trailer.
Recommended
Question 3 final
The document discusses test screenings and market research in the film industry. It provides details on focus groups and the two main types of market research - primary and secondary. The target audience for the film "Depth" is described as males and females aged 15 and over due to the thriller genre involving violence and kidnapping. Feedback was received on the teaser trailer pitch which was then used to improve the tagline, build more tension, and draw inspiration from other suspense-filled media. Sound was a key area of feedback, leading to changes like adding a heartbeat to build suspense. The marketing campaign was deemed successful for maintaining themes across products and portraying the thriller genre well.
Evaluation question 2 final
This document discusses the importance of brand identity in promoting a film through various marketing materials. It then describes how the author formed a brand identity for their thriller film "Depth" through consistent elements across three products: a teaser trailer, film poster, and magazine article. These products effectively portrayed the thriller genre, narrative, characters, and target 15+ audience. Synergy between the products promoted the film and increased audience engagement.
Digital technology essay
1) Throughout their media studies course, the author learned how to use various digital technologies like Final Cut Pro, Photoshop, and Illustrator to create short films, film posters, magazines covers, and film trailers.
2) Their early projects focused on learning editing software like Final Cut Pro by recreating short films and practicing techniques like continuity editing.
3) Their final project was creating a teaser trailer for a thriller film called "Depth" along with promotional materials, requiring the use of Photoshop and Illustrator for the first time.
Question 4
The document summarizes the various software, tools, and technologies used during the production of a film project. It describes researching films using Google and specific websites. Planning utilized Celtx for screenwriting and Final Cut Pro for storyboarding. Filming used a Canon camera and editing was done on Mac computers using Final Cut Pro. Sound effects were found using a free sound library. Photoshop and Illustrator were used for poster and magazine cover design. The trailer was uploaded to YouTube and embedded on blogs. Presentations used PowerPoint and SlideShare.
Question 3
The document discusses test screenings and market research in the film industry. It provides details on focus groups, which are formal screenings that collect detailed audience responses through surveys and interviews. The document also discusses different types of market research, including primary research conducted directly and secondary research analyzing existing information. It describes how the filmmakers used feedback from test screenings and comments on YouTube to improve aspects of their film project like the music, sound effects, and poster. The feedback helped them enhance the suspense, drama, and eye-catching nature of their marketing materials to effectively promote the thriller genre of their film.
Evaluation question 2
The document discusses the importance of brand identity for promoting a film through various marketing materials like posters, trailers, magazines, and billboards. It then describes how the author developed a brand identity for their film "Depth" through consistent visual elements like a bold, bright font in the title across the teaser trailer and film poster. These materials effectively portrayed the thriller genre through motifs like a dark background, a vulnerable female character, and a mysterious masked kidnapper. The products also appealed to the same target audience of 15-34 year olds of both genders who enjoy thriller films. Synergy between the poster, trailer, and other products helped promote the film and generate a combined marketing effect.
Idents in film teaser trailers
Teaser trailers typically include idents from production companies at the beginning of the trailer lasting around 5 seconds. These idents feature logos from major studios like 20th Century Fox, Paramount, and Universal. Effective idents for horror and thriller genres often come from Warner Bros. Pictures and New Line Cinema and use a black and white color scheme to set a creepy tone from the start of the trailer.
Magazine
Empire is a British film magazine published monthly that reviews mainstream and art films, mainly in the action and Marvel genres. It focuses on film news, previews, and reviews. The magazine uses a large bold red logo on the cover to engage audiences to buy the issue. It also features large images of action scenes and main characters from the featured film.
Sight and Sound is an international film magazine that covers both mainstream and independent films. It focuses more on directors and actors rather than just the films. The magazine aims to provide more honest critical reviews for people interested in films and the filmmaking process.
The pitch
Friends try to find their missing friend Charlotte, who has been reportedly kidnapped. However, in searching for her, the friends themselves get kidnapped. It is eventually revealed that Charlotte had never actually been kidnapped and had planned the whole ordeal. The film will have thriller/mystery elements similar to Taken and Scream. The working title is "Depth" to represent there being more to the story than initially meets the eye. The film focuses on teenage friends as the main characters and targets teenagers and young people as its audience. Ideas for promoting the film include a poster featuring a train and the tagline "There's more than what meets the eye," a magazine cover with a brief intriguing description, and a teaser trailer that builds
Framework media
1) The document analyzes the shots and techniques used in the trailer for a horror/thriller film.
2) Key elements analyzed include the lighting, camerawork, sound, editing, and how they build tension and mystery around the vulnerable female protagonist who is deaf.
3) Shots establish the isolated setting and introduce the house where most of the film takes place, then titles and music hint at an intruder stalking the unaware female character inside.
Genre presentation
The document discusses conventions and techniques commonly used in thriller films. Some typical settings include abandoned buildings, city centers, and family homes which create suspense. Common characters are murderers, psychopaths, and people with dark pasts. Popular themes involve crime, mystery, and the supernatural. Cinematography like close-ups are used to show a character's fear while lighting and sound aim to build tension and an unsettling atmosphere. Editing techniques like match cuts connect unexpected scenes to surprise the audience.
Carrie
The document discusses a film campaign. It likely contains details about marketing, promotion, distribution or production plans for an upcoming movie. The key details in the document would revolve around the strategy and goals for the campaign to maximize viewership and revenue for the film.
Pillar-Based Marketing Master Class - Ryan Brock
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- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Magazine
Empire is a British film magazine published monthly that reviews mainstream and art films, mainly in the action and Marvel genres. It focuses on film news, previews, and reviews. The magazine uses a large bold red logo on the cover to engage audiences to buy the issue. It also features large images of action scenes and main characters from the featured film.
Sight and Sound is an international film magazine that covers both mainstream and independent films. It focuses more on directors and actors rather than just the films. The magazine aims to provide more honest critical reviews for people interested in films and the filmmaking process.
The pitch
Friends try to find their missing friend Charlotte, who has been reportedly kidnapped. However, in searching for her, the friends themselves get kidnapped. It is eventually revealed that Charlotte had never actually been kidnapped and had planned the whole ordeal. The film will have thriller/mystery elements similar to Taken and Scream. The working title is "Depth" to represent there being more to the story than initially meets the eye. The film focuses on teenage friends as the main characters and targets teenagers and young people as its audience. Ideas for promoting the film include a poster featuring a train and the tagline "There's more than what meets the eye," a magazine cover with a brief intriguing description, and a teaser trailer that builds
Framework media
1) The document analyzes the shots and techniques used in the trailer for a horror/thriller film.
2) Key elements analyzed include the lighting, camerawork, sound, editing, and how they build tension and mystery around the vulnerable female protagonist who is deaf.
3) Shots establish the isolated setting and introduce the house where most of the film takes place, then titles and music hint at an intruder stalking the unaware female character inside.
Genre presentation
The document discusses conventions and techniques commonly used in thriller films. Some typical settings include abandoned buildings, city centers, and family homes which create suspense. Common characters are murderers, psychopaths, and people with dark pasts. Popular themes involve crime, mystery, and the supernatural. Cinematography like close-ups are used to show a character's fear while lighting and sound aim to build tension and an unsettling atmosphere. Editing techniques like match cuts connect unexpected scenes to surprise the audience.
Carrie
The document discusses a film campaign. It likely contains details about marketing, promotion, distribution or production plans for an upcoming movie. The key details in the document would revolve around the strategy and goals for the campaign to maximize viewership and revenue for the film.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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Practical Progress from a Theory by Steven Kingpdf
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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No Cookies, No Problem - Steve Krull, Be Found Online
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Learn more about affiliate marketing as a beginner
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Get admission in various courses and boost your employment opportunities.
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Evaluating the Effectiveness of Women-Focused Marketing
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Basic Management Concepts., “Management is the art of getting things done thr...
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Final story
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