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La#n	
  America	
  towards	
  Global	
  Convergence	
  	
  
Strategic	
  Overview	
  
	
  
Fernando	
  Ferrer,	
  MBA	
  
Mul#na#onal	
  Partnerships	
  LLC	
  
Disclaimer	
  
The	
  views	
  and	
  opinions	
  expressed	
  in	
  this	
  session	
  
are	
  those	
  of	
  the	
  individual	
  presenters	
  and	
  
should	
  not	
  be	
  aEributed	
  to	
  their	
  employers	
  or	
  
RAPS.	
  
	
  
Abstract	
  
•  As	
  communica#on	
  and	
  knowledge	
  increase,	
  the	
  need	
  
to	
  involve	
  diverse	
  ac#ve	
  stakeholders	
  arises,	
  so	
  they	
  
may	
  provide	
  valuable	
  insight.	
  
•  La#n	
  America	
  and	
  the	
  Hispanic	
  community	
  will	
  have	
  an	
  
increasing	
  par#cipa#on	
  in	
  interna#onal	
  forums,	
  clinical	
  
studies	
  and	
  in	
  corporate	
  strategies.	
  
•  The	
  effec#ve	
  crea#on	
  and	
  implementa#on	
  of	
  plans	
  to	
  
expand	
  into	
  the	
  La#n	
  American	
  markets	
  requires	
  
knowledge,	
  capabili#es	
  and	
  skills	
  that	
  might	
  exceed	
  
the	
  internal	
  resources	
  of	
  an	
  organiza#on.	
  
Fernando	
  Ferrer	
   3	
  
Content	
  
	
  Challenges	
  and	
  opportuni#es	
  in	
  La#n	
  America	
  	
  
① 	
  Convergence	
  and	
  Harmoniza#on	
  
② 	
  Disrup#ve	
  technologies	
  
③ 	
  Inclusion	
  of	
  Communi#es	
  
④ 	
  Growth	
  and	
  Expansion	
  
Conclusion	
  
Fernando	
  Ferrer	
   4	
  
① Convergence	
  and	
  Harmoniza#on	
  
Good	
  prac#ces	
  worldwide	
  
	
  	
  
Interna#onal	
  
Global	
  
Which	
  direc#on	
  will	
  Convergence	
  take?	
  
Fernando	
  Ferrer	
   5	
  
Various	
  ini#a#ves	
  have	
  helped	
  the	
  
harmoniza#on/convergence	
  of	
  regula#ons	
  
CAN	
  -­‐	
  Comunidad	
  Andina	
  de	
  Naciones	
  
Caricom	
  -­‐	
  Comunidad	
  del	
  Caribe	
  	
  
Mercosur	
  -­‐	
  Mercado	
  Común	
  del	
  Sur	
  
SICA	
  /	
  SIECA	
  -­‐	
  Sistema	
  de	
  la	
  Integración	
  Centroamericana	
  	
  
NAFTA	
  -­‐	
  North	
  American	
  Free	
  Trade	
  Agreement	
  
ALBA	
  -­‐	
  Alianza	
  Bolivariana	
  para	
  los	
  pueblos	
  de	
  nuestra	
  America	
  	
  
CAFTA-­‐DR	
  -­‐	
  Central	
  American-­‐Dominican	
  Republic	
  Free	
  Trade	
  Agreement	
  
CELAC	
  -­‐	
  Comunidad	
  de	
  Estados	
  La#noamericanos	
  y	
  Caribeños	
  	
  
UNASUR	
  -­‐	
  Unión	
  de	
  Naciones	
  Suramerican.	
  	
  12	
  South	
  American	
  Countries	
  
OEA	
  -­‐	
  Organización	
  de	
  los	
  Estados	
  Americanos	
  
Bilateral	
  free	
  trade	
  agreements	
  with	
  other	
  Na#ons	
  and	
  Economic	
  Alliances	
  
1969	
  
1973	
  	
  
1991	
  
1991	
  
1994	
  
2004	
  
2007	
  
2010	
  
2011	
  
1948	
  
-­‐-­‐	
  
Fernando	
  Ferrer	
   6	
  
Aher	
  years	
  of	
  debates	
  there	
  is	
  some	
  
convergence	
  of	
  Global	
  &	
  LATAM	
  regula#ons	
  	
  
But	
  there	
  are	
  s#ll	
  several	
  
differences	
  between	
  
La#n	
  American	
  countries	
  
and	
  the	
  rest	
  of	
  the	
  
world,	
  thus	
  crea#ng	
  an	
  
ambiguous	
  environment	
  
for	
  companies	
  that	
  want	
  
to	
  enter	
  or	
  expand	
  their	
  
business	
  in	
  the	
  region.	
  
	
  
	
  
Fernando	
  Ferrer	
   7	
  
The	
  role	
  of	
  La#n	
  America	
  in	
  the	
  
Globaliza#on	
  of	
  Regula#ons	
  	
  
Government	
   Industry	
  /	
  Service	
  
NGO	
  
From	
  follower	
  to	
  par#cipant	
  
Public,	
  Private	
  and	
  Pa#ent	
  Organiza#ons	
  will	
  be	
  
more	
  ac#ve	
  at	
  interna#onal	
  forums	
  	
  	
  
Fernando	
  Ferrer	
   8	
  
②  Disrup#ve	
  technologies	
  
21st	
  Century	
  Medicine	
  
•  Biotechnology	
  	
  
•  Next-­‐genera#on	
  sequencing-­‐based	
  genome	
  diagnos#cs	
  
•  Single	
  cell	
  diagnosis	
  
•  Nanotechnology	
  	
  
•  Predic#on,	
  detec#on	
  before	
  diagnosis	
  	
  
•  Precision	
  medicine	
  
•  Pharmacogenomics	
  
•  Bioinforma#cs	
  
•  Devices	
  and	
  smart	
  phones	
  
•  New	
  paradigms	
  in	
  the	
  treatment	
  of	
  diseases	
  
Fernando	
  Ferrer	
   9	
  
Fernando	
  Ferrer	
  
Genomics	
  and	
  Healthcare	
  Conference	
  	
  
Funmi	
  Olopade,	
  M.D.	
  	
  	
  	
  
Sept	
  28,	
  2015	
  -­‐	
  New	
  York	
  Academy	
  of	
  Medicine	
  
	
  
	
  
10	
  
Introducing	
  and	
  adop#ng	
  technologies	
  	
  
	
  21st	
  century	
  medicine	
  
•  There	
  is	
  a	
  real	
  and	
  immediate	
  
opportunity	
  to	
  incorporate	
  
medical	
  advances	
  in	
  La#n	
  	
  America	
  
•  650	
  million	
  people	
  in	
  the	
  region	
  
with	
  the	
  need	
  and	
  the	
  right	
  to	
  
access	
  scien#fic	
  advances	
  
•  It	
  is	
  cri#cal	
  to	
  understand	
  each	
  
country	
  in	
  its	
  various	
  dimensions	
  	
  	
  	
  
-­‐its	
  people,	
  its	
  culture,	
  its	
  health	
  
systems-­‐	
  to	
  create	
  a	
  viable	
  
strategy.	
  
Fernando	
  Ferrer	
   11	
  
③  Inclusion	
  of	
  communi#es	
  and	
  
minori#es	
  
•  The	
  selec#on	
  and	
  inclusion	
  of	
  pa#ents	
  in	
  
clinical	
  studies	
  will	
  con#nue	
  evolving	
  to	
  
encompass	
  a	
  greater	
  number	
  of	
  what	
  are	
  now	
  
considered	
  minori#es	
  
– La#n	
  American	
  and	
  Hispanic	
  communi#es	
  will	
  
have	
  the	
  opportunity	
  to	
  ac#vely	
  par#cipate	
  in	
  
more	
  clinical	
  trials	
  	
  
Fernando	
  Ferrer	
   12	
  
Overview	
  -­‐	
  Clinical	
  Trials:	
  ClinicalTrials.gov	
  
World	
  	
  = 	
  222,811	
  
Source:hEp://ClinicalTrials.gov	
  
USA	
  
40%	
  
LaBn	
  
America	
  
5%	
  
Canada	
  6%	
  
Europe	
  
25%	
  
ASIA	
  PACIFIC	
  
18%	
  ME	
  4%	
  
Africa	
  
2%	
  
Fernando	
  Ferrer	
   13	
  
Fernando	
  Ferrer	
   14	
  
15	
  Fernando	
  Ferrer	
   15	
  
④ 	
  Growth	
  and	
  Expansion	
  
•  La#n	
  America	
  is	
  a	
  growing	
  market	
  and	
  a	
  high-­‐demand	
  market	
  
•  La#n	
  America	
  has	
  shown	
  a	
  con#nuous	
  Compound	
  Annual	
  
Growth	
  Rate	
  (CAGR)	
  of	
  over	
  2	
  digits	
  for	
  many	
  years	
  (almost	
  
double	
  that	
  of	
  the	
  Global	
  Market)	
  
•  La#n	
  American	
  countries	
  can	
  help	
  life-­‐science	
  companies	
  to	
  
–  achieve	
  both	
  their	
  vision	
  and	
  mission	
  statements,	
  and	
  reach	
  those	
  
pa#ents	
  for	
  whom	
  they	
  have	
  developed	
  their	
  products	
  
–  boost	
  their	
  returns	
  on	
  invested	
  resources,	
  add	
  revenue	
  by	
  entering	
  
major	
  interna#onal	
  markets,	
  and	
  increase	
  their	
  global	
  reach	
  and	
  total	
  
value	
  
Fernando	
  Ferrer	
   16	
  
Create	
  and	
  implement	
  an	
  integrated	
  La#n	
  
American	
  expansion	
  strategy	
  at	
  early	
  stages	
  	
  
Clinical	
  	
   Regulatory	
  	
   Business	
  	
  
Clinical	
  	
  
Regulatory	
  	
  
Business	
  	
  
Maximize	
  opportuni#es	
  by	
  integra#ng	
  corporate	
  strategies	
  	
  
Fernando	
  Ferrer	
   17	
  
Connect	
  the	
  edges,	
  integrate	
  the	
  pieces	
  
with	
  global	
  mindset	
  and	
  local	
  knowledge	
  
Industry	
  
Government	
  
IP	
  
R&D	
  
Pa#ent	
  
Advocacy	
  
Clinical	
  Trials	
  
Regulatory	
  
Affairs	
  
Medical	
  
Affairs	
  
MSL	
  
M.D.	
  /	
  HCPs	
  
Advisory	
  
Boards	
  
Legal	
  &	
  
Compliance	
  
Corporate	
  
Strategies	
  
Business	
  
Strategies	
  
Business	
  
Development	
  
Internal	
  
Capabili#es	
  
Market	
  
Access	
  
Marke#ng	
  -­‐	
  
Sales	
  	
  
Distribu#on	
  
Channels	
  
Pa#ents	
  
Planning	
  and	
  implemen#ng	
  successful	
  strategies	
  in	
  
La#n	
  America	
  demands	
  par#cular	
  knowledge.	
  	
  
	
  
Companies	
  should	
  add	
  the	
  expert	
  advice	
  of	
  those	
  who	
  
have	
  real	
  knowledge	
  and	
  experience	
  working	
  within	
  
the	
  business	
  culture	
  of	
  both	
  the	
  targeted	
  markets	
  and	
  
the	
  mul#na#onal	
  organiza#ons.	
  
Fernando	
  Ferrer	
   18	
  
Conclusions	
  
①  La#n	
  American	
  Governmental	
  Agencies,	
  Industry/Services	
  
and	
  NGOs	
  will	
  have	
  an	
  increasing	
  role	
  in	
  the	
  development	
  of	
  
global	
  regula#ons	
  
↳  all	
  these	
  stakeholders	
  shall	
  be	
  invited	
  and	
  will	
  be	
  represented	
  in	
  
interna#onal	
  forums	
  
↳  they	
  will	
  be	
  responsible	
  for	
  a	
  fast	
  internaliza#on	
  of	
  those	
  regula#ons	
  /	
  
decisions	
  in	
  which	
  they	
  have	
  par#cipated	
  	
  
②  The	
  Medicine	
  of	
  the	
  21st	
  Century	
  will	
  penetrate	
  La#n	
  
America	
  by	
  leaps	
  and	
  bounds	
  
↳  industry,	
  regulatory	
  agencies	
  and	
  healthcare/reimbursement	
  systems	
  
shall	
  speed	
  up	
  the	
  approval	
  and	
  inclusion	
  process	
  of	
  new	
  services	
  and	
  
products	
  
↳  medical	
  prac#ces	
  will	
  adopt	
  new	
  techniques	
  and	
  use	
  more	
  clinical	
  
gene#cists,	
  bioinforma#c	
  experts,	
  and	
  diagnosis	
  tools;	
  training	
  will	
  be	
  
cri#cal	
  Fernando	
  Ferrer	
   19	
  
Conclusions	
  
③  	
  Communi#es	
  will	
  be	
  beEer	
  represented	
  in	
  clinical	
  trials	
  
↳ 	
  government,	
  industry/services,	
  HCPs	
  and	
  pa#ents/	
  pa#ent	
  
organiza#ons	
  should	
  be	
  prepared	
  to	
  respond	
  appropriately	
  
↳ 	
  the	
  senior	
  management	
  of	
  life	
  science	
  organiza#ons	
  should	
  consider	
  
this	
  trend	
  in	
  making	
  their	
  corporate	
  decisions	
  
④  	
  Growth	
  and	
  Expansion	
  
↳  La#n	
  America	
  will	
  con#nue	
  growing	
  above	
  the	
  Global	
  Pharmaceu#cal	
  
market	
  
↳  Life	
  science	
  companies	
  should	
  implement	
  a	
  mul#disciplinary	
  team	
  of	
  
experts	
  to	
  develop	
  and	
  execute	
  efficient	
  and	
  effec#ve	
  advanced	
  
strategies	
  to	
  capture	
  new	
  opportuni#es	
  in	
  La#n	
  America	
  
Fernando	
  Ferrer	
   20	
  
Thank	
  you	
  
Muchas	
  Gracias	
  
Muito	
  Obrigado	
  
	
  
Fernando	
  Ferrer	
  
Mul#na#onal	
  Partnerships	
  LLC	
  
+1	
  908	
  326	
  6417	
  
fferrer@mul#na#onalpartnerships.com	
  	
  
	
  

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FINAL - RAPS 2015 Fernando Ferrer MBA Oct 27 PDF

  • 1. La#n  America  towards  Global  Convergence     Strategic  Overview     Fernando  Ferrer,  MBA   Mul#na#onal  Partnerships  LLC  
  • 2. Disclaimer   The  views  and  opinions  expressed  in  this  session   are  those  of  the  individual  presenters  and   should  not  be  aEributed  to  their  employers  or   RAPS.    
  • 3. Abstract   •  As  communica#on  and  knowledge  increase,  the  need   to  involve  diverse  ac#ve  stakeholders  arises,  so  they   may  provide  valuable  insight.   •  La#n  America  and  the  Hispanic  community  will  have  an   increasing  par#cipa#on  in  interna#onal  forums,  clinical   studies  and  in  corporate  strategies.   •  The  effec#ve  crea#on  and  implementa#on  of  plans  to   expand  into  the  La#n  American  markets  requires   knowledge,  capabili#es  and  skills  that  might  exceed   the  internal  resources  of  an  organiza#on.   Fernando  Ferrer   3  
  • 4. Content    Challenges  and  opportuni#es  in  La#n  America     ①   Convergence  and  Harmoniza#on   ②   Disrup#ve  technologies   ③   Inclusion  of  Communi#es   ④   Growth  and  Expansion   Conclusion   Fernando  Ferrer   4  
  • 5. ① Convergence  and  Harmoniza#on   Good  prac#ces  worldwide       Interna#onal   Global   Which  direc#on  will  Convergence  take?   Fernando  Ferrer   5  
  • 6. Various  ini#a#ves  have  helped  the   harmoniza#on/convergence  of  regula#ons   CAN  -­‐  Comunidad  Andina  de  Naciones   Caricom  -­‐  Comunidad  del  Caribe     Mercosur  -­‐  Mercado  Común  del  Sur   SICA  /  SIECA  -­‐  Sistema  de  la  Integración  Centroamericana     NAFTA  -­‐  North  American  Free  Trade  Agreement   ALBA  -­‐  Alianza  Bolivariana  para  los  pueblos  de  nuestra  America     CAFTA-­‐DR  -­‐  Central  American-­‐Dominican  Republic  Free  Trade  Agreement   CELAC  -­‐  Comunidad  de  Estados  La#noamericanos  y  Caribeños     UNASUR  -­‐  Unión  de  Naciones  Suramerican.    12  South  American  Countries   OEA  -­‐  Organización  de  los  Estados  Americanos   Bilateral  free  trade  agreements  with  other  Na#ons  and  Economic  Alliances   1969   1973     1991   1991   1994   2004   2007   2010   2011   1948   -­‐-­‐   Fernando  Ferrer   6  
  • 7. Aher  years  of  debates  there  is  some   convergence  of  Global  &  LATAM  regula#ons     But  there  are  s#ll  several   differences  between   La#n  American  countries   and  the  rest  of  the   world,  thus  crea#ng  an   ambiguous  environment   for  companies  that  want   to  enter  or  expand  their   business  in  the  region.       Fernando  Ferrer   7  
  • 8. The  role  of  La#n  America  in  the   Globaliza#on  of  Regula#ons     Government   Industry  /  Service   NGO   From  follower  to  par#cipant   Public,  Private  and  Pa#ent  Organiza#ons  will  be   more  ac#ve  at  interna#onal  forums       Fernando  Ferrer   8  
  • 9. ②  Disrup#ve  technologies   21st  Century  Medicine   •  Biotechnology     •  Next-­‐genera#on  sequencing-­‐based  genome  diagnos#cs   •  Single  cell  diagnosis   •  Nanotechnology     •  Predic#on,  detec#on  before  diagnosis     •  Precision  medicine   •  Pharmacogenomics   •  Bioinforma#cs   •  Devices  and  smart  phones   •  New  paradigms  in  the  treatment  of  diseases   Fernando  Ferrer   9  
  • 10. Fernando  Ferrer   Genomics  and  Healthcare  Conference     Funmi  Olopade,  M.D.         Sept  28,  2015  -­‐  New  York  Academy  of  Medicine       10  
  • 11. Introducing  and  adop#ng  technologies      21st  century  medicine   •  There  is  a  real  and  immediate   opportunity  to  incorporate   medical  advances  in  La#n    America   •  650  million  people  in  the  region   with  the  need  and  the  right  to   access  scien#fic  advances   •  It  is  cri#cal  to  understand  each   country  in  its  various  dimensions         -­‐its  people,  its  culture,  its  health   systems-­‐  to  create  a  viable   strategy.   Fernando  Ferrer   11  
  • 12. ③  Inclusion  of  communi#es  and   minori#es   •  The  selec#on  and  inclusion  of  pa#ents  in   clinical  studies  will  con#nue  evolving  to   encompass  a  greater  number  of  what  are  now   considered  minori#es   – La#n  American  and  Hispanic  communi#es  will   have  the  opportunity  to  ac#vely  par#cipate  in   more  clinical  trials     Fernando  Ferrer   12  
  • 13. Overview  -­‐  Clinical  Trials:  ClinicalTrials.gov   World    =  222,811   Source:hEp://ClinicalTrials.gov   USA   40%   LaBn   America   5%   Canada  6%   Europe   25%   ASIA  PACIFIC   18%  ME  4%   Africa   2%   Fernando  Ferrer   13  
  • 16. ④   Growth  and  Expansion   •  La#n  America  is  a  growing  market  and  a  high-­‐demand  market   •  La#n  America  has  shown  a  con#nuous  Compound  Annual   Growth  Rate  (CAGR)  of  over  2  digits  for  many  years  (almost   double  that  of  the  Global  Market)   •  La#n  American  countries  can  help  life-­‐science  companies  to   –  achieve  both  their  vision  and  mission  statements,  and  reach  those   pa#ents  for  whom  they  have  developed  their  products   –  boost  their  returns  on  invested  resources,  add  revenue  by  entering   major  interna#onal  markets,  and  increase  their  global  reach  and  total   value   Fernando  Ferrer   16  
  • 17. Create  and  implement  an  integrated  La#n   American  expansion  strategy  at  early  stages     Clinical     Regulatory     Business     Clinical     Regulatory     Business     Maximize  opportuni#es  by  integra#ng  corporate  strategies     Fernando  Ferrer   17  
  • 18. Connect  the  edges,  integrate  the  pieces   with  global  mindset  and  local  knowledge   Industry   Government   IP   R&D   Pa#ent   Advocacy   Clinical  Trials   Regulatory   Affairs   Medical   Affairs   MSL   M.D.  /  HCPs   Advisory   Boards   Legal  &   Compliance   Corporate   Strategies   Business   Strategies   Business   Development   Internal   Capabili#es   Market   Access   Marke#ng  -­‐   Sales     Distribu#on   Channels   Pa#ents   Planning  and  implemen#ng  successful  strategies  in   La#n  America  demands  par#cular  knowledge.       Companies  should  add  the  expert  advice  of  those  who   have  real  knowledge  and  experience  working  within   the  business  culture  of  both  the  targeted  markets  and   the  mul#na#onal  organiza#ons.   Fernando  Ferrer   18  
  • 19. Conclusions   ①  La#n  American  Governmental  Agencies,  Industry/Services   and  NGOs  will  have  an  increasing  role  in  the  development  of   global  regula#ons   ↳  all  these  stakeholders  shall  be  invited  and  will  be  represented  in   interna#onal  forums   ↳  they  will  be  responsible  for  a  fast  internaliza#on  of  those  regula#ons  /   decisions  in  which  they  have  par#cipated     ②  The  Medicine  of  the  21st  Century  will  penetrate  La#n   America  by  leaps  and  bounds   ↳  industry,  regulatory  agencies  and  healthcare/reimbursement  systems   shall  speed  up  the  approval  and  inclusion  process  of  new  services  and   products   ↳  medical  prac#ces  will  adopt  new  techniques  and  use  more  clinical   gene#cists,  bioinforma#c  experts,  and  diagnosis  tools;  training  will  be   cri#cal  Fernando  Ferrer   19  
  • 20. Conclusions   ③   Communi#es  will  be  beEer  represented  in  clinical  trials   ↳   government,  industry/services,  HCPs  and  pa#ents/  pa#ent   organiza#ons  should  be  prepared  to  respond  appropriately   ↳   the  senior  management  of  life  science  organiza#ons  should  consider   this  trend  in  making  their  corporate  decisions   ④   Growth  and  Expansion   ↳  La#n  America  will  con#nue  growing  above  the  Global  Pharmaceu#cal   market   ↳  Life  science  companies  should  implement  a  mul#disciplinary  team  of   experts  to  develop  and  execute  efficient  and  effec#ve  advanced   strategies  to  capture  new  opportuni#es  in  La#n  America   Fernando  Ferrer   20  
  • 21. Thank  you   Muchas  Gracias   Muito  Obrigado     Fernando  Ferrer   Mul#na#onal  Partnerships  LLC   +1  908  326  6417   fferrer@mul#na#onalpartnerships.com